Preference heterogeneity in mode choice based on a nationwide survey with a focus on urban rail

The provision of efficient and effective urban public transport and transport policy requires a deep understanding of the factors influencing urban travellers’ choice of travel mode. The majority of existing literature reports on the results from single cities. This study presents the results of a nationwide travel survey implemented to examine multiple modes of urban passenger transport across five mainland state capitals in Australia, with a focus of urban rail. The study aims to explore differences in mode choices among surveyed travellers sampled from the five cities by accounting for two types of factors: service quality and features of public transport, and socio demographic characteristics. A stated preference approach is adopted to elicit people’s valuation of specified mode-choice related factors and their willingness to pay. In particular, the availabilities of wireless and laptop stations – two factors rarely examined in the literature, were also considered in the SP survey. The survey data were analysed using mixed logit models. To test for preference heterogeneity, socio-demographic factors were interacted with random parameters, and their influences on marginal utilities simulated. The analysis reveals that intercity differences, user group status, gender, income, and trip purposes partially explain observed preference heterogeneity.     

Modeling traveler mode choice behavior of a new high-speed rail corridor in China

This study examines mode choice behavior for intercity business and personal/recreational trips. It uses multinomial logit and nested logit methods to analyze revealed preference data provided by travelers along the Yong-Tai-Wen multimodal corridor in Zhejiang, China. Income levels are found to be positively correlated with mode share increases for high-speed rail (HSR), expressway-based bus, and auto modes, while travel time and trip costs are negatively correlated with modal shift. Longer distance trips trigger modal shifts to HSR services but prevent modal shift to expressway-based auto use due to escalation of fuel cost and toll charges. Travelers are less elastic in their travel time and cost for trips by nonexpressway-based auto use modes. The magnitude of elasticity for travel time is higher than trip costs for business trips and lower for personal/recreational trips. The study provides some policy suggestions for transportation planners and decision-makers.     

A behavioral analysis of freight mode choice decisions

This paper develops a behavioral analysis of freight mode choice decisions that could provide a basis for an acceptable analytical tool for policy assessment. The paper specifically examines the way that truck and rail compete for commodity movement in the US. Two binary mode choice models are introduced in which some shipment-specific variables (e.g. distance, weight and value) and mode-specific variables (e.g. haul time and cost) are found to be determinants. The specifications of the non-selected choice are imputed in a machine learning module. Shipping cost is found to be a central factor for rail shipments, while road shipments are found to be more sensitive to haul time. Sensitivity of mode choice decisions is further analyzed under different fuel price fluctuation scenarios. A low level of mode choice sensitivity is found with respect to fuel price, such that even a 50% increase in fuel cost does not cause a significant modal shift between truck and rail.     

Intercity rail services: A nested logit stated choice analysis of pricing options

There is a renewed interest in intercity and long-distance rail services in many countries, with both new high-speed rail services and improvements to conventional rail under review. The current study reports on an investigation using a stated choice experiment, of the demand for sleeper services between Sydney, Northern New South Wales (NSW) and Brisbane in Australia, a 12 to 14 hour trip, just after a decision by the NSW government to temporarily suspend sleeper services and introduce seating service only, pending an inquiry into the demand for such loss-making services under alternative price and service levels. A matrix of direct fare elasticities within the rail mode and between rail and competing modes are obtained for concession and non-concession travellers from a nested logit model. The empirical evidence extends our knowledge of the sensitivity of the long distance passenger market to a range of rails fares, distinguishing between classes of fares and levels of service.     

A multiobjective planning model for intercity train seat allocation

This paper presents a multiobjective planning model for generating optimal train seat allocation plans on an intercity rail line serving passengers with many‐to‐many origin‐destination pairs. Two planning objectives of the model are to maximise the operator's total passenger revenue and to minimise the passenger's total discomfort level. For a given set of travel demand, train capacity, and train stop‐schedules, the model is solved by fuzzy mathematical programming to generate a best‐compromise train seat allocation plan. The plan determines how many reserved and non‐reserved seats are to be allocated at each origin station for all subsequent destination stations on each train run operated within a specified operating period. An empirical study on the to‐be‐built Taiwan's high‐speed rail system is conducted to demonstrate the effectiveness of the model. The model can be used for any setting of travel demand and stop‐schedules with various train seating capacities.     

Forecasting high-speed rail ridership using a simultaneous modeling approach

Abstract

The newly launched, June 2009, US High-Speed Intercity Passenger Rail Program has rekindled a renewed interest in forecasting high-speed rail (HSR) ridership. The first step to the concerted effort by the federal, state, rail, and other related agencies to develop a nationwide HSR network is the development of credible approaches to forecast the ridership. This article presents a nested logit/simultaneous choice model to improve the demand forecast in the context of intercity travel. In addition to incorporating the interrelationship between trip generation and mode choice decisions, the simultaneous model also provides a platform for the same utility function flowing between both the decision-making processes. Using American Travel Survey data, supplemented by various mode parameters, the proposed model improves the forecast accuracy and confirms the significant impact of travel costs on both mode choice and trip generation. Furthermore, the cross elasticity of mode choice and trip generation related to travel costs and other modal characteristics may shed some light on transportation policies in the area of intercity travel, especially in anticipation of HSR development.     

Passenger rail in North America in the light of developments in Western Europe and Japan

Because of different geo‐demographic and economic conditions, the impact of the new passenger modes (road and air) on rail travel was much larger in North America than in Europe. In 1960s and 1970s, as the railway share of intercity traffic in North America shrunk to a negligible one or two percent, the passenger trains were abandoned by private railway companies and taken over by state organizations, which have continued to operate traditional trains and generate mounting losses. On the technology side, no attempts have been made to improve competitiveness of trains vis‐a‐vis automobiles and airplanes.

In Europe and Japan, the railways responded to the challenge by (i) upgrading the performance (speed) and comfort of traditional trains operating on existing tracks and (ii) developing trains which could, on short and intermediate range distances, compete successfully, in terms of speed and economy, with the road and air modes. The Japanese (Shinkansen trains) and French (TGV trains) experience clearly shows that trains operating on dedicated lines at average speeds of 150 to 200 km/hr provide a superior transportation service and economy on high‐traffic intercity routes of up to about 500 km length. In this paper the factors responsible for the present status of passenger rail in North America are analysed, the current policies in the U.S. and Canada are evaluated in the light of experience to date and developments abroad, and suggestions for a long‐term passenger rail policy are made. This includes examination of (i) the viability of continued subsidization of traditional train services, (ii) the viability of operation of faster trains on existing tracks, (iii) the scope for introduction of modern, fast trains on dedicated lines in high‐density, intercity corridors, (iv) the application of fast trains as access to major airports and integration of airports with fast intercity lines, and (v) the impact of energy (oil) consumption in transportation.

     

Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

An exploration of the competitive relationship between intercity transport systems

A suitable model that enables the analysis of dynamic relationships between transport systems is important for managers to make real-time reaction strategies. This study proposes an autoregressive distributed lag modeling approach that can point a way to interpret the long- and short-term relationships between intercity transport systems. To test the applicability of the approach with regard to evaluating the dynamic competitive relationships between intercity transport systems, an empirical study sample is adopted in evaluating competition between high-speed rail (HSR) and intercity bus services. The results indicate that HSR has a long-run impact on intercity bus transport and the intercity bus transport market is positively affected by its previous operations and negatively influenced by the previous performance of HSR. However, in the short-run, the current period performance of HSR positively affects the intercity bus transport market.     

Solving network equilibrium problems on multimodal urban transportation networks with multiple user classes

The capacity of the high‐speed train to compete against travel demand in private vehicles is analysed. A hypothetical context analysed as the high‐speed alternative is not yet available for the route studied. In order to model travel demand, experimental designs were applied to obtain stated preference information. Discrete choice logit models were estimated in order to derive the effect of service variables on journey utility. From these empirical demand models, it was possible to predict for different travel contexts and individuals the capacity of the high‐speed train to compete with the car, so determining the impact of the new alternative on modal distribution. Furthermore, individual willingness to pay for travel time saving is derived for different contexts. The results allow us to confirm that the high‐speed train will have a significant impact on the analysed market, with an important shift of passengers to the new rail service being expected. Different transport policy scenarios are derived. The cost of travel appears to a great extent to be a conditioning variable in the modal choice. These results provide additional evidence for the understanding of private vehicle travel demand.     

Modelling route choice behaviour in multi-modal transport networks

The paper presents new findings on the influence of multi-modal trip attributes on the quality and competitiveness of inter-urban multi-modal train alternatives. The analysis covers the entire trip from origin to destination, including access and egress legs to and from the train network. The focus is on preferences for different feeder modes, railway station types and train service types as well as on the relative influence of time elements and transfer penalties. Data from dedicated surveys are used including individual objective choice sets of 235 multi-modal homebound trips in which train is the main transport mode. The observed trips have origins and destinations within the Rotterdam–Dordrecht region in The Netherlands with an average total trip time of 50 minutes. Hierarchical Nested Logit models are estimated to take account of unobserved similarities between alternatives at the home-end and the activity-end of the trip respectively, resulting in two-level nesting structures which differentiate between intercity (IC) and non-intercity railway station types at the upper level and between transit and private access modes at the lower level. In order to reflect the multi-dimensional structure of the data a more advanced so-called Multi-Nested GEV model according to the Principles of Differentiation has been estimated which significantly improves the explanatory power and stresses the importance of the home-end of the multi-modal trip.     

Effect of environmental awareness on electric bicycle users’ mode choices

Travellers’ environmental awareness can affect their mode choices. The primary objective of this study is to identify the effect of electric bicycle (e-bike) users’ environmental awareness on their mode choice when the use of e-bikes is prohibited in urban areas in China. The data were collected via a questionnaire survey administered at ten locations in Nanjing, China. Using mixed multinomial logit (MMNL) models, we examined the relationship between the e-bike users’ mode choice and their environmental awareness, combined with socioeconomic and demographic characteristics and trip attributes. The results show that the level of environmental awareness, gender, age, education, income, the ownership of car and conventional bike, and trip distance affect e-bike users’ choices significantly. Those with a high level of environmental awareness are more likely to choose zero-emission transport modes. A stratified analysis reveals that the effect of environmental awareness is associated with their original transport mode choice prior to their use of the e-bike. With a high level of environmental awareness, original car users tend to opt for moderate- or zero-emission modes; original bus and metro users incline to choose a zero-emission mode or their original mode; and few original cyclists and walkers favour moderate- or high-emission modes. The results of the current study provide transport authorities with insights to establish sustainable urban transportation management policies and strategies to increase the share of zero- and low-emission transport modes.     

Built environment and mode choice relationship for commute travel in the city of Rajkot,India

Metropolitan areas around the world are looking for sustainable strategies to reduce use of private automobiles, energy consumption and emissions, often achieved by built environment interventions that encourage use of sustainable modes of transport. This study contributes by providing the empirical evidence on the relation between built environment and mode choice in context of Indian city of Rajkot. Using personal interview data and data available from Rajkot Municipal Corporation it is observed that there is a strong tendency among Rajkot residents to preselect their residential location to suit their modal preferences. This is especially true for non-motorized transport users. Among the built environment variables, access to destination and land use related indicators also have significant influence on mode choice. The study Infers that the land use policy should focus on accessibility and mixing of diverse uses, and transport supply will have to be location based to support non-motorized and public transport travel.     

A reliability‐based traffic assignment model for multi‐modal transport network under demand uncertainty

In densely populated and congested urban areas, the travel times in congested multi‐modal transport networks are generally varied and stochastic in practice. These stochastic travel times may be raised from day‐to‐day demand fluctuations and would affect travelers' route and mode choice behaviors according to their different expectations of on‐time arrival. In view of these, this paper presents a reliability‐based user equilibrium traffic assignment model for congested multi‐modal transport networks under demand uncertainty. The stochastic bus frequency due to the unstable travel time of bus route is explicitly considered. By the proposed model, travelers' route and mode choice behaviors are intensively explored. In addition, a stochastic state‐augmented multi‐modal transport network is adopted in this paper to effectively model probable transfers and non‐linear fare structures. A numerical example is given to illustrate the merits of the proposed model. Copyright © 2012 John Wiley & Sons, Ltd.     

A Stated preference freight mode choice model

Transport policy aims to assist the transport system to work more efficiently and effectively. An understanding of the reasons why people choose to move freight in a certain manner is critical to the development of appropriate policies. This article outlines a data collection approach and the development of a disaggregate mode choice model applicable to the analysis of freight shipper decision making. It focuses on the choice between rail and road in Java, Indonesia. The model indicates that safety, reliability and responsiveness are major attributes influencing rail/road freight mode choice. Transport policies aimed at improving these dimensions should increase the attractiveness of rail transport.     

School choice: understanding the trade-off between travel distance and school quality

Children are traveling longer distances to school, and the share traveling by car is increasing. This paper examines the effects of school attributes on school choice, which in turn gives rise to travel distance and mode choice. It is well known that school quality is capitalized into residential land values. Households willing and able to pay price premiums may choose to live closer to good-quality schools. In contrast, households with less ability to pay are likely to live in places with schools of lower quality. The California public school system has an open enrollment policy, which allows students to transfer out of their neighbourhood school when places are available. When this option is exercised, students may travel longer distances to school compared with students who attend their neighbourhood schools. We used travel diary data from the 2001 Post Census Regional Household Travel Survey to model school destination choices for K-12 students in the Los Angeles region, California. Parents may choose to send their children to neighbourhood schools, other schools within their home district, or out-of-district schools. We find that location, school quality, and other school features influence the probability of a school being chosen, and the extent to which these factors influence choice varies depending on the characteristics of the residential district and the attributes of the household.     

Capturing tour mode and activity choice interdependencies: A co-evolutionary logit modelling approach

It is generally assumed that the choice of transport mode and the choice of including intermediate activities on a work tour are interrelated, but little is known about the nature of the causal relationship. To shed light on this, this paper addresses the question of whether transport mode choice is dependent on the activity choice or vice-versa. A new methodology, referred to as the co-evolutionary approach, is combined with a set of MNL models, one for each choice facet involved, to derive an indication of the order of decisions on an individual level. The models are estimated based on the work tours of a large sample of individuals in the Netherlands. The results suggest that there is substantial variation in the order of the transport mode and activity decisions. However, in the majority of cases the activity decision is made before the mode decision, suggesting that the transport mode and, in particular, the choice between car and public transport is most often ‘adjusted’ to the choice of trip chaining rather than the other way round.     

Modelling mode choice for freight transport using advanced choice experiments

In this paper we use advanced choice modelling techniques to analyse demand for freight transport in a context of modal choice. To this end, a stated preference (SP) survey was conducted in order to estimate freight shipper preferences for the main attributes that define the service offered by the different transport modes. From a methodological point of view, we focus on two critical issues in the construction of efficient choice experiments. Firstly, in obtaining good quality prior information about the parameters; and secondly, in the improved quality of the experimental data by tailoring a specific efficient design for every respondent in the sample.With these data, different mixed logit models incorporating panel correlation effects and accounting for systematic and random taste heterogeneity are estimated. For the best model specification we obtain the willingness to pay for improving the level of service and the elasticity of the choice probabilities for the different attributes. Our model provide interesting results that can be used to analyse the potential diversion of traffic from road (the current option) to alternative modes, rail or maritime, as well as to help in the obtaining of the modal distribution of commercial traffic between Spain and the European Union, currently passing through the Pyrenees.     

The influence of bus service satisfaction on university students' mode choice

The purpose of this study was to determine the relationship between bus service satisfaction and the transport mode of choice among university students in Qatar. The degree of bus service satisfaction was collected directly from questionnaire surveys, in which university students were asked questions in relation to their satisfaction with the bus service they used and their transport mode of choice. These questions were categorized into three factors according to confirmatory factor analysis: service at bus stops, service of busses, and service of drivers. Furthermore, the students were asked which mode of transport they used given the choice between public and private transport. This study presents a structural equation model to determine how much bus service satisfaction affects people's decisions about their transport mode. The results from the analysis showed that three key factors—namely, service at bus stops, service of busses, and service of bus drivers—were strongly correlated to the mode of choice. In particular, the bus stop was strongly associated with ease of use, shade, cleanliness, safety, and crowdedness level, while the bus itself influenced reliability, travel time, and frequency. Complying with traffic laws and the driver's attitude were also important contributors to the level of bus service satisfaction. Ultimately, this study will be beneficial for policy/decision‐makers. It will allow them to determine what needs to be accomplished to encourage people to use public transportation. Copyright © 2016 John Wiley & Sons, Ltd.