Tour-based mode choice modelling as the core of an activity-based travel demand modelling framework: a review of state-of-the-art

ABSTRACT

The paper presents a critical review of the methodological approaches used in tour-based mode choice models within the activity-based modelling frameworks. Various components of the activity-based models, such as activity type choice, activity location choice, and activity duration have already matured significantly. However, the mode choice component is often simplified in many ways. Both trip-based and tour-based approaches are used in many cases. However, the tour-based approach is considered to be the most relevant to the activity-based modelling framework. This paper presents a synthesis of the strengths and weaknesses of existing tour-based mode choice models. The previous studies on tour-based mode choice models are grouped into seven categories, ranging from simplified main tour mode to complex dynamic discrete choice models. Besides, challenges with data-hungry models, simulation-based models and static models are discussed elaborately. In conclusion, it proposes a few methodological suggestions for researchers and practitioners for finding an appropriate mode choice modelling framework for activity-based models. In addition, the paper also provides a guideline on how to incorporate automated vehicles and Mobility-as-a-Service within the framework of tour-based mode choice models.     

Railway station choice modelling: a review of methods and evidence

Since the first railway station choice studies of the 1970s, a substantial body of research on the topic has been completed, primarily in North America, the U.K. and the Netherlands. With many countries seeing sustained growth in rail passenger numbers, which is forecast to continue, station choice models have an important role to play in assessing proposals for new stations or service changes. This paper reviews the modelling approaches adopted, the factors found to influence station choice and the application of models to real-world demand forecasting scenarios. A consensus has formed around using the closed-form multinomial logit and nested logit models, with limited use of more advanced simulation-based models, and the direction effects of a range of factors have been consistently reported. However, there are questions over the validity of applying non-spatial discrete choice models to a context where spatial correlation will be present, in particular with regard to the models’ ability to adequately represent the abstraction behaviours resulting from competition between stations. Furthermore, there has been limited progress towards developing a methodology to integrate a station choice element into the aggregate models typically used to forecast passenger demand for new stations.     

Modeling traveler mode choice behavior of a new high-speed rail corridor in China

This study examines mode choice behavior for intercity business and personal/recreational trips. It uses multinomial logit and nested logit methods to analyze revealed preference data provided by travelers along the Yong-Tai-Wen multimodal corridor in Zhejiang, China. Income levels are found to be positively correlated with mode share increases for high-speed rail (HSR), expressway-based bus, and auto modes, while travel time and trip costs are negatively correlated with modal shift. Longer distance trips trigger modal shifts to HSR services but prevent modal shift to expressway-based auto use due to escalation of fuel cost and toll charges. Travelers are less elastic in their travel time and cost for trips by nonexpressway-based auto use modes. The magnitude of elasticity for travel time is higher than trip costs for business trips and lower for personal/recreational trips. The study provides some policy suggestions for transportation planners and decision-makers.     

A behavioral analysis of freight mode choice decisions

This paper develops a behavioral analysis of freight mode choice decisions that could provide a basis for an acceptable analytical tool for policy assessment. The paper specifically examines the way that truck and rail compete for commodity movement in the US. Two binary mode choice models are introduced in which some shipment-specific variables (e.g. distance, weight and value) and mode-specific variables (e.g. haul time and cost) are found to be determinants. The specifications of the non-selected choice are imputed in a machine learning module. Shipping cost is found to be a central factor for rail shipments, while road shipments are found to be more sensitive to haul time. Sensitivity of mode choice decisions is further analyzed under different fuel price fluctuation scenarios. A low level of mode choice sensitivity is found with respect to fuel price, such that even a 50% increase in fuel cost does not cause a significant modal shift between truck and rail.     

Factors affecting temporal changes in mode choice model parameters

In travel demand forecasting models, parameters are often assumed to be stable over time. The stability of these parameters, however, has been questioned. This study investigates the factors affecting temporal changes in mode choice model parameters using a method proposed by the author that jointly utilises repeated cross-sectional data. In this method, the parameters are assumed to follow functional forms and the parameter changes are modelled endogenously. While the author’s previous studies assumed that all parameters are the same function of the same variable, this study assumes that different parameters are different functions of different variables, including time (year) and macro-economic variables. The paper describes a case study of a journey-to-work mode choice analysis for Nagoya, Japan, that examines 288 combinations of the functional forms and variables. The analysis found that the functions of time had serious over-fitting problems and that parameter changes are more closely related to economic factors.     

A tour-based model of travel mode choice

This paper presents a new tour-based mode choice model. The model is agent-based: both households and individuals are modelled within an object-oriented, microsimulation framework. The model is household-based in that inter-personal household constraints on vehicle usage are modelled, and the auto passenger mode is modelled as a joint decision between the driver and the passenger(s) to ride-share. Decisions are modelled using a random utility framework. Utility signals are used to communicate preferences among the agents and to make trade-offs among competing demands. Each person is assumed to choose the best combination of modes available to execute each tour, subject to auto availability constraints that are determined at the household level. The households allocations of resources (i.e., cars to drivers and drivers to ride-sharing passengers) are based on maximizing overall household utility, subject to current household resource levels. The model is activity-based: it is designed for integration within a household-based activity scheduling microsimulator. The model is both chain-based and trip-based. It is trip-based in that the ultimate output of the model is a chosen, feasible travel mode for each trip in the simulation. These trip modes are, however, determined through a chain-based analysis. A key organizing principle in the model is that if a car is to be used on a tour, it must be used for the entire chain, since the car must be returned home at the end of the tour. No such constraint, however, exists with respect to other modes such as walk and transit. The paper presents the full conceptual model and estimation results for an initial empirical prototype. Because of the complex nature of the model decision structure, choice probabilities are simulated from direct generation of random utilities rather than through an analytical probability expression.     

The influence of bus service satisfaction on university students' mode choice

The purpose of this study was to determine the relationship between bus service satisfaction and the transport mode of choice among university students in Qatar. The degree of bus service satisfaction was collected directly from questionnaire surveys, in which university students were asked questions in relation to their satisfaction with the bus service they used and their transport mode of choice. These questions were categorized into three factors according to confirmatory factor analysis: service at bus stops, service of busses, and service of drivers. Furthermore, the students were asked which mode of transport they used given the choice between public and private transport. This study presents a structural equation model to determine how much bus service satisfaction affects people's decisions about their transport mode. The results from the analysis showed that three key factors—namely, service at bus stops, service of busses, and service of bus drivers—were strongly correlated to the mode of choice. In particular, the bus stop was strongly associated with ease of use, shade, cleanliness, safety, and crowdedness level, while the bus itself influenced reliability, travel time, and frequency. Complying with traffic laws and the driver's attitude were also important contributors to the level of bus service satisfaction. Ultimately, this study will be beneficial for policy/decision‐makers. It will allow them to determine what needs to be accomplished to encourage people to use public transportation. Copyright © 2016 John Wiley & Sons, Ltd.     

Investigating the joint choice behavior of intercity transport mode and high‐speed rail cabin with a strategy map

This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd.     

A validation test of a disaggregate mode choice model

A model of work trip mode choice was developed on a sample of workers taken before Bay Area Rapid Transit (BART) opened for service. Validation tests of the model were performed on a sample of workers taken after BART service began. Two validation methods were used: (1) the actual mode shares in the post-BART sample were compared to the mode shares predicted by the models estimated on the pre-BART sample, and (2) the parameters of models estimated on the post-BART sample were compared with the parameters of the models estimated pre-BART. Three possible reasons were explored for the differences in actual and predicted shares and in the pre- and post-BART model parameters: (1) failure of the independence from irrelevant alternatives (IIA) property of the multinomial logit model, (2) non-genericity and incorrect data contributed substantially to the incorrect data for walk times. It was found that non-genericity and incorrect data contributed substantially to the mispredictions, while failure of the IIA property contributed less. The present study concerns only one model and one transportation environment. The results of this test, however, can be viewed along with the results of other validation studies to obtain a sense of the predictive ability of disaggregate mode choice models.     

Effects of increased awareness on choice of travel mode

This paper reports a field experiment with the purpose of studying the effects of increased awareness on travel mode choice. One hundred fifteen subjects were randomly assigned to an experimental and a control group. In the experimental group, a more deliberate choice of travel mode was induced and expected to result in a stronger relationship between attitude and behavior, a weaker relationship between habit and behavior, and a behavioral change among individuals with a strong habit. Attitude, habit, and behavior were measured in travel diaries and questionnaires. The results indicated no significant change in the relationship between attitude and behavior and no significant change in the relationship between habit and behavior. However, a temporally extended decrease in car use was observed in the experimental group. The effect was noted for individuals with a strong habit who reduced their car use but not for subjects with a weak habit.     

Microscopic decision model for pedestrian route choice at signalized crosswalks

In this paper, two‐tier mathematical models were developed to simulate the microscopic pedestrian decision‐making process of route choice at signalized crosswalks. In the first tier, a discrete choice model was proposed to predict the choices of walking direction. In the second tier, an exponential model was calibrated to determine the step size in the chosen direction. First, a utility function was defined in the first‐tier model to describe the change of utility in response to deviation from a pedestrian's target direction and the conflicting effects of neighboring pedestrians. A mixed logit model was adopted to estimate the effects of the explanatory variables on the pedestrians' decisions. Compared with the standard multinomial logit model, it was shown that the mixed logit model could accommodate the heterogeneity. The repeated observations for each pedestrian were grouped as panel data to ensure that the parameters remained constant for individual pedestrians but varied among the pedestrians. The mixed logit model with panel data was found to effectively address inter‐pedestrian heterogeneity and resulted in a better fit than the standard multinomial logit model. Second, an exponential model in the second tier was proposed to further determine the step size of individual pedestrians in the chosen direction; it indicates the change in walking speed in response to the presence of other pedestrians. Finally, validation was conducted on an independent set of observation data in Hong Kong. The pedestrians' routes and destinations were predicted with the two‐tier models. Compared with the tracked trajectories, the average error between the predicted destinations and the observed destinations was within an acceptable margin. Copyright © 2016 John Wiley & Sons, Ltd.     

The influence of employer ridesharing programs on employee mode choice

Employer ridesharing programs and employee mode choice were analyzed using Southern California data. Problems in estimating the costs and benefits of employer ridesharing programs were identified. Surveyed firms used a wide variety of information to estimate employee mode split internally. Virtually all surveyed firms offered free or subsidized parking to some or all of their employees. Few responding firms estimated the cost of providing employee parking accurately, if at all. Despite these significant data limitations, factors influencing firm choice of employer ridesharing program components were identified. The influence of employer ridesharing programs on employee mode choice was modeled using weighted least squares logit regression analysis. Firm size was foung to be the single most important variable identified in the analysis. Larger firms were more likely to offer ridesharing incentives to their empolyees, and to report direct employer benefits from ridesharing. Alternative work hours hindered the formation of ridesharing arrangements in some cases. Relatively few firms promoted ridesharing on a purely voluntary basis. A private market for employer ridesharing services was found to exist, however. Personalized matching assistance may be a critical factor in developing more effective employer ridesharing programs. Parking pricing and supply control measures probably would have a larger impact on employee mode split overall. Parking management faces severe obstacles in implementation, some of which might be overcome through the more extensive provision of ridesharing services, such as personalized matching assistance. to employees at specific employment sites by their employers.     

Built environmental impacts on commuting mode choice and distance: Evidence from Shanghai

The impacts of the built environment characteristics in residential neighborhoods on commuting behavior are explored in the literature. Scant evidence, however, is provided to scrutinize the role of the built environment characteristics at job locations. Studies also overlooked the potential error correlations between commuting mode and commuting distance due to the unobserved factors that influence both variables. We examined the impacts of the built environment characteristics at both residential and job locations on commuting mode and distance, by applying a discrete-continuous copula-based model on 857 workers in Shanghai. In contrast with studies of Western countries, we showed residential built environment characteristics are more influential on commute behavior than the built environment characteristics at job locations. This suggests the importance of local specificity in policymaking process. We also found the proportion of four-way intersections, road density, and population density in residential areas are negatively associated with driving probability, with elasticity amounts of −1.00, −0.23, and −0.08, respectively. Hence, dense and pedestrian- and cyclist-oriented development help to reduce travel distance and encourage walking, biking, and transit modes of travel.     

Estimating heterogeneity of car travelers on mode shifting behavior based on discrete choice models

In order to understand the mode shift behavior of car travelers and relieve traffic congestion, a Stated Preference survey has been conducted in the city of Ji'nan in China to analyze bus choice behavior and the heterogeneity of car travelers. Several discrete choice models, including multinomial logit, mixed logit and latent class model (LCM) are developed based on these survey data. A comparative analysis indicates that the LCM has the highest precision and is more suitable to analyze the heterogeneity of car travelers. The LCM divides car travelers into three classes. Different classes have different sets of influencing factors in the model. Policy recommendations are also proposed for those classes to promote bus shift from car travelers based on the model results. Finally, sensitivity analysis on parking fees and fuel cost is carried out on the LCMs under different bus service levels. Car travelers have different sensitivities to the influencing factors. The conclusions indicate that the LCM can reflect the heterogeneity and preferences of car travelers and can be used to understand how to shift the behavior of car travelers and make more effective traffic policy.     

Incorporating the extended theory of planned behavior in a school travel mode choice model: a case study of Shaoxing,China

Travel to and from school can have social, economic, and environmental implications for students and their parents. Therefore, understanding school travel mode choice behavior is essential to find policy-oriented approaches to optimizing school travel mode share. Recent research suggests that psychological factors of parents play a significant role in school travel mode choice behavior and the Multiple Indicators and Multiple Causes (MIMIC) model has been used to test the effect of psychological constructs on mode choice behavior. However, little research has used a systematic framework of behavioral theory to organize these psychological factors and investigate their internal relationships. This paper proposes an extended theory of planned behavior (ETPB) to delve into the psychological factors caused by the effects of adults’ cognition and behavioral habits and explores the factors’ relationship paradigm. A theoretical framework of travel mode choice behavior for students in China is constructed. We established the MIMIC model that accommodates latent variables from ETPB. We found that not all the psychological latent variables have significant effects on school travel mode choice behavior, but habit can play an essential role. The results provide theoretical support for demand policies for school travel.     

Preference heterogeneity in mode choice based on a nationwide survey with a focus on urban rail

The provision of efficient and effective urban public transport and transport policy requires a deep understanding of the factors influencing urban travellers’ choice of travel mode. The majority of existing literature reports on the results from single cities. This study presents the results of a nationwide travel survey implemented to examine multiple modes of urban passenger transport across five mainland state capitals in Australia, with a focus of urban rail. The study aims to explore differences in mode choices among surveyed travellers sampled from the five cities by accounting for two types of factors: service quality and features of public transport, and socio demographic characteristics. A stated preference approach is adopted to elicit people’s valuation of specified mode-choice related factors and their willingness to pay. In particular, the availabilities of wireless and laptop stations – two factors rarely examined in the literature, were also considered in the SP survey. The survey data were analysed using mixed logit models. To test for preference heterogeneity, socio-demographic factors were interacted with random parameters, and their influences on marginal utilities simulated. The analysis reveals that intercity differences, user group status, gender, income, and trip purposes partially explain observed preference heterogeneity.     

Evolution of latent modal captivity and mode choice patterns for commuting trips: A longitudinal analysis using repeated cross-sectional datasets

This paper presents an investigation of the temporal evolution of commuting mode choice preference structures. It contributes to two specific modelling issues: latent modal captivity and working with multiple repeated crossectional datasets. In this paper latent modal captivity refers to captive reliance on a specific mode rather than all feasible modes. Three household travel survey datasets collected in the Greater Toronto and Hamilton Area (GTHA) over a ten-year time period are used for empirical modelling. Datasets collected in different years are pooled and separate year-specific scale parameters and coefficients of key variables are estimated for different years. The empirical model clearly explains that there have been significant changes in latent modal captivity and the mode choice preference structures for commuting in the GTHA. Changes have occurred in the unexplained component of latent captivities, in transportation cost perceptions, and in the scales of commuting mode choice preferences. The empirical model also demonstrates that pooling multiple repeated cross-sectional datasets is an efficient way of capturing behavioural changes over time. Application of the proposed mode choice model for practical policy analysis and forecasting will ensure accurate forecasting and an enhanced understanding of policy impacts.     

Effects of incorporating latent and attitudinal information in mode choice models

Abstract

Hybrid choice modelling approaches allow latent variables in mode choice utility functions to be addressed. However, defining attitude and behavior as latent variables is influenced by the researcher's assumptions. Therefore, it is better to capture the effects of latent behavioral and attitudinal factors as latent variables than defining behaviors and attitudes per se. This article uses a hybrid choice model for capturing such latent effects, which will herein be referred to as modal captivity effects in commuting mode choice. Latent modal captivity refers to the unobserved and apparently unexplained attraction towards a specific mode of transportation that is resulting from latent attitude and behavior of passengers in addition to the urban transportation system. In empirical models, the latent modal captivity variables are explained as functions of different observed variables. Empirical models show significant improvement in fitting observed data as well as improved understanding of travel behavior.     

Modeling commuting mode choice jointly with work start time and work duration

This paper presents a joint trivariate discrete-continuous-continuous model for commuters’ mode choice, work start time and work duration. The model is designed to capture correlations among random components influencing these decisions. For empirical investigation, the model is estimated using a data set collected in the Greater Toronto Area (GTA) in 2001. Considering the fact that work duration involves medium- to long-term decision making compared to short-term activity scheduling decisions, work duration is considered endogenous to work start time decisions. The empirical model reveals many behavioral details of commuters’ mode choice, work start time and duration decisions. The primary objective of the model is to predict workers’ work schedules according to mode choice, which is considered a skeletal activity schedule in activity-based travel demand models. However, the empirical model reveals many behavioral details of workers’ mode choices and work scheduling. Independent application of the model for travel demand management policy evaluations is also promising, as it provides better value in terms of travel time estimates.