Testing probabilistic discrete choice models of travel demand by comparing predicted and observed aggregate choice shares

Probabilistic discrete choice models of travel demand often are tested for the presence of specification errors by comparing the models' predictions of aggregate choice shares in population strata with observed shares. A model is rejected as misspecified if the differences between its predictions and the observations are judged too large. This judgement usually is made on intuitive grounds without use of formal statistical methods and, therefore includes no systematic method for distinguishing the effects of specification errors on differences between predictions and observations from those of random sampling errors. This paper represents formal statistical tests for comparing predicted and observed aggregate chioce shares in population strata and reports the results of an investigation of the power of the tests. The test statistics are asymptotically χ² disturbed when the model being tested is correctly specified. The results of the power investigation suggests that greater power is obtained (i.e. there is ability to detect misspecified models) when all of the available data are used for both parameter estimation and specification testing than when the available data are divided into separate estimation and test data sets. Specification tests based on comparisons of predicted and observed aggregate choice shares appear to have less power than do likelihood ratio and likelihood ratio index specification tests when the alternative models required by the latter tests are correctly or approximately correctly specified. However, tests based on comparisons of predicted and observed shares ca have greater power than the other tests when the alternative models are seriouslymisspecified.     

Statistical models of discrete choice processes

A number of problems studied in the transportation literature, such as automobile choice, motorist route choice, and transportation mode choice, involve an agent who makes a series of discrete choices over time. This paper presents statistical models and estimation methods for such discrete choice processes, and illustrates potential applications of these methods to the transportation literature.     

Random covariance heterogeneity in discrete choice models

In this paper, we extend the standard discrete choice modelling framework by allowing for random variations in the substitution patterns between alternatives across respondents, leading to increased model flexibility. The paper shows how such a Mixed Covariance model can be specified either with purely random variation or with a mixture of random and deterministic variation. Additionally, the model can be based on an underlying GEV or ECL structure. Finally, the model can be specified as a continuous mixture or as a discrete mixture. An application on Stated Preference data for the choice of departure time and travel mode shows that important gains in model performance can be obtained by allowing for random covariance heterogeneity. Furthermore, the approach leads to significant differences in the implied willingness to pay measures, and the substitution patterns between alternatives.     

Forecasting automobile demand using disaggregate choice models

This paper presents a simulation model of the American automobile market. The simulation model combines a disaggregate model of household automobile number and type choice with an econometric model of used vehicle scrappage and simple models of new car supply. For fixed vehicle designs, consumer and producer interactions determine new car sales, used car scrappage and consumer vehicle holdings. The model allows automobiles to be highly differentiated and consumers to be heterogeneous. Short-run equilibrium is defined as supply equal to demand for every vehicle type during each market period. The automobile stock then evolves slowly as new vehicles are added and old vehicles are removed during each period. An empirical application of the simulation model with 12 consumer groups and 131 vehicle types is used to forecast automobile holdings. A base case scenario is run for 1978–1984 and compared with the observed market behavior during this period. Several other simulations are then run comparing different gasoline price scenarios with the base case for 1984–1990.     

Accounting for stochastic variables in discrete choice models

The estimation of discrete choice models requires measuring the attributes describing the alternatives within each individual’s choice set. Even though some attributes are intrinsically stochastic (e.g. travel times) or are subject to non-negligible measurement errors (e.g. waiting times), they are usually assumed fixed and deterministic. Indeed, even an accurate measurement can be biased as it might differ from the original (experienced) value perceived by the individual.Experimental evidence suggests that discrepancies between the values measured by the modeller and experienced by the individuals can lead to incorrect parameter estimates. On the other hand, there is an important trade-off between data quality and collection costs. This paper explores the inclusion of stochastic variables in discrete choice models through an econometric analysis that allows identifying the most suitable specifications. Various model specifications were experimentally tested using synthetic data; comparisons included tests for unbiased parameter estimation and computation of marginal rates of substitution. Model specifications were also tested using a real case databank featuring two travel time measurements, associated with different levels of accuracy.Results show that in most cases an error components model can effectively deal with stochastic variables. A random coefficients model can only effectively deal with stochastic variables when their randomness is directly proportional to the value of the attribute. Another interesting result is the presence of confounding effects that are very difficult, if not impossible, to isolate when more flexible models are used to capture stochastic variations. Due the presence of confounding effects when estimating flexible models, the estimated parameters should be carefully analysed to avoid misinterpretations. Also, as in previous misspecification tests reported in the literature, the Multinomial Logit model proves to be quite robust for estimating marginal rates of substitution, especially when models are estimated with large samples.     

Identifying variations and co-variations in discrete choice models

This study introduces an extended version of a standard multilevel cross-classified logit model which takes co-variations into account, i.e., variations jointly caused by two or more unobserved factors. Whilst focusing on mode choice behavior, this study deals with four different types of variation: spatial variations, inter-individual variations, intra-individual variations and co-variations between inter-individual and spatial variations. Such co-variations represent individual-specific spatial effects, reflecting different responses to the same space among individuals, which may for example be due to differences in their spatial perceptions. In our empirical analysis, we use data from Mobidrive (a continuous six-week travel survey) to clarify the existence of co-variation effects by comparing two models with and without co-variation terms. The results of this analysis indicate that co-variations certainly exist, especially for utility differences in bicycle and public transport use in comparison with car use. We then sequentially introduce four further sets of explanatory variables, examine the sources of behavioral variations and determine what types of influential factors are dominant in mode choice behavior.     

Measuring uncertainty in discrete choice travel demand forecasting models

In transportation projects, uncertainty related to the difference between forecast and actual demand is of major interest for the decision-maker, as it can have a substantial influence on the viability of a project. This paper identifies and quantifies discrete choice model uncertainty, which is present in the model parameters and attributes, and determines its impact on risk taking for decision-making applied to a case study of the High-Speed Rail project in Portugal. The methodology includes bootstrapping for the parameter variation, a postulated triangular distribution for the mode-specific input and a probabilistic graphical model for the socio-economic input variation. In comparison to point estimates, the findings for mode shift results in a wider swing in the system, which constitutes valuable information for decision-makers. The methodology, findings and conclusions presented in this study can be generalized to projects involving similar models.     

A flexible model structure approach for discrete choice models

Multi-dimensional discrete choice problems are usually estimated by assuming a single-choice hierarchical order for the entire study population or for pre-defined segments representing the behavior of an “average” person and by indicating either limited differences or a variety in choices among the study population. This study develops an integral methodological framework, termed the flexible model structure (FMS), which enhances the application of the discrete choice model by developing an optimization algorithm that segment given data and searches for the best model structure for each segment simultaneously. The approach is demonstrated here through three models that conceptualize the multi-dimensional discrete choice problem. The first two are Nested Logit models with a two-choice dimension of destination and mode; they represent the estimation of a fixed-structure model using pre-segmented data as is mostly common in multi-dimensional discrete choice model implementation. The third model, the FMS, includes a fuzzy segmentation method with weighted variables, as well as a combination of more than one model structure estimated simultaneously. The FMS model significantly improves estimation results, using fewer variables than do segmented NL models, thus supporting the hypothesis that different model structures may best describe the behavior of different groups of people in multi-dimensional choice models. The implementation of FMS involves presenting the travel behavior of an individual as a mix of travel behaviors represented by a number of segments. The choice model for each segment comprises a combination of different choice model structures. The FMS model thus breaks the consensus that an individual belongs to only one segment and that a segment can take only one structure.     

Implicit choice set generation in discrete choice models: Application to household auto ownership decisions

Latent choice set models that account for probabilistic consideration of choice alternatives during decision making have long existed. The Manski model that assumes a two-stage representation of decision making has served as the standard workhorse model for discrete choice modeling with latent choice sets. However, estimation of the Manski model is not always feasible because evaluation of the likelihood function in the Manski model requires enumeration of all possible choice sets leading to explosion for moderate and large choice sets. In this study, we propose a new group of implicit choice set generation models that can approximate the Manski model while retaining linear complexity with respect to the choice set size. We examined the performance of the models proposed in this study using synthetic data. The simulation results indicate that the approximations proposed in this study perform considerably well in terms of replicating the Manski model parameters. We subsequently used these implicit choice set models to understand latent choice set considerations in household auto ownership decisions of resident population in the Southern California region. The empirical results confirm our hypothesis that certain segments of households may only consider a subset of auto ownership levels while making decisions regarding the number of cars to own. The results not only underscore the importance of using latent choice models for modeling household auto ownership decisions but also demonstrate the applicability of the approximations proposed in this study to estimate these latent choice set models.     

On the flexibility of using marginal distribution choice models in traffic equilibrium

Traffic equilibrium models are fundamental to the analysis of transportation systems. The stochastic user equilibrium (SUE) model which relaxes the perfect information assumption of the deterministic user equilibrium is one such model. The aim of this paper is to develop a new user equilibrium model, namely the MDM-SUE model, that uses the marginal distribution model (MDM) as the underlying route choice model. In this choice model, the marginal distributions of the path utilities are specified but the joint distribution is not. By focusing on the joint distribution that maximizes expected utility, we show that MDM-SUE exists and is unique under mild assumptions on the marginal distributions. We develop a convex optimization formulation for the MDM-SUE. For specific choices of marginal distributions, the MDM-SUE model recreates the optimization formulation of logit SUE and weibit SUE. Moreover, the model is flexible since it can capture perception variance scaling at the route level and allows for modeling different user preferences by allowing for skewed distributions and heavy tailed distributions. The model can also be generalized to incorporate bounded support distributions and discrete distributions which allows to distinguish between used and unused routes within the SUE framework. We adapt the method of successive averages to develop an efficient approach to compute MDM-SUE traffic flows. In our numerical experiments, we test the ability of MDM-SUE to relax the assumption that the error terms are independently and identically distributed random variables as in the logit models and study the additional modeling flexibility that MDM-SUE provides on small-sized networks as well as on the large network of the city of Winnipeg. The results indicate that the model provides both modeling flexibility and computational tractability in traffic equilibrium.     

Price-based regulation of oligopolistic markets under discrete choice models of demand

We propose a framework to find optimal price-based policies to regulate markets characterized by oligopolistic competition and in which consumers make a discrete choice among a finite set of alternatives. The framework accommodates general discrete choice models available in the literature in order to capture heterogeneous consumer behavior. In our work, consumers are utility maximizers and are modeled according to random utility theory. Suppliers are modeled as profit maximizers, according to the traditional microeconomic treatment. Market competition is modeled as a non-cooperative game, for which an approximate equilibrium solution is sought. Finally, the regulator can affect the behavior of all other agents by giving subsidies or imposing taxes to consumers. In transport markets, economic instruments might target specific alternatives, to reduce externalities such as congestion or emissions, or specific segments of the population, to achieve social welfare objectives. In public policy, different agents have different individual or social objectives, possibly conflicting, which must be taken into account within a social welfare function. We present a mixed integer optimization model to find optimal policies subject to supplier profit maximization and consumer utility maximization constraints. Then, we propose a model-based heuristic approach based on the fixed-point iteration algorithm that finds an approximate equilibrium solution for the market. Numerical experiments on an intercity travel case study show how the regulator can optimize its decisions under different scenarios.

     

A nested logit model of automobile holdings for one vehicle households

This paper presents a model of automobile choice by single vehicle households. This effort is distinguished from previous disaggregate automobile holdings models primarily by the use of the nested logit model rather than the more restrictive multinomial logit model. We present a 2-step estimation technique that provides consistent and asymptotically efficient parameter estimates, yet is tractable for very large choice sets. Using disaggregate data on 237 one-vehicle households we estimate the unknown parameters on an automobile choice model containing 785 individual makes, models and vintages of passenger vehicles.     

Development of an indicator to assess the spatial fit of discrete choice models

Discrete choice models are increasingly implemented using geographical data. When this is the case, it may not be sufficient to project market shares accurately, but also to correctly replicate the spatial pattern of choices. Analysts might then be interested in assessing the results of a model’s fit relative to the spatial distribution of the observed responses. While canonical approaches exist for the exploratory spatial analysis of continuous variables, similar tools have not been widely implemented for discrete choice models, where the variable of interest is categorical. For this reason, despite recent progress with spatial models for discrete outcomes, there is still not a simple and intuitive tool to assess the quality of the spatial fit of a discrete choice model. The objective of this paper is to introduce a new indicator of spatial fit that can be applied to the results of discrete choice models. Utility of the indicator is explored by means of numerical experiments and then demonstrated by means of a case study of vehicle ownership in Montreal, Canada.     

Estimating spatial interdependence in automobile type choice with survey data

In this article, we show that vehicle type ownership is spatially dependent at both the regional and household-level even after controlling for income and population density. We discuss reasons for the existence of spatial effects in vehicle ownership, and note potential implications for policymakers. Our results point to the importance of spatial relationships in transportation research and highlight the hazards of ignoring their role in affecting transportation outcomes. For example, if vehicle type choice is affected by neighborhood spillovers, agencies that regulate traffic flow and road safety could tailor their choice projections and policy tools to account for such interdependence.     

Estimating heterogeneity of car travelers on mode shifting behavior based on discrete choice models

In order to understand the mode shift behavior of car travelers and relieve traffic congestion, a Stated Preference survey has been conducted in the city of Ji'nan in China to analyze bus choice behavior and the heterogeneity of car travelers. Several discrete choice models, including multinomial logit, mixed logit and latent class model (LCM) are developed based on these survey data. A comparative analysis indicates that the LCM has the highest precision and is more suitable to analyze the heterogeneity of car travelers. The LCM divides car travelers into three classes. Different classes have different sets of influencing factors in the model. Policy recommendations are also proposed for those classes to promote bus shift from car travelers based on the model results. Finally, sensitivity analysis on parking fees and fuel cost is carried out on the LCMs under different bus service levels. Car travelers have different sensitivities to the influencing factors. The conclusions indicate that the LCM can reflect the heterogeneity and preferences of car travelers and can be used to understand how to shift the behavior of car travelers and make more effective traffic policy.     

A review of household dynamic vehicle ownership models: holdings models versus transactions models

Among disaggregate vehicle ownership models, which model the number and/or type of vehicles owned at the household level, one can distinguish holdings models, which deal with the (optimal) household fleet at a single point in time, and transactions models. The latter type of model explains changes to the household fleet, such as replacement and disposal. The paper describes previous attempts at such dynamic models and sketches how a vehicle transactions model could look (as an example we discuss an application to The Netherlands). This includes discussions of transaction probabilities, two-stage budgeting, introducing vehicle quality in the utility functions, and the envisaged model structure and data it could use.     

Incorporating aggregate behavior in an individual’s discrete choice: An application to analyzing illegal bicycle parking behavior

Many types of travel behavior involve positive social interaction (conformity effect) and it sometimes induces undesirable results, such as chronic illegal bicycle parking and illegal car parking. In this study, the conformity effects among bicycle users in the choice problem of bicycle parking locations were modeled and estimated within a discrete choice framework. The proposed model combines discrete choice behavior of bicycle parking locations at an individual level (micro-level) with an average choice at an aggregate level (macro-level). The social equilibrium equation, which is derived from the individual-level choice model, entails multiple equilibria with regard to the choice proportion for each reference group of individuals. The model was econometrically identified by using the data collected in a survey conducted in Tokyo in 2001. The empirical results indicated that large variations in collective behavior occur across subgroups, which were defined by the stations the respondents visit often, since there was an intensive positive social interaction. Finally, the marginal frequency of police patrols required to drastically reduce the level of illegal bicycle parking was also calculated using the identified model.     

Exploring the feasibility of classification trees versus ordinal discrete choice models for analyzing crash severity

A cross-median crash (CMC) is one of the most severe types of crashes in which a vehicle crosses the median and sometimes collides with opposing traffic. A study of severity of CMCs in the state of Wisconsin was conducted by Lu et al. in 2010. Discrete choice models, namely ordinal logit and probit models were used to analyze factors related to the severity of CMCs. Separate models were developed for single and multi-vehicle CMCs. Although 25 different crash, roadway, and geometric variables were used, only 3 variables were found to be statistically significant which were alcohol usage, posted speed, and road conditions. The objective of this research was to explore the feasibility of GUIDE Classification Tree method to analyze the severity of CMCs to discover if any additional information could be revealed.A dataset of CMCs in the state of Wisconsin between 2001 and 2007, used in the study by Lu et al. was used to develop three different GUIDE Classification Trees. Additionally, the effects of variable types (continuous or discrete), misclassification costs, and tree pruning characteristics on models results were also explored. The results were directly compared with discrete choice models developed in the study by Lu et al. showing that the GUIDE Classification Trees revealed new variables (median width and traffic volume) that affect CMC severity and provided useful insight on the data. The results of this research suggest that the use of Classification Tree analysis should at least be considered in conjunction with regression-based crash models to better understand factors affecting crashes. Classification Tree models were able to reveal additional information about the dependent variable and offer advantages with respect to multicollinearity and variable redundancy issues.     

Fundamentals of discrete multimodal choice modelling

Abstract

In this paper an overview is given of the most relevant issues relating to the application of multimodal choice models, with particular emphasis on disaggregate modal split models. The paper considers questions of data, such as type of data, alternative sampling strategies and problems of measurement; and modelling issues, such as model specification and estimation, including a good presentation of the statistical techniques'available. The paper also addresses the aggregation problem, which lies at the heart of one of today's most hotly contested debates: whether to use aggregate or disaggregate models for policy analysis, and in which circumstances.     

Allowing for heterogeneous decision rules in discrete choice models: an approach and four case studies

The study of respondent heterogeneity is one of the main areas of research in the field of choice modelling. The general emphasis is on variations across respondents in relative taste parameters while maintaining the assumption of homogeneous utility maximising decision rules. While recent work has allowed for differences in the utility specification across respondents in the context of looking at heterogeneous information processing strategies, the underlying assumption that all respondents employ the same choice paradigm remains. This is despite evidence in the literature that different paradigms work differently well on given datasets. In this article, we argue that such differences may in fact extend to respondents within a single dataset. We accommodate these differences in a latent class model, where individual classes make use of different underlying paradigms. We present four applications using three different datasets, showing mixtures between “standard” random utility maximisation models and lexicography based models, models with multiple reference points, elimination by aspects models and random regret minimisation models. In each of the case studies, the behavioural mixing model obtains significant gains in fit over the base structure where all respondents are hypothesised to use the same rule. The findings offer important further insights into the behavioural patterns of respondents. There is also evidence that what is retrieved as taste heterogeneity in standard models may in fact be heterogeneity in decision rules.