Effects of increased awareness on choice of travel mode

This paper reports a field experiment with the purpose of studying the effects of increased awareness on travel mode choice. One hundred fifteen subjects were randomly assigned to an experimental and a control group. In the experimental group, a more deliberate choice of travel mode was induced and expected to result in a stronger relationship between attitude and behavior, a weaker relationship between habit and behavior, and a behavioral change among individuals with a strong habit. Attitude, habit, and behavior were measured in travel diaries and questionnaires. The results indicated no significant change in the relationship between attitude and behavior and no significant change in the relationship between habit and behavior. However, a temporally extended decrease in car use was observed in the experimental group. The effect was noted for individuals with a strong habit who reduced their car use but not for subjects with a weak habit.     

Unraveling the relationship between trip chaining and mode choice: evidence from a multi-week travel diary

Abstract

Trip chaining (or tours) and mode choice are two critical factors influencing a variety of patterns of urban travel demand. This paper investigates the hierarchical relationship between these two sets of decisions including the influences of socio-demographic characteristics on them. It uses a 6-week travel diary collected in Thurgau, Switzerland, in 2003. The structural equation modeling technique is applied to identify the hierarchical relationship. Hierarchy and temporal consistency of the relationship is investigated separately for work versus non-work tours. It becomes clear that for work tours in weekdays, trip-chaining and mode choice decisions are simultaneous and remain consistent across the weeks. For non-work tours in weekdays, mode choice decisions precede trip-chaining decisions. However, for non-work tours in weekends, trip-chaining decisions precede mode choice decisions. A number of socioeconomic characteristics also play major roles in influencing the relationships. Results of the investigation challenge the traditional approach of modeling mode choice separately from activity-scheduling decisions.     

Estimation of value of travel time reliability

In mode choice decision, travelers consider not only travel time but also reliability of its modes. In this paper, reliability was expressed in terms of standard deviation and maximum delay that were measured based on triangular distribution. In order to estimate value of time and value of reliability, the Multinomial and Nested Logit models were used. The analysis results revealed that reliability is an important factor affecting mode choice decisions. Elasticity is used to estimate the impacts of the different policies and system improvements for water transportation mode. Among these policies, decision maker can assess and select the best alternative by doing the benefit and cost analysis based on a new market share, the value of time, and the value of reliability. Finally, a set of promising policies and system improvement of the water transportation were proposed.     

Modeling traveler mode choice behavior of a new high-speed rail corridor in China

This study examines mode choice behavior for intercity business and personal/recreational trips. It uses multinomial logit and nested logit methods to analyze revealed preference data provided by travelers along the Yong-Tai-Wen multimodal corridor in Zhejiang, China. Income levels are found to be positively correlated with mode share increases for high-speed rail (HSR), expressway-based bus, and auto modes, while travel time and trip costs are negatively correlated with modal shift. Longer distance trips trigger modal shifts to HSR services but prevent modal shift to expressway-based auto use due to escalation of fuel cost and toll charges. Travelers are less elastic in their travel time and cost for trips by nonexpressway-based auto use modes. The magnitude of elasticity for travel time is higher than trip costs for business trips and lower for personal/recreational trips. The study provides some policy suggestions for transportation planners and decision-makers.     

Investigating travel utility elements in association with travel time and mode choice: the case of Seoul,South Korea

In this paper, travel utility is conceptualized into the elements of disutility, or derived utility, and positive utility, which includes synergistic and intrinsic utility, and then analyzed in terms of the effects of these elements on weekly travel time according to three travel modes – the automobile, public transit, and nonmotorized modes – and on the choice of the annually most used mode. Linear regressions on mode-specific travel time and a multinomial logistic regression on mode choice show that, compared to life situation and land-use characteristics, utility elements are among the strongest travel determinants. Specifically, while some utility elements contribute exclusively to shifting the mode of travel and others to increasing nonmotorized travel, modal shift is most strongly affected by a disutility element, trip timeliness, and the increase in nonmotorized travel by a positive utility element, amenities.     

Investigating the joint choice behavior of intercity transport mode and high‐speed rail cabin with a strategy map

This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd.     

An exploration of the relationships between socioeconomics,land use and daily trip chain pattern among low-income residents

Daily trip chain complexity and type choices of low-income residents are examined based on activity travel diary survey data in Nanjing, China. Statistical tests reveal that non-work trip chain complexity is distinctly distinct between low-income residents and non-low-income residents. Low-income residents are inclined to make simple non-work chains. Two types of econometric models, a stereotype logit model and mixed logit model, are then developed to investigate the possible explanatory variables affecting their trip pattern. The number of stops within a chain and chain types are considered as dependent variables, while independent variables include household and personal characteristics as well as land use variables. Results show that once convenient and flexible conditions are supplied, low-income residents are more likely to make multiple activities in a trip chain. Areas with high population and employment densities are associated with complex work trip chains and more non-work activity involvement.     

Incorporating the extended theory of planned behavior in a school travel mode choice model: a case study of Shaoxing,China

Travel to and from school can have social, economic, and environmental implications for students and their parents. Therefore, understanding school travel mode choice behavior is essential to find policy-oriented approaches to optimizing school travel mode share. Recent research suggests that psychological factors of parents play a significant role in school travel mode choice behavior and the Multiple Indicators and Multiple Causes (MIMIC) model has been used to test the effect of psychological constructs on mode choice behavior. However, little research has used a systematic framework of behavioral theory to organize these psychological factors and investigate their internal relationships. This paper proposes an extended theory of planned behavior (ETPB) to delve into the psychological factors caused by the effects of adults’ cognition and behavioral habits and explores the factors’ relationship paradigm. A theoretical framework of travel mode choice behavior for students in China is constructed. We established the MIMIC model that accommodates latent variables from ETPB. We found that not all the psychological latent variables have significant effects on school travel mode choice behavior, but habit can play an essential role. The results provide theoretical support for demand policies for school travel.     

Tour-based mode choice modelling as the core of an activity-based travel demand modelling framework: a review of state-of-the-art

ABSTRACT

The paper presents a critical review of the methodological approaches used in tour-based mode choice models within the activity-based modelling frameworks. Various components of the activity-based models, such as activity type choice, activity location choice, and activity duration have already matured significantly. However, the mode choice component is often simplified in many ways. Both trip-based and tour-based approaches are used in many cases. However, the tour-based approach is considered to be the most relevant to the activity-based modelling framework. This paper presents a synthesis of the strengths and weaknesses of existing tour-based mode choice models. The previous studies on tour-based mode choice models are grouped into seven categories, ranging from simplified main tour mode to complex dynamic discrete choice models. Besides, challenges with data-hungry models, simulation-based models and static models are discussed elaborately. In conclusion, it proposes a few methodological suggestions for researchers and practitioners for finding an appropriate mode choice modelling framework for activity-based models. In addition, the paper also provides a guideline on how to incorporate automated vehicles and Mobility-as-a-Service within the framework of tour-based mode choice models.     

Flexible substitution patterns in models of mode and time of day choice: new evidence from the UK and the Netherlands

Modelling the temporal response of travellers to transport policy interventions has rapidly emerged as a major issue in many practical transport planning studies and is recognised to hold particular challenges. The importance of congestion and its variation over the day, together with the emergence of time-dependent road user charging as a policy tool, emphasise the need to understand whether and how travellers will change the timing of their journeys. For practical planning studies, analysts face a major issue of relating temporal changes to other behavioural changes that are likely to result from policy or exogenous changes. In particular, the relative sensitivity of time and mode switching has been difficult to resolve. This paper describes a study undertaken to determine the relative sensitivity of mode and time of day choice to changes in travel times and costs and to investigate whether evidence exists of varying magnitudes of unobservable influences in time of day switching. The study draws on data from three related stated preference studies undertaken over the past decade in the United Kingdom and the Netherlands and uses error components logit models to investigate the patterns of substitution between mode and time of day alternatives. It is concluded that the magnitude of unobserved influences on time switching depends significantly on the magnitudes of the time switches considered. With time periods of the magnitude generally represented in practical modelling, i.e. peak periods of 2–3 hours, time switching is generally more sensitive in these data than mode switching. However, the context of the modelling and the extent to which relevant variables can be measured will strongly influence these results.     

Effects of incorporating latent and attitudinal information in mode choice models

Abstract

Hybrid choice modelling approaches allow latent variables in mode choice utility functions to be addressed. However, defining attitude and behavior as latent variables is influenced by the researcher's assumptions. Therefore, it is better to capture the effects of latent behavioral and attitudinal factors as latent variables than defining behaviors and attitudes per se. This article uses a hybrid choice model for capturing such latent effects, which will herein be referred to as modal captivity effects in commuting mode choice. Latent modal captivity refers to the unobserved and apparently unexplained attraction towards a specific mode of transportation that is resulting from latent attitude and behavior of passengers in addition to the urban transportation system. In empirical models, the latent modal captivity variables are explained as functions of different observed variables. Empirical models show significant improvement in fitting observed data as well as improved understanding of travel behavior.     

Evolution of latent modal captivity and mode choice patterns for commuting trips: A longitudinal analysis using repeated cross-sectional datasets

This paper presents an investigation of the temporal evolution of commuting mode choice preference structures. It contributes to two specific modelling issues: latent modal captivity and working with multiple repeated crossectional datasets. In this paper latent modal captivity refers to captive reliance on a specific mode rather than all feasible modes. Three household travel survey datasets collected in the Greater Toronto and Hamilton Area (GTHA) over a ten-year time period are used for empirical modelling. Datasets collected in different years are pooled and separate year-specific scale parameters and coefficients of key variables are estimated for different years. The empirical model clearly explains that there have been significant changes in latent modal captivity and the mode choice preference structures for commuting in the GTHA. Changes have occurred in the unexplained component of latent captivities, in transportation cost perceptions, and in the scales of commuting mode choice preferences. The empirical model also demonstrates that pooling multiple repeated cross-sectional datasets is an efficient way of capturing behavioural changes over time. Application of the proposed mode choice model for practical policy analysis and forecasting will ensure accurate forecasting and an enhanced understanding of policy impacts.     

Water transit and excess travel: discrete choice modelling of bus and ferry trips in Brisbane,Australia

Recent investment in urban ferry transport has created interest in what value such systems provide in a public transport network. In some cases, ferry services are in direct competition with other land-based transport, and despite often longer travel times passengers still choose water transport. This paper seeks to identify a premium attached to urban water transit through an identification of excess travel patterns. A one-month sample of smart card transaction data for Brisbane, Australia, was used to compare bus and ferry origin–destination pairs between a selected suburban location and the central business district. Logistic regression of the data found that ferry travel tended towards longer travel times (OR?=?2.282), suggesting passengers do derive positive utility from ferry journeys. The research suggests the further need to incorporate non-traditional measures other than travel time for deciding the value of water transit systems.     

Joint analysis of the spatial impacts of built environment on car ownership and travel mode choice

Concerns over transportation energy consumption and emissions have prompted more studies into the impacts of built environment on driving-related behavior, especially on car ownership and travel mode choice. This study contributes to examine the impacts of the built environment on commuter’s driving behavior at both spatial zone and individual levels. The aim of this study is threefold. First, a multilevel integrated multinomial logit (MNL) and structural equation model (SEM) approach was employed to jointly explore the impacts of the built environment on car ownership and travel mode choice. Second, the spatial context in which individuals make the travel decisions was accommodated, and spatial heterogeneities of car ownership and travel mode choice across traffic analysis zones (TAZs) were recognized. Third, the indirect effects of the built environment on travel mode choice through the mediating variable car ownership were calculated, in other words, the intermediary nature of car ownership was considered. Using the Washington metropolitan area as the study case, the built environment measures were calculated for each TAZ, and the commuting trips were drawn from the household travel survey in this area. To estimate the model parameters, the robust maximum likelihood (MLR) method was used. Meanwhile, a comparison among different model structures was conducted. The model results suggest that application of the multilevel integrated MNL and SEM approach obtains significant improvements over other models. This study give transportation planners a better understanding on how the built environment influences car ownership and commuting mode choice, and consequently develop effective and targeted countermeasures.     

Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou,China

In order to assess the degree to which specific groups will adapt their travel behaviors after certain intervention, this study utilized a cluster analysis to discuss three segments’ distinct goal frames, social-demographic properties, travel modes, and habitat, and then carried out an information intervention controlled trial to discover three segments’ modal split shifts. The results indicate that the information have consistent and distinct impacts on travel mode choice by clusters. This consistency is embodied in the simultaneous and significant increase in travel times by green modes (walking, non-powered bicycle, or bus) and in the small but non-significant effects on reducing car use in the three clusters. The distinctness of the impacts is that information have a more effective influence on subjects with gain goal frames because their travel times by all three green modes greatly improved. Subjects with the hedonic goal frame are the least sensitive to information, with the only significant increase in travel times being by non-powered bicycle. This research also addressed the “attitude-behavior gap”, weather impacts, and goal-oriented prompts. The findings suggest that policy interventions should be designed to improve public transit features, especially the bicycle system, rather than only to constrain car use, and that tailored policies should be targeted to specific groups with different goal frames.     

Structural equation approach to investigate trip-chaining and mode choice relationships in the context of developing countries

This paper investigates empirical relationships between trip chain type and mode class choice for developing countries. To formulate these two sets of decisions, four empirical models are developed using structural equation modeling (SEM). Those models are calibrated using one-month travel diary data collected in Dhaka city. SEM correlates the observed variables and identifies their relationship with trip-chaining type utility and mode class choice utility. The fitted models are selected based on statistical results and similarity with the real-life situation. Direct relationships between trip-chaining and mode choice utilities are found insignificant. However, several socio-demographic factors influence both simultaneously. Consequently, it is essential to consider mode class choice concurrently for modeling trip chains. This study also investigates the influencing factors for work-based and non-work-based trip chains separately and effects of road users’ heterogeneity. The research results can be utilized to perceive trip chain-mode choice patterns for developing countries.     

Variation in the value of travel time savings and its impact on the benefits of managed lanes

This paper examines the variation in the value of travel time savings (VTTS) for travelers with a managed lane (ML) option when taking an ordinary trip versus a trip that is unusual in some way. VTTS estimates vary substantially depending on the urgency of the trip made. At the low end, the mean VTTS for a traveler who wants to make extra stops and still arrive on time is approximately 10% higher than that for an ordinary trip. At the high end, a traveler running late for an appointment shows a mean VTTS that is approximately 300% higher than that for an ordinary trip. These estimates vary widely over the population of travelers. In light of these variations, the value of an uncongested travel alternative (such as MLs) is examined and found to be greatly undervalued if using typical VTTS estimates.     

Built environment and mode choice relationship for commute travel in the city of Rajkot,India

Metropolitan areas around the world are looking for sustainable strategies to reduce use of private automobiles, energy consumption and emissions, often achieved by built environment interventions that encourage use of sustainable modes of transport. This study contributes by providing the empirical evidence on the relation between built environment and mode choice in context of Indian city of Rajkot. Using personal interview data and data available from Rajkot Municipal Corporation it is observed that there is a strong tendency among Rajkot residents to preselect their residential location to suit their modal preferences. This is especially true for non-motorized transport users. Among the built environment variables, access to destination and land use related indicators also have significant influence on mode choice. The study Infers that the land use policy should focus on accessibility and mixing of diverse uses, and transport supply will have to be location based to support non-motorized and public transport travel.     

Modeling travel mode choice of young people with differentiated E-hailing ride services in Nanjing China

E-hailing ride service (ERS) has become increasingly popular globally and is changing the urban mobility landscape. There is insufficient research effort in understanding the impact of ERS on travel behavior, in particular among young people. This paper aims to start filling that research gap by first collecting mode choice preference data through a stated preference survey in City of Nanjing, China and then applying nested logit (NL) models and a series of post-estimation analysis to address a number of key research questions of mode choice behavior without and with ERS. Three ERS modes are considered in the Chinese context: DiDi Taxi (D-Taxi), DiDi Express (D-Express), and DiDi Premier (D-Premier), all provided by DiDi Chuxing, the dominant ERS service provider in China. The study finds that age makes little difference in mode choice preference when ERS is introduced between the two age groups considered (18–30 and 31–45). The study results also suggest that young travelers are naturally drawn to ERS for what it represents (a technology innovation) and its business (pricing) model. ERS appears to be a competitive alternative to the conventional modes especially when they are under performed. The study also finds that ERS will likely increase vehicle kilometers traveled (VKT) considerably, which will lead to increase in on-road vehicular emissions, unless some mechanism to switch users to ridesharing is in place.