Understanding variability,habit and the effect of long period activity plan in modal choices: a day to day,week to week analysis on panel data

Understanding variability in individual behaviour is crucial for the comprehension of travel patterns and for the development and evaluation of planning policies. But, with only one notable exception, there are no studies on the intrinsic variability in the individual preferences for mode choices in absence of external changes in the transport infrastructures. This requires using continuous panel data. Few papers have studied mode choice with continuous panel data but mainly focused on the panel correlation. In this work we use a six-week travel diary survey to study the intrinsic variability in the individual preferences for mode choices, the effect of long period plans and habitual behaviour in the daily mode choices. Mixed logit models are estimated that account for the above effects as well as for systematic and random heterogeneity over individual preferences and responses. We also account for correlation over several time periods. Our results suggest that individual tastes for time and cost are fairly stable but there is a significant systematic and random heterogeneity around these mean values and in the preferences for the different alternatives. We found that there is a strong inertia effect in mode choice that increases with (or is reinforced by) the number of time the same tour is repeated. The sequence of mode choice made is influenced by the duration of the activity and the weekly structure of the activities     

Route choice decision under travel time uncertainty

We study route choice behavior when travel time is uncertain. In this case, users choice depends both on expected travel time and travel time variability. We collected survey data in the Paris area and analyzed them using a method based on the ordered probit. This leads to an ordinal as well as to different cardinal measures of risk aversion. Such an approach is consistent with expected and with non-expected utility theory. Econometric estimates suggest that absolute risk aversion is constant and show that risk aversion is larger for transit users, blue collars and for business appointments.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.     

Measuring risk aversion to guide transportation policy: Contexts,incentives, and respondents

Road pricing may provide a solution to increasing traffic congestion in metropolitan areas. Route, departure time and travel mode choices depend on risk attitudes as commuters perceive the options as having uncertain effects on travel times. We propose that Experimental Economics methods can deliver data that uses real consequences and where the context can be varied by the researcher. The approach relies on the controlled manipulation of contexts, similar to what is done in the Stated Choice approach, but builds in actual consequences, similar to the Revealed Preference approach. This paper investigates some of the trade-offs between the cost of conducting Experimental Economics studies and the behavioral responses elicited. In particular, we compare responses to traditional lottery choice tasks to the route choice tasks in simulated driving environments. We also compare students (a low cost convenient participant pool) to field participants recruited from the driving population. While we see initial differences across our treatment groups, we find that their risk taking behavior converge with minimal repetition.     

Park-and-ride lot choice model using random utility maximization and random regret minimization

This research aims to understand the park-and-ride (PNR) lot choice behaviour of users i.e., why PNR user choose one PNR lot versus another. Multinomial logit models are developed, the first based on the random utility maximization (RUM) concept where users are assumed to choose alternatives that have maximum utility, and the second based on the random regret minimization (RRM) concept where users are assumed to make decisions such that they minimize the regret in comparison to other foregone alternatives. A PNR trip is completed in two networks, the auto network and the transit network. The travel time of users for both the auto network and the transit network are used to create variables in the model. For the auto network, travel time is obtained using information from the strategic transport network using EMME/4 software, whereas travel time for the transit network is calculated using Google’s general transit feed specification data using a backward time-dependent shortest path algorithm. The involvement of two different networks in a PNR trip causes a trade-off relation within the PNR lot choice mechanism, and it is anticipated that an RRM model that captures this compromise effect may outperform typical RUM models. We use two forms of RRM models; the classical RRM and µRRM. Our results not only confirm a decade-old understanding that the RRM model may be an alternative concept to model transport choices, but also strengthen this understanding by exploring differences between two models in terms of model fit and out-of-sample predictive abilities. Further, our work is one of the few that estimates an RRM model on revealed preference data.

     

A multi‐class mean‐excess traffic equilibrium model with elastic demand

Recent empirical studies have revealed that travel time variability plays an important role in travelers' route choice decisions. To simultaneously account for both reliability and unreliability aspects of travel time variability, the concept of mean‐excess travel time (METT) was recently proposed as a new risk‐averse route choice criterion. In this paper, we extend the mean‐excess traffic equilibrium model to include heterogeneous risk‐aversion attitudes and elastic demand. Specifically, this model explicitly considers (1) multiple user classes with different risk‐aversions toward travel time variability when making route choice decisions under uncertainty and (2) the elasticity of travel demand as a function of METT when making travel choice decisions under uncertainty. This model is thus capable of modeling travelers' heterogeneous risk‐averse behaviors with both travel choice and route choice considerations. The proposed model is formulated as a variational inequality problem and solved via a route‐based algorithm using the modified alternating direction method. Numerical analyses are also provided to illustrate the features of the proposed model and the applicability of the solution algorithm. Copyright © 2012 John Wiley & Sons, Ltd.     

Assessing asymmetric response effect of behavioral intention to service quality in an integrated psychological decision-making process model of intercity bus passengers: a case of Taiwan

This study introduces the concept of loss aversion to consumer behavioral intention at the personal psychological level to develop an integrative structural equation model for analyzing traveler psychological decision making. In this model, the relationship between behavioral intention and service quality is a non-smooth function based on the theory of loss aversion. The expectation service quality in the SERVQUAL model proposed by Parasuraman, Zeithaml, and Berry (PZB) serves as a reference point. This model can be applied to analyze the effect of non-smooth response of behavioral intention to service quality in a traveler psychological decision-making process model. Intercity travel among cities in Taiwan is used as an empirical example. Data were gathered in cities in Taiwan via a questionnaire survey, and the model was tested using path analysis performed by LISREL. The empirical result shows that all causal relationships are statistically significant. Service quality loss influences repurchase intention more than does Service quality gain. Finally, this study concludes by discussing managerial implications and suggesting directions for future research.

Information impact on quality of multimodal travel choices: conceptualizations and empirical analyses

This paper investigates the impact of a variety of travel information types on the quality of travel choices. Choice quality is measured by comparing observed choices made under conditions of incomplete knowledge with predicted choice probabilities under complete knowledge. Furthermore, the potential impact of travel information is considered along multiple attribute-dimensions of alternatives, rather than in terms of travel time reductions only. Data is obtained from a choice experiment in a multimodal travel simulator in combination with a web-based mode-choice experiment. A Structural Equation Model is estimated to test a series of hypothesized direct and indirect relations between a traveler’s knowledge levels, information acquisition behavior and the resulting travel-choice quality. The estimation results support the hypothesized relations, which provides evidence of validity and applicability of the developed measure of travel-choice quality. Furthermore, found relations in general provide some careful support for the often expected impact of information on the quality of travel choices. The effects are largest for information services that generate previously unknown alternatives, and lowest for services that provide warnings in case of high travel times only.

Accounting for inertia in modal choices: some new evidence using a RP/SP dataset

Inertia is related with effect that experiences in previous periods may have on the current choice. In particular, it has to do with the tendency to stick with the past choice even when another alternative becomes more appealing. As new situations force individuals to rethink about their choices new preferences may be formed. Thus a learning process begins that relaxes the effect of inertia in the current choice. In this paper we use a mixed dataset of revealed preference (RP)-stated preference (SP) to study the effect of inertia between RP and SP observations and to study if the inertia effect is stable along the SP experiments. Inertia has been studied more extensively with panel datasets, but few investigations have used RP/SP datasets. In this paper we extend previous work in several ways. We test and compare several ways of measuring inertia, including measures that have been proposed for both short and long RP panel datasets. We also explore new measures of inertia to test for the effect of “learning” (in the sense of acquiring experience or getting more familiar with) along the SP experiment and we disentangle this effect from the pure inertia effect. A mixed logit model is used that allows us to account for both systematic and random taste variations in the inertia effect and for correlations among RP and SP observations. Finally we explore the relation between the utility specification (especially in the SP dataset) and the role of inertia in explaining current choices.     

Random regret minimization or random utility maximization: an exploratory analysis in the context of automobile fuel choice

Interest in alternative behavioural paradigms to random utility maximization (RUM) has existed ever since the dominance of the RUM formulation. One alternative is known as random regret minimization (RRM), which suggests that when choosing between alternatives, decision makers aim to minimize anticipated regret. Although the idea of regret is not new, its incorporation into the same discrete choice framework of RUM is very recent. This paper is the first to apply the RRM‐model framework to model choice amongst durable goods. Specifically, we estimate and compare the RRM and RUM models in a stated choice context of choosing amongst vehicles fuelled with petrol, diesel and hybrid (associated with specific levels of fuel efficiency and engine capacity). The RRM model is found to achieve a marginally better fit (using a non‐nested test of differences) than its equally parsimonious RUM counterpart. As a second contribution, we derive a formulation for regret‐based elasticities and compare utility‐based and regret‐based elasticities in the context of stated vehicle type choices. We find that in the context of our choice data, mean estimates of elasticities are different for many of the attributes and alternatives. Copyright © 2011 John Wiley & Sons, Ltd.     

Adaptive route choices in risky traffic networks: A prospect theory approach

This paper deals with route choice models capturing travelers’ strategic behavior when adapting to revealed traffic conditions en route in a stochastic network. The strategic adaptive behavior is conceptualized as a routing policy, defined as a decision rule that maps from all possible revealed traffic conditions to the choices of next link out of decision nodes, given information access assumptions. In this paper, we use a specialized example where a variable message sign provides information about congestion status on outgoing links. We view the problem as choice under risk and present a routing policy choice model based on the cumulative prospect theory (CPT), where utility functions are nonlinear in probabilities and thus flexible attitudes toward risk can be captured.In order to illustrate the differences between routing policy and non-adaptive path choice models as well as differences between models based on expected utility (EU) theory and CPT, we estimate models based on synthetic data and compare them in terms of prediction results. There are large differences in path share predictions and the results demonstrate the flexibility of the CPT model to represent varying degrees of risk aversion and risk seeking depending on the outcome probabilities.     

Risk‐based stochastic equilibrium assignment model in augmented urban railway network

This study developed a methodology to model the passenger flow stochastic assignment in urban railway network (URN) with the considerations of risk attitude. Through the network augmentation technique, the urban railway system is represented by an augmented network in which the common traffic assignment method can be used directly similar to a generalized network form. Using the analysis of different cases including deterministic travel state, emergent event, peak travel, and completely stochastic state, we developed a stochastic equilibrium formulation to capture these stochastic considerations and give effects of risk aversion level on the URN performance, the passenger flow at transfer stations through numerical studies. Copyright © 2012 John Wiley & Sons, Ltd.     

Selfishness and altruism in the distribution of travel time and income

Most economic models assume that individuals act out their preferences based on self-interest alone. However, there have also been other paradigms in economics that aim to capture aspects of behavior that include fairness, reciprocity, and altruism. In this study we empirically examine preferences of travel time and income distributions with and without the respondent knowing their own position in each distribution. The data comes from a Stated Preference experiment where subjects were presented paired alternative distributions of travel time and income. The alternatives require a tradeoff between distributional concerns and the respondent’s own position. Choices also do not penalize or reward any particular choice. Overall, choices show individuals are willing forgo alternatives where they would be individually well off in the interest of distributional concerns in both the travel time and income cases. Exclusively self-interested choices are seen more in the income questions, where nearly 25 % of respondents express such preferences, than in the travel time case, where only 5 % of respondents make such choices. The results also suggest that respondents prioritize their own position differently relative to regional distributions of travel time and income. Estimated choice models show that when it comes to travel time, individuals are more concerned with societal average travel time followed by the standard deviation in the region and finally their own travel time, while in the case of income they are more concerned with their own income, followed by a desire for more variability, and finally increasing the minimum income in their region. When individuals do not know their fate after a policy change that affects regional travel time, their choices appear to be mainly motivated by risk averse behavior and aim to reduce variability in outcomes. On the other hand, in the income context, the expected value appears to drive choices. In all cases, population-wide tastes are also estimated and reported.     

An integrated analysis of workers’ physically active activity and active travel choice behavior

Using Texas add-on sample data from the 2009 National Household Travel Survey, this study examines adult workers’ daily active choice decisions in the context of physical activity and attendant health benefits. The study looked at workers’ two choice behaviors: active activity and active travel. The first choice behavior, active activity, is developed as an ordered-response model based on the number of physically active recreational activities pursued during the workday. The second choice behavior, active travel, is developed as a binary-response model that examines workers’ active travel choices—whether or not the worker used any active mode of travel during the same workday. The study improves the understanding and knowledge of observed factors influencing workers’ physically active activity-travel behavior. The study also provides several observations regarding the role (and constraints) of employment in individuals’ active choices. Using a flexible copula modeling methodology, we explore the true correlation (or dependence) between the two behavior choices that could occur due to the presence of unobserved factors, suggesting a simultaneously low or simultaneously high propensity for being physically active across workers. The study findings suggest that transportation and public health policy makers can mutually benefit from encouraging workers to be physically active (from an activity and/or travel perspective). Overall, the study draws attention to the integrated nature of the public health and transportation fields, thereby providing a distinct view of active/inactive choice behavior. To our knowledge, this is the first study exploring a rich variety of components for workers’ active activity-travel behavior through a robust copula approach.     

Value of time – A citizen perspective

The dominant empirical approach to infer Value of Time is based on experiments in which respondents are typically asked to make hypothetical travel choices as if they were paying travel costs from their own budget, in exchange for personal travel time gains. However, many scholars have argued that such travel choice decisions of individuals in their role of consumer of mobility are likely to be a poor proxy of how they in their role of citizen believe government should spend tax money to generate travel time gains for large numbers of travelers. So far, this possible deviation between what we call ‘consumer VoT’ and ‘citizen VoT’ has not been studied empirically. In this paper, we fill this gap, by designing a Stated Choice experiment with eight different frames; some representing a typical consumer choice situation, others gradually approaching a citizen perspective. We find that individuals’ willingness to pay from previously collected tax money for travel time gains created by a government policy, is significantly higher than their willingness to pay, from their after tax income, for time gains obtained by choosing a different route. This result implies that citizen VoT is higher than consumer VoT. This difference does not stem from a stronger willingness to spend previously collected tax money compared to spending one’s own income, but from a difference in the value attached to travel gains: a travel time gain resulting from government action is valued more than the same travel time gain obtained by one’s own route choices. This and a range of other empirical results are discussed in depth, in light of the conceptual differences between preferences of individuals in a role of consumer or citizen.     

Analyzing high speed rail passengers’ train choices based on new online booking data in China

This study explores two nonparametric machine learning methods, namely support vector regression (SVR) and artificial neural networks (ANN), for understanding and predicting high-speed rail (HSR) travelers’ choices of ticket purchase timings, train types, and travel classes, using ticket sales data. In the train choice literature, discrete choice analysis is the predominant approach and many variants of logit models have been developed. Alternatively, emerging travel choice studies adopt non-utility-based methods, especially nonparametric machine learning methods including SVR and ANN, because (1) those methods do not rely on assumptions on the relations between choices and explanatory variables or any prior knowledge of the underlying relations; (2) they have superb capabilities of iteratively identifying patterns and extracting rules from data. This paper thus contributes to the HSR train choice literature by applying and comparing SVR and ANN with a real-world case study of the Shanghai-Beijing HSR market in China. A new normalized metric capturing both the load factor and the booking lead time is proposed as the target variable and several train service attributes, such as day of week, departure time, travel time, fare, are identified as input variables. Computational results demonstrate that both SVR and ANN can predict the train choice behavior with high accuracy, outperforming the linear regression approach. Potential applications of this study, such as rail pricing reform, have also been identified.     

Evaluation of exclusive bus lanes in a bi-modal degradable road network

In this paper, we proposed an evaluation method of exclusive bus lanes (EBLs) in a bi-modal degradable road network with car and bus transit modes. Link travel time with and without EBLs for two modes is analyzed with link stochastic degradation. Furthermore, route general travel costs are formulated with the uncertainty of link travel time for both modes and the uncertainty of waiting time at a bus stop and in-vehicle congestion costs for the bus mode. The uncertainty of bus waiting time is considered to be relevant to the degradation of the front links of the bus line. A bi-modal user equilibrium model incorporating travelers’ risk adverse behavior is proposed for evaluating EBLs. Finally, two numerical examples are used to illustrate how the road degradation level, travelers’ risk aversion level and the front link’s correlation level with the uncertainty of the bus waiting time affect the results of the user equilibrium model with and without EBLs and how the road degradation level affects the optimal EBLs setting scheme. A paradox of EBLs setting is also illustrated where adding one exclusive bus lane may decrease share of bus.     

Modelling the dynamics of bus use in a changing travel environment using panel data

Panel data offers the potential to represent the influence on travel choices of changing circumstances, past history and persistent individual differences (unobserved heterogeneity). A four-wave panel survey collected data on the travel choices of residents before and after the introduction of a new bus rapid transit service. The data shows gradual changes to bus use over the four waves, implying time was required for residents to become aware of the new service and to adapt to it. Ordered response models are estimated for bus use over the survey period. The results show that the influence of level of service (LOS) is underestimated if unobserved heterogeneity is not taken into account. The delayed response to the new service is able to be well represented by including LOS as a lagged variable. Current bus use is found to be conditioned on past bus use, but with additional influence of lagged LOS and unobserved heterogeneity. It is shown how different model specifications generate different evolution patterns with the most realistic predictions arising from a model which takes into account lagged responses to change in LOS and unobserved heterogeneity. The paper demonstrates the feasibility of developing panel data models that can be applied to forecasting the effect of interventions in the travel environment. Longer panels—encompassing periods of both stability and change—are required to support future efforts at modelling travel choice dynamics.