船舶管理公司的市场营销战略

船舶管理业的迅猛发展意味着船舶管理公司将不断地寻求保持竞争力的新途径,这主要表现在提高服务质量、采取市场准入战略、建立战略位置等方面。然而,在船舶管理专业化服务中,建立和保持客户关系也是至关重要的,需要在资金、社会关系、员工培养以及巩固市场战略经营等方面进行大量投入。船舶管理公司建立长期客户关系将确保客户数量、减少转交费用以及获得主动性和竞争性。     

An empirical assessment of relational competitive advantage in professional ship management

Intense competition in many sectors across the maritime industry and in professional ship management in particular, means that the quest for achieving competitiveness will continue and intensify. A review of the current strategies across many sectors of the industry indicates the importance of forging stable partnerships for the achievement of competitiveness. Considering that the capability to form a relationship is an intangible resource (as depicted in resource-advantage theory), an empirical assessment in the context of ship management was undertaken. The assessment aimed to identify the type of relationships present in ship management, and succeeded in classifying those relationships into four distinct groups. The central thesis of the paper is that maritime organizations in general, and ship management companies in particular, may utilize their intangible relational resources in order to achieve competitive advantage. Based on the classification of ship management relationships, implications for managers are discussed.     

An empirical assessment of relational competitive advantage in professional ship management

Intense competition in many sectors across the maritime industry and in professional ship management in particular, means that the quest for achieving competitiveness will continue and intensify. A review of the current strategies across many sectors of the industry indicates the importance of forging stable partnerships for the achievement of competitiveness. Considering that the capability to form a relationship is an intangible resource (as depicted in resource-advantage theory), an empirical assessment in the context of ship management was undertaken. The assessment aimed to identify the type of relationships present in ship management, and succeeded in classifying those relationships into four distinct groups. The central thesis of the paper is that maritime organizations in general, and ship management companies in particular, may utilize their intangible relational resources in order to achieve competitive advantage. Based on the classification of ship management relationships, implications for managers are discussed.     

Determinants of Indian sub-continent officer–seafarer retention in the shipping industry

The retention of officer–seafarers within the international shipping industry is a difficult problem facing shipping and ship management companies. One strategic option open to all companies that should improve overall retention is to seek to become an employer of choice by providing an intellectual capital environment attractive to officer–seafarers. This is investigated through a survey of officer–seafarers covering areas where ship management can exercise some control over their working conditions. These cover recognition by their employer and commensurate rewards, organizational culture and structure and building relationships with external parties. Experienced Indian sub-continent officer–seafarers were the sample population resulting in more than 200 valid completions. These were analysed using correlation and regression. Although all hypotheses were in the predicted direction, only four passed the significance test: long-term career prospects, a smooth and fair recruitment process, a better relationship with maritime authorities and an employee-friendly organizational culture. Stepwise regression indicated that only organizational culture had a significant positive effect on intention to remain a seafarer. The items in the organizational culture construct accord with recommendations from the literature on becoming an employer of choice and improving employee retention, providing guidance for attracting and retaining officers.     

The vertical disintegration of ship management: choice criteria for third party selection and evaluation

An assessment of the rationale for the vertical disintegration of ship management suggests that there might be compelling economic benefits for the separation of ownership from management. In this context, as a means for developing effective marketing strategies, it is important for ship managers to know the criteria used by current and prospective clients for ship manager selection and evaluation. The aim of this paper is to empirically identify the dimensions for ship manager selection and performance evaluation and their relative importance and to discuss the implications for marketing emanating from such an assessment. The methodology adopted includes the collection of secondary and primary data, both from ship managers and their clients, using interviews and a mail survey. The results indicate the prevailing importance of certain dimensions in selection (e.g. technical ability, reputation, competency) and evaluation (responsiveness, trustworthiness, technical ability), whereas it also found that price alone is not perceived to be as important in ship manager selection. It is concluded that placing emphasis on such dimensions in the formulation of a marketing strategy will contribute towards the attraction and retention of clients, whereas cost-cutting measures to allow price reduction, as well as advertising, will be ineffective over the long term.     

The vertical disintegration of ship management: choice criteria for third party selection and evaluation

An assessment of the rationale for the vertical disintegration of ship management suggests that there might be compelling economic benefits for the separation of ownership from management. In this context, as a means for developing effective marketing strategies, it is important for ship managers to know the criteria used by current and prospective clients for ship manager selection and evaluation. The aim of this paper is to empirically identify the dimensions for ship manager selection and performance evaluation and their relative importance and to discuss the implications for marketing emanating from such an assessment. The methodology adopted includes the collection of secondary and primary data, both from ship managers and their clients, using interviews and a mail survey. The results indicate the prevailing importance of certain dimensions in selection (e.g. technical ability, reputation, competency) and evaluation (responsiveness, trustworthiness, technical ability), whereas it also found that price alone is not perceived to be as important in ship manager selection. It is concluded that placing emphasis on such dimensions in the formulation of a marketing strategy will contribute towards the attraction and retention of clients, whereas cost-cutting measures to allow price reduction, as well as advertising, will be ineffective over the long term.     

The human talent and its role in ISM Code effectiveness and competitiveness in the shipping industry

The present study empirically evaluates the role of human talent in the effective implementation of quality management systems in the shipping industry context. Specifically, we analyze the relationships among top management commitment to quality, ISM (International Safety Management) Code effectiveness and competitiveness as well as we assess the influence of talent in these associations. We test our research hypotheses using a sample of 199 shipping companies located in Greece. The findings show that ISM Code effectiveness acts as a mediator between top management commitment and shipping company competitiveness, while the different talent philosophies were found to moderate this relationship.     

按ISM规则设计船舶机务管理系统

基于服务器/客户端数据通信的基础上,按照ISM规则要求,讨论了船舶机务管理系统的设计。对船舶机务管理模式与功能进行了较为详细的讨论,提出了现代船舶管理公司船舶管理信息网建设方案与用于船岸之间信息交换的途径。该系统对于提高ISM管理水平具有重大作用。     

美国军船入级策略及其带来的积极影响

通过对军船入级的起源、美国军船入级历程和经验的研究,可以更好地了解军船入级的目的、程序和方法。本文首先对美国军船入级组织机构、运作方式及管理模式进行分析。在此基础上,对美国《海军高速舰艇指南》和《海军舰船规范》2个军船入级标准的架构及应用情况进行研究。剖析军船入级在小型高速巡逻艇、鱼雷回收艇及新一代大型水面舰船DDG1000入级过程中的实际应用效果。指出美国船级社及美国海军技术委员会在军船入级过程中所发挥的核心作用。通过研究认为军船入级是一项战略性决策,将在舰船建造管理及全寿命保障中收到事半功倍的良好效果。     

Flagging options for the future: A turning point in Korean shipping policy?

The issues surrounding the future of Korea's shipping policy have been heavily debated since 1990 because the Korean shipping industry has been facing rising crew costs and difficulties in recruitment of qualified crew, an adverse taxation system, very limited access to foreign capital markets, and an inflexible government regulatory environment. Consequently, this has contributed to the deterioration of Korea's compectitive edge. This paper aims to provide both an account of the current adverse situtation in Korean shipping business and proposals to alleviate the plight of shipping enterprises. Within the context of that adversity, two solutions are suggested to improve the current situation, by either establishing a Korean second register or flagging out. The paper explores the advantages and disadvantages of each solution. Because ship management is closely interrelated to flagging strategies, the paper also discusses areas of co-operation between Korean shipping or ship management companies and advanced foreign ship management companies.     

Competitive strategies and organizational performance in ship management

Ship management has been characterized by strong competition that resulted in structural changes in the industry, with the bigger companies merging or acquiring smaller ones in an effort to remain competitive. Competitiveness, however, may also be attained through the formulation and implementation of competitive business strategies that will improve performance. The aim of this paper has been to empirically examine the competitive strategy-performance relationship in the context of ship management companies. The findings suggest that there is a positive relationship between pursuing competitive strategies and company performance in ship management. Companies that apply competitive strategies are more likely to be high performers. The strongest influences on performance seem to be achieving economies of scale, differentiation (in particular through a wider range of services offered) and market-focus and competitor-analysis. It is suggested that high performers are more likely to pursue a combination of the generic strategies rather than pursuing one of the generic strategies in isolation.     

Competitive strategies and organizational performance in ship management

Ship management has been characterized by strong competition that resulted in structural changes in the industry, with the bigger companies merging or acquiring smaller ones in an effort to remain competitive. Competitiveness, however, may also be attained through the formulation and implementation of competitive business strategies that will improve performance. The aim of this paper has been to empirically examine the competitive strategy-performance relationship in the context of ship management companies. The findings suggest that there is a positive relationship between pursuing competitive strategies and company performance in ship management. Companies that apply competitive strategies are more likely to be high performers. The strongest influences on performance seem to be achieving economies of scale, differentiation (in particular through a wider range of services offered) and market-focus and competitor-analysis. It is suggested that high performers are more likely to pursue a combination of the generic strategies rather than pursuing one of the generic strategies in isolation.     

国际船舶管理业最新动态

作为航运业中管理权和所有权分离的结果,专业船舶管理业和船舶管理公司已经成为国际航运业的一个重要分支。根据国际船舶管理业的最新动态,即Intermanager提出确立船舶管理业统一的KPI,分析采取这一举措的原因,并预测可能带来的影响,为我国船舶管理业的发展提供借鉴。     

桥梁通航孔船舶通行能力研究

跨海大桥的建设有利于促进两岸及其周边地区发展，进一步提升城市竞争力，对于整个地区的经济、社会发展都具有深远的、重大的战略意义。然而，大桥的建设改变了当地的船舶通航环境，通航孔宽度影响船舶自由航行。因此，有必要对桥区水域船舶通行能力进行研究。基于航海操纵模拟器，模拟船舶紧急制动距离，运用排队论的相关理论，分析大桥通航孔船舶通行能力，为建立桥区通航管理规则，合理规划过桥等待锚地提供参考，以利于保障桥区水域船舶航行安全。     

港口物流服务中的关系营销之探讨

首先分析港口物流服务中关系营销的层次，随后阐述了港口物流服务中关系营销的主要内容，最后给出了关系营销的策略建议，供我国港口企业开展物流服务营销参考。     

葛洲坝船闸水工建筑物运行维护管理实践

葛洲坝船闸水工建筑物的质量直接影响水利枢纽的使用寿命。葛洲坝船闸运行38年以来,严格执行国家、部颁法律法规及标准对其水工建筑物进行运行维护管理,建立科学规范的维护管理体系,加强日常巡查、仪器监测、日常维护和监测数据管理,采取船闸监测设施自动化改造、结构缝渗漏处理等工程处理措施,创新船闸检修施工方法、工艺和技术,构建船闸快速检修体系,组建专业船闸检修队伍,不断提升运行维护的管理能力和水平,从而确保葛洲坝船闸水工建筑物安全、稳定运行。     

船舶管理公司实施ISM及NSM规则

船舶管理公司作为近几年新生的船舶安全与防污染管理的责任主体,是海事部门公司管理的重要对象,其在船舶安全与防污染管理方面的作用也越来越大。笔者通过参与船舶管理公司的体系审核,对船舶管理公司的运作情况进行了调查和分析,对船舶管理公司在实施ISM及NSM规则方面,提出了自己的观点和看法。     

关于船长权力的思考

在船舶管理工作中,随着航运企业的营运市场化,必须改变传统观念对船长权力的思考,应以国际公约、规则和法律为依据,正确理解船长权力的界限,全面落实对船长的授权,保证船长具有适当的指挥资格;完全熟悉船公司的安全管理体系;能可靠地履行其职责。使船长能有效地实施船舶管理和安全运行。     

基于CPC和动态联盟的船舶建造系统研究

倘若按敏捷制造理论来考虑船舶建造过程,将每艘船的设计和建造过程管理视为一个项目组并以此作为盟主,则各个分段加工中心和大量的配套厂是内外盟员且可组成一个动态联盟;若多艘船同时建造,则存在多个项目的动态联盟,并形成多层次和多交叉的形态. 本文在基于CPC理念的协同平台上将船厂、客户、供应商和合作伙伴引入船舶的开发和建造过程,通过有效的协作,将质量好、全寿命成本低的船舶更快地推向市场.文中对组建船舶建造多项目动态联盟的方式及其协调机制进行了分析和研究,并用多学科分析综合的方式提出了对船舶建造系统的模式及其功能进行评价的方法,为进一步研究和探索新的造船模式提供了参考.     

从供应链管理看现代物流对我国航运业的影响

在海洋运输的基础上,全面介入物流服务,积极配合货主对运输服务更高层次的要求,以货主为中心全面提高门到门运输的服务水平,将给航运企业自身带来多方面的竞争优势。事实表明,从海洋运输向综合物流服务转变,已经成为国际航运企业发展的大方向。本文介绍了现代物流的供应链管理、“双赢”及“多赢”战略,以客户为中心等理念在航运业中的应用情况;结合大量的例子,从供应链管理角度分析我国航运存在的问题,并探讨解决问题的措施。