共查询到20条相似文献，搜索用时 31 毫秒
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《铁道货运》2009,(11):I0001-I0001
Service System and Marketing Strategy of Railway Freight Transport
Guo Yu-hua （Bureau of Transport, MOR, Beijing 100844, China）
Abstract： By using theories of service system and service marketing system, the author analyzes railway freight service system and the railway freight marketing system, and also the strategy in railway freight marketing system. It is suggested that railway freight should establish the marketing strategy with comparative advantages of technical sources and organizational sources, and also the market development strategy that could convert source advantages into market power. 相似文献
Guo Yu-hua （Bureau of Transport, MOR, Beijing 100844, China）
Abstract： By using theories of service system and service marketing system, the author analyzes railway freight service system and the railway freight marketing system, and also the strategy in railway freight marketing system. It is suggested that railway freight should establish the marketing strategy with comparative advantages of technical sources and organizational sources, and also the market development strategy that could convert source advantages into market power. 相似文献
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