Perceptions of new electronic media for business communication

A model of communications media choice in business organizations is formulated based upon the results of exploratory interviews and the consumer choice literature. Choice is modelled as a function of organizational characteristics, individual characteristics, communication activity characteristics, communication initiator-recipient relationships and perceptions and feelings about available media. Hypotheses concerning media perceptions are developed from the exploratory interviews and tested using survey results from two firms in the Chicago region. The methodology developed in this research provides a useful approach to exploring preferences for and choices of communication media. As a paradigm for future research, it can be used to extend our understanding of communications media usage.     

Social influences on household location, mobility and activity choice in integrated micro-simulation models

Agent-based approaches to simulating long-term location and mobility decisions and short-term activity and travel decisions of households and individuals are receiving increasing attention in land-use and transportation interaction (LUTI) models to predict land-use changes and travel behaviour in mutual interaction. Social interactions between households and between individuals potentially have an influence on a wide range of the long-term and short-term choices involved in these systems. In this paper we identify the areas in which social interactions play a role and address the question how these influences can be modelled in the context of agent-based LUTI models. We distinguish impacts on activity participation (joint activity participation, support-and-help activities) and impacts on decision making (information exchange, social adaptation of preferences and aspirations) as the two main areas of social influence. A prototype of a LUTI model is proposed that accounts for impacts of the social network on longer-term mobility decision making through information exchange and social adaptation of preferences and aspirations. The model is demonstrated in a numerical simulation.     

Economical welfare maximisation analysis: assessing the use of existing Park-and-Ride services

This paper assesses travellers’ responses to the use of existing Park-and-Ride (P&R) services based on an economical welfare maximisation approach. Specifically, the paper presents a modelling framework to estimate consumer surplus and producer surplus (business profits) on the basis of modal choice probabilities. The paper draws on evidence from Stated Preference surveys conducted around two P&R sites in Sapporo, Japan, where P&R services occupy a modest market space. Overall, the results suggest that business profit increases when economical welfare is maximised, as a consequence of increased demand. It is also shown that P&R choice is not only influenced by parking fees, but also by the fares and other attributes of alternative transportation modes. Accordingly, the interactions of P&R with alternative transportation modes should be taken into consideration in any strategic transportation policies oriented towards motivating sustainable transport mode choices.     

Modeling the choice continuum: an integrated model of residential location,auto ownership,bicycle ownership,and commute tour mode choice decisions

The integrated modeling of land use and transportation choices involves analyzing a continuum of choices that characterize people’s lifestyles across temporal scales. This includes long-term choices such as residential and work location choices that affect land-use, medium-term choices such as vehicle ownership, and short-term choices such as travel mode choice that affect travel demand. Prior research in this area has been limited by the complexities associated with the development of integrated model systems that combine the long-, medium- and short-term choices into a unified analytical framework. This paper presents an integrated simultaneous multi-dimensional choice model of residential location, auto ownership, bicycle ownership, and commute tour mode choices using a mixed multidimensional choice modeling methodology. Model estimation results using the San Francisco Bay Area highlight a series of interdependencies among the multi-dimensional choice processes. The interdependencies include: (1) self-selection effects due to observed and unobserved factors, where households locate based on lifestyle and mobility preferences, (2) endogeneity effects, where any one choice dimension is not exogenous to another, but is endogenous to the system as a whole, (3) correlated error structures, where common unobserved factors significantly and simultaneously impact multiple choice dimensions, and (4) unobserved heterogeneity, where decision-makers show significant variation in sensitivity to explanatory variables due to unobserved factors. From a policy standpoint, to be able to forecast the “true” causal influence of activity-travel environment changes on residential location, auto/bicycle ownership, and commute mode choices, it is necessary to capture the above-identified interdependencies by jointly modeling the multiple choice dimensions in an integrated framework.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.     

Fleeing from Hurricane Irma: Empirical Analysis of Evacuation Behavior Using Discrete Choice Theory

This paper analyzes the observed decision-making behavior of a sample of individuals impacted by Hurricane Irma in 2017 (n = 645) by applying advanced methods based in discrete choice theory. Our first contribution is identifying population segments with distinct behavior by constructing a latent class choice model for the choice whether to evacuate or not. We find two latent segments distinguished by demographics and risk perception that tend to be either evacuation-keen or evacuation-reluctant and respond differently to mandatory evacuation orders.Evacuees subsequently face a multi-dimensional choice composed of concurrent decisions of their departure day, departure time of day, destination, shelter type, transportation mode, and route. While these concurrent decisions are often analyzed in isolation, our second contribution is the development of a portfolio choice model (PCM), which captures decision-dimensional dependency (if present) without requiring choices to be correlated or sequential. A PCM reframes the choice set as a bundle of concurrent decision dimensions, allowing for flexible and simple parameter estimation. Estimated models reveal subtle yet intuitive relations, creating new policy implications based on dimensional variables, secondary interactions, demographics, and risk-perception variables. For example, we find joint preferences for early-nighttime evacuations (i.e., evacuations more than three days before landfall and between 6:00 pm and 5:59 am) and early-highway evacuations (i.e., evacuations more than three days before landfall and on a route composed of at least 50% highways). These results indicate that transportation agencies should have the capabilities and resources to manage significant nighttime traffic along highways well before hurricane landfall.     

Misclassification in travel surveys and implications to choice modeling: application to household auto ownership decisions

Travel surveys that elicit responses to questions regarding daily activity and travel choices form the basis for most of the transportation planning and policy analysis. The response variables collected in these surveys are prone to errors leading to mismeasurement or misclassification. Standard modeling methods that ignore these errors while modeling travel choices can lead to biased parameter estimates. In this study, methods available in the econometrics literature were used to quantify and assess the impact of misclassification errors in auto ownership choice data. The results uncovered significant misclassification rates ranging from 1 to 40% for different auto ownership alternatives. Also, the results from latent class models provide evidence for variation in misclassification probabilities across different population segments. Models that ignore misclassification were not only found to have lower statistical fit but also significantly different elasticity effects for choice alternatives with high misclassification probabilities. The methods developed in this study can be extended to analyze misclassification in several response variables (e.g., mode choice, activity purpose, trip/tour frequency, and mileage) that constitute the core of advanced travel demand models including tour and activity-based models.

     

Telecommunications and travel relationships: a review

A large body of research on the interactions of telecommunications and transportation has emerged in recent years, an outcome of the pace of development in electronics technology. Three types of interactions are noted: substitution, complementarity and enhancement, by order of their popularity. The paper reviews the knowledge on the relationships between the two systems through the analysis of applications of telecommunications technology for remote work, teleconferencing, teleservices, mobile communications and electronic mail transfer. It points to the importance of assessing future modifications of travel rather than focusing on the promises of substitution. The review also assesses the methods applied in this area and suggests further research, in view of some conceptual and practical issues.     

On the flexibility of using marginal distribution choice models in traffic equilibrium

Traffic equilibrium models are fundamental to the analysis of transportation systems. The stochastic user equilibrium (SUE) model which relaxes the perfect information assumption of the deterministic user equilibrium is one such model. The aim of this paper is to develop a new user equilibrium model, namely the MDM-SUE model, that uses the marginal distribution model (MDM) as the underlying route choice model. In this choice model, the marginal distributions of the path utilities are specified but the joint distribution is not. By focusing on the joint distribution that maximizes expected utility, we show that MDM-SUE exists and is unique under mild assumptions on the marginal distributions. We develop a convex optimization formulation for the MDM-SUE. For specific choices of marginal distributions, the MDM-SUE model recreates the optimization formulation of logit SUE and weibit SUE. Moreover, the model is flexible since it can capture perception variance scaling at the route level and allows for modeling different user preferences by allowing for skewed distributions and heavy tailed distributions. The model can also be generalized to incorporate bounded support distributions and discrete distributions which allows to distinguish between used and unused routes within the SUE framework. We adapt the method of successive averages to develop an efficient approach to compute MDM-SUE traffic flows. In our numerical experiments, we test the ability of MDM-SUE to relax the assumption that the error terms are independently and identically distributed random variables as in the logit models and study the additional modeling flexibility that MDM-SUE provides on small-sized networks as well as on the large network of the city of Winnipeg. The results indicate that the model provides both modeling flexibility and computational tractability in traffic equilibrium.     

Beyond tele-substitution: disaggregate longitudinal structural equations modeling of communication impacts

Information on the number and types of communication activities (including travel) engaged in over a period of four consecutive days, at two points in time about six months apart, was collected from 91 respondents in the context of the introduction of a community network to the city of Davis, California. Three major types of communication were measured: personal meetings (and in a separate but related measure, trips), transfer of an information object (in-house documents, regular mail, and express or overnight mail), and electronic (phone, fax, and e-mail). A system of structural equations was developed and estimated, expressing the number of instances of each type of communication at time 2 as a function of: the number of instances of each type at time 1, the elapsed time between measurements, and exogenous sociodemographic variables. All “own” lagged effects (that is, the effect of one communication type in wave 1 on the same type of communication in wave 2) were found to be positive and (except for information object delivery) highly significant. The “elapsed time” variable was always positive and (except for personal meetings and, in one model, information object delivery) significant; these effects indicate net generation of communication activities over time. Significant “cross” lagged effects (that is, the effect of one communication type in wave 1 on a different type in wave 2) were mostly positive, indicating the presence of some complementarity effects across modes. However, relationships specifically between electronic forms of communication and personal meetings or trips were not significant in either direction for the final models. Several exogenous variables were significant in logical ways.     

Incorporating social interaction into hybrid choice models

The aim of this paper is to develop a methodological framework for the incorporation of social interaction effects into choice models. The developed method provides insights for modeling the effect of social interaction on the formation of psychological factors (latent variables) and on the decision-making process. The assumption is based on the fact that the way the decision maker anticipates and processes the information regarding the behavior and the choices exhibited in her/his social environment, affects her/his attitudes and perceptions, which in turn affect her/his choices. The proposed method integrates choice models with decision makers’ psychological factors and latent social interaction. The model structure is simultaneously estimated providing an improvement over sequential methods as it provides consistent and efficient estimates of the parameters. The methodology is tested within the context of a household aiming to identify the social interaction effects between teenagers and their parents regarding walking-loving behavior and then the effect of this on mode to school choice behavior. The sample consists of 9,714 participants aged from 12 to 18 years old, representing 21 % of the adolescent population of Cyprus. The findings from the case study indicate that if the teenagers anticipate that their parents are walking lovers, then this increases the probability of teenagers to be walking-lovers too and in turn to choose walking to school. Generally, the findings from the application result in: (a) improvements in the explanatory power of choice models, (b) latent variables that are statistically significant, and (c) a real-world behavioral representation that includes the social interaction effect.     

Dynamic diurnal social taxonomy of urban environments using data from a geocoded time use activity-travel diary and point-based business establishment inventory

In this paper, we explore the diurnal dynamics of joint activity participation in a small city in Pennsylvania, USA, using behavioral data and an inventory of business establishments. We account for the variation caused by the collective impact of social, temporal and spatial choices of individuals to produce predicted space–time visualizations of activity participation. The focus is on how social contexts of an activity impact the temporal and spatial decisions regarding the activity locations and how this impact varies depending on activity types. A comparison across activity types and social interaction types is made among spatial patterns during a day. The CentreSIM dataset, which is a household-based activity diary survey collected in Centre County (Pennsylvania, USA) in 2003, provides very detailed social interaction information enabling the analysis of social, spatial and temporal aspects of activity participation. In this paper we use this information to develop a spatio-temporal interpolation method and demonstration based on kriging. In this way, we extract the dynamic social taxonomy of places from the behavioral information in the dataset and suggest how urban and transportation models can be informed from the dynamics of places by observing “what is taking place” (activities being pursued in the context of this paper) combined with “what exists” (business establishments) or “what is available” (businesses that are open). The method here can also be used to improve the design of urban environments (e.g., filling gaps in desired activity locations), manage specific places (e.g., extending the opening and closing times of businesses), study transportation policies that are sensitive to time of day (e.g., pricing of parking to discourage crowding and traffic congestion), and modeling of spatio-temporal decisions of social activities in travel demand models (e.g., to guide the development of model specification and representation of the space in which behavioral models are applied).     

Behavior-consistent information-based network traffic control for evacuation operations

The evacuation operations problem aims to avoid or mitigate the potential loss of life in a region threatened or affected by a disaster. It is shaped to a large extent by the evolution of evacuation traffic resulting from the demand–supply interactions of the associated transportation network. Information-based control is a strategic tool for evacuation traffic operations as it can enable greater access to the affected population and more effective response. However, comparatively few studies have focused on the implementation of information-based control in evacuation operations. This study develops a control module for evacuation operations centered on addressing the demand–supply interactions by using behavior-consistent information strategies. These strategies incorporate the likely responses of evacuees to the information provided in the determination of route guidance information. The control module works as an iterative computational process involving an evacuee route choice model and a control model of information strategies to determine the route guidance information to direct evacuation traffic so as to approach a desired network traffic flow pattern. The problem is formulated as a fuzzy logic based optimization framework to explicitly incorporate practical concerns related to information dissemination characteristics and social equity in evacuation operations. Numerical experiments highlight the importance of accounting for the demand–supply interactions, as the use of behavior-consistent information strategies can lead evacuee route choices to approach the operator-desired proportions corresponding to the desired traffic pattern. The results also indicate that while a behavior-consistent information strategy can be effective, gaps with the desired route proportions can exist due to the discrete nature of the linguistic messages and the real-world difficulty in accurately modeling evacuees’ actual route choice behavior.     

Understanding variability,habit and the effect of long period activity plan in modal choices: a day to day,week to week analysis on panel data

Understanding variability in individual behaviour is crucial for the comprehension of travel patterns and for the development and evaluation of planning policies. But, with only one notable exception, there are no studies on the intrinsic variability in the individual preferences for mode choices in absence of external changes in the transport infrastructures. This requires using continuous panel data. Few papers have studied mode choice with continuous panel data but mainly focused on the panel correlation. In this work we use a six-week travel diary survey to study the intrinsic variability in the individual preferences for mode choices, the effect of long period plans and habitual behaviour in the daily mode choices. Mixed logit models are estimated that account for the above effects as well as for systematic and random heterogeneity over individual preferences and responses. We also account for correlation over several time periods. Our results suggest that individual tastes for time and cost are fairly stable but there is a significant systematic and random heterogeneity around these mean values and in the preferences for the different alternatives. We found that there is a strong inertia effect in mode choice that increases with (or is reinforced by) the number of time the same tour is repeated. The sequence of mode choice made is influenced by the duration of the activity and the weekly structure of the activities     

Urban activity pattern classification using topic models from online geo-location data

Location-based check-in services in various social media applications have enabled individuals to share their activity-related choices providing a new source of human activity data. Although geo-location data has the potential to infer multi-day patterns of individual activities, appropriate methodological approaches are needed. This paper presents a technique to analyze large-scale geo-location data from social media to infer individual activity patterns. A data-driven modeling approach, based on topic modeling, is proposed to classify patterns in individual activity choices. The model provides an activity generation mechanism which when combined with the data from traditional surveys is potentially a useful component of an activity-travel simulator. Using the model, aggregate patterns of users’ weekly activities are extracted from the data. The model is extended to also find user-specific activity patterns. We extend the model to account for missing activities (a major limitation of social media data) and demonstrate how information from activity-based diaries can be complemented with longitudinal geo-location information. This work provides foundational tools that can be used when geo-location data is available to predict disaggregate activity patterns.     

A joint flexible econometric model system of household residential location and vehicle fleet composition/usage choices

Modeling the interaction between the built environment and travel behavior is of much interest to transportation planning professionals due to the desire to curb vehicular travel demand through modifications to built environment attributes. However, such models need to take into account self-selection effects in residential location choice, wherein households choose to reside in neighborhoods and built environments that are conducive to their lifestyle preferences and attitudes. This phenomenon, well-recognized in the literature, calls for the specification and estimation of joint models of multi-dimensional land use and travel choice processes. However, the estimation of such model systems that explicitly account for the presence of unobserved factors that jointly impact multiple choice dimensions is extremely complex and computationally intensive. This paper presents a joint GEV-based logit regression model of residential location choice, vehicle count by type choice, and vehicle usage (vehicle miles of travel) using a copula-based framework that facilitates the estimation of joint equations systems with error dependence structures within a simple and flexible closed-form analytic framework. The model system is estimated on a sample derived from the 2000 San Francisco Bay Area Household Travel Survey. Estimation results show that there is significant dependency among the choice dimensions and that self-selection effects cannot be ignored when modeling land use-travel behavior interactions.     

Activity sequencing,location, and formation of individual non-mandatory tours: application to the activity-based models for Columbus,Cincinnati, and Cleveland,OH

Most of the earlier activity based models (ABMs) largely relied on a tour-based modeling paradigm which explicitly predicts tour frequency and then adds details including stop frequency, order, and location of stops within each tour. The current study is part of new tour formation design framework for an ABM in which the underlying tour structure and the stop frequency within tours emerge from temporal, sequencing, and locational preferences of activities that the traveler intends to participate during the day. In order to do this, the study developed a modified rank-ordered logit (ROL) framework that is capable of modeling sequence, locations, as well as the underlying tour structure of all activity episodes simultaneously in an integrated manner. Model estimation with the household survey data, provided several important behavioral insights into underlying choices that drive tour formation. Specifically, the study uncovered pairwise ordering preferences among episodes of different activity purposes, clustering tendencies among episodes of same activity purpose, the impact of supply side activity opportunities on the location and sequence choice dimensions, and impedance effects (including distance and mode and time-of-day logsums) on location and tour break dimensions. The developed models are incorporated in the operational ABM structure adopted for three major cities (Columbus, Cleveland, and Cincinnati) in Ohio.     

Will autonomous vehicles change residential location and vehicle ownership? Glimpses from Georgia

Many studies have begun investigating possible transportation landscapes in the autonomous vehicle (AV) era, but empirical results on longer-term decisions are limited. We address this gap using data collected from a survey designed and implemented for Georgia residents in 2017–2018. Focusing on a hypothetical all-AV future, this section of the survey included questions regarding advantages/disadvantages of AVs, short-term mode choice impacts, medium-term impacts on activity patterns, and long-term behavioral changes – specifically, whether/how AVs will influence individuals to change residential location and the number of cars in the household. We hypothesize that AVs could act in concert with attitudinal preferences to stimulate changes in these long-term decisions, and that some medium-term activity changes triggered by AVs could motivate people to relocate their residence or shed household vehicles. We applied exploratory factor analysis to measure the perceived likelihood that AVs would prompt various medium-term changes. We then included some of those measures, among other variables, in a cross-nested logit (CNL) model of the choice of the residential location/vehicle ownership bundle. Although more than half of respondents expected “no change” in their bundle, we found that younger, lower income, pro-suburban, and pro-non-car-mode individuals were more likely to anticipate changing their selections. In addition, some expected medium-term impacts of AVs influenced changes in these longer-term choices. We further applied the CNL model to two population segments (Atlanta and non-Atlanta-region residents). We found notable improvement in goodness of fit and different effects of factors across segments, signifying the existence of geography-related taste heterogeneity.     

An integrated analysis of workers’ physically active activity and active travel choice behavior

Using Texas add-on sample data from the 2009 National Household Travel Survey, this study examines adult workers’ daily active choice decisions in the context of physical activity and attendant health benefits. The study looked at workers’ two choice behaviors: active activity and active travel. The first choice behavior, active activity, is developed as an ordered-response model based on the number of physically active recreational activities pursued during the workday. The second choice behavior, active travel, is developed as a binary-response model that examines workers’ active travel choices—whether or not the worker used any active mode of travel during the same workday. The study improves the understanding and knowledge of observed factors influencing workers’ physically active activity-travel behavior. The study also provides several observations regarding the role (and constraints) of employment in individuals’ active choices. Using a flexible copula modeling methodology, we explore the true correlation (or dependence) between the two behavior choices that could occur due to the presence of unobserved factors, suggesting a simultaneously low or simultaneously high propensity for being physically active across workers. The study findings suggest that transportation and public health policy makers can mutually benefit from encouraging workers to be physically active (from an activity and/or travel perspective). Overall, the study draws attention to the integrated nature of the public health and transportation fields, thereby providing a distinct view of active/inactive choice behavior. To our knowledge, this is the first study exploring a rich variety of components for workers’ active activity-travel behavior through a robust copula approach.     

Integrating parking behaviour in activity-based travel demand modelling: Investigation of the relationship between parking type choice and activity scheduling process

Traditionally, the parking choice/option is considered to be an important factor in only in the mode choice component of a four-stage travel demand modelling system. However, travel demand modelling has been undergoing a paradigm shift from the traditional trip-based approach to an activity-based approach. The activity-based approach is intended to capture the influences of different policy variables at various stages of activity-travel decision making processes. Parking is a key policy variable that captures land use and transportation interactions in urban areas. It is important that the influences of parking choice on activity scheduling behaviour be identified fully. This paper investigates this issue using a sample data set collected in Montreal, Canada. Parking type choice and activity scheduling decision (start time choice) are modelled jointly in order to identify the effects of parking type choice on activity scheduling behaviour. Empirical investigation gives strong evidence that parking type choice influences activity scheduling process. The empirical findings of this investigation challenge the validity of the traditional conception which considers parking choice as exogenous variable only in the mode choice component of travel demand models.