The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker

In helping understand the dynamics of travel choice behavior and traveler satisfaction over time, multi-day panel data is invaluable (McFadden in Am Econ Rev 91(3): 351–378, 2001). The collection of such data has become increasingly feasible thanks to smartphones, which researchers can use to present surveys to travelers and to collect additional information through the phones’ location services and other sensors. This paper describes the design and implementation of the San Francisco Travel Quality Study, a multi-day research study conducted in autumn 2013 with 838 participants. The objective of the study was to investigate the link between transit service quality, the satisfaction and subjective well-being of transit riders, and travel choice behavior, with a particular interest in the influence of travelers’ choice history and personal experiences on future transit use. For that purpose, a rich panel data set was collected from multiple sources, including a number of mobile travel experience surveys capturing traveler satisfaction and emotions, two online surveys capturing demographics, attitudes and mode choice intentions, as well as high-resolution phone location data and transit vehicle location data. By fusing the phone location data with transit vehicle location data, individual-level transit travel diaries could be automatically created, and by fusing the location data with the survey responses, additional information about the context of the responses could be derived. While the behavioral and satisfaction-related findings of the study are detailed in other publications, this paper is intended to serve two purposes. First, it describes the study design, data collection effort and challenges faced in order to provide a learning opportunity for other researchers considering similar studies. Second, it discusses the key sociodemographic data and characteristics of the study population in order to provide a foundation and reference for further publications that make use of the data set described here. The authors would like to invite other researchers to collaborate with them on the evaluation of the data.     

Exploring key determinants of travel satisfaction for multi-modal trips by different traveler groups

Using a primary dataset from an experimental survey in eight European cities, this study identified the key determinants of satisfaction with individual trip stages as well as overall journey experience for different travel modes and traveler groups. Multivariate statistical analyses were used to examine the relationships between overall satisfaction and travel experience variables, trip complexity, subjective well-being indices, travel-related attitudes as well as individual- and trip-specific attributes. The results indicate that for certain traveler groups, such as women, young and low-income or unemployed travelers, there are distinctive determinants of satisfaction with trip stages for various travel modes. The results also indicate that satisfaction with the primary trip stage is strongly linked to overall trip satisfaction, while satisfaction levels with access and egress trip stages are strongly related to satisfaction with the primary trip stage. Past experience, traveler expectations and attitudes, and the emotional state of travelers are also significant explanatory variables for travel satisfaction. The results indicate that when an individual consciously chooses a particular travel mode, they will report a higher level of satisfaction with that chosen mode. Notwithstanding, while past experience highly influences an individual’s current travel satisfaction, the more they travel with the current mode, the less satisfied they are with their choice. The results of this study highlight the importance of gaining a better understanding of the interaction between instrumental variables and non-instrumental variables at different trip stages and the influence on user preferences, satisfaction and decision-making processes.     

Optimal transit fare in a bimodal network under demand uncertainty and bounded rationality

This paper investigates the optimal transit fare in a simple bimodal transportation system that comprises public transport and private car. We consider two new factors: demand uncertainty and bounded rationality. With demand uncertainty, travelers are assumed to consider both the mean travel cost and travel cost variability in their mode choice decision. Under bounded rationality, travelers do not necessarily choose the travel mode of which perceived travel cost is absolutely lower than the one of the other mode. To determine the optimal transit fare, a bi‐level programming is proposed. The upper‐level objective function is to minimize the mean of total travel cost, whereas the lower‐level programming adopts the logit‐based model to describe users' mode choice behaviors. Then a heuristic algorithm based on a sensitivity analysis approach is designed to solve the bi‐level programming. Numerical examples are presented to illustrate the effect of demand uncertainty and bounded rationality on the modal share, optimal transit fare and system performance. Copyright © 2013 John Wiley & Sons, Ltd.     

Traffic dynamics in a bi-modal transportation network with information provision and adaptive transit services

This paper has two major components. The first one is the day-to-day evolution of travelers’ mode and route choices in a bi-modal transportation system where traffic information (predicted travel cost) is available to travelers. The second one is a public transit operator adjusting or adapting its service over time (from period to period) based on observed system conditions. Particularly, we consider that on each day both travelers’ past travel experiences and the predicted travel cost (based on information provision) can affect travelers’ perceptions of different modes and routes, and thus affect their mode choice and/or route choice accordingly. This evolution process from day to day is formulated by a discrete dynamical model. The properties of such a dynamical model are then analyzed, including the existence, uniqueness and stability of the fixed point. Most importantly, we show that the predicted travel cost based on information provision may help stabilize the dynamical system even if it is not fully accurate. Given the day-to-day traffic evolution, we then model an adaptive transit operator who can adjust frequency and fare for public transit from period to period (each period contains a certain number of days). The adaptive frequency and fare in one period are determined from the realized transit demands and transit profits of the previous periods, which is to achieve a (locally) maximum transit profit. The day-to-day and period-to-period models and their properties are also illustrated by numerical experiments.     

Commuting trip satisfaction in Beijing: Exploring the influence of multimodal behavior and modal flexibility

In the past decade, many studies have explored the relationship between travelers’ travel mode and their trip satisfaction. Various characteristics of the chosen travel modes have been found to influence trip experiences; however, apart from the chosen modes, travelers’ variability in mode use and their ability to vary have not been investigated in the trip satisfaction literature. This current paper presents an analysis of commuting trip satisfaction in Beijing with a particular focus on the influence of commuters’ multimodal behavior on multiple workdays and their modal flexibility for each commuting trip. Consistent with previous studies, we find that commuting trips by active modes are the most satisfying, followed by trips by car and public transport. In Beijing, public transport dominates. Urban residents increasingly acquire automobiles, but a strict vehicle policy has been implemented to restrict the use of private cars on workdays. In this comparatively constrained context for transport mode choice, we find a significant portion of commuters showing multimodal behavior. We also find that multimodal commuters tend to feel less satisfied with trips by alternative modes compared with monomodal commuters, which is probably related to their undesirable deviation from habitual transport modes. Furthermore, the relationship between modal flexibility and trip satisfaction is not linear, but U-shaped. Commuters with high flexibility are generally most satisfied because there is a higher possibility for them to choose their mode of transport out of preference. Very inflexible commuters can also reach a relatively high satisfaction level, however, which is probably caused by their lower expectations beforehand and the fact that they did not have an alternative to regret in trip satisfaction assessments.     

Travel mode choice and travel satisfaction: bridging the gap between decision utility and experienced utility

Over the past decades research on travel mode choice has evolved from work that is informed by utility theory, examining the effects of objective determinants, to studies incorporating more subjective variables such as habits and attitudes. Recently, the way people perceive their travel has been analyzed with transportation-oriented scales of subjective well-being, and particularly the satisfaction with travel scale. However, studies analyzing the link between travel mode choice (i.e., decision utility) and travel satisfaction (i.e., experienced utility) are limited. In this paper we will focus on the relation between mode choice and travel satisfaction for leisure trips (with travel-related attitudes and the built environment as explanatory variables) of study participants in urban and suburban neighborhoods in the city of Ghent, Belgium. It is shown that the built environment and travel-related attitudes—both important explanatory variables of travel mode choice—and mode choice itself affect travel satisfaction. Public transit users perceive their travel most negatively, while active travel results in the highest levels of travel satisfaction. Surprisingly, suburban dwellers perceive their travel more positively than urban dwellers, for all travel modes.     

The effects of activity-travel context and individual attitudes on car-sharing decisions under travel time uncertainty: A hybrid choice modeling approach

People’s daily decision to use car-sharing rather than other transport modes for conducting a specific activity has been investigated recently in assessing the market potential of car-sharing systems. Most studies have estimated transport mode choice models with an extended choice set using attributes such as average travel time and costs. However, car-sharing systems have some distinctive features: users have to reserve a car in advance and pay time-based costs for using the car. Therefore, the effects of activity-travel context and travel time uncertainty require further consideration in models that predict car-sharing demand. Moreover, the relationships between individual latent attitudes and the intention to use car-sharing have not yet been investigated in much detail. In contributing to the research on car-sharing, the present study is designed to examine the effects of activity-travel context and individual latent attitudes on short-term car-sharing decisions under travel time uncertainty. The effects of all these factors were simultaneously estimated using a hybrid choice modeling framework. The data used in this study was collected in the Netherlands, 2015 using a stated choice experiment. Hypothetical choice situations were designed to collect respondents’ intention to use a shared-car for their travel to work. A total of 791 respondents completed the experiment. The estimation results suggest that time constraints, lack of spontaneity and a larger variation in travel times have significant negative effects on people’s intention to use a shared-car. Furthermore, this intention is significantly associated with latent attitudes about pro-environmental preferences, the symbolic value of cars, and privacy-seeking.     

Estimating the activity types of transit travelers using smart card transaction data: a case study of Singapore

Transportation - Understanding individual daily activity patterns is essential for travel demand management and urban planning. This research introduces a new method to infer transit riders’...     

Multimodal travel groups and attitudes: A latent class cluster analysis of Dutch travelers

For developing sustainable travel policies, it may be helpful to identify multimodal travelers, that is, travelers who make use of more than one mode of transport within a given period of time. Of special interest is identifying car drivers who also use public transport and/or bicycle, as this group is more likely to respond to policies that stimulate the use of those modes. It is suggested in the literature that this group may have less biased perceptions and different attitudes towards those modes. This supposition is examined in this paper by conducting a latent class cluster analysis, which identifies (multi)modal travel groups based on the self-reported frequency of mode use. Simultaneously, a membership function is estimated to predict the probability of belonging to each of the five identified (multi)modal travel groups, as a function of attitudinal variables in addition to structural variables. The results indicate that the (near) solo car drivers indeed have more negative attitudes towards public transport and bicycle, while frequent car drivers who also use public transport have less negative public transport attitudes. Although the results suggest that in four of the five identified travel groups, attitudes are congruent with travel mode use, this is not the case for the group who uses public transport most often. This group has relatively favorable car attitudes, and given that many young, low-income travelers belong to this group, it may be expected that at least part of this group will start using car more often once they can afford it. Based on the results, challenges for sustainable policies are formulated for each of the identified (multi)modal travel groups.     

Capturing value of reliability through road pricing in congested traffic under uncertainty

Empirical studies showed that travel time reliability, usually measured by travel time variance, is strongly correlated with travel time itself. Travel time is highly volatile when the demand approaches or exceeds the capacity. Travel time variability is associated with the level of congestion, and could represent additional costs for travelers who prefer punctual arrivals. Although many studies propose to use road pricing as a tool to capture the value of travel time (VOT) savings and to induce better road usage patterns, the role of the value of reliability (VOR) in designing road pricing schemes has rarely been studied. By using road pricing as a tool to spread out the peak demand, traffic management agencies could improve the utility of travelers who prefer punctual arrivals under traffic congestion and stochastic network conditions. Therefore, we could capture the value of travel time reliability using road pricing, which is rarely discussed in the literature. To quantify the value of travel time reliability (or reliability improvement), we need to integrate trip scheduling, endogenous traffic congestion, travel time uncertainty, and pricing strategies in one modeling framework. This paper developed such a model to capture the impact of pricing on various costs components that affect travel choices, and the role of travel time reliability in shaping departure patterns, queuing process, and the choice of optimal pricing. The model also shows the benefits of improving travel time reliability in various ways. Findings from this paper could help to expand the scope of road pricing, and to develop more comprehensive travel demand management schemes.     

Bayesian network-based formulation and analysis for toll road utilization supported by traffic information provision

Congestion pricing has been proposed and investigated as an effective means of optimizing traffic assignment, alleviating congestion, and enhancing traffic operation efficiencies. Meanwhile, advanced traffic information dissemination systems, such as Advanced Traveler Information System (ATIS), have been developed and deployed to provide real-time, accurate, and complete network-wide traffic information to facilitate travelers’ trip plans and routing selections. Recent advances in ATIS technologies, especially telecommunication technology, allow dynamic, personalized, and multimodal traffic information to be disseminated and impact travelers’ choices of departure times, alternative routes, and travel modes in the context of congestion pricing. However, few studies were conducted to determine the impact of traffic information dissemination on toll road utilizations. In this study, the effects of the provisions of traffic information on toll road usage are investigated and analyzed based on a stated preference survey conducted in Texas. A Bayesian Network (BN)-based approach is developed to discover travelers’ opinions and preferences for toll road utilization supported by network-wide traffic information provisions. The probabilistic interdependencies among various attributes, including routing choice, departure time, traffic information dissemination mode, content, coverage, commuter demographic information, and travel patterns, are identified and their impacts on toll road usage are quantified. The results indicate that the BN model performs reasonably well in travelers’ preference classifications for toll road utilization and knowledge extraction. The BN Most Probable Explanation (MPE) measurement, probability inference and variable influence analysis results illustrate travelers using highway advisory radio and internet as their primary mode of receiving traffic information are more likely to comply with routing recommendations and use toll roads. Traffic information regarding congested roads, road hazard warnings, and accident locations is of great interest to travelers, who tend to acquire such information and use toll roads more frequently. Travel time formation for home-based trips can considerably enhance travelers’ preferences for toll road usage. Female travelers tend to seek traffic information and utilize toll roads more frequently. As expected, the information provided at both pre-trip and en-route stages can positively influence travelers’ preferences for toll road usage. The proposed methodology and research findings advance our previous study and provide insight into travelers’ behavioral tendencies concerning toll road utilization in support of traffic information dissemination.     

Traveler route choice: Travel time implications of improved information and adaptive decisions

The Wardrop user equilibrium model states that travelers choose the fastest available route and always choose the same route on repeated trips. However, travelers are not always capable of choosing the fastest route, and if travel time is uncertain, they may acquire information on the day of travel that helps to select a better route. Thus, travelers can reduce their travel time over the Wardrop “optimum” by selecting routes adaptively. The focus of this paper is to find the most promising approach for improving actual transit route choice through providing better traveler information. Actual and ideal travel time were estimated for each of six information scenarios, ranging from one where travelers use transit maps, to one where travelers use adaptive route choice, and to the hypothetical situation referred to as perfect information. Travelers using maps and travelers using maps and schedules took significantly longer than ideally possible on an experimental trip (24% longer with maps, 42% longer with maps and schedules). Ideal travel time under perfect information was 49% less than actual travel time with no information, and 6% less than that of the best non-adaptive decision rule. Time adaptive route choice resulted in no travel time reduction. The potential travel time improvement from giving travelers more information was not as great as that from making information more understandable. Adaptive route choice did not offer great potential on the studied trip. To be effective there must be several nearly equal route options, and trips must involve transfers, which excludes most travel on transit today.     

Measuring factors influencing valuation of nonmotorized improvement measures

This paper presents the application of a new methodology for data collection based on multiple survey methods to study how drivers and transit users value nonmotorized improvements. This multi-method survey consisted on a combination of user’s willingness to change, stated tolerance and contingent valuation experiments.Random parameter probit models were used to analyze data on willingness to cycle. Willingness to change to cycling is related to travel purpose, transportation mode, travel time and education level. Policies for promoting the use of bicycles should target these profiles so as to be more effective.Random parameter ordered probit models were used to study how different cycling measures were valued by respondents. The protection and maintenance of cycle lanes are significantly more valued than other improvement measures. The design of future cycling facilities should consider increasing safety and travel time reduction. Senior citizen’s willingness to change to cycling value to a lesser extent cycling improvement measures than people traveling to work or study. Strategies to promote cycling in each case are discussed.     

Flexing service schedules: Assessing the potential for demand-adaptive hybrid transit via a stated preference approach

This paper assesses the demand for a flexible, demand-adaptive transit service, using the Chicago region as an example. We designed and implemented a stated-preference survey in order to (1) identify potential users of flexible transit, and (2) inform the service design of the flexible transit mode. Multinomial logit, mixed-logit, and panel mixed-logit choice models were estimated using the data obtained from the survey. The survey instrument employed a d_p-efficient design and the Google Maps API to capture precise origins and destinations in order to create realistic choice scenarios. The stated-preference experiments offered respondents a choice between traditional transit, car, and a hypothetical flexible transit mode. Wait time, access time, travel time, service frequency, cost, and number of transfers varied across the choice scenarios. The choice model results indicate mode-specific values of in-vehicle travel time ranging between $16.3 per hour (car) and $21.1 per hour (flexible transit). The estimated value of walking time to transit is $25.9 per hour. The estimated value of waiting time at one’s point of origin for a flexible transit vehicle is $11.3 per hour; this value is significantly lower than the disutility typically associated with waiting at a transit stop/station indicating that the ‘at-home’ pick-up option of flexible transit is a highly desirable feature. The choice model results also indicate that respondents who use active-transport modes or public transit for their current commute trip, or are bikeshare members, were significantly more likely to choose flexible and traditional transit than car commuters in the choice experiments. The implications of these and other relevant model results for the design and delivery of flexible, technology-enabled services are discussed.     

Values,attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

Values lie at the heart of an individual’s belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.     

Enjoyment of commute: A comparison of different transportation modes

This study investigates how socio-demographic and attitudinal variables of university students affect their desire to increase or decrease their daily commute. The case study is McMaster University in Hamilton, Canada, and data was obtained by means of a web-based survey that included questions regarding travel behavior, socio-demographic information, and attitudes toward travel, land use, and the environment. The objective variable is defined as the ratio of ideal to actual commute time, and regression analysis is implemented to test the relationship between this variable and socio-demographic variables and attitudinal scores. The impact of different attitudes on the gap between ideal and actual commute time is expanded to include three different modes, active travel (walk/cycle), transit, and personal automobile. Interestingly, the results indicate that active travelers tend to be less dissatisfied with their commute, followed by those who travel in a personal vehicle and transit users. A number of attitudinal responses are shown to impact the desire to travel more or less, including variables that relate to the social environment, availability of local activities, quality of facilities, productive use of the commute, and the intrinsic value found in the commute travel. The picture emerges of a traveler who would like to spend more time commuting, as someone who is an active traveler, thinks that getting there is half the fun, dislikes traveling alone, but rather likes to live in an active neighborhood where there is a sense of community. The results suggests that enjoyment of commuting, while a challenge from the perspective of motorized mobility, may provide valuable policy opportunities from the perspective of active transportation.     

Does regional travel time unreliability influence mode choice?

Researchers and practitioners highlight the unreliability of travel as a potential weak link in the transportation system which may inhibit individuals’ accessibility and urban economic activity. With the trend towards increasing traffic congestion, the outlook suggests that travel conditions will become structurally less reliable over time, but that not all places will be equally affected. But is travel time unreliability a problem? This study uses global positioning systems travel survey data for Chicago to build a regional model of travel time unreliability. The results suggest that unreliability varies spatially during different time periods, but that the average overall network unreliability varies little across times in the day. Using the Chicago Metropolitan Agency for Planning (CMAP)’s 2007 Travel Tracker Survey, a household travel diary survey including both GPS and non-GPS components, we estimate a mode choice model for work trips to explore the influence of unreliability on travel behavior. The results suggest that unreliable auto travel conditions induce mode switching to transit and that the influence is strongest when service by train is already faster than by car. This further suggests that auto travel unreliability may have the strongest influence in metropolitan regions with highly-competitive transit systems. Nevertheless, the influence of travel unreliability is limited and is not the underlying driver of travel decision-making.     

Evaluation of exclusive bus lanes in a bi-modal degradable road network

In this paper, we proposed an evaluation method of exclusive bus lanes (EBLs) in a bi-modal degradable road network with car and bus transit modes. Link travel time with and without EBLs for two modes is analyzed with link stochastic degradation. Furthermore, route general travel costs are formulated with the uncertainty of link travel time for both modes and the uncertainty of waiting time at a bus stop and in-vehicle congestion costs for the bus mode. The uncertainty of bus waiting time is considered to be relevant to the degradation of the front links of the bus line. A bi-modal user equilibrium model incorporating travelers’ risk adverse behavior is proposed for evaluating EBLs. Finally, two numerical examples are used to illustrate how the road degradation level, travelers’ risk aversion level and the front link’s correlation level with the uncertainty of the bus waiting time affect the results of the user equilibrium model with and without EBLs and how the road degradation level affects the optimal EBLs setting scheme. A paradox of EBLs setting is also illustrated where adding one exclusive bus lane may decrease share of bus.