A study of traveler behavior under traffic information-provided conditions in the Beijing area

ABSTRACT

The quality of traffic information has become one of the most important factors that can affect the distribution of urban and highway traffic flow by changing the travel route, transportation mode, and travel time of travelers and trips. Past research has revealed traveler behavior when traffic information is provided. This paper summarizes the related study achievements from a survey conducted in the Beijing area with a specially designed questionnaire considering traffic conditions and the provision of traffic information services. With the survey data, a Logit model is estimated, and the results indicate that travel time can be considered the most significant factor that affects highway travel mode choice between private vehicles and public transit, whereas trip purpose is the least significant factor for private vehicle usage for both urban and highway travel.     

Relationship between proximity to transit and ridership for journey-to-work trips in Chicago

The use of privately owned vehicles (POVs) contributes significantly to US energy consumption (EC) and greenhouse gas emissions (GHGe). Strategies for reducing POV use include shifting trips to other modes, particularly public transit. Choices to use transit are based on characteristics of travelers, their trips, and the quality of competing transportation services. Here we focus on the proximity of rail stations to trip origins/destinations as a factor affecting mode choice for work trips. Using household travel survey data from Chicago, we evaluate the profile of journey-to-work (JTW) trips, assessing mode share and potential for more travelers to use rail. For work trips having the origin/destination as close as 1 mile from rail transit stations, POVs were still the dominant travel mode, capturing as much as 61%, followed by rail use at 14%. This high degree of POV use coupled with the proportion of JTW trips within close proximity to rail stations indicated that at least some of these trips may be candidates for shifting from POV to rail. For example, shifting all work trips with both the origin/destination within 1 mile of commuter rail stations would potentially reduce the energy associated with all work-related POV driving trips by a maximum of 24%. Based on the analysis of trips having the origin and destination closest to train stations, a complete shift in mode from POV to train could exceed CO₂ reduction goals targeted in the Chicago Climate Action Plan. This could occur with current settlement patterns and the use of existing infrastructure. However, changes in traveler behavior and possibly rail operation would be necessary, making policy to motivate this change essential.     

Determinants of ground transport modal choice in long-distance trips in Spain

In transport economics, modeling modal choice is a fundamental key for policy makers trying to improve the sustainability of transportation systems. However, existing empirical literature has focused on short-distance travel within urban systems. This paper contributes to the limited number of investigations on mode choice in medium- and long-distance travel. The main objective of this research is to study the impacts of socio-demographic and economic variables, land-use features and trip attributes on long-distance travel mode choice. Using data from 2007 Spanish National Mobility Survey we apply a multilevel multinomial logit model that accounts for the potential problem of spatial heterogeneity in order to explain long-distance travel mode choice. This approach permits us to compute how the probability of choosing among private car, bus and train varies depending on the traveler spatial location at regional level. Results indicate that travelers characteristics, trip features, cost of usage of transport modes and geographical variables have significant impacts on long-distance mode choice.     

Evaluating long‐distance travel patterns in Israel by tracking cellular phone positions

Long‐distance trips are generally under‐reported in typical household surveys, because of relative low frequency of these trips. This paper proposes to utilize location data from cellular phone systems in order to study long‐distance travel patterns. The proposed approach allows passive data collection on many travelers over a long period of time at low costs. The paper presents the results of a study that applies cellular phone technology to assess trips at the national level. The method was specifically designed to capture long distance trips, as part of the development of a national demand model conducted for the Economics and Planning Department of the Israel Ministry of Transport. The method allows the construction of origin–destination tables directly from the cellular phone positions. The paper presents selected results to illustrate the potential of the method for transportation planning and analysis. Copyright © 2011 John Wiley & Sons, Ltd.     

Optimal transit fare in a bimodal network under demand uncertainty and bounded rationality

This paper investigates the optimal transit fare in a simple bimodal transportation system that comprises public transport and private car. We consider two new factors: demand uncertainty and bounded rationality. With demand uncertainty, travelers are assumed to consider both the mean travel cost and travel cost variability in their mode choice decision. Under bounded rationality, travelers do not necessarily choose the travel mode of which perceived travel cost is absolutely lower than the one of the other mode. To determine the optimal transit fare, a bi‐level programming is proposed. The upper‐level objective function is to minimize the mean of total travel cost, whereas the lower‐level programming adopts the logit‐based model to describe users' mode choice behaviors. Then a heuristic algorithm based on a sensitivity analysis approach is designed to solve the bi‐level programming. Numerical examples are presented to illustrate the effect of demand uncertainty and bounded rationality on the modal share, optimal transit fare and system performance. Copyright © 2013 John Wiley & Sons, Ltd.     

The Impact of Travel Time Information on Travelers’ Learning under Uncertainty

In this work, laboratory experiment was conducted in order to evaluate the effect of feedback on decision-making under uncertainty, with and without provided information about travel times. We discuss the prediction of travelers’ response to uncertainty in two route–choice situations. In the first situation travelers are faced with a route–choice problem in which travel times are uncertain but some external information about routes’ travel times is provided. The second situation takes place in a more uncertain environment in which external information about travel times is not provided, and the travelers’ only source of information is their own experience. Experimental results are in conflict with the paradigm about traveler information systems: As a consequence of information, the propensity of travelers to minimize expected travel time is not necessarily increased. Providing travelers with static information about expected travel times reveals an increase in the heterogeneity of travelers’ choices and reduces the maximization rate.     

Inferring origin-destination pairs and utility-based travel preferences of shared mobility system users in a multi-modal environment

This paper presents a methodological framework to identify population-wide traveler type distribution and simultaneously infer individual travelers’ Origin-Destination (OD) pairs, based on the individual records of a shared mobility (bike) system use in a multimodal travel environment. Given the information about the travelers’ outbound and inbound bike stations under varied price settings, the developed Selective Set Expectation Maximization (SSEM) algorithm infers an underlying distribution of travelers over the given traveler “types,” or “classes,” treating each traveler’s OD pair as a latent variable; the inferred most likely traveler type for each traveler then informs their most likely OD pair. The experimental results based on simulated data demonstrate high SSEM learning accuracy both on the aggregate and dissagregate levels.     

Importance of traveler attitudes in the choice of public transportation to work: findings from the Regional Transportation Authority Attitudinal Survey

The commute mode choice decision is one of the most fundamental aspects of daily travel. Although initial research in this area was limited to explaining mode choice behavior as a function of traveler socioeconomics, travel times, and costs, subsequent studies have included the effect of traveler attitudes and perceptions. This paper extends the existing body of literature by examining public transit choice in the Chicago area. Data from a recent Attitudinal Survey conducted by the Regional Transportation Authority (RTA) in Northeastern Illinois were used to pursue three major steps. First, a factor analysis methodology was used to condense scores on 23 statements related to daily travel into six factors. Second, the factor scores on these six dimensions were used in conjunction with traveler socioeconomics, travel times, and costs to estimate a binary logistic regression of public transit choice. Third, elasticities of transit choice to the six factors were computed, and the factors were ranked in decreasing order of these elasticities. The analysis provided two major findings. First, from a statistical standpoint, the attitudinal factors improved the intuitiveness and goodness-of-fit of the model. Second, from a policy standpoint, the analysis indicated the importance of word-of-mouth publicity in attracting new riders, as well as the need for a marketing message that emphasizes the lower stress level and better commute time productivity due to transit use.     

Exploring key determinants of travel satisfaction for multi-modal trips by different traveler groups

Using a primary dataset from an experimental survey in eight European cities, this study identified the key determinants of satisfaction with individual trip stages as well as overall journey experience for different travel modes and traveler groups. Multivariate statistical analyses were used to examine the relationships between overall satisfaction and travel experience variables, trip complexity, subjective well-being indices, travel-related attitudes as well as individual- and trip-specific attributes. The results indicate that for certain traveler groups, such as women, young and low-income or unemployed travelers, there are distinctive determinants of satisfaction with trip stages for various travel modes. The results also indicate that satisfaction with the primary trip stage is strongly linked to overall trip satisfaction, while satisfaction levels with access and egress trip stages are strongly related to satisfaction with the primary trip stage. Past experience, traveler expectations and attitudes, and the emotional state of travelers are also significant explanatory variables for travel satisfaction. The results indicate that when an individual consciously chooses a particular travel mode, they will report a higher level of satisfaction with that chosen mode. Notwithstanding, while past experience highly influences an individual’s current travel satisfaction, the more they travel with the current mode, the less satisfied they are with their choice. The results of this study highlight the importance of gaining a better understanding of the interaction between instrumental variables and non-instrumental variables at different trip stages and the influence on user preferences, satisfaction and decision-making processes.     

Enjoyment of commute: A comparison of different transportation modes

This study investigates how socio-demographic and attitudinal variables of university students affect their desire to increase or decrease their daily commute. The case study is McMaster University in Hamilton, Canada, and data was obtained by means of a web-based survey that included questions regarding travel behavior, socio-demographic information, and attitudes toward travel, land use, and the environment. The objective variable is defined as the ratio of ideal to actual commute time, and regression analysis is implemented to test the relationship between this variable and socio-demographic variables and attitudinal scores. The impact of different attitudes on the gap between ideal and actual commute time is expanded to include three different modes, active travel (walk/cycle), transit, and personal automobile. Interestingly, the results indicate that active travelers tend to be less dissatisfied with their commute, followed by those who travel in a personal vehicle and transit users. A number of attitudinal responses are shown to impact the desire to travel more or less, including variables that relate to the social environment, availability of local activities, quality of facilities, productive use of the commute, and the intrinsic value found in the commute travel. The picture emerges of a traveler who would like to spend more time commuting, as someone who is an active traveler, thinks that getting there is half the fun, dislikes traveling alone, but rather likes to live in an active neighborhood where there is a sense of community. The results suggests that enjoyment of commuting, while a challenge from the perspective of motorized mobility, may provide valuable policy opportunities from the perspective of active transportation.     

Fuzzy preference based traffic assignment problem

This paper introduces a fuzzy preference based model of route choice. The core of the model is FiPV (Fuzzy individuelle Präferenzen von Verkehrsteilnehmern or fuzzy traveler preferences), that is a choice function based on fuzzy preference relations for travel decisions. The proposed model may be the first application of fuzzy individual choice in traffic assignment and probably also the first in this class to consider the spatial knowledge of individual travelers. It is argued that travelers do not or cannot always follow the maximization principle. Therefore we formulate a model that also takes into account the travelers with non-maximizing behavior. The model is based on fuzzy preference relations, of which elements are fuzzy pairwise comparisons between the available alternatives.     

Where Is My Bus? Impact of mobile real-time information on the perceived and actual wait time of transit riders

In order to attract more choice riders, transit service must not only have a high level of service in terms of frequency and travel time but also must be reliable. Although transit agencies continuously work to improve on-time performance, such efforts often come at a substantial cost. One inexpensive way to combat the perception of unreliability from the user perspective is real-time transit information. The OneBusAway transit traveler information system provides real-time next bus countdown information for riders of King County Metro via website, telephone, text-messaging, and smart phone applications. Although previous studies have looked at traveler response to real-time information, few have addressed real-time information via devices other than public display signs. For this study, researchers observed riders arriving at Seattle-area bus stops to measure their wait time while asking a series of questions, including how long they perceived that they had waited.The study found that for riders without real-time information, perceived wait time is greater than measured wait time. However, riders using real-time information do not perceive their wait time to be longer than their measured wait time. This is substantiated by the typical wait times that riders report. Real-time information users say that their average wait time is 7.5 min versus 9.9 min for those using traditional arrival information, a difference of about 30%. A model to predict the perceived wait time of bus riders was developed, with significant variables that include the measured wait time, an indicator variable for real-time information, an indicator variable for PM peak period, the bus frequency in buses per hour, and a self-reported typical aggravation level. The addition of real-time information decreases the perceived wait time by 0.7 min (about 13%).A critical finding of the study is that mobile real-time information reduces not only the perceived wait time, but also the actual wait time experienced by customers. Real-time information users in the study wait almost 2 min less than those arriving using traditional schedule information. Mobile real-time information has the ability to improve the experience of transit riders by making the information available to them before they reach the stop.     

Differences in probability weighting for individual travelers: a managed lane choice application

Using a 2012 stated preference survey based on a traveler’s most recent actual trip, this study predicts traveler choices between general purpose lanes and managed lanes for a freeway in Houston, Texas. The choice model incorporates probability weighting for risky travel times. The results indicate significant improvement in predicative power over a model that excludes weighting, confirming non-linearity in the probability weighting function. The maximum value of time (VOT) measures calculated in this study are lower than estimated in many previous route choice studies. This highlights the importance of incorporating individual weights for travel risks. Travelers’ underweighting of travel time risks would help explain the lower VOTs found in our study because respondents consider route choice decision-making as a gamble, but assign their own probabilities of occurrence to arriving at their destination on time, late, or early. We find that traveler groups are heterogeneous and the different weights developed for different groups of travelers can be used to better understand their probabilities. Segmentation analysis indicates that Age may serve to proxy the effects of more experience over time, or changing driving abilities, or changes in one’s sense of optimism or pessimism at different ages. Gender and Income also play a role in how the objective probabilities presented to respondents were translated into subjective probabilities.     

Air carrier demand

Modeling air carrier demand is instrumental to understanding the relative importance of competitive forces that shape the airline environment and determine a carrier's market share. This paper develops a conceptual framework for analyzing carrier demand in a competitive context and applies that framework to study air carrier choice. This framework can be used by carriers to assess the market share and revenue implications of service design, pricing, marketing, and promotional strategies. We adopt an individual traveler choice approach to identify and measure the relative importance of factors which influence air travel demand. Travelers' patterns of air travel, perceptions of carrier service, frequent-flyer program membership, and carrier choice behavior are used to estimate models of individual carrier choice. These models indicate the importance of carrier presence in the origin market, carrier service in a city pair market (share of flights), carrier quality of service reflected in ratings by individual travelers, and traveler loyalty reflected in frequent-flyer program membership on carrier choice. The importance of these variables and the specific quantitative relationship estimated, can be used to estimate the market share impact of service design, pricing, marketing, and promotional changes. The empirical results of this study demonstrate the dramatic impact of frequent-flyer program participation on carrier choice for individual flights. These effects are particularly strong among the most important air carrier market, the frequent business traveler.     

Modeling the evolutions of day‐to‐day route choice and year‐to‐year ATIS adoption with stochastic user equilibrium

Suppose that in an urban transportation network there is a specific advanced traveler information system (ATIS) which acts for reducing the drivers' travel time uncertainty through provision of pre‐trip route information. Because of the imperfect information provided, some travelers are not in compliance with the ATIS advice although equipped with the device. We thus divide all travelers into three groups, one group unequipped with ATIS, another group equipped and in compliance with ATIS advice and the third group equipped but without compliance with the advice. Each traveler makes route choice in a logit‐based manner and a stochastic user equilibrium with multiple user classes is reached for every day. In this paper, we propose a model to investigate the evolutions of daily path travel time, daily ATIS compliance rate and yearly ATIS adoption, in which the equilibrium for every day's route choice is kept. The stability of the evolution model is initially analyzed. Numerical results obtained from a test network are presented for demonstrating the model's ability in depicting the day‐to‐day and year‐to‐year evolutions.     

Traffic dynamics in a bi-modal transportation network with information provision and adaptive transit services

This paper has two major components. The first one is the day-to-day evolution of travelers’ mode and route choices in a bi-modal transportation system where traffic information (predicted travel cost) is available to travelers. The second one is a public transit operator adjusting or adapting its service over time (from period to period) based on observed system conditions. Particularly, we consider that on each day both travelers’ past travel experiences and the predicted travel cost (based on information provision) can affect travelers’ perceptions of different modes and routes, and thus affect their mode choice and/or route choice accordingly. This evolution process from day to day is formulated by a discrete dynamical model. The properties of such a dynamical model are then analyzed, including the existence, uniqueness and stability of the fixed point. Most importantly, we show that the predicted travel cost based on information provision may help stabilize the dynamical system even if it is not fully accurate. Given the day-to-day traffic evolution, we then model an adaptive transit operator who can adjust frequency and fare for public transit from period to period (each period contains a certain number of days). The adaptive frequency and fare in one period are determined from the realized transit demands and transit profits of the previous periods, which is to achieve a (locally) maximum transit profit. The day-to-day and period-to-period models and their properties are also illustrated by numerical experiments.     

Dynamic travel mode searching and switching analysis considering hidden model preference and behavioral decision processes

This paper proposes a conceptual framework to model the travel mode searching and switching dynamics. The proposed approach is structurally different from existing mode choice models in the way that a non-homogeneous hidden Markov model (HMM) has been constructed and estimated to model the dynamic mode srching process. In the proposed model, each hidden state represents the latent modal preference of each traveler. The empirical application suggests that the states can be interpreted as car loving and carpool/transit loving, respectively. At each time period, transitions between the states are functions of time-varying covariates such as travel time and travel cost of the habitual modes. The level-of-service (LOS) changes are believed to have an enduring impact by shifting travelers to a different state. While longitudinal data is not readily available, the paper develops an easy-to-implement memory-recall survey to collect required process data for the empirical estimation. Bayesian estimation and Markov chain Monte Carlo method have been applied to implement full Bayesian inference. As demonstrated in the paper, the estimated HMM is reasonably sensitive to mode-specific LOS changes and can capture individual and system dynamics. Once applied with travel demand and/or traffic simulation models, the proposed model can describe time-dependent multimodal behavior responses to various planning/policy stimuli.     

Making time count: Traveler activity engagement on urban transit

In practice, travel time is assigned a cost and treated as a disutility to be minimized. There is a growing body of research supporting the hypothesis that travel time has some value of its own, and the proliferation of information and communication technology (ICT) may be contributing to that value. Travelers’ attitudes are confounded with their mode choice, and as telecommunications mediate travel behavior, analysts must recognize the interaction between time use and customer satisfaction for appropriate travel demand management. To that end, this paper presents results from jointly estimated models of travelers’ latent satisfaction and on-board activity engagement using Chicago transit rider data gathered in April 2010. The simple questionnaire and small sample corroborate the findings of past research indicating travel attitudes and activity engagement have potential to influence travelers’ value of time, and many transit riders consider transit a better use of time and/or money than driving. The findings affirm the need for a more holistic understanding of value of time for travel demand management and infrastructure valuation. As time use has an influence on users’ valuation of the transit mode, offering opportunities to conduct certain leisure activities could improve the perceived value of travel time.     

Analysis of variability in multi-day GPS imputed activity-travel diaries using multi-dimensional sequence alignment and panel effects regression models

The use of GPS devices and smartphones has made feasible the collection of multi-day activity-travel diaries. In turn, the availability of multi-day travel diary data opens up new avenues for analyzing dynamics of individual travel behavior. This paper addresses the issue of day-to-day variability in activity-travel behavior. The study, which is the first of its kind in China, applies a unique combination of methods to analyze the degree of dissimilarity between travel days using multi-day GPS data. First, multi-dimensional sequence alignment is applied to measure the degree of dissimilarity in individual daily activity-travel sequences between pairs of travel days. Next, a series of panel effects regression models is used to estimate the effects of socio-demographics and days of the week. The models are estimated using multi-day activity-travel patterns imputed from GPS-enabled smartphone data collected in Shanghai, China. Results indicate that (1) days of the week have significant effects on day-to-day variability in activity-travel behavior with weekday activity-travel sequences being more similar and thereby different from weekend sequences; (2) the degree of dissimilarity in activity-travel sequences is strongly influenced by respondent socio-demographic profiles; (3) individuals having more control over and flexibility in their work schedule show greater intra-personal variability. Day-to-day variability in activity-travel behavior of this sample is similar to patterns observed in developed countries in some aspects but different in others. Strict international comparison study based on comparative data collection is required to further distinguish the sources of travel behavior differences between developing countries and developed countries. The paper ends with a discussion of the limitations of this study and the implications of the research findings for future research.