Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption

Alternative fuel vehicles (AFVs) as environmentally friendly alternatives to conventional internal combustion engines have gained increasing attention in general public. While empirical studies have begun to explore product-specific factors that drive consumer adoption of AFVs, an integrative framework of a comprehensive set of AFV adoption factors and its theoretical foundation as well as empirical validation is still missing. By drawing on theory of innovation adoption and theory of reasoned action we show that consumers’ perceptions of AFV attributes lead to a general attitude formation towards AFV. In conjunction with consumers’ subjective and personal norm, this in turn determines AFV adoption behavior. Concerning AFV attributes, compatibility, design, and relative advantage of AFVs exhibit the strongest influence on consumers’ attitude formation toward AFV. We derive implications for future research and policy makers. The latter include suggestions on how to develop and communicate AFV in order to stimulate AFV adoption.     

Mainstream consumers driving plug-in battery-electric and plug-in hybrid electric cars: A qualitative analysis of responses and evaluations

Plug-in electric vehicles can potentially emit substantially lower CO₂ emissions than internal combustion engine vehicles, and so have the potential to reduce transport emissions without curtailing personal car use. Assessing the potential uptake of these new categories of vehicles requires an understanding of likely consumer responses. Previous in-depth explorations of appraisals and evaluations of electric vehicles have tended to focus on ‘early adopters’, who may not represent mainstream consumers. This paper reports a qualitative analysis of responses to electric cars, based on semi-structured interviews conducted with 40 UK non-commercial drivers (20 males, 20 females; age 24-70 years) at the end of a seven-day period of using a battery electric car (20 participants) or a plug-in hybrid car (20 participants). Six core categories of response were identified: (1) cost minimisation; (2) vehicle confidence; (3) vehicle adaptation demands; (4) environmental beliefs; (5) impression management; and, underpinning all other categories, (6) the perception of electric cars generally as ‘work in progress’ products. Results highlight potential barriers to the uptake of current-generation (2010) plug-in electric cars by mainstream consumers. These include the prioritization of personal mobility needs over environmental benefits, concerns over the social desirability of electric vehicle use, and the expectation that rapid technological and infrastructural developments will make current models obsolete. Implications for the potential uptake of future electric vehicles are discussed.     

Consumer purchase intentions for electric vehicles: Is green more important than price and range?

In view of global warming and climate change, a transition from combustion to electric vehicles (EVs) can help to reduce greenhouse gas emissions and improve air quality. However, high acquisition costs and short driving ranges are considered to be main factors which impede the diffusion of EVs. Since electricity needs to be produced from renewable energy sources for EVs to be a true green alternative, the environmental performance of EVs is also presumed to be an important factor. This paper investigates the role of environmental performance compared to price value and range confidence regarding consumer purchase intentions for EVs. To develop our hypothesis, we interview 40 end-user subjects about their beliefs toward EVs. Then, we perform 167 test drives with a plug-in battery EV and conduct a survey with the participants to test the hypothesis. Results of a structural equation modeling support the hypothesis that the environmental performance of EVs is a stronger predictor of attitude and thus purchase intention than price value and range confidence.     

Exploring the propensity to perform social activities: a social network approach

Conceptual and empirical models of the propensity to perform social activity–travel behavior are described, which incorporate the influence of individuals’ social context, namely their social networks. More explicitly, the conceptual model develops the concepts of egocentric social networks, social activities, and social episodes, and defines the three sets of aspects that influence the propensity to perform social activities: individuals’ personal attributes, social network composition, and information and communication technology interaction with social network members. Using the structural equation modeling (SEM) technique and data recently collected in Toronto, the empirical model tests the effect of these three aspects on the propensity to perform social activities. Results suggest that the social networks framework provides useful insights into the role of physical space, social activity types, communication and information technology use, and the importance of “with whom” the activity was performed with. Overall, explicitly incorporating social networks into the activity–travel behavior modeling framework provides a promising framework to understand social activities and key aspects of the underlying behavioral process. Juan Antonio Carrasco a PhD candidate in Civil Engineering at the University of Toronto, holds a MSc degree in Transportation Engineering from the Pontificia Universidad Católica de Chile. His doctoral research explores the relationships between social networks, activity–travel behavior, and ICTs. His research interests also include microsimulation, land use-transportation, and econometric modeling. Eric J. Miller is Bahen-Tanenbaum Professor of Civil Engineering at the University of Toronto where he is also Director of the Joint Program in Transportation. His research interests include integrated land-use/transportation modeling, activity-based travel modeling, microsimulation and sustainable transportation planning.     

Do social norms regarding carbon offsetting affect individual preferences towards this policy? Results from a stated choice experiment

This study investigates the idea that people’s willingness to offset flight-related carbon emissions is a function of the collective participation rate, which can be regarded as a social norm, towards carbon offsetting. Additionally, we reveal people’s preferences toward two other environmental policies; a baggage allowance and airline eco-efficiency index. A discrete choice experiment is designed and administrated among a sample of air travelers. The results indicate that carbon offsetting generates utility, with people gaining more utility when the collective participation rate is high. Additionally, it was found that the baggage allowance and the eco-efficiency index strongly influenced respondents’ airline choices. People also became more sensitivity towards a baggage allowance and the eco-efficiency label, when the collective offsetting rate was high.     

Simultaneous modeling of individuals’ duration and expenditure decisions in out-of-home leisure activities

In this paper, we propose an activity model under time and budget constraints to simultaneously predict the allocation of time and money to out-of-home leisure activities. The proposed framework considers the activity episode level, given that the activity is scheduled. Thus, the model considers the decision of the quantities for duration and expenditure spent during the activity. We use a flexible utility function and show how the simultaneous equations can be estimated by using structural equations model (SEM) estimation techniques to handle the endogeneity problem of time and expenditure. The estimation results are based on a large national leisure diary data set collected in 2008 in the Netherlands, which provides detailed information about time and money spent as well as timing and location attributes of the activities. The analysis reveals that socio-demographics, travel party, timing and location variables influence the duration and expenditure of activity episodes. It shows that various socio-demographic groups display different preferences in terms of the time and money spent on activities. The results also indicate substitution relationships between spending more time and money for various activity categories. Thus it is concluded that the analysis provides useful results for a better understanding of combined time and money allocation decisions for leisure activities.     

Electric vehicles’ energy consumption estimation with real driving condition data

The use of electric vehicles (EVs) is viewed as an attractive option to reduce CO₂ emissions and fuel consumption resulted from transport sector, but the popularization of EVs has been hindered by the cruising range limitation and the charging process inconvenience. Energy consumption characteristics analysis is the important foundation to study charging infrastructures locating, eco-driving behavior and energy saving route planning, which are helpful to extend EVs’ cruising range. From a physical and statistical view, this paper aims to develop a systematic energy consumption estimation approach suitable for EV actual driving cycles. First, by employing the real second-by-second driving condition data collected on typical urban travel routes, the energy consumption characteristics analysis is carried out specific to the microscopic driving parameters (instantaneous speed and acceleration) and battery state of charge (SOC). Then, based on comprehensive consideration of the mechanical dynamics characteristics and electric machine system of the EVs, a set of energy consumption rate estimation models are established under different operation modes from a statistical perspective. Finally, the performance of proposed model is fully evaluated by comparing with a conventional energy consumption estimation method. The results show that the proposed modeling approach represents a significant accuracy improvement in the estimation of real-world energy consumption. Specifically, the model precision increases by 25.25% in decelerating mode compared to the conventional model, while slight improvement in accelerating and cruising mode with desirable goodness of fit.