Scrutinizing individuals’ leisure-shopping travel decisions to appraise activity-based models of travel demand

Activity-based models for modeling individuals’ travel demand have come to a new era in addressing individuals’ and households’ travel behavior on a disaggregate level. Quantitative data are mainly used in this domain to enable a realistic representation of individual choices and a true assessment of the impact of different Travel Demand Management measures. However, qualitative approaches in data collection are believed to be able to capture aspects of individuals’ travel behavior that cannot be obtained using quantitative studies, such as detailed decision making process information. Therefore, qualitative methods may deepen the insight into human’s travel behavior from an agent-based perspective. This paper reports on the application of a qualitative semi-structured interview method, namely the Causal Network Elicitation Technique (CNET), for eliciting individuals’ thoughts regarding fun-shopping related travel decisions, i.e. timing, shopping location and transport mode choices. The CNET protocol encourages participants to think aloud about their considerations when making decisions. These different elicited aspects are linked with causal relationships and thus, individuals’ mental representations of the task at hand are recorded. This protocol is tested in the city centre of Hasselt in Belgium, using 26 young adults as respondents. Response data are used to apply the Association Rules, a fairly common technique in machine learning. Results highlight different interrelated contexts, instruments and values considered when planning a trip. These findings can give feedback to current AB models to raise their behavioral realism and to improve modeling accuracy.     

The influence of parents’ travel patterns,perceptions and residential self-selectivity to their children travel mode shares

Using the UK National Travel Survey from 2002 to 2006, this paper investigates the influence of households’ residential self-selectivity, parents’ perceptions on accessibilities and their travel patterns on their children daily travel mode share. In doing this, this study introduces a model structure that represents the complex interactions between the parents’ travel patterns, their perceptions on public transport services and their reported residential self-selectivity reasons and the children travel mode shares. This structure is analysed with structural equation modelling. The model estimation results show that parents’ residential self-selectivity, parents’ perceptions and satisfactions on accessibilities and their daily travel patterns significantly influence the children’s daily travel mode shares. However, the effects are not uniform across household members. This study has revealed that households’ residential self-selectivity behaviours have more correlations with the children’s non-motorised mode shares, whilst the parents’ perceptions and satisfactions on transport infrastructure and public transport service qualities have more correlations with parents’ mode shares. The results also confirm that parents’ non-motorised modes use in travelling is highly correlated with the children’s physically active travel mode shares. However, at the same time, the results also show that the effects of mothers’ car use to the children travel mode shares is more apparent than fathers’.     

Do travel cost models value transportation properly?

This paper examines whether travel cost models value transportation properly. It uses contingent behavior and contingent pricing analyses to explore the valuation of transport costs within the context of recreation demand. The contingent behavior analysis poses hypothetical increases in travel costs––travel distance and access fees––and examines the demand responses. In contrast, the ‘contingent pricing’ analysis asks respondents to state the increase in travel costs that is consistent with certain reductions in recreation demand, in this case, reductions that eliminate demand. By comparing distance-related responses to fee-related responses, the two analyses estimate factors for testing and improving the valuation of transport costs. To achieve these ends, the two analyses also explore the valuation of time costs.     

Employer travel plans,cycling and gender: will travel plan measures improve the outlook for cycling to work in the UK?

Cycling is a ‘green’ alternative to commuting by car yet it makes up only a small percentage of journeys in the UK. Here we examine the commuter habits of three companies in Hertfordshire, UK. These provide contrasting case studies allowing examination of travel behaviour in relation to gender and employer travel plans. Women are known to commute shorter distances, yet are less likely to cycle. A variety of cultural and trip characteristics can account for this yet more detailed analysis reveals that some generalisations do not apply. Organisational initiatives to increase cycle commuting were perceived more positively by men than women and this suggests provision of cycling facilities in travel plans will not be effective for organisations employing a large proportion of women. However, this hides a subgroup of women who have access to a cycle and live near enough to cycle who are more positive about cycle facilities. A variety of cultural and societal constraints on cycle use are considered. Measures to encourage cycling in employer travel plans must reflect the gender balance in the organisation as well as recognised geographical and organisational factors.     

Modeling household activity–travel interactions as parallel constrained choices

The daily activity-travel patterns of individuals often include interactions with other household members, which we observe in the form of joint activity participation and shared rides. Explicit representation of joint activity patterns is a widespread deficiency in extant travel forecasting models and remains a relatively under-developed area of travel behavior research. In this paper, we identify several spatially defined tour patterns found in weekday household survey data that describe this form of interpersonal decision-making. Using pairs of household decision makers as our subjects, we develop a structural discrete choice model that predicts the separate, parallel choices of full-day tour patterns by both persons, subject to the higher level constraint imposed by their joint selection of one of several spatial interaction patterns, one of which may be no interaction. We apply this model to the household survey data, drawing inferences from the household and person attributes that prove to be significant predictors of pattern choices, such as commitment to work schedules, auto availability, commuting distance and the presence of children in the household. Parameterization of an importance function in the models shows that in making joint activity-travel decisions significantly greater emphasis is placed on the individual utilities of workers relative to non-workers and on the utilities of women in households with very young children. The model and methods are prototypes for tour-based travel forecasting systems that seek to represent the complex interaction between household members in an integrated model structure.     

The rational locator reexamined: Are travel times still stable?

The rational locator hypothesis posits that individuals can, if they choose, maintain approximately steady journey-to-work travel times by adjusting their home and workplace. This hypothesis was coupled with the observation of long-term stability in drive alone journey-to-work times in metropolitan Washington (those times were unchanged from 1957 through 1968 to 1988). Despite the increase of average commuting distance and congestion, trip duration remained constant or even declined when controlling for travel purpose and travel mode because of shifting a share of traffic from slow urban routes to faster suburban routes. This observation has significance, as it is important to know for travel demand analysis if there is an underlying budget, or even a regularity, as this helps us determine whether our forecasts are reasonable. To re-test the underlying rationale for the hypothesis that travel times are stable, intra-metropolitan comparisons of travel times are made using Washington DC data from 1968, 1988, and 1994, and Twin Cities data from 1990 and 2000. The results depend upon geography. For the larger Washington DC region, keeping the same geography shows little change in commute times, but using the larger 1994 area suggests an increase in commute times. However, the Twin Cities, starting from a much shorter commute time, shows a marked increase over the decade, using either the smaller or the larger geography. Despite the remarkable continuing observation of stability in drive alone commuting times in metropolitan Washington, we reject the theory of personal commuting budgets, as we find that not only are commuting times not generally stable over time at the intra-metropolitan area, but that commuting time clearly depends on metropolitan spatial structure.     

Combining web and face-to-face in travel surveys: comparability challenges?

Response rates for household travel surveys are tending to fall, and it seems unlikely that this trend will be reversed in the future. In recent years, travel data collection methods have evolved in order to obtain reliable data that are sufficiently detailed to feed increasingly complex models, and in order to integrate new technologies into survey protocols (Internet, GPS??). Combining different media is an obvious low-cost way of improving data quality as it increases the overall response rate. But the question of the comparability of data over time and between different survey modes remains unresolved. This paper makes a comparative analysis between the travel behaviours of web-based survey respondents and respondents to a face-to-face interview. The data were obtained from the 2006 Lyon conurbation household travel survey. Our analysis shows that the Internet respondents reported fewer trips per day than the face-to-face respondents (3.00 vs. 4.04 daily trips), and that the differences between the two groups varied according to the travel mode and trip purpose. While part of this difference can be explained by socioeconomic disparities (the Internet respondents had a specific profile) we cannot exclude the possibility of under-reporting due to the web medium.     

Modeling children’s school travel mode and parental escort decisions

Understanding of the activity-travel patterns of children is becoming increasingly important to various policy makers. Further, there is also a growing recognition that intra-household interactions need to be explicitly accommodated in travel models for realistic forecasts and policy evaluation. In the light of these issues, this paper contributes towards an overall understanding of the school-travel behavior of children and the related interdependencies among the travel patterns of parents and children. An econometric model is formulated to simultaneously determine the choice of mode and the escorting person for children’s travel to and from school. The 2000 San Francisco Bay Area Travel Survey (BATS) data are used in the model estimation process. Empirical results indicate that the characteristics of child like age, gender, and ethnicity, and employment and work flexibility characteristics of the parents have strong impacts on the mode choice decisions. In addition, the impacts of some of these attributes on the choice of mode to school are different from the corresponding impacts on the choice of mode from school. The distance between home and school is found to strongly and negatively impact the choice of walking to and from school, with the impact being stronger for walking to school. Several land-use and built-environment variables were explored, but were found not to be statistically significant predictors.

Workplace travel plans: can they be evaluated effectively by experts?

Employers are regularly involved in transport planning and characteristic workplace-oriented tools include: (1) travel plans for building projects, (2) mandatory travel plans, (3) subsidies to employers with an advanced travel plan and (4) best travel plan awards. In all cases, experts judge the level of car use. We argue that decision-makers might benefit from a multiple regression-based benchmark modelling tool that estimates the expected share of the car. In this paper, we estimate the share of car users in the commuting modal split at workplaces. However, since the amount of information available to experts differs, we gradually add information to the model to measure the impact of data availability. Without historic data on modal split, the current share can only be predicted moderately well, i.e. within a 20% range. Besides adding the past, results improve by using homogenous and regional subsamples. Nevertheless, quantitative analyses do not make expert knowledge obsolete.     

A model of complex travel behavior: Part I—Theoretical development

This paper presents a policy sensitive approach to modeling travel behavior based on activity pattern analysis. A theoretical model of complex travel behavior is formulated on a recognition of a wide range of interdependencies associated with an individual's travel decisions in a constrained environment. Travel is viewed as input to a more basic process involving activity decisions. A fundamental tenet of this approach is that travel decisions are driven by the collection of activities that form an agenda for participation; the utility of any specific travel decision can be determined only within the context of the entire agenda. Based on the theoretical model of complex travel behavior, an operational system of models, STARCHILD (Simulation of Travel/Activity Responses to Complex Household Interactive Logistic Decisions), has been developed to examine the formation of household travel/activity patterns, and is presented in a companion paper (Recker et al., 1986).     

How derived is the demand for travel? Some conceptual and measurement considerations

This paper contests the conventional wisdom that travel is a derived demand, at least as an absolute. Rather, we suggest that under some circumstances, travel is desired for its own sake. We discuss the phenomenon of undirected travel – cases in which travel is not a byproduct of the activity but itself constitutes the activity. The same reasons why people enjoy undirected travel (a sense of speed, motion, control, enjoyment of beauty) may motivate them to undertake excess travel even in the context of mandatory or maintenance trips. One characteristic of undirected travel is that the destination is ancillary to the travel rather than the converse which is usually assumed. We argue that the destination may be to some degree ancillary more often than is realized. Measuring a positive affinity for travel is complex: in self-reports of attitudes toward travel, respondents are likely to confound their utility for the activities conducted at the destination, and for activities conducted while traveling, with their utility for traveling itself. Despite this measurement challenge, preliminary empirical results from a study of more than 1900 residents of the San Francisco Bay Area provide suggestive evidence for a positive utility for travel, and for a desired travel time budget (TTB). The issues raised here have clear policy implications: the way people will react to policies intended to reduce vehicle travel will depend in part on the relative weights they assign to the three components of a utility for travel. Improving our forecasts of travel behavior may require viewing travel literally as a “good” as well as a “bad” (disutility).     

A detailed analysis of how an urban trail system affects cyclists’ travel

Transportation specialists, urban planners, and public health officials have been steadfast in encouraging active modes of transportation over the past decades. Conventional thinking, however, suggests that providing infrastructure for cycling and walking in the form of off-street trails is critically important. An outstanding question in the literature is how one’s travel is affected by the use of such facilities and specifically, the role of distance to the trail in using such facilities. This research describes a highly detailed analysis of use along an off-street facility in Minneapolis, Minnesota, USA. The core questions addressed in this investigation aim to understand relationships between: (1) the propensity of using the trail based on distance from the trip origin and destination, and (2) how far out of their way trail users travel for the benefit of using the trail and explanatory factors for doing so. The data used in the analysis for this research was collected as a human intercept survey along a section of an off-street facility. The analysis demonstrates that a cogent distance decay pattern exists and that the decay function varies by trip purpose. Furthermore, we find that bicyclists travel, on average, 67% longer in order to include the trail facility on their route. The paper concludes by explaining how the distance decay and shortest path versus taken path analysis can aid in the planning and analysis of new trail systems.

A model of complex travel behavior: Part II—An operational model

Based on the theoretical model of complex travel behavior developed in a companion paper (Recker et al., 1986), an operational system of models, STARCHILD (Simulation of Travel/Activity Responses to Complex Household Interactive Logistic Decisions), has been developed to examine the formation of household travel/activity patterns. The system employs a simulation approach in combination with techniques of pattern recognition, multiobjective optimization and disaggregate choice models. Initial empirical verification of the system of models is presented based on results obtained from a sample data set.     

What cognitive mechanisms predict travel mode choice? A systematic review with meta-analysis

Reduced private car use can limit greenhouse gas emissions and improve public health. It is unclear, however, how promotion of alternative transport choices can be optimised. A systematic review and meta-analysis was conducted to identify potentially modifiable cognitive mechanisms that have been related to car use and use of alternative transport modes. A qualitative synthesis of measures of potentially modifiable mechanisms based on 43 studies yielded 26 conceptually distinct mechanism categories. Meta-analyses of associations between these mechanisms and car use/non-use generated 205 effects sizes (Pearson’s r) from 35 studies. The strongest correlates of car use were intentions, perceived behavioural control, attitudes and habit. The strongest correlates of alternative transportation choices were intentions, perceived behavioural control and attitudes. Implications for researchers and policy implementation are discussed.     

When is getting there half the fun? Modeling the liking for travel

This paper analyzes empirically measured values of Travel Liking––how much individuals like to travel, in various overall, mode-, and purpose-based categories. The study addresses two questions: what types of people enjoy travel, and under what circumstances is travel enjoyed? We first review and augment some previously hypothesized reasons why individuals may enjoy travel. Then, using data from 1358 commuting residents of three San Francisco Bay Area neighborhoods, a total of 13 ordinary least-squares linear regression models are presented: eight models of short-distance Travel Liking and five models of long-distance Travel Liking. The results indicate that travelers’ attitudes and personality (representing motivations) are more important determinants of Travel Liking than objective travel amounts. For example, while those who commute long distances do tend to dislike commute travel (as expected), the variables entering the models that hold the most importance relate to the personality and attitudes of the traveler. Most of the hypothesized reasons for liking travel are empirically supported here.     

Can rail/sail compete with air travel to Cyprus? A comparison of emissions

Rail and sea voyage journeys to Cyprus from a variety of origins are constructed to derive the travel emissions and travel time per person to compare popular aviation routes. The hypothetical ‘slow travel’ routes are approximately eight to ten times longer than flying. Emissions are lower from certain origins by about 100 kg CO₂ per person per round trip under reasonably high occupancy conditions when compared to current direct air services. Emissions from the sea voyages are derived from a sample of 162 marine vessels using the energy efficiency design index for European ships running at 20 knots.     

Children’s travel to school: satisfaction,current mood,and cognitive performance

We investigate whether travel mode, travel time, and activities during travel influence children’s satisfaction with their travel to school, their current mood, and their cognitive performance after arriving at school. A sample of 344 children (165 girls) between the ages of 10 and 15 years were recruited at five public schools in Värmland County, Sweden. Directly after arriving at school, the children rated how they felt on two scales ranging from very sad to very happy and from very tired to very alert, filled out the Satisfaction with Travel Scale adapted for children (STS-C), reported details about their journeys, and took a word-fluency test. The results for STS-C showed that traveling by school bus and walking or cycling was experienced as having a higher quality than traveling by car. Children who engaged in conversation during their journeys reported a higher quality and more positive feelings than children who were engaged in solitary activities during their journeys. A shorter journey was experienced as having a higher quality and resulting in more positive feelings. Children traveling for longer durations performed better in the word-fluency test if using their smartphones or doing a combination of activities during their journeys.     

Weather variability and travel behaviour – what we know and what we do not know

Given that severe weather conditions are becoming more frequent, it is important to understand the influence of weather on an individual’s daily activity-travel pattern. While some previously rare events are becoming more common, such as heavy rain, unpredicted snow, higher temperatures, it is still largely unknown how individuals will change and adapt their travel patterns in future climate conditions. Because of this concern, the number of research studies on weather and travel behaviour has increased in recent decades. Most of these empirical studies, however, have not used a cost–benefit analysis (CBA) framework, which serves as the the main tool for policy evaluation and project selection by stakeholders. This study summarises the existing findings regarding relationships between weather variability and travel behaviour, and critically assesses the methodological issues in these studies. Several further research directions are suggested to bridge the gap between empirical evidence and current practices in CBA.     

How do built-environment factors affect travel behavior? A spatial analysis at different geographic scales

Much of the literature shows that a compact city with well-mixed land use tends to produce lower vehicle miles traveled (VMT), and consequently lower energy consumption and less emissions. However, a significant portion of the literature indicates that the built environment only generates some minor—if any—influence on travel behavior. Through the literature review, we identify four major methodological problems that may have resulted in these conflicting conclusions: self-selection, spatial autocorrelation, inter-trip dependency, and geographic scale. Various approaches have been developed to resolve each of these issues separately, but few efforts have been made to reexamine the built environment-travel behavior relationship by considering these methodological issues simultaneously. The objective of this paper is twofold: (1) to better understand the existing methodological gaps, and (2) to reexamine the effects of built-environment factors on transportation by employing a framework that incorporates recently developed methodological approaches. Using the Seattle metropolitan region as our study area, the 2006 Household Activity Survey and the 2005 parcel and building data are used in our analysis. The research employs Bayesian hierarchical models with built-environment factors measured at different geographic scales. Spatial random effects based on a conditional autoregressive specification are incorporated in the hierarchical model framework to account for spatial contiguity among Traffic Analysis Zones. Our findings indicate that land use factors have highly significant effects on VMT even after controlling for travel attitude and spatial autocorrelation. In addition, our analyses suggest that some of these effects may translate into different empirical results depending on geographic scales and tour types.     

A copula-based joint multinomial discrete–continuous model of vehicle type choice and miles of travel

In this paper, a joint model of vehicle type choice and utilization is formulated and estimated on a data set of vehicles drawn from the 2000 San Francisco Bay Area Travel Survey. The joint discrete–continuous model system formulated in this study explicitly accounts for common unobserved factors that may affect the choice and utilization of a certain vehicle type (i.e., self-selection effects). A new copula-based methodology is adopted to facilitate model estimation without imposing restrictive distribution assumptions on the dependency structures between the errors in the discrete and continuous choice components. The copula-based methodology is found to provide statistically superior goodness-of-fit when compared with previous estimation approaches for joint discrete–continuous model systems. The model system, when applied to simulate the impacts of a doubling in fuel price, shows that individuals are more likely to shift vehicle type choices than vehicle usage patterns.