With increased liberalisation in major air transport markets, the intensity of competition has increased amongst air carriers. Airlines have responded to the competitive pressures in many ways, one of which has been the formation of alliances. These alliances are linkages between the firms at various operational levels. They go beyond the common interlining agreement to encompass certain marketing and cost-reducing features. However, the question is how the success of these alliances can be ensured? While companies' culture compatibility is important and much has been written in that area, this paper focuses on factors that affect operational success of airline alliances. The operational success is measured by the change in the level of partners' inter-hub traffic due to formation of the alliance. This research has developed a methodology which could be used as a management tool to measure alliances' operational success before embarking on such agreements. The analysis of recent major alliances covering 52 inter-hub routes suggests that the main factors ensuring the alliances' operational success are: the partners' network size and their compatibility, the frequency of service between the hubs of the partners, the flight connection time at the hub and the level of competition on their network.
相似文献| Christopher CherryEmail: |
This study aims to suggest a three-phased methodological framework based on the operational approach of quality function deployment (QFD) to improve the service quality and passenger satisfaction with China’s high-speed rail (HSR) by identifying the key passenger needs with regard the HSR seats. For the first phase, the collection of the voice of the customers/passengers (VOC), the processing of the collected VOC into need items and further into passenger needs of QFD would be explained in terms of knowledge management. For the second phase, a reference comparison-based fuzzy best–worst method is developed for determining the relative importance of passenger needs, with a particular purpose of coping with the uncertainty and ambiguity associated with qualitative assessment of respondents. For the third phase, the importance-performance analysis is performed to determine the improvement priorities for meeting passenger needs. Findings showed that Body-friendly seat structure and Reasonable layout of the seat are the two most important needs demanded by the passengers of second-class cabins, with the former being the top priority. The current study provides useful references for service operators of HSR to formulate development strategies for improving the seat comfortability, which subsequently contributes to improving HSR’s service quality and passenger satisfaction. Moreover, the proposed methodological framework for identifying the important passenger needs can be appropriately adjusted and expanded to similar transportation infrastructures and facilities.
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