Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou,China

In order to assess the degree to which specific groups will adapt their travel behaviors after certain intervention, this study utilized a cluster analysis to discuss three segments’ distinct goal frames, social-demographic properties, travel modes, and habitat, and then carried out an information intervention controlled trial to discover three segments’ modal split shifts. The results indicate that the information have consistent and distinct impacts on travel mode choice by clusters. This consistency is embodied in the simultaneous and significant increase in travel times by green modes (walking, non-powered bicycle, or bus) and in the small but non-significant effects on reducing car use in the three clusters. The distinctness of the impacts is that information have a more effective influence on subjects with gain goal frames because their travel times by all three green modes greatly improved. Subjects with the hedonic goal frame are the least sensitive to information, with the only significant increase in travel times being by non-powered bicycle. This research also addressed the “attitude-behavior gap”, weather impacts, and goal-oriented prompts. The findings suggest that policy interventions should be designed to improve public transit features, especially the bicycle system, rather than only to constrain car use, and that tailored policies should be targeted to specific groups with different goal frames.     

Urban transport in Germany: providing feasible alternatives to the car

With the second highest level of car ownership in the world, and the third highest population density in Europe, Germany has adopted a range of policies to balance the many private benefits of car use with its serious social and environmental problems. In order to ‘tame’ the car, most German cities have implemented a twofold strategy of expanding and improving pedestrian, bicycling and public transport alternatives simultaneously with restricting car use and making it more expensive. That has increased political acceptability since the car‐restrictive measures are not perceived as mere punishment of car drivers. The results of this coordinated urban transport strategy have been impressive. Germany, as a whole, has managed to increase public transport use and to stabilize the car share of modal split. Some cities, of course, have been more successful than others, and this paper examines three of the most successful cities: Münster, Freiburg and Munich. In each of the cities, the percentage of travel by bicycling, walking and public transport has been raised over the past 20 years, while the car's share of modal split has fallen. This article documents the range of policies used to restrict car use, both in Germany as a whole, and in the three case‐study cities in particular. The key to success is found to be mutually reinforcing transport and land‐use policies. It is the combination of a whole set of coordinated policies that explains the dramatic success in changing travel behavior.     

The same mode again? An exploration of mode choice variability in Great Britain using the National Travel Survey

The main focus of travel behaviour research has been explaining differences in behaviour between individuals (interpersonal variability) with less emphasis given to the variability of behaviour within individuals (intrapersonal variability). The subject of this paper is the variability of transport modes used by individuals in their weekly travel. Our review shows that previous studies have not allowed the full use of different modes in weekly travel to be taken into account, have used categorical variables as simple indicators of modal variability and have only considered a limited set of explanatory indicators in seeking to explain modal variability. In our analysis we use National Travel Survey data for Great Britain. We analyse modal variability with continuous measures of modal variability (Herfindahl–Hirschman Index, the difference in mode share between the primary and secondary mode, the total number of modes used). Taking inspiration from Hägerstrand (1970), we conceive that modal variability is determined by different types of spatial mobility constraints and find that reduced modal variability is predicted for having mobility difficulties, being aged over 60, being non-white, working full-time, living in smaller settlement, lower household income, having regular access to a car, having no public transport pass/season ticket and not owning a bicycle. The findings can support a change in perspective in transport policy from encouraging people to replace the use of one mode with another to encouraging people to make a change to their relative use of different transport modes.     

How does environmental concern influence mode choice habits? A mediation analysis

Starting from the intuition that people with high environmental concern have a better perception of public transport and therefore a better perception of the utility of public transport, we construct a theoretical model in which the effect of environmental concern on mode choice habits is mediated by the indirect utility of travel. Travel procures the direct utility of providing access to activities, but it also offers an indirect utility that is inherently personal and perceptual. We approach the indirect utility of public transport by measuring perceptions of time and feelings. The indirect utility of the car is approached by measuring affective and symbolic motives. Taking into account car use habits and habits of public transport use, the results show that people who have a high environmental concern perceive public transport use as easier, more useful and more pleasurable than people who do not have that environmental motivation. Such positive attitudes foster public transport use. Conversely, low environmental concern generates non-instrumental motives for car use, such as affective and symbolic motives. However, the relationship between affective and symbolic motives and car use habits is not robust. We can conclude that environmental concern influences mode choice habits and that the effect is partially mediated by perceptions and feelings towards public transport but not significantly by affective and symbolic motives for car use.     

Bicycle in Shanghai: Movement patterns,cyclist attitudes and the impact of traffic separation

Transportation demand continues to grow at an even faster rate than the economies of Chinese cities, placing increasing pressure on a limited road network. In certain cities of the more highly developed coastal plains, the bicycle assumed a dominant role in urban transport in the 1980s, a position maintained in the 1990s. In Shanghai, the bicycle continues to play a dominant role, although policies favour a switch to public transport. In the present paper, cyclist attitudes toward public transport policies were probed with a pilot questionnaire at two important central destinations. An important example of current policies with regard to bicycles involves the creation of separate networks for motorized and non-motorized modes. A pilot scheme for eventual application over a very large area was recently introduced in the central area. We report on the traffic volumes by mode and street before and after its implementation in 1999. Both bicycle and car volumes diminished in the central area, although the decrease was greater for bicycles. On the other hand, interviewed cyclists expressed resistance to various incentives to use public transport. The question raised here is whether the planned increase in public transport share of total intracity travel can be achieved without disincentives to use the bicycle.     

The effect of non-recreational transport cycling on use of other transport modes: A cross-sectional on-line survey

Accurate modelling of the health and environmental benefits of non-recreational transport cycling requires information about its effects on the use of other transport modes. Relevant research has not focussed on cycling for transport in a general context (as opposed to bikeshare), nor allowed for multi-modal trips. The influence of trip- and personal-characteristics on whether cycling replaces car-driving have yet to be considered. The present study aimed to address these research gaps. An on-line cross-sectional survey was completed by 1525 Australians who cycle for transport at least once per week. For the most recent trip completed (at least partly) by bicycle participants provided trip distance, and percentage travelled by car, public transport (PT), and walking. They also provided the percentage travelled by each mode for the same trip before taking up transport cycling; and a hypothetical future trip when riding is not possible. Compared to the same trip before, fifty percent of recent trips reduced car use, and around 1/3 eliminated a 100%-car trip. Reduced car use was significantly less likely for trips under 7.5 km, commuting, females, respondents under 55, and regular cyclists. Reduced car use was less likely for respondents who started riding because it is flexible, and more likely for those who started riding to avoid parking. Car-use was reduced by an average of 6.2 km per trip, and each bicycle-km cycled replaced 0.5 car-km. Participants report that since taking up cycling, even when they cannot use their bike, they use cars less and use PT more compared to before they took up cycling. Results suggest that previous studies underestimated the extent to which transport cycling replaces car travel, and highlights trip types and population groups to target with cycling promotion strategies. Information about the per-trip and per-bicycle-km replacement of car, PT and walking may be used for more accurate estimation of the benefits of transport cycling than has hitherto been possible.     

Breaking car use habits: The effectiveness of a free one-month travelcard

Based on calls for innovative ways of reducing car traffic and research indicating that car driving is often the result of habitual decision-making and choice processes, this paper reports on a field experiment designed to test a tool aimed to entice drivers to skip the habitual choice of the car and consider using—or at least trying—public transport instead. About 1,000 car drivers participated in the experiment either as experimental subjects, receiving a free one-month travelcard, or as control subjects. As predicted, the intervention had a significant impact on drivers’ use of public transport and it also neutralized the impact of car driving habits on mode choice. However, in the longer run (i.e., four months after the experiment) experimental subjects did not use public transport more than control subjects. Hence, it seems that although many car drivers choose travel mode habitually, their final choice is consistent with their informed preferences, given the current price–quality relationships of the various options.     

Shifting towards environment-friendly modes: profiling travelers using Q-methodology

Due to a variety of reasons, the previous century is characterized by an extraordinary growth in car use that has continued into the current century. This has resulted in serious environmental repercussions. Despite technological advancements, the externalities remain an ecological threat that can not be discarded by policy makers. Therefore, it is essential that policy makers focus on reducing car use and on stimulating the shift towards more environment-friendly transport modes. In this study, Q-methodology is adopted as the technique to segment people, and to ascertain which approaches and determinants matter to medium distance travel. Segmentation is important, as policy measures will be more efficient and effective if they are fine-tuned on specific target groups. The analysis revealed that four discourses preponderate the paradigm of environmentally sustainable transport: travelers who use public transport as a dominant alternative, car-dependent travelers, travelers with a positive perception of using public transport, and travelers with a preference for car use. Concerning rational, economic motives, individuals evaluate travel time reliability as most important. To increase the reliability policy makers should consider the use of separate bus lanes and traffic light manipulation. In addition, public transport can be made even more attractive, when costs of cars are made more variable by road or congestion charging. When the s motives are discussed, the differences between the different groups of travelers were more pronounced. Next to increasing the benefits of using public transport, policy makers should also pay attention to removing psycho-social barriers.

Commuting trip satisfaction in Beijing: Exploring the influence of multimodal behavior and modal flexibility

In the past decade, many studies have explored the relationship between travelers’ travel mode and their trip satisfaction. Various characteristics of the chosen travel modes have been found to influence trip experiences; however, apart from the chosen modes, travelers’ variability in mode use and their ability to vary have not been investigated in the trip satisfaction literature. This current paper presents an analysis of commuting trip satisfaction in Beijing with a particular focus on the influence of commuters’ multimodal behavior on multiple workdays and their modal flexibility for each commuting trip. Consistent with previous studies, we find that commuting trips by active modes are the most satisfying, followed by trips by car and public transport. In Beijing, public transport dominates. Urban residents increasingly acquire automobiles, but a strict vehicle policy has been implemented to restrict the use of private cars on workdays. In this comparatively constrained context for transport mode choice, we find a significant portion of commuters showing multimodal behavior. We also find that multimodal commuters tend to feel less satisfied with trips by alternative modes compared with monomodal commuters, which is probably related to their undesirable deviation from habitual transport modes. Furthermore, the relationship between modal flexibility and trip satisfaction is not linear, but U-shaped. Commuters with high flexibility are generally most satisfied because there is a higher possibility for them to choose their mode of transport out of preference. Very inflexible commuters can also reach a relatively high satisfaction level, however, which is probably caused by their lower expectations beforehand and the fact that they did not have an alternative to regret in trip satisfaction assessments.     

The use of the bicycle

The rediscovery of the bicycle by the public, by politicians and by professional urban transportation planners as a mode of transport which is perfectly in harmony with the goals of environmental protection, energy saving and personal fitness has stimulated this empirical study on the actual use of the bicycle by various population groups for obligatory and discretionary trip purposes. The influence on bicycle usage of such factors as age, education, car availability, residential density and town size, topography and time of year is analysed in this paper for selected population groups. For housewives from motorized households logit‐models were designed and calibrated to model their modal choice for shopping trips with special references to the bicycle. From the empirical results, the groups with the largest potentials for cycling are identified and the extent to which the potentials could be activated by specific policies is discussed. The research is based on a large sample held to be representative for the Federal Republic of Germany in 1976 and is supplemented by more recent surveys in selected German cities conducted by SOCIALDATA Munich.     

Latent lifestyle and mode choice decisions when travelling short distances

In the quest for sustainable travel, short distances appear the most amenable to curbing the use of the automobile. Existing studies about short trips evaluate the potential of shifting from the automobile to sustainable travel options while considering the population as homogeneous in its preferences and its tendency to accept these alternative travel options as realistic. However, this assumption appears quite unrealistic and the current study offers a different perspective: the mode choices when travelling short distances are likely related to lifestyle decisions. Short trip chains of a representative sample of the Danish population in the Copenhagen Region were analysed, and more specifically a latent class choice model was estimated to uncover latent lifestyle groups and choice specific travel behaviour. Results show that four lifestyle groups are identified in the population: car oriented, bicycle oriented, public transport oriented and public transport averse. Each lifestyle group has specific perceptions of travel time (with extremely different rates of substitution between alternative travel modes), transfer penalties in public transport trip chains, weather influence (especially on active travel modes), and trip purpose effect on mode selection. Consequently, when thinking about measures to increase the appeal of sustainable travel options, decision-makers should look at specific individuals within the population and more sensitive individuals to comfort and level-of-service improvements across the lifestyle groups.     

Passenger route guidance system for multi‐modal transit networks

In many public transport oriented cities in the world, especially Asian cities, the public transport system has been developed extensively, to the extent that it has become increasingly difficult to navigate. Although inter‐modal transfers are common and often necessary, a complete set of the routes across transport modes is generally not presented in a form that is accessible to travelers, as each operator would only publish its own routes. Moreover, the common nonlinear fare tables together with inter‐modal fare discounts pose challenges to travelers in deciding their best routes. This study develops a multi‐modal passenger route guidance system, called eFinder, to aid travelers with their combined mode‐route choices. We discuss the architecture and features of this system in this study. This system forms a platform for disseminating public transit information and should complement further development and use of the public transport network by enabling travelers to make informed choices.     

A modeling approach for matching ridesharing trips within macroscopic travel demand models

State of the art travel demand models for urban areas typically distinguish four or five main modes: walking, cycling, public transport and car. The mode car can be further split into car-driver and car-passenger. As the importance of ridesharing may increase in the coming years, ridesharing should be addressed as an additional sub or main mode in travel demand modeling. This requires an algorithm for matching the trips of suppliers (typically car drivers) and demanders (travelers of non-car modes). The paper presents a matching algorithm, which can be integrated in existing travel demand models. The algorithm works likewise with integer demand, which is typical for agent-based microscopic models, and with non-integer demand occurring in travel demand matrices of a macroscopic model. The algorithm compares two path sets of suppliers and demanders. The representation of a path in the road network is reduced from a sequence of links to a sequence of zones. The zones act as a buffer along the path, where demanders can be picked up. The travel demand model of the Stuttgart Region serves as an application example. The study estimates that the entire travel demand of all motorized modes in the Stuttgart Region could be transported by 7% of the current car fleet with 65% of the current vehicle distance traveled, if all travelers were willing to either use ridesharing vehicles with 6 seats or traditional rail.     

Optimal transit fare in a bimodal network under demand uncertainty and bounded rationality

This paper investigates the optimal transit fare in a simple bimodal transportation system that comprises public transport and private car. We consider two new factors: demand uncertainty and bounded rationality. With demand uncertainty, travelers are assumed to consider both the mean travel cost and travel cost variability in their mode choice decision. Under bounded rationality, travelers do not necessarily choose the travel mode of which perceived travel cost is absolutely lower than the one of the other mode. To determine the optimal transit fare, a bi‐level programming is proposed. The upper‐level objective function is to minimize the mean of total travel cost, whereas the lower‐level programming adopts the logit‐based model to describe users' mode choice behaviors. Then a heuristic algorithm based on a sensitivity analysis approach is designed to solve the bi‐level programming. Numerical examples are presented to illustrate the effect of demand uncertainty and bounded rationality on the modal share, optimal transit fare and system performance. Copyright © 2013 John Wiley & Sons, Ltd.     

Short-term planning and policy interventions to promote cycling in urban centers: Findings from a commute mode choice analysis in Barcelona,Spain

BackgroundCycling for transportation has become an increasingly important component of strategies to address public health, climate change, and air quality concerns in urban centers. Within this context, planners and policy makers would benefit from an improved understanding of available interventions and their relative effectiveness for cycling promotion. We examined predictors of bicycle commuting that are relevant to planning and policy intervention, particularly those amenable to short- and medium-term action.MethodsWe estimated a travel mode choice model using data from a survey of 765 commuters who live and work within the municipality of Barcelona. We considered how the decision to commute by bicycle was associated with cycling infrastructure, bike share availability, travel demand incentives, and other environmental attributes (e.g., public transport availability). Self-reported and objective (GIS-based) measures were compared. Point elasticities and marginal effects were calculated to assess the relative explanatory power of the independent variables considered.ResultsWhile both self-reported and objective measures of access to cycling infrastructure were associated with bicycle commuting, self-reported measures had stronger associations. Bicycle commuting had positive associations with access to bike share stations but inverse associations with access to public transport stops. Point elasticities suggested that bicycle commuting has a mild negative correlation with public transport availability (−0.136), bike share availability is more important at the work location (0.077) than at home (0.034), and bicycle lane presence has a relatively small association with bicycle commuting (0.039). Marginal effects suggested that provision of an employer-based incentive not to commute by private vehicle would be associated with an 11.3% decrease in the probability of commuting by bicycle, likely reflecting the typical emphasis of such incentives on public transport.ConclusionsThe results provide evidence of modal competition between cycling and public transport, through the presence of public transport stops and the provision of public transport-oriented travel demand incentives. Education and awareness campaigns that influence perceptions of cycling infrastructure availability, travel demand incentives that encourage cycling, and policies that integrate public transport and cycling may be promising and cost-effective strategies to promote cycling in the short to medium term.     

Measuring the satisfaction of multimodal travelers for local transit services in different urban contexts

The importance of measuring customer satisfaction for a public transport service is apparent, even beyond more immediate marketing purposes. The present paper shows how satisfaction measures can be exploited to gain insights on the relationship between personal attitudes, transit use and urban context. We consider nine satisfaction measures of urban transit services, as expressed by a representative sample of Italian multimodal travelers (i.e. users of both private cars and public transport). We use correlations and correspondence analyses to show if and how each attribute is related to the levels of use of public transport, and how the relationship is affected by the urban context. Then we apply a recently developed method to combine ordinal variables into one score, by adapting it to work with large samples and with satisfaction measures which have a neutral point in the scale (i.e. “neither satisfied nor dissatisfied”). The resulting overall satisfaction levels and frequency of use were not correlated in our sample. We also found the highest satisfaction levels in smaller towns and the lowest ones in metropolitan cities. Since we focus on multimodal travelers, an interpretation paradigm is proposed according to which transit services must be well evaluated by car drivers in smaller towns in order to be considered a real alternative to cars. On the other hand, transit is more competitive on factual elements in larger cities, so that it can still be used by drivers, even if it is not very well evaluated.     

The bicycle as a feedering mode: experiences from three European countries

Bike-and-ride, or the combined use of bicycle and public transport for one trip, is a multimodal alternative for the car. This paper discusses the use of bike-and-ride in three countries with widely differing bicycle cultures and infrastructures: the Netherlands, Germany and the UK. The share of the bicycle in access trips is comparable to general levels of bicycle ridership in each country, but only for train services and other fast modes of public transport. Strong similarities are found in the characteristics of bike-and-ride trips and users, in terms of travel distances, travel motives, and the impact of car availability. The majority of bike-and-ride users travels between 2 and 5 km to a public transport stop, with longer access distances reported for faster modes of public transport. Work and education are the main travel motives, with the first dominating the faster modes and the second the slower modes of public transport. Car availability hardly influences the choice for a combined use of bicycle and train, but strongly affects the levels of bike-and-ride for slower modes of transport.     

Determinants of ground transport modal choice in long-distance trips in Spain

In transport economics, modeling modal choice is a fundamental key for policy makers trying to improve the sustainability of transportation systems. However, existing empirical literature has focused on short-distance travel within urban systems. This paper contributes to the limited number of investigations on mode choice in medium- and long-distance travel. The main objective of this research is to study the impacts of socio-demographic and economic variables, land-use features and trip attributes on long-distance travel mode choice. Using data from 2007 Spanish National Mobility Survey we apply a multilevel multinomial logit model that accounts for the potential problem of spatial heterogeneity in order to explain long-distance travel mode choice. This approach permits us to compute how the probability of choosing among private car, bus and train varies depending on the traveler spatial location at regional level. Results indicate that travelers characteristics, trip features, cost of usage of transport modes and geographical variables have significant impacts on long-distance mode choice.     

Reducing average comprehensive travel cost by rationally allocating trips to different travel modes

To study the effect of different transport policies on reducing the average comprehensive travel cost (CTC) of all travel modes, by increasing public transport modal share and decreasing car trips, an optimization model is developed based on travel cost utility. A nested logit model is applied to analyze trip modal split. A Genetic Algorithm is then used to determine the implementation of optimal solutions in which various transport policies are applied in order to reduce average CTC. The central urban region of Beijing is selected as the study area in this research. Different policies are analyzed for comparison, focusing on their optimal impacts on minimizing the average CTC utility of all travel modes by rationally allocating trips to different travel modes in the study area. It is found that the proposed optimization model provides a reasonable indication of the effect of policies applied.