Formulating a methodology for modelling revealed preference discrete choice data-the selectively replicated logit estimation

There are a number of studies on modelling with Revealed Preference (RP) data. It is a traditional technique and it is based on actual market data. The method has been extensively used in transportation as a tool for predicting travel demand. Although the method constitutes a relevant analysis on the process of modelling, it suffers from limitations, mainly associated with the lack of control over the experiment, that sometimes overwhelm the model results. This work proposes and tests a methodology for estimating a more efficient binary RP sample set. The objective is to develop and test a methodology that identifies and eliminates potentially irrational choices made. Responses are evaluated according to the set of trade-offs in values of time. Having identified these individuals they are eliminated from the original sample and a new sample is created, the selectively replicated (SR) sample. Original and SR samples are then re-estimated in a tree nested logit structure.     

Correcting state dependence and serial correlation in the RP/SP combined estimation method

Revealed preference (RP) data and stated preference (SP) data have complementary characteristics for model estimation. To enhance the advantages of both data types, a combined estimation method is proposed. This paper discusses the method and practical considerations in applying it, and introduces a new method of considering serial correlation of RP and SP data. An empirical analysis is also presented.     

Adaptive choice behaviour of motorists in congested shopping centre parking lots

Currently existing models of parking choice behaviour typically focus on the choice of types of parking spaces. Implicitly these models assume that motorists have a free choice in that spaces are available. The adaptive behaviour which they reveal when faced with congested parking spaces is not explicitly modelled. The aim of this paper is to contribute to the growing literature on parking choice modelling by developing and testing a stated choice model of adaptive behaviour of motorists who are faced with fully occupied parking lots. The findings of the analyses indicate that the model performs satisfactory as indicated by its goodness-of-fit and the fact that all significant parameters were in anticipated directions.     

Modeling heterogeneous parking choice behavior on university campuses

Studies on campus parking indicate more severe problems and a wider range of characteristics than commercial parking because of limited parking places, special conditions, specific policies and enclosed space on university campuses. Heterogeneous characteristics are usually ignored in analyses of campus parking behavior. In this paper, a mixed logit model is applied to analyze parking choice behavior on a campus using data collected from a stated-preference survey of Tongji University, Shanghai, China. The heterogeneity of individuals with various sociodemographic characteristics is evaluated by interaction terms and random parameters. Comparison between the proposed approach and the conditional logit model shows that the results of the mixed logit model are more interpretable because they are not limited by the independence from irrelevant alternatives assumption. Key factors that have considerable effects on campus parking choices are identified and analyzed. Important regularities are also concluded from elasticity analyses. Finally, the campus is divided into two areas according to the walking distance to a new parking lot, and the modeling results show that area-specific policies should be established because the two areas have quite distinct parking choice features.     

Stated preference analysis of travel choices: the state of practice

Stated preference (SP) methods are widely used in travel behaviour research and practice to identify behavioural responses to choice situations which are not revealed in the market, and where the attribute levels offered by existing choices are modified to such an extent that the reliability of revealed preference models as predictors of response is brought into question. This paper reviews recent developments in the application of SP models which add to their growing relevance in demand modelling and prediction. The main themes addressed include a comparative assessment of choice models and preference models, the importance of scaling when pooling different types of data, especially the appeal of SP data as an enriching strategy in the context of revealed preference models, hierarchical designs when the number of attributes make single experiments too complex for the respondent, and ways of accommodating dynamics (i.e. serial correlation and state dependence) in SP modelling.An earlier modified version was presented as the keynote address to the 1993 National Conference on Tourism Research, held at the University of Sydney, 19 March 1993. The comments of Jordan Louviere, Lester Johnson, Paul Hooper, W.G. Waters II and Mark Bradley are appreciated.     

The evaluation of high occupancy vehicle lanes on sun yat‐sen freeway in Taiwan

This study proposes a methodological framework to incorporate latent factors, including direct and indirect perceptions, as the explanatory variables in a discrete choice models using revealed preference and stated preference data sets. The methodology requires the estimation of a model system comprising of a discrete choice model and the structural and measurement equations of a latent variable model. The application involves the evaluation of responses to the new high occupancy vehicle (HOV) lanes on the Sun Yat‐Sen Freeway in Taiwan. The results obtained from this study provide valuable insights into the planning and assessment of HOV lanes.     

Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.     

Policy Simulation for New BRT and Area Pricing Alternatives Using an Opinion Survey in Jakarta

Abstract

An area pricing scheme for Jakarta, Indonesia, is currently under review as a transportation control measure along with the operation of new bus rapid transit (BRT) system. While this scheme may be effective for congestion reduction in the central business district (CBD), provision of alternative means of transportation for auto users that are ‘pushed-out’ is of great importance to obtain public acceptance. Hence, it is necessary to simulate simultaneously the area pricing scheme and the BRT development which may serve as an alternative for assumed ‘pushed-out’ auto users. Utilizing data from an opinion survey, this paper studies how BRT and auto ridership are likely to vary as a function of traveler and system attributes. Additionally, the study attempts to evaluate the way this new travel mode is distinguished from other existing conventional transportation alternatives in Jakarta. The survey data contains socioeconomic information of over 1000 respondents as well as details of to-work/school trips to the CBD including mode, travel cost, time, etc. Respondents were asked about their willingness to shift from their current mode to BRT to make the same travel for different BRT fare levels. Modeling efforts suggest that a mixed logit model performs better in explaining choice behavior. Therefore, this model was used for policy simulation. The simulation results brought about many implications as to the tested policies. While the developed models may be applied only to future BRT corridors in which the survey was conducted, they capture the key variables that are significant in explaining mode choice behavior and present great potential for practical use in policy simulation and analysis in a large metropolitan area of the developing world.     

Structural equation modeling of user satisfaction of bus transit service quality based on stated preferences and latent variables

Few studies have been conducted on the service quality (SQ) of bus transit in developing countries. This paper presents a structural equation modeling (SEM) approach to identifying the relationships among major attributes that affect the SQ of bus transit in the city of Dhaka in Bangladesh. Specifically, 22 bus transit SQ attributes, drawn from 655 questionnaires, are used to develop different SEM models for the city. Along with stated preferences, the effect of three latent variables on SQ is analyzed. Among the developed models, the best model is selected by using different statistical approaches. With the best model, selected attributes are rated according to their relative importance on SQ. Acknowledging limited resources of a developing nation, this study gives a clear way ahead to planners, operating companies and transport managers to design appropriate transport policies which will ensure more effective services to current bus users as well as attracting new passengers.     

Development and validation of a direct mode choice model

A direct discrete mode choice model is introduced using relative attributes of competing modes as well as socioeconomic characteristics of travelers. The model is calibrated and validated for two available historic databases in the Dallas–Fort Worth region. The validation is conducted against the outputs of a current nested logit model used by the regional planning organization as well as the observed values based on transit ridership surveys for a newly inaugurated commuter rail service. The calibrated model is applied after the introduction of this new transit mode. The results show that the estimated mode shares by the proposed model have a statistically better consistency with the observed values than the estimates of the conventional nested logit model. Unlike the logit model, the structure of the direct model based on relative attributes also has the advantage of not needing recalibration each time a new travel mode is introduced. The model is found to be easier to calibrate and produces more accurate results than the nested logit model, commonly used by many metropolitan planning organizations.     

Telecommuting Suitability Modeling: An Approach Based on the Concept of Abstract job

A new approach to modeling telecommuting suitability is proposed in this paper. The approach, based on the concept of abstract job, can be employed to assess the level of suitability for telecommuting of the bundle of tasks comprising a job. By abstract job is meant a way of considering jobs on the basis of their elements and tasks, representing the general structure of the job. In this study, the basic tasks a job is composed of, pertaining to telecommuting suitability, are identified. To show the applicability of the approach, discrete choice models are calibrated, based on a sample of 245 employees in Tehran, Iran, indicating that from among the 6 tasks identified, 5 tasks are significantly associated with the level of telecommuting suitability.     

Stated choice: a study in predictive validity using an aggregate truth set

Stated Choice models expand the ability of transportation planners to forecast future trends. The Stated Choice approach can forecast demand for new services or policies. However, Stated Choice models are subject to a range of experimental error not found within Revealed Preference (RP) designs. Primary among the concerns facing researchers is the ability of respondents to understand and operate upon hypothetical choice scenarios in a manner that will reproduce choices made under actual situations. These concerns are specified in the magnitude of a scaling factor. Efforts to estimate the scaling factor has proceeded by linking real decisions taken from a revealed preference survey with comparable decisions made under hypothetical conditions. However, where the alternative is new, actual decision data is not available. This study examines the level of error incorporated in a study where no RP data is available. The test of predictive validity focuses on the switching behavior of commuters at a single employment site. The actual data used to test the forecast is limited to company wide or aggregate ridership levels on the public transit mode taken two years after estimation of the SC model. The Fowkes and Preston hypothesis is examined and shown to bound the future actual value between forecasts derived from probabilistic and deterministic methods. The results show that with the passage of time, the probabilistic method approaches the reported ridership levels within 15 percent error.     

Driver response to variable message signs: a stated preference investigation

This paper uses a Stated Preference approach to undertake a detailed assessment of the effect on drivers’ route choice of information provided by variable message signs (VMS). Although drivers’ response to VMS information will vary according to the availability of alternative routes and the extent to which they are close substitutes, our findings show that route choice can be strongly influenced by the provision of information about traffic conditions ahead. This has important implications for the use of VMS systems as part of comprehensive traffic management and control systems. The principal findings are that the impact of VMS information depends on: the content of the message, such as the cause of delay and its extent; local circumstances, such as relative journey times in normal conditions; and drivers’ characteristics, such as their age, sex and previous network knowledge. The impact of qualitative indicators, visible queues and delays were examined. It was found that not only is delay time more highly valued than normal travel time, which is to be expected, but that drivers become more sensitive to delay time as delay times increased across the range presented.     

Estimating commuter mode choice: A discrete choice analysis of the impact of road pricing and parking charges

Automobile use leads to external costs associated with emissions, congestion, noise and other impacts. One option for minimizing these costs is to introduce road pricing and parking charges to reduce demand for single occupant vehicle (SOV) use, while providing improvements to alternatives to encourage mode switching. However, the impact of these policies on urban mode choice is uncertain, and results reported from regions where charging has been introduced may not be transferable. In particular, revealed preference data associated with cost recovery tolls on single facilities may not provide a clear picture of driver response to tolls for demand management. To estimate commuter mode choice behaviour in response to such policies, 548 commuters from a Greater Vancouver suburb who presently drive alone to work completed an individually customized discrete choice experiment (DCE) in which they chose between driving alone, carpooling or taking a hypothetical express bus service when choices varied in terms of time and cost attributes. Attribute coefficients identified with the DCE were used in a predictive model to estimate commuter response to various policy oriented combinations of charges and incentives. Model results suggest that increases in drive alone costs will bring about greater reductions in SOV demand than increases in SOV travel time or improvements in the times and costs of alternatives beyond a base level of service. The methods described here provide an effective and efficient way for policy makers to develop an initial assessment of driver reactions to the introduction of pricing policies in their particular regions.