Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.     

Accounting for scale heterogeneity within and between pooled data sources

There is growing interest in incorporating both preference heterogeneity and scale heterogeneity in choice models, as a way of capturing an increasing number of sources of utility amongst a set of alternatives. The extension of mixed logit to incorporate scale heterogeneity in a generalised mixed logit (GMXL) model provides a way to accommodate these sources of influence, observed and unobserved. The small but growing number of applications of the GMXL model have parameterized scale heterogeneity as a single estimate; however it is often the case that analysts pool data from more than one source, be it revealed preference (RP) and stated preference (SP) sources, or multiple SP sources, inducing the potential for differences in the scale factor between the data sources. Existing practice has developed ways of accommodating scale differences between data sources by adopting a scale homogeneity assumption within each data source (e.g., the nested logit trick) that varies between data sources. This paper extends the state of the art by incorporating data-source specific scale differences in scale heterogeneity setting across pooled RP and SP data set. An example of choice amongst RP and SP transport modes (including two ‘new’ SP modes) is used to obtain values of travel time savings that vary significantly between a model that accounts for scale heterogeneity differences within pooled RP and SP data, and the other where differences in scale heterogeneity is also accommodated between RP and SP data.     

An investigation on the performances of mode shift models in transit ridership forecasting

This paper aims at investigating the over-prediction of public transit ridership by traditional mode choice models estimated using revealed preference data. Five different types of models are estimated and analysed, namely a traditional Revealed Preference (RP) data-based mode choice model, a hybrid mode choice model with a latent variable, a Stated Preference (SP) data-based mode switching model, a joint RP/SP mode switching model, and a hybrid mode switching model with a latent variable. A comparison of the RP data-based mode choice model with the mode choice models including a latent variable showed that the inclusion of behavioural factors (especially habit formation) significantly improved the models. The SP data-based mode switching models elucidated the reasons why traditional models tend to over-predict transit ridership by revealing the role played by different transit level-of-service attributes and their relative importance to mode switching decisions. The results showed that traditional attributes (e.g. travel cost and time) are of lower importance to mode switching behaviour than behavioural factors (e.g. habit formation towards car driving) and other transit service design attributes (e.g. crowding level, number of transfers, and schedule delays). The findings of this study provide general guidelines for developing a variety of transit ridership forecasting models depending on the availability of data and the experience of the planner.     

Understanding suburban travel demand: Flexible modelling with revealed and stated choice data

We analyse the choice of mode in suburban corridors using nested logit specifications with revealed and stated preference data. The latter were obtained from a choice experiment between car and bus, which allowed for interactions among the main policy variables: travel cost, travel time and frequency. The experiment also included parking cost and comfort attributes. The attribute levels in the experiment were adapted to travellers’ experience using their revealed preference information. Different model specifications were tested accounting for the presence of income effect, systematic taste variation, and incorporating the effect of latent variables. We also derived willingness-to-pay measures, such as the subjective value of time, that vary among individuals as well as elasticity values. Finally, we analysed the demand response to various policy scenarios that favour public transport use by considering improvements in level-of-service, fare reductions and/or increases in parking costs. In general, demand was shown to be more sensitive to policies that penalise the private car than those improving public transport.     

Assessing systematic sources of variation in public transport elasticities: Some comparative warnings

There is an extensive and continually growing body of empirical evidence on the sensitivity of potential and actual users of public transport to fare and service levels. The sources of the evidence are disparate in terms of methods, data collection strategy, data paradigms, trip purpose, location, time period, and attribute definition. In this paper, we draw on a data set we have been compiling since 2003 that contains over 1100 elasticity items associated with prices and services of public transport, and car modes. The focus herein is on direct elasticities associated with public transport choice and demand, and the systematic sources of influence on the variations in the mean estimates for fares, in-vehicle time, and headway obtained from 319 studies. The major influences on variations in mean estimates of public transport elasticities are the time of day (peak, all day vs. off-peak), the data paradigm (especially combined SP/RP vs. revealed preference (RP)), whether an average fare or class of tickets is included, the unit of analysis (trips vs. vkm), specific trip purposes, country, and specific-mode (i.e., bus and train) in contrast to the generic class of public transport.     

On fitting mode specific constants in the presence of new options in RP/SP models

We treat the problem of fitting alternative specific constants (ASC) in models estimated with a mixture of revealed preference (RP) and stated preference (SP) data to forecast the market shares of new alternatives. This important problem can have non-trivial solutions, particularly when some of the SP alternatives are completely revamped versions of existing ones (i.e., an advanced passenger train replacing a normal railway service). As there is no explicit treatment of this problem in the literature we examined it in depth and illustrated it empirically using data especially collected to analyse mode choice in a corridor to the West of Cagliari. We propose a hopefully useful guide to this art (as no practical recipes seem to serve all purposes). Careful specification of the systematic component of utility functions in RP and SP, including the ASC, serves to illuminate the true nature of the underlying error structure in the different data sets, yielding superior forecasting models.     

A sequential approach to exploiting the combined strengths of SP and RP data: Application to freight shipper choice

The possibility of and procedure for pooling RP and SP data have been discussed in recent research work. In that literature, the RP data has been viewed as the yardstick against which the SP data must be compared. In this paper we take a fresh look at the two data types. Based on the peculiar strengths and weaknesses of each we propose a new, sequential approach to exploiting the strengths and avoiding the weaknesses of each data source. This approach is based on the premise that SP data, characterized by a well-conditioned design matrix and a less constrained decision environment than the real world, is able to capture respondents' tradeoffs more robustly than is possible in RP data. (This, in turn, results in more robust estimates of share changes due to changes in independent variables.) The RP data, however, represent the current market situation better than the SP data, hence should be used to establish the aggregate equilibrium level represented by the final model. The approachfixes the RP parameters for independent variables at the estimated SP parameters but uses the RP data to establish alternative-specific constants. Simultaneously, the RP data are rescaled to correct for error-in-variables problems in the RP design matrixvis-à- vis the SP design matrix. All specifications tested are Multinomial Logit (MNL) models.The approach is tested with freight shippers' choice of carrier in three major North American cities. It is shown that the proposed sequential approach to using SP and RP data has the same or better predictive power as the model calibrated solely on the RP data (which is the best possible model for that data, in terms of goodness-of-fit figures of merit), when measured in terms of Pearson's Chi-squared ratio and the percent correctly predicted statistic. The sequential approach is also shown to produce predictions with lower error than produced by the more usual method of pooling the RP and SP data.     

Correcting state dependence and serial correlation in the RP/SP combined estimation method

Revealed preference (RP) data and stated preference (SP) data have complementary characteristics for model estimation. To enhance the advantages of both data types, a combined estimation method is proposed. This paper discusses the method and practical considerations in applying it, and introduces a new method of considering serial correlation of RP and SP data. An empirical analysis is also presented.     

Estimating the long-term effects of different passenger car technologies on energy/fuel consumption and emissions of greenhouse gases in Europe

Abstract

A stated preference (SP) experiment of car ownership was conducted in Mumbai Metropolitan Region (MMR) of Maharashtra in India. A full factorial experiment was designed to considering various attributes such as travel time, travel cost, projected household income, car loan payment and servicing cost. Data on 357 individuals were collected which resulted in 3213 observations for the calibration of the work trip and recreational trip car ownership models. The car ownership alternatives considered 0, 1 and 2 cars. A multinomial logit framework was used to develop the car ownership model taking the household as a decision unit. The specification and results of the SP car ownership model are discussed. The observed and predicted values matched reasonably when the validity of the SP car ownership model was tested against revealed preference (RP) data. The car ownership models developed in this study exhibit a satisfactory goodness of fit. It is concluded that the SP modelling approach can be successfully used for modelling car ownership decisions of households in developing countries.     

Estimation of switching models from revealed preferences and stated intentions

This paper proposes a methodology for modeling switching behavior using simultaneously cross-sectional revealed preference (RP) data and stated intentions, a type of stated preference (SP) data. With explicit consideration of biases and random errors potentially contained in SP data, combined estimation with RP and SP data can exploit the advantages of both data sources. An empirical analysis of commuters' mode choice shows that the stated intention data have predictive validity if their biases and errors are properly corrected.     

Accounting for inertia in modal choices: some new evidence using a RP/SP dataset

Inertia is related with effect that experiences in previous periods may have on the current choice. In particular, it has to do with the tendency to stick with the past choice even when another alternative becomes more appealing. As new situations force individuals to rethink about their choices new preferences may be formed. Thus a learning process begins that relaxes the effect of inertia in the current choice. In this paper we use a mixed dataset of revealed preference (RP)-stated preference (SP) to study the effect of inertia between RP and SP observations and to study if the inertia effect is stable along the SP experiments. Inertia has been studied more extensively with panel datasets, but few investigations have used RP/SP datasets. In this paper we extend previous work in several ways. We test and compare several ways of measuring inertia, including measures that have been proposed for both short and long RP panel datasets. We also explore new measures of inertia to test for the effect of “learning” (in the sense of acquiring experience or getting more familiar with) along the SP experiment and we disentangle this effect from the pure inertia effect. A mixed logit model is used that allows us to account for both systematic and random taste variations in the inertia effect and for correlations among RP and SP observations. Finally we explore the relation between the utility specification (especially in the SP dataset) and the role of inertia in explaining current choices.     

Commuters’ behavior towards upgraded bus services in Greater Beirut: Implications for greenhouse gas emissions,social welfare and transport policy

Climate change is one of the most critical environmental challenges faced in the world today. The transportation sector alone contributes to 22% of carbon emissions, of which 80% are contributed by road transportation. In this paper we investigate the potential private car greenhouse gas (GHG) emissions reduction and social welfare gains resulting from upgrading the bus service in the Greater Beirut Area. To this end, a stated preference (SP) survey on mode switching from private car to bus was conducted in this area and analyzed by means of a mixed logit model. We then used the model outputs to simulate aggregate switching behavior in the study area and the attendant welfare and environmental gains and private car GHG emissions reductions under various alternative scenarios of bus service upgrade. We recommend a bundle of realistic bus service improvements in the short term that will result in a reasonable shift to buses and measurable reduction in private car emissions. We argue that such improvements will need to be comprehensive in scope and include both improvements in bus level of service attributes (access/egress time, headway, in-vehicle travel time, and number of transfers) and the provision of amenities, including air-conditioning and Wi-Fi. Moreover, such a service needs to be cheaply priced to achieve reasonably high levels of switching behavior. With a comprehensively overhauled bus service, one would expect that bus ridership would increase for commuting purposes at first, and once the habit for it is formed, for travel purposes other than commuting, hence dramatically broadening the scope of private car GHG emissions reduction. This said, this study demonstrates the limits of focused sectorial policies in targeting and reducing private car GHG emissions, and highlights the need for combining behavioral interventions with other measures, most notably technological innovations, in order for the contribution of this sector to GHG emissions mitigation to be sizable.     

Estimating heterogeneity of car travelers on mode shifting behavior based on discrete choice models

In order to understand the mode shift behavior of car travelers and relieve traffic congestion, a Stated Preference survey has been conducted in the city of Ji'nan in China to analyze bus choice behavior and the heterogeneity of car travelers. Several discrete choice models, including multinomial logit, mixed logit and latent class model (LCM) are developed based on these survey data. A comparative analysis indicates that the LCM has the highest precision and is more suitable to analyze the heterogeneity of car travelers. The LCM divides car travelers into three classes. Different classes have different sets of influencing factors in the model. Policy recommendations are also proposed for those classes to promote bus shift from car travelers based on the model results. Finally, sensitivity analysis on parking fees and fuel cost is carried out on the LCMs under different bus service levels. Car travelers have different sensitivities to the influencing factors. The conclusions indicate that the LCM can reflect the heterogeneity and preferences of car travelers and can be used to understand how to shift the behavior of car travelers and make more effective traffic policy.     

Factors influencing the propensity to cycle to work

This paper describes the development of a mode choice model for the journey to work with special emphasis on the propensity to cycle. The model combines Revealed Preference (RP) and Stated Preference (SP) data to form a very large and comprehensive model. RP data from the National Travel Survey was combined with a specially commissioned RP survey. A number of SP surveys were also undertaken to examine the effects of different types of en-route and trip end cycle facilities and financial measures to encourage cycling.The development of the model is described in detail. The model was used to forecast trends in urban commuting shares over time and to predict the impacts of different measures to encourage cycling. Of the en-route cycle facilities, a completely segregated cycleway was forecast to have the greatest impact, but even the unfeasible scenario of universal provision of such facilities would only result in a 55% increase in cycling and a slight reduction in car commuting. Payments for cycling to work were found to be highly effective with a £2 daily payment almost doubling the level of cycling. The most effective policy would combine improvements in en-route facilities, a daily payment to cycle to work and comprehensive trip end facilities and this would also have a significant impact on car commuting.     

Solving network equilibrium problems on multimodal urban transportation networks with multiple user classes

The capacity of the high‐speed train to compete against travel demand in private vehicles is analysed. A hypothetical context analysed as the high‐speed alternative is not yet available for the route studied. In order to model travel demand, experimental designs were applied to obtain stated preference information. Discrete choice logit models were estimated in order to derive the effect of service variables on journey utility. From these empirical demand models, it was possible to predict for different travel contexts and individuals the capacity of the high‐speed train to compete with the car, so determining the impact of the new alternative on modal distribution. Furthermore, individual willingness to pay for travel time saving is derived for different contexts. The results allow us to confirm that the high‐speed train will have a significant impact on the analysed market, with an important shift of passengers to the new rail service being expected. Different transport policy scenarios are derived. The cost of travel appears to a great extent to be a conditioning variable in the modal choice. These results provide additional evidence for the understanding of private vehicle travel demand.     

Relationship between service quality and demand for inter-urban buses

This article proposes a model for analysing the modal choice of travellers making inter-urban journeys. Discrete choice models with systematic and random tastes variation were applied to find the most relevant variables for encouraging the use of public transport by bus rather than private car. This research follows on from the results of previous user satisfaction studies on inter-urban bus services in the province of Burgos (Spain). Willingness to pay is also estimated for time savings or other improvements in the bus service.The results indicate that, in general, improvements in the journey time or the number of daily journeys are valued less by inter-urban bus users than they are by car or railway users. The type of bus and its characteristics are evaluated as a function of the distance travelled and result in very small values for this variable. Contrary to what is often reported in satisfaction surveys, the journey cost is found to be relevant when choosing which mode of transport to use, but the most important variable is journey time. Little value is placed on the features of the bus, except on long distance journeys.Finally, a methodology differentiating four hierarchical groups is presented for comparing the results of the relevant variables in demand and satisfaction models. Some only improve perception rather than encourage new users, while others increase take-up but do not improve the image of the service.     

Analyzing commuter train user behavior: a decision framework for access mode and station choice

The purpose of the current research effort is to develop a framework for a better understanding of commuter train users’ access mode and station choice behavior. Typically, access mode and station choice for commuter train users is modeled as a hierarchical choice with access mode being considered as the first choice in the sequence. The current study proposes a latent segmentation based approach to relax the hierarchy. In particular, this innovative approach simultaneously considers two segments of station and access mode choice behavior: Segment 1—station first and access mode second and Segment 2—access mode first and station second. The allocation to the two segments is achieved through a latent segmentation approach that determines the probability of assigning the individual to either of these segments as a function of socio-demographic variables, level of service (LOS) parameters, trip characteristics, land-use and built environment factors, and station characteristics. The proposed latent segment model is estimated using data from an on-board survey conducted by the Agence Métropolitaine de Transport for commuter train users in Montreal region. The model is employed to investigate the role of socio-demographic variables, LOS parameters, trip characteristics, land-use and built environment factors, and station characteristics on commuter train user behavior. The results indicate that as the distance from the station by active forms of transportation increases, individuals are more likely to select a station first. Young persons, females, car owners, and individuals leaving before 7:30 a.m. have an increased propensity to drive to the commuter train station. The station model indicates that travel time has a significant negative impact on station choice, whereas, presence of parking and increased train frequency encourages use of the stations.     

Determinants of ground transport modal choice in long-distance trips in Spain

In transport economics, modeling modal choice is a fundamental key for policy makers trying to improve the sustainability of transportation systems. However, existing empirical literature has focused on short-distance travel within urban systems. This paper contributes to the limited number of investigations on mode choice in medium- and long-distance travel. The main objective of this research is to study the impacts of socio-demographic and economic variables, land-use features and trip attributes on long-distance travel mode choice. Using data from 2007 Spanish National Mobility Survey we apply a multilevel multinomial logit model that accounts for the potential problem of spatial heterogeneity in order to explain long-distance travel mode choice. This approach permits us to compute how the probability of choosing among private car, bus and train varies depending on the traveler spatial location at regional level. Results indicate that travelers characteristics, trip features, cost of usage of transport modes and geographical variables have significant impacts on long-distance mode choice.     

Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

Investigation and analysis of evidence of asymmetric churn in travel demand models

There is a large amount of research work that has been devoted to the understanding of travel behaviour and for the prediction of travel demand and its management. Different types of data including stated preference and revealed preference, as well as different modelling approaches have been used to predict this. Essential to most travel demand forecasting models are the concepts of utility maximisation and equilibrium, although there have been alternative approaches for modelling travel behaviour. In this paper, the concept of asymmetric churn is discussed. That is travel behaviour should be considered as a two way process which changes over time. For example over time some travellers change their mode of travel from car to bus, but more travellers change their mode from bus to car. These changes are not equal and result in a net change in aggregate travel behaviour. Transport planners often aim at producing this effect in the opposite direction. It is important therefore to recognise the existence of churns in travel behaviour and to attempt to develop appropriate policies to target different groups of travellers with the relevant transport policies in order to improve the transport system. A data set collected from a recent large survey, which was carried out in Edinburgh is investigated to analyse the variations in departure time choice behaviour. The paper reports on the results of the investigation.