Promoting Public Transport Using Marketing Techniques in Mobility Management and Verifying their Quantitative Effects

Mobility management (MM) is a transportation management policy that uses “soft” measures to attempt to reduce car use and promote sustainable transportation modes such as public transport, bicycles, and walking. Using communication and other means, MM induces voluntarily change towards more sustainable transportation modes. We implemented MM marketing to promote an experimental community bus service. This project had two components: a questionnaire conducted in the service area and a monthly newsletter. The questionnaire was more than a survey; it also communicated information about the bus and helped promote bus use. One month after the survey, we implemented a follow-up survey targeting the initial survey respondents. Results suggest that the MM program produced a general increase in bus use, as well as mouth-to-mouth advertising, that helped promote bus use.     

Integrated operations planning and revenue management for rail freight transportation

In the rail industry, profit maximization relies heavily on the integration of logistics activities with an improved management of revenues. The operational policies chosen by the carrier have an important impact on the network yield and thus on global profitability. This paper bridges the gap between railroad operations planning and revenue management. We propose a new bilevel mathematical formulation which encompasses pricing decisions and network planning policies such as car blocking and routing as well as train make-up and scheduling. An exact solution approach based on a mixed integer formulation adapted to the problem structure is presented, and computational results are reported on randomly generated instances.     

石油产品管道运输定量研究

成品油管道运输计划和调度是具有多约束的复杂问题,包括炼油厂的生产进度、市场需求、相邻油品的规格等都需考虑。另外,炼油厂和分销中心现有库存量和库存能力以及管道中的输油量等也要详细分析。文中对该领域的定量研究文献进行了梳理、综述,对未来研究趋势做了分析展望,以便研究人员作进一步研究。     

荆门市综合交通运输系统总体布局规划

文章运用区域综合交通规划学、系统工程学、区域经济学和旅游经济学等多学科研究方法,针对我国“十二五”期间大力发展旅游业和优先建设交通基础设施的特殊背景,以荆门市交通运输系统为研究对象,综合考虑城市交通、过境交通、旅游交通及其各种交通方式的综合协调,对荆门市的综合交通运输网络进行总体布局规划。     

Dealing with congestion from a regional perspective The case of Massachusetts

Traffic congestion has received considerable public and media attention over the past several years. However, many of the transportation and land use actions offered to deal with the congestion phenomenon focus only on a specific site or at most a subregion of the metropolitan area. This paper argues that congestion in many cases is an areawide phenomenon requiring consideration from a regional and programmatic viewpoint. A ten-point congestion-relief program developed for eastern Massachusetts is described. Actions in this program included those aimed to mitigate current congestion and avoid future congestion through land use management. Four policy areas are emphasized - providing transportation system improvements, managing transportation demand, managing land use, and managing the institutional and funding framework. The paper concludes that because of the political nature of the congestion problem, the congestion-relief program's importance lies more in the message it sends to the public that programmatic action is being taken. The paper also concludes that a regional approach is necessary thus requiring close examination of existing institutions, that demand management is an important component of the strategy, that the private sector has an important role to play, and that the long-term effectiveness of the program relates to the success of attempts to institutionalize efforts into zoning and permit procedures.