Why early adopters engage in interpersonal diffusion of technological innovations: An empirical study on electric bicycles and electric scooters

Early adopters promoting electric vehicles in their social network may speed up market uptake of this technology. Apart from their opinion leader status, few previous research details the motivations which turn early adopters into advocates for innovation who approach the non-adopters among their family and friends, or casual acquaintances.Drawing on a survey among 1398 e-bike and 133 e-scooter early adopters in Austria, personal drivers of engagement in interpersonal diffusion are investigated. Longitudinal data one year later for 157 e-bike users allows tests of causal relations. A complementary sample of 33 network peers illustrates the early adopters’ social impact.Early adopters engage actively in discussing product features, instigating trial behavior and recommending purchase. Analyses by structural equation modeling show that efforts at interpersonal diffusion are driven by opinion leadership, experienced product performance, and perceived normative expectations of others toward pro-environmental technologies. Mediator and moderator analyses underline that opinion leadership is conveyed upon early adopters because personal norms and technophilia qualify them as credible and competent for the specific topic of e-vehicles. Social norm interrelations point to dynamic interactions and discourse between early adopters and their addressees. Evidence from the peer sample suggests though that the persuasive impact of early adopters is small.To accelerate market entry of electric vehicles, public or private agencies should foremost approach early adopters scoring high in the identified drivers, and empower them in their role as multiplicators by providing pre-prepared product information and encouraging them to continuously address peers.     

Comparing high-end and low-end early adopters of battery electric vehicles

Battery electric vehicle adoption research has been on going for two decades. The majority of data gathered thus far is taken from studies that sample members of the general population and not actual adopters of the vehicles. This paper presents findings from a study involving 340 adopters of battery electric vehicles. The data is used to corroborate some existing assumptions made about early adopters. The contribution of this paper, however, is the distinction between two groups of adopters. These are high-end adopters and low-end adopters. It is found that each group has a different socio-economic profile and there are also some psychographic differences. Further they have different opinions of their vehicles with high-end adopters viewing their vehicles more preferentially. The future purchase intentions of each group are explored and it is found that high-end adopters are more likely to continue with ownership of battery electric vehicles in subsequent purchases. Finally reasons for this are explored by comparing each adopter group’s opinions of their vehicles to their future purchase intentions. From this is it suggested that time to refuel and range for low-end battery electric vehicles should be improved in order to increase chances of drivers continuing with BEV ownership.     

What are the value and implications of two-car households for the electric car?

The major barriers to a more widespread introduction of battery electric vehicles (BEVs) beyond early adopters are the limited range, charging limitations, and costly batteries. An important question is therefore where these effects can be most effectively mitigated. An optimization model is developed to estimate the potential for BEVs to replace one of the conventional cars in two-car households and to viably contribute to the households’ driving demand. It uses data from 1 to 3 months of simultaneous GPS logging of the movement patterns for both cars in 64 commuting Swedish two-car households in the Gothenburg region.The results show that, for home charging only, a flexible vehicle use strategy can considerably increase BEV driving and nearly eliminate the unfulfilled driving in the household due to the range and charging limitations with a small battery. The present value of this flexibility is estimated to be on average $6000–$7000 but varies considerably between households. With possible near-future prices for BEVs based on mass production cost estimates, this flexibility makes the total cost of ownership (TCO) for a BEV advantageous in almost all the investigated households compared to a conventional vehicle or a hybrid electric vehicle. Because of the ubiquity of multi-car households in developed economies, these families could be ideal candidates for the initial efforts to enhance BEV adoptions beyond the early adopters. The results of this research can inform the design and marketing of cheaper BEVs with small but enough range and contribute to increased knowledge and awareness of the suitability of BEVs in such households.     

A geometry-based algorithm to provide guidance for electric vehicle charging

Electric vehicles (EVs) have been regarded as effective options for solving the environmental and energy problems in the field of transportation. However, given the limited driving range and insufficient charging stations, searching and selecting charging stations is an important issue for EV drivers during trips. A smart charging service should be developed to help address the charging issue of EV drivers, and a practical algorithm for charging guidance is required to realise it. This study aims to design a geometry-based algorithm for charging guidance that can be effectively applied in the smart charging service. Geographic research findings and geometric approaches are applied to design the algorithm. The algorithm is practical because it is based on the information from drivers’ charging requests, and its total number of calculations is significantly less than that of the conventional shortest-first algorithm. The algorithm is effective because it considers the consistency of direction trend between the charging route and the destination in addition to the travel distance, which conforms to the travel demands of EV drivers. Moreover, simulation examples are presented to demonstrate the proposed algorithm. Results of the proposed algorithm are compared with those of the other two algorithms, which show that the proposed algorithm can obtain a better selection of charging stations for EV drivers from the perspective of entire travel chains and take a shorter computational time.     

Anticipating PEV buyers’ acceptance of utility controlled charging

Utility controlled-charging (UCC) of plug-in electric vehicles (PEVs) could potentially align vehicle charging with the availability of intermittent, renewable electricity sources. We investigated the case of a nightly charging program where the electric utility can control home PEV charging. To explore consumer acceptance of this form of UCC, we implemented a web-based survey of new vehicle buyers in Canada (n = 1470). The survey assessed interest in PEVs, explained UCC, and elicited openness to UCC through attitudinal questions and a stated choice experiment. We find potential for UCC support among one-half to two-thirds of respondents interested in purchasing a PEV, depending on the scenario. However, some respondents express concerns with privacy and loss of control. To quantify preferences for UCC, we estimated a latent class choice model where respondents chose between different PEV charging programs. The model identified four distinct respondent segments (or classes) that vary in their acceptance of UCC, as well as their valuation of renewable electricity, saving money on their electrical bill, and undergoing charging inconvenience. The overall sample was more sensitive to cost incentives than to renewable incentives, where cost-based UCC programs garnered 63–78% enrollment while renewable-based programs garnered only 49–59% enrollment. Overall, we observe the potential for widespread acceptance of UCC programs among Canadian PEV buyers, but program design and deployment will need to carefully acknowledge the various motivations and concerns of different vehicle buyer segments.     

Gas anxiety and the charging choices of plug-in hybrid electric vehicle drivers

Plug-in hybrid electric vehicles (PHEVs) can provide many of the benefits of battery electric vehicles (BEVs), such as reduced petroleum consumption and greenhouse gas emissions, without the “range anxiety” that can accompany driving a vehicle with limited range when there are few charging opportunities. However, evidence indicates that PHEVs are often plugged in more frequently than BEVs in practice. This is somewhat paradoxical: drivers for whom plugging in is optional tend to do so more frequently than those for whom it is necessary. This has led to the coining of a new term – “gas anxiety” – to describe the apparent desire of PHEV drivers to avoid using gasoline. In this paper, we analyze the variables influencing the charging choices of PHEV owners, testing whether drivers express preferences consistent with the concept of gas anxiety. We analyze data collected in a web-based stated preference survey using a latent class logit model. The results reveal two classes of decision-making patterns among the survey respondents: (1) those who weight the cost of gasoline and the cost of recharging approximately equally (the cost-minimizing class), and (2) those who weight the cost gasoline more heavily than the cost of recharging (the gas anxiety class). Respondents in the gas anxiety class expressed a willingness to recharge at a charging station even when doing so would cost approximately four times as much as the cost of the gasoline avoided. While the gas anxiety class represents the majority of our sample, more recent PHEV adopters are more likely to be in the cost-minimizing class. Looking forward, this suggests that public charging station operators may need to price charging competitively with gasoline on a per-mile basis to attract PHEV owners.     

An empirical assessment of the feasibility of battery electric vehicles for day-to-day driving

Driven by sustainability objectives, Australia like many nations in the developed world, is considering the option of battery electric vehicles (BEVs) as an alternative to conventional internal combustion engine vehicles (ICEVs). In addition to issues of capital and running costs, crucial questions remain over the specifications of such vehicles, particularly the required driving range, recharge time, re-charging infrastructure, performance, and other attributes that will be of importance to consumers. With this in mind, this paper assesses (hypothetically) the extent to which current car travel needs could be met by BEVs for a sample of motorists in Sydney assuming a home-based charging set-up, which is likely to be the primary option for early adopters of the technology. The approach uses five weeks of driving data recorded by GPS technology and builds up home-home tours to assess the distances between (in effect) charging possibilities. An energy consumption model based on characteristics of the vehicle, and the speeds recorded by the GPS is adapted to determine the charge used, while a battery recharge function is used to determine charging times based on the current battery level. Among the most pertinent findings are that over the five weeks, (i) BEVs with a range as low as 60 km and a simple home-charge set-up would be able to accommodate well over 90% of day-to-day driving, (ii) however the incidence of tours requiring out-of-home charging increases markedly for vehicles below 24 kWh (170 km range), (iii) recharge time in itself has little impact on the feasibility of BEVs because vehicles spend the majority of their time parked and (iv) effective range can be dramatically impacted by both how a vehicle is driven and use of electrical auxiliaries, and (v) while unsuitable for long, high-speed journeys without some external re-charging options, BEVs appear particularly suited for the majority of day-to-day city driving in big cities where average journey speeds of 34 km/h are close to optimal in terms of maximising vehicle range. The paper has implications for both policy-makers and auto manufacturers in breaking down some of the (perceived) barriers to greater uptake of BEVs in the future.     

Determining locations of charging stations for electric taxis using taxi operation data

The adequate provision of charging infrastructure is critical for the effective deployment of electric taxis. This study attempts to locate charging stations for electric taxis reflecting real-world taxi travel patterns identified from taxis equipped with digital tachographs. Data for one week are processed in order to estimate their charge demand. The estimated temporal distribution of charge demand indicates that it varies day-by-day and hour-by-hour. The maximum set covering model is applied for determining the locations of charging stations. The results show that the pre-specified service distance and service coverage rate (defined by the proportion of total demand served) can be critical factors for determining the number and location of charging stations. These factors should be carefully specified by considering the tradeoff between operational efficiency of charging facilities and user convenience.     

Stochastic frontier analysis of excess access to mid-trip battery electric vehicle fast charging

This study aims to explore how factors including charging infrastructure and battery technology associate the way people currently charge their battery electric vehicles, as well as to explore whether good use of battery capacity can be encouraged. Using a stochastic frontier model applied to panel data obtained in a field trial on battery electric vehicle usage in Japan, the remaining charge when mid-trip fast charging begins is treated as a dependent variable. The estimation results obtained using four models, for commercial and private vehicles, respectively, on working and non-working days, show that remaining charge is associated with number of charging stations, familiarity with charging stations, usage of air-conditioning or heater, battery capacity, number of trips, Vehicle Miles of Travel, paid charging. However, the associated factors are not identical for the four models. In general, EVs with high-capacity batteries are initiated at higher remaining charge, and so are the mid-trip fast charging events in the latter period of this trial. The estimation results also show that there are great opportunities to encourage more efficient charging behavior. It appears that the stochastic frontier modeling method is an effective way to model the remaining charge at which fast-charging should be initiated, since it incorporates trip and vehicle characteristics into the estimation process to some extent.     

A discrete choice framework for modeling and forecasting the adoption and diffusion of new transportation services

Major technological and infrastructural changes over the next decades, such as the introduction of autonomous vehicles, implementation of mileage-based fees, carsharing and ridesharing are expected to have a profound impact on lifestyles and travel behavior. Current travel demand models are unable to predict long-range trends in travel behavior as they do not entail a mechanism that projects membership and market share of new modes of transport (Uber, Lyft, etc.). We propose integrating discrete choice and technology adoption models to address the aforementioned issue. In order to do so, we build on the formulation of discrete mixture models and specifically Latent Class Choice Models (LCCMs), which were integrated with a network effect model. The network effect model quantifies the impact of the spatial/network effect of the new technology on the utility of adoption. We adopted a confirmatory approach to estimating our dynamic LCCM based on findings from the technology diffusion literature that focus on defining two distinct types of adopters: innovator/early adopters and imitators. LCCMs allow for heterogeneity in the utility of adoption for the various market segments i.e. innovators/early adopters, imitators and non-adopters. We make use of revealed preference (RP) time series data from a one-way carsharing system in a major city in the United States to estimate model parameters. The data entails a complete set of member enrollment for the carsharing service for a time period of 2.5 years after being launched. Consistent with the technology diffusion literature, our model identifies three latent classes whose utility of adoption have a well-defined set of preferences that are significant and behaviorally consistent. The technology adoption model predicts the probability that a certain individual will adopt the service at a certain time period, and is explained by social influences, network effect, socio-demographics and level-of-service attributes. Finally, the model was calibrated and then used to forecast adoption of the carsharing system for potential investment strategy scenarios. A couple of takeaways from the adoption forecasts were: (1) placing a new station/pod for the carsharing system outside a major technology firm induces the highest expected increase in the monthly number of adopters; and (2) no significant difference in the expected number of monthly adopters for the downtown region will exist between having a station or on-street parking.     

A review of consumer preferences of and interactions with electric vehicle charging infrastructure

This paper presents a literature review of studies that investigate infrastructure needs to support the market introduction of plug-in electric vehicles (PEVs). It focuses on literature relating to consumer preferences for charging infrastructure, and how consumers interact with and use this infrastructure. This includes studies that use questionnaire surveys, interviews, modelling, GPS data from vehicles, and data from electric vehicle charging equipment. These studies indicate that the most important location for PEV charging is at home, followed by work, and then public locations. Studies have found that more effort is needed to ensure consumers have easy access to PEV charging and that charging at home, work, or public locations should not be free of cost. Research indicates that PEV charging will not impact electricity grids on the short term, however charging may need to be managed when the vehicles are deployed in greater numbers. In some areas of study the literature is not sufficiently mature to draw any conclusions from. More research is especially needed to determine how much infrastructure is needed to support the roll out of PEVs. This paper ends with policy implications and suggests avenues of future research.     

Impact of an electrified parkade on the built environment: An unsupervised learning approach

Proposed legislation in British Columbia would require 30 percent of new car sales to be zero-emission vehicles by 2030, and 100 percent by 2040. The growing amount of energy demand and usage data from smart meters or internet of things (IoT) devices enables new research areas. We reporton machine learning approaches to reevaluate the impacts of battery electric vehicles (BEV) on the built environment. We developed a daily power profile analysis based on unsupervised learning, to understand the underlying structure of building and BEV charging station demand data. In addition, we have implemented a load aggregation method based on the features revealed by a clustering process. This aggregation method simulates the electricity demand of an arbitrary number of charging stations, all of which are connected to the main feeder of a building. Several scenarios are simulated using charging stations and building demand data from the University of British Columbia campus in Vancouver. Results for 150 charging stations revealed that the feeder load could increase from a peak load scenario of 300 kW to more than 1000 kW during a high-consumption weekday.     

Smart charging management for shared autonomous electric vehicle fleets: A Puget Sound case study

Increasingly, experts are forecasting the future of transportation to be shared, autonomous and electric. As shared autonomous electric vehicle (SAEV) fleets roll out to the market, the electricity consumed by the fleet will have significant impacts on energy demand and, in turn, drive variation in energy cost and reliability, especially if the charging is unmanaged. This research proposes a smart charging (SC) framework to identify benefits of active SAEV charging management that strategically shifts electricity demand away from high-priced peak hours or towards renewable generation periods. Time of use (TOU), real time pricing (RTP), and solar generation electricity scenarios are tested using an agent-based simulation to study (1) the impact of battery capacity and charging infrastructure type on SAEV fleet performance and operational costs under SC management; (2) the cost reduction potential of SC considering energy price fluctuation, uncertainty, and seasonal variation; (3) the charging infrastructure requirements; and (4) the system efficiency of powering SAEVs with solar generation. A case study from the Puget Sound region demonstrates the proposed SC algorithm using trip patterns from the regional travel demand model and local energy prices. Results suggest that in the absence of electricity price signals, SAEV charging demand is likely to peak the evening, when regional electricity use patterns already indicate high demand. Under SC management, EVs with larger battery sizes are more responsive to low-electricity cost charging opportunities, and have greater potential to reduce total energy related costs (electricity plus charging infrastructure) for a SAEV fleet, especially under RTP structure.     

Electric vehicle charging station locations: Elastic demand,station congestion,and network equilibrium

Battery-only electric vehicles (BEVs) generally offer better air quality through lowered emissions, along with energy savings and security. The issue of long-duration battery charging makes charging-station placement and design key for BEV adoption rates. This work uses genetic algorithms to identify profit-maximizing station placement and design details, with applications that reflect the costs of installing, operating, and maintaining service equipment, including land acquisition. Fast electric vehicle charging stations (EVCSs) are placed across a congested city's network subject to stochastic demand for charging under a user-equilibrium traffic assignment. BEV users’ station choices consider endogenously determined travel times and on-site charging queues. The model allows for congested-travel and congested-station feedback into travelers’ route choices under elastic demand and BEV owners’ station choices, as well as charging price elasticity for BEV charging users.Boston-network results suggest that EVCSs should locate mostly along major highways, which may be a common finding for other metro settings. If 10% of current EV owners seek to charge en route, a user fee of $6 for a 30-min charging session is not enough for station profitability under a 5-year time horizon in this region. However, $10 per BEV charging delivers a 5-year profit of $0.82 million, and 11 cords across 3 stations are enough to accommodate a near-term charging demand in this Boston-area application. Shorter charging sessions, higher fees, and/or allowing for more cords per site also increase profits generally, everything else constant. Power-grid and station upgrades should keep pace with demand, to maximize profits over time, and avoid on-site congestion.     

Charge timing choice behavior of battery electric vehicle users

This paper aims to examine choice behavior in respect of the time at which battery electric vehicle users charge their vehicles. The focus is on normal charging after the last trip of the day, and the alternatives presented are no charging, charging immediately after arrival, nighttime charging, and charging at other times. A mixed logit model with unobserved heterogeneity is applied to panel data extracted from a two-year field trial on battery electric vehicle usage in Japan. Estimation results, obtained using separate models for commercial and private vehicles, suggest that state of charge, interval in days before the next travel day, and vehicle-kilometers to be traveled on the next travel day are the main predictors for whether a user charges the vehicle or not, that the experience of fast charging negatively affects normal charging, and that users tend to charge during the nighttime in the latter half of the trial. On the other hand, the probability of normal charging after the last trip of a working day is increased for commercial vehicles, while is decreased for private vehicles. Commercial vehicles tend not to be charged when they arrival during the nighttime, while private vehicles tend to be charged immediately. Further, the correlations of nighttime charging with charging immediately and charging at other times reveal that it may be possible to encourage charging during off-peak hours to lessen the load on the electricity grid. This finding is supported by the high variance for the alternative of nighttime charging.     

Building legitimacy for risky policies: The cost of avoiding conflict in Stockholm

The controversial nature of urban congestion charging policies makes them politically risky. Urban planners, policy makers and politicians are forced to consider how they can legitimately introduce a policy that the public may not want. Implementation in London, and failure in Edinburgh, raise questions about whether they should seek full citizen support, or work strategically towards implementation in the face of public opposition.This paper reports on an investigation of the Stockholm congestion charging trial (SCCT). It analyses the strategy developed by the city authorities to create legitimacy for the implementation of the SCCT. The SCCT is examined in two steps, firstly how the ‘trial + referendum’ approach was successful in securing public acceptance, and secondly how key aspects of the design of the trial and the subsequent referendum were adjusted in response to emerging risks, demonstrating the pragmatic approach of the city leaders managing the policy process. The study suggests that the city leaders chose a clearly pragmatic approach, grounded in compromise, yet subtly designed to avoid openly confronting the status quo. The strategy was continuously adapted and adjusted, in the face of emerging risks, and clearly served to create consensus while avoiding difficult questions of urban mobility.     

Addressing electric vehicle (EV) sales and range anxiety through parking layout,policy and regulation

Electric Vehicles (EV) are highly beneficial due to their reliance on electricity and Climate Change response yet EV sales are lower than would be expected due to range anxiety. If a potential buyer cannot be assured of having constantly-available and compatible charging stations, they will not purchase an EV. To increase the sales of EVs through improved charger availability, this paper examines parking configurations, charger design, convenient “EV only” parking, free charging, etiquette in unplugging another’s vehicle, and legislation. Data were derived from academic publications, trade market press, conversations, personal observations, and laws. The results show that chargers are often in a lot’s corner and thus accessible only to one vehicle, EV owners leave their charged car in the space, drivers use EV spaces for parking, etiquette cards are not understood, and legislation makes it illegal to unplug another’s EV. Improvements include less convenient charger spots, an octopus charger in the middle of the parking lot, modest charging fees to foster turnover, chargers that indicate an EV is charged, education and legislation about etiquette cards, and legislation that allows an individual to unplug another’s charged EV. Improvements to charging should be implemented simultaneously to lessen range anxiety and realize the environmental benefits from reductions in gasoline consumption and mobile source air pollution.     

Charging strategies for economic operations of electric vehicles in commercial applications

When substituting conventional with electric vehicles (EV) a high annual mileage is desirable from an environmental as well as an economic perspective. However, there are still significant technological limitations that need to be taken into consideration. This study presents and discusses five different charging strategies for two mobility applications executed during an early stage long-term field test from 2013 to 2015 in Germany, which main objective was to increase the utilization within the existing technological restrictions. During the field test seven EV drove more than 450,000 km. For four out of five presented charging strategies the inclusion of DC fast charging is indispensable. Based on the empirical evidence five key performance indicators (KPI) are developed. These indicators give recommendations to economically deploy EV in commercial fleets. The results demonstrate that the more predictable the underlying mobility demand and the more technical information is available the better the charging strategies can be defined. Furthermore, the results indicate that a prudent mix of conventional and DC fast charging allows a high annual mileage while at the same time limiting avoidable harmful effects on the battery.     

Time-varying effects of influential factors on incident clearance time using a non-proportional hazard-based model

Incident clearance time is a major performance measure of the traffic emergency management. A clear understanding of the contributing factors and their effects on incident clearance time is essential for optimal incident management resource allocations. Most previous studies simply considered the average effects of the influential factors. Although the time-varying effects are also important for incident management agencies, they were not sufficiently investigated. To fill up the gap, this study develops a non-proportional hazard-based duration model for analyzing the time-varying effects of influential factors on incident clearance time. This study follows a systematic approach incorporating the following three procedures: proportionality test, model development/estimation, and effectiveness test. Applying the proposed model to the 2009 Washington State Incident Tracking System data, five factors were found to have significant but constant (or time independent) effects on the clearance time, which is similar to the findings from previous studies. However, our model also discovered thirteen variables that have significant time-varying impacts on clearance hazard. These factors cannot be identified through the conventional methods used in most previous studies. The influential factors are investigated from both macroscopic and microscopic perspectives. The population average effect evaluation provides the macroscopic insight and benefits long-term incident management, and the time-dependent pattern identification offers microscopic and time-sequential insight and benefits the specific incident clearance process.     

Policy effects on charging behaviour of electric vehicle owners and on purchase intentions of prospective owners: Natural and stated choice experiments

Policy makers are looking for effective ways to promote the adoption of electric vehicles (EVs). Among the options is the roll-out and management of charging infrastructure to meet the EV drivers’ refuelling needs. However, policies in this area do not only have a long-term effect on the adoption of EVs among prospective owners, they also have short-term impacts on the usage of public charging infrastructure among current EV owners and vice versa. Presently, studies focusing on both effects simultaneously are lacking, missing out on possible cross-pollination between these areas. This study uniquely combines stated and revealed preference data to estimate the effect of particular policy measures aimed at EV adoption, on the one hand, and charging behaviour, on the other. Using a large dataset (1.7 million charging sessions) related to charging behaviour using public charging infrastructure in the Netherlands we quantify the effects of (i) daytime-parking (to manage parking pressure) and (ii) free parking (to promote purchase of EVs) policies on charging behaviour. To estimate the effects of these particular policies on EV purchase intentions, a stated choice experiment was conducted among potential EV-buyers. Results show that cross-pollinations between EV charging and adaptation policies exist and should be taken into account when designing policies for EV adoption.