Determinants of modal choice in freight transport

In the next few years, exciting developments in the field of freight transport are likely to occur. The Channel Tunnel will be perceived as giving railways much greater distance of operation, compared to the current train ferry to/from Great Britain. The further development of swap-body technology will allow easier modal transfer and the creation, in 1992, of a single market in Europe will transform the pattern of trade. All of these are likely to have significant impacts on modal choice, and hence modal split, in freight transport. Reappraisal by many firms of the modes of transport used is likely but will it result in a net transfer of freight from road to rail and, if so, to what extent? To answer such questions, an accurate and reliable method of predicting modal split is required. Research in the past has concentrated on the development of modal split models based on generalised costs. These fail to explain adequately the prevalence of road freight in the UK. From surveys of freight managers within industry, it is clear that models to date rely too heavily on the economic cost factor and too little on behavioural factors (Jeffs 1985). This paper derives from a recent study of freight transport modal choice from the standpoint of the transport decision-maker within the firm. It attempts to shed light on the actual parameters which should be incorporated into a modal split model. Many variables appear to exert an influence on modal choice decision-making process. However, it is possible to categorise them into six main groups, namely: customer-requirements; product-characteristics; company structure/organisation; government interventions; available transport facilities; and perceptions of the decision-maker him/herself. It is the interactions and inter-relationships between these which ultimately determine freight modal split. This study has shown that the relationship between the outcome of the transport decision process and the values of particular determinants of modal split is not straight-forward, due to the complexity and variety of interactions involved. Perhaps one of the main reasons for researchers' failure hitherto to develop a successful modal-split model has been the preoccupation with techniques that rely on the development of common metric (e.g. generalised cost), which has led to the exclusion of some important explanatory variables along quite different dimensions. Another important issue concerns the appropriate level of aggregation. In order not to reduce the explanatory power of the key variables, it is important to work at a disaggregate level, although this does make substantial demands on data. The use of factor analysis enables both the aggregation of information without loss of behavioural reality and the specification of variables in terms of a common metric. In conclusion, freight transport has usually been examined within too narrow a framework. It must be placed firmly within the context of the total industrial process. The demand for freight transport is directly influenced by the level, composition and geographical distribution of production and consumption activities. Freight flows are complex and so it is highly unlikely that a universal mode-choice model can ever be developed. Future research should, therefore, be directed towards developing partial models in response to specific needs of those involved in decision-taking in the freight sector.     

Determining the Monetary Value of Quality Attributes in Freight Transportation Using a Stated Preference Approach

It is commonly accepted that the modal choice of a shipper is influenced not only by the pure economic attributes of transportation – time and cost – but also by more qualitative factors. These quality attributes relate to frequency, reliability, flexibility, transport duration and risk of loss or damage; they are usually difficult to quantify in monetary terms. Different techniques exist that help to understand better how these different quality attributes of freight transportation influence modal choice. In this paper we apply a stated preference design. Using real business data, the aim is then to derive partial utility functions that allow us to calculate monetary values for these different quality attributes.     

The same mode again? An exploration of mode choice variability in Great Britain using the National Travel Survey

The main focus of travel behaviour research has been explaining differences in behaviour between individuals (interpersonal variability) with less emphasis given to the variability of behaviour within individuals (intrapersonal variability). The subject of this paper is the variability of transport modes used by individuals in their weekly travel. Our review shows that previous studies have not allowed the full use of different modes in weekly travel to be taken into account, have used categorical variables as simple indicators of modal variability and have only considered a limited set of explanatory indicators in seeking to explain modal variability. In our analysis we use National Travel Survey data for Great Britain. We analyse modal variability with continuous measures of modal variability (Herfindahl–Hirschman Index, the difference in mode share between the primary and secondary mode, the total number of modes used). Taking inspiration from Hägerstrand (1970), we conceive that modal variability is determined by different types of spatial mobility constraints and find that reduced modal variability is predicted for having mobility difficulties, being aged over 60, being non-white, working full-time, living in smaller settlement, lower household income, having regular access to a car, having no public transport pass/season ticket and not owning a bicycle. The findings can support a change in perspective in transport policy from encouraging people to replace the use of one mode with another to encouraging people to make a change to their relative use of different transport modes.     

Impacts of combining partial and general equilibrium modelling in freight transport analyses – a forest sector case study from Norway

Abstract

The forest sector in Norway is very transport intensive, accounting for approximately 14% of total domestic freight transport traffic on Norwegian roads. This paper presents an analysis linking a general equilibrium freight transport modelling tool with a partial equilibrium model of the forest sector. The freight transport model predicts transport costs, modal split and transport patterns, and the results are treated as inputs to the forest sector model. The objective of the paper is to analyse the modelling effect of taking forest sector model effects back into the freight transport model and treated as new demand. Compared to a base scenario for the year 2020, we compare analyses with and without this new demand from the forest sector model back into the freight transport modelling tool.     

A Stated preference freight mode choice model

Transport policy aims to assist the transport system to work more efficiently and effectively. An understanding of the reasons why people choose to move freight in a certain manner is critical to the development of appropriate policies. This article outlines a data collection approach and the development of a disaggregate mode choice model applicable to the analysis of freight shipper decision making. It focuses on the choice between rail and road in Java, Indonesia. The model indicates that safety, reliability and responsiveness are major attributes influencing rail/road freight mode choice. Transport policies aimed at improving these dimensions should increase the attractiveness of rail transport.     

Modelling route choice behaviour in multi-modal transport networks

The paper presents new findings on the influence of multi-modal trip attributes on the quality and competitiveness of inter-urban multi-modal train alternatives. The analysis covers the entire trip from origin to destination, including access and egress legs to and from the train network. The focus is on preferences for different feeder modes, railway station types and train service types as well as on the relative influence of time elements and transfer penalties. Data from dedicated surveys are used including individual objective choice sets of 235 multi-modal homebound trips in which train is the main transport mode. The observed trips have origins and destinations within the Rotterdam–Dordrecht region in The Netherlands with an average total trip time of 50 minutes. Hierarchical Nested Logit models are estimated to take account of unobserved similarities between alternatives at the home-end and the activity-end of the trip respectively, resulting in two-level nesting structures which differentiate between intercity (IC) and non-intercity railway station types at the upper level and between transit and private access modes at the lower level. In order to reflect the multi-dimensional structure of the data a more advanced so-called Multi-Nested GEV model according to the Principles of Differentiation has been estimated which significantly improves the explanatory power and stresses the importance of the home-end of the multi-modal trip.     

Impact of vehicle usage on consumer choice of hybrid electric vehicles

We analyze the vehicle usage and consumer profile attributes extracted from both National Household Travel Survey and Vehicle Quality Survey data to understand the impact of vehicle usage upon consumers’ choices of hybrid electric vehicles in the US. In addition, the key characteristics of hybrid vehicle drivers are identified to determine the market segmentations of hybrid electric vehicles and the critical attributes to include in the choice model. After a compatibility test of two datasets, a pooled choice model combining both data sources illustrates the significant influences of vehicle usage upon consumers’ choices of hybrid electric vehicles. Even though the data-bases have in the past been used independently to study travel behavior and vehicle quality ratings, here we use them together.     

Determinants of ground transport modal choice in long-distance trips in Spain

In transport economics, modeling modal choice is a fundamental key for policy makers trying to improve the sustainability of transportation systems. However, existing empirical literature has focused on short-distance travel within urban systems. This paper contributes to the limited number of investigations on mode choice in medium- and long-distance travel. The main objective of this research is to study the impacts of socio-demographic and economic variables, land-use features and trip attributes on long-distance travel mode choice. Using data from 2007 Spanish National Mobility Survey we apply a multilevel multinomial logit model that accounts for the potential problem of spatial heterogeneity in order to explain long-distance travel mode choice. This approach permits us to compute how the probability of choosing among private car, bus and train varies depending on the traveler spatial location at regional level. Results indicate that travelers characteristics, trip features, cost of usage of transport modes and geographical variables have significant impacts on long-distance mode choice.     

Evolution of latent modal captivity and mode choice patterns for commuting trips: A longitudinal analysis using repeated cross-sectional datasets

This paper presents an investigation of the temporal evolution of commuting mode choice preference structures. It contributes to two specific modelling issues: latent modal captivity and working with multiple repeated crossectional datasets. In this paper latent modal captivity refers to captive reliance on a specific mode rather than all feasible modes. Three household travel survey datasets collected in the Greater Toronto and Hamilton Area (GTHA) over a ten-year time period are used for empirical modelling. Datasets collected in different years are pooled and separate year-specific scale parameters and coefficients of key variables are estimated for different years. The empirical model clearly explains that there have been significant changes in latent modal captivity and the mode choice preference structures for commuting in the GTHA. Changes have occurred in the unexplained component of latent captivities, in transportation cost perceptions, and in the scales of commuting mode choice preferences. The empirical model also demonstrates that pooling multiple repeated cross-sectional datasets is an efficient way of capturing behavioural changes over time. Application of the proposed mode choice model for practical policy analysis and forecasting will ensure accurate forecasting and an enhanced understanding of policy impacts.     

Demand for taxi services: new elasticity evidence

This paper investigates the factors that influence the choice of, and hence demand for taxis services, a relatively neglected mode in the urban travel task. Given the importance of positioning preferences for taxi services within the broader set of modal options, we develop a modal choice model for all available modes of transport for trips undertaken by individuals or groups of individuals in a number of market segments. A sample of recent trips in Melbourne in 2012 was used to develop segment-specific mode choice models to obtain direct (and cross) elasticities of interest for cost and service level attributes. Given the nonlinear functional form of the way attributes of interest are included in the modal choice models, a simple set of mean elasticity estimates are not behaviourally meaningful; hence a decision support system is developed to enable the calculation of mean elasticity estimates under specific future service and pricing levels. Some specific direct elasticity estimates are provided as the basis of illustrating the magnitudes of elasticity estimates under likely policy settings.     

Accounting for stochastic variables in discrete choice models

The estimation of discrete choice models requires measuring the attributes describing the alternatives within each individual’s choice set. Even though some attributes are intrinsically stochastic (e.g. travel times) or are subject to non-negligible measurement errors (e.g. waiting times), they are usually assumed fixed and deterministic. Indeed, even an accurate measurement can be biased as it might differ from the original (experienced) value perceived by the individual.Experimental evidence suggests that discrepancies between the values measured by the modeller and experienced by the individuals can lead to incorrect parameter estimates. On the other hand, there is an important trade-off between data quality and collection costs. This paper explores the inclusion of stochastic variables in discrete choice models through an econometric analysis that allows identifying the most suitable specifications. Various model specifications were experimentally tested using synthetic data; comparisons included tests for unbiased parameter estimation and computation of marginal rates of substitution. Model specifications were also tested using a real case databank featuring two travel time measurements, associated with different levels of accuracy.Results show that in most cases an error components model can effectively deal with stochastic variables. A random coefficients model can only effectively deal with stochastic variables when their randomness is directly proportional to the value of the attribute. Another interesting result is the presence of confounding effects that are very difficult, if not impossible, to isolate when more flexible models are used to capture stochastic variations. Due the presence of confounding effects when estimating flexible models, the estimated parameters should be carefully analysed to avoid misinterpretations. Also, as in previous misspecification tests reported in the literature, the Multinomial Logit model proves to be quite robust for estimating marginal rates of substitution, especially when models are estimated with large samples.     

September 11 and the World Airline Financial Crisis

Abstract

This paper analyses the effectiveness of policy measures aimed at triggering a modal shift in the freight transport market. The analysis is based on the inventory‐theoretic framework that studies modal choice from a business logistics viewpoint. The crux of the inventory‐theoretic approach lies in the fact that explicit attention is paid to all costs in the supply chain that are affected by the choice of transport mode. After a brief literature review on the inventory‐theoretic framework, the framework is used to calculate the market shares of different freight transport modes for a hypothetical transport market. In a second step, the impact of some policy measures on the market shares of the transport modes is calculated. By way of illustration, the analysis is applied to the market for container transport from a seaport to its hinterland. It is shown that a combination of certain policy measures can lead to significant modal shifts from road transport to intermodal transport.     

The multinomial logit model revisited: A semi-parametric approach in discrete choice analysis

The multinomial logit model in discrete choice analysis is widely used in transport research. It has long been known that the Gumbel distribution forms the basis of the multinomial logit model. Although the Gumbel distribution is a good approximation in some applications such as route choice problems, it is chosen mainly for mathematical convenience. This can be restrictive in many other scenarios in practice. In this paper we show that the assumption of the Gumbel distribution can be substantially relaxed to include a large class of distributions that is stable with respect to the minimum operation. The distributions in the class allow heteroscedastic variances. We then seek a transformation that stabilizes the heteroscedastic variances. We show that this leads to a semi-parametric choice model which links the linear combination of travel-related attributes to the choice probabilities via an unknown sensitivity function. This sensitivity function reflects the degree of travelers’ sensitivity to the changes in the combined travel cost. The estimation of the semi-parametric choice model is also investigated and empirical studies are used to illustrate the developed method.     

Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

Development of commuter and non-commuter mode choice models for the assessment of new public transport infrastructure projects: A case study

This paper uses state of the art stated choice designs to parameterise modal choice models for commuting and non-commuting travel futures in the presence of new public transport infrastructure (variations of new heavy rail, light rail and dedicated busway systems). D-optimal choice experiments are developed for a set of labelled modal alternatives in which respondents establish a reference benchmark based on the existing service levels (for access, linehaul and egress trip legs) which is used in a computer aided personal interview instrument to generate future scenarios of service levels for current and prospective new modals options. We show that a fully integrated stated choice experiment provides all the information required to obtain behaviourally relevant parameter estimates (within a nested logit framework) for all but the mode-specific constants (MSCs). The MSCs can be calibrated for the current modes within a network model setting, giving the transport planner an appropriate model for predicting the patronage potential for proposed new public transport infrastructure services. A useful by-product is a new set of behavioural values of travel time savings for access, egress, linehaul and wait times.     

Assessing the energy and greenhouse gas emissions mitigation effectiveness of potential US modal freight policies

This paper estimates the total embodied energy and emissions modal freight requirements across the supply chain for each of over 400 sectors using Bureau of Transportation Statistics Commodity Flow Survey data and Bureau of Economic Analysis economic input-output tables for 2002. Across all sectors, direct domestic truck and rail transportation are similar in magnitude for embodied freight transportation of goods and services in terms of ton-km. However, the sectors differ significantly in energy consumption, greenhouse gas emissions, and costs per ton-km. Recent pressure to reduce energy consumption and emissions has motivated a search for more efficient freight mode choices. One solution would be to shift freight transportation away from modes that require more energy and emit more (e.g., truck) to modes that consume and emit less (e.g., rail and water).Our results show there are no individual sectors for which targeting changes would significantly decrease the total freight transportation energy and emissions, therefore we have also looked at the prospect of policies encouraging many sectors to shift modes. There are four scenarios analyzed: (1) shifting all truck to rail, shifting top 20% sector mode choice, (2) based on their emissions, (3) based on a multi-attribute analysis, and (4) increasing truck efficiency (e.g., mpg). Increasing truck efficiency by 10% results in similar energy and emissions reductions (approximately 7% for energy and 6% for emissions) as targeting the top 20% of sectors when selected based on emissions, whereas selecting the top 20% based on availability to shift from truck results in slightly less reductions of energy and emissions. Implementing policies to encourage higher efficiency in freight trucks may be a sufficient short term goal while efforts to reduce truck freight transportation through sectoral policies are implemented in the long term.     

Built environment and mode choice relationship for commute travel in the city of Rajkot,India

Metropolitan areas around the world are looking for sustainable strategies to reduce use of private automobiles, energy consumption and emissions, often achieved by built environment interventions that encourage use of sustainable modes of transport. This study contributes by providing the empirical evidence on the relation between built environment and mode choice in context of Indian city of Rajkot. Using personal interview data and data available from Rajkot Municipal Corporation it is observed that there is a strong tendency among Rajkot residents to preselect their residential location to suit their modal preferences. This is especially true for non-motorized transport users. Among the built environment variables, access to destination and land use related indicators also have significant influence on mode choice. The study Infers that the land use policy should focus on accessibility and mixing of diverse uses, and transport supply will have to be location based to support non-motorized and public transport travel.     

Bayesian imputation of non‐chosen attribute values in revealed preference surveys

Obtaining attribute values of non‐chosen alternatives in a revealed preference context is challenging because non‐chosen alternative attributes are unobserved by choosers, chooser perceptions of attribute values may not reflect reality, existing methods for imputing these values suffer from shortcomings, and obtaining non‐chosen attribute values is resource intensive. This paper presents a unique Bayesian (multiple) Imputation Multinomial Logit model that imputes unobserved travel times and distances of non‐chosen travel modes based on random draws from the conditional posterior distribution of missing values. The calibrated Bayesian (multiple) Imputation Multinomial Logit model imputes non‐chosen time and distance values that convincingly replicate observed choice behavior. Although network skims were used for calibration, more realistic data such as supplemental geographically referenced surveys or stated preference data may be preferred. The model is ideally suited for imputing variation in intrazonal non‐chosen mode attributes and for assessing the marginal impacts of travel policies, programs, or prices within traffic analysis zones. Copyright © 2012 John Wiley & Sons, Ltd.     

Modeling the modal choice decision process

Most models of modal choice are macroanalytic in nature — focusing on the behavior of large groups of travelers — and have limited explanatory power. Transportation managers need to know more about the decision processes of individual travelers in selecting a mode for a particular trip, if they are to be able to develop strategies for influencing these decisions. A microanalytic model of modal choice is therefore developed in flow-chart form, clarifying the stages in the modal choice decision process for any given trip. Individual consumers are seen as trying to satisfy a particular travel need by first specifying the characteristics of the trip itself and then specifying the “ideal” modal attributes required for this trip. Next, the perceived characteristics of a limited number of modes are evaluated against this “ideal” solution and the consumer is assumed to select that mode which provides the best match. The model explicitly recognizes the impact of psychological variables on modal choice as well as the consumer's need for information if he or she is to evaluate realistically all alternatives.     

Attitudinal and situational variables influencing urban mode choice: Some empirical findings

A mode choice decision structure incorporating traveler attitudes toward modes and situational constraints is investigated. The major hypothesis tested is that mode choice is determined primarily by situational constraints, such as auto ownership and income, secondly by the quality of alternative modes.The structure of the mode choice process is analyzed with respect to (1) applicability of certain choice criterion forms; (2) psychological weighting of modal attributes in the choice criterion; (3) strength of logit, probit, and discriminant functional forms; (4) the relative strength of socio-economic and attitudinal variables in predicting mode choice. An evaluation is made of 50 binary choice models fitted to a sample of 471 randomly drawn urban travelers. Results indicate that (1) the four choice criterion forms tested are all about equal in predictive strength; (2) psychological weighting has no effect on model strength, but does influence which modal attributes appear to determine choice; (3) the three functional forms tested are all about equal in strength; (4) situational factors account for 80–90% of variation explained by the models, attitudes toward modes 10–20%, thus confirming the primary hypothesis. Implications of these results for mode choice modeling and transit planning are discussed.This paper summarizes current research at the New York State Department of Transportation on the motivations and causes of travel behavior. Complete findings are available in Hartgen (1973).