Enhancing the competitiveness of Korea’s container shipping industry through structural improvements

ABSTRACT

After the collapse of Hanjin Shipping in 2016, Korea faced the task of reconstructing its container shipping industry by enhancing the competitiveness of its shipping companies in a rapidly evolving market environment. Responding to this need for policy design, this study first attempts to understand the industry based on the shipping ecosystem, which comprises the following four areas: shipping finance, collection of cargo, acquisition of ships, and partnership among carriers. Second, it lists the structural problems, along with the remedial policy alternatives, that were identified after conducting in-depth interviews with industry experts, which included mid-level managers. Third, it conducts an importance-performance analysis to classify problems according to their importance and performance, followed by an analytic hierarchy process analysis to define the priorities of policy alternatives. Finally, drawing on the empirical results, the paper concludes with suggestions on an integrated policy package for the container shipping industry.     

Risk perception affecting the performance of shipping companies: the moderating effect of China and Korea

Risks in the shipping industry have been highlighted and have attracted significant attention, especially following the bankruptcy of Hanjin in 2017. Due to the decrease in container volume, the business environment for large shipping companies in China has deteriorated. Therefore, major large shipping companies have implemented mixed ownership reform, which provides more opportunities for large Korean shipping companies to enter the Chinese shipping industry. This study first identifies risk perception, specifically focusing on the moderating effect of Chinese and Korean shipping companies, and then demonstrates the impact of these risks on shipping company performance. The results show that market, operational, and technical risks have a negative influence on Chinese shipping companies, whereas market, policy, financial, operations, and technical risks have a negative influence on Korean shipping companies. This study contributes to the fundamental understanding of the effect of risk perception on performance among shipping companies in both countries and calls for further research on risk management plans based on the risk factors identified herein. On a practical level, this study provides an important reference for operators and investors who seek to enter strategic alliances or joint venture in Chinese shipping industry.     

严冬回暖中的航运企业生存与发展问题的探讨

由美国次贷危机而引发的金融危机对全球航运市场产生了严重影响,对航运市场特别是干散货市场和集装箱市场造成了巨大的冲击,使航运市场跌入低谷。虽然现在有回暖的趋势,但今年的行情仍然不容乐观。航运企业应该及时调整经营策略,采取积极的应对措施,将金融危机给企业带来的损失降低到最小程度。     

Korean liner shipping in the era of global alliances

In the course of the last two decades Korean shipping has emerged as a major player in the liner market. In 1970 there was not a single container ship in the Korean fleet; yet, within the next two decades, shipping companies from Korea have become included among the top 10 liner operators in the world, in the context of a spectacular ascent of Asian companies in international container shipping. During the same period the organization of liner shipping itself underwent major changes. In the 1970s and 1980s, pools and powerful consortia prevailed, maximizing frequency and optimizing fleet deployment under pressure from the high investment entailed by containerization. The era of consortia, however, came to a close in the early 1990s; intermodalism and the expansion of the major liner companies into forward and backward segments of the transport chain rendered them inflexible for pursuing individual strategies of product diversification with a view to larger market shares. Global alliances were finally born as a result of a major reshuffling of co-operation agreements and of the globalization of the production process on the demand side. The aim of this paper is to follow and assess the options available to an aggressive low-cost national fleet in its journey to competitive maturity through a period of changing organization of liner shipping, focusing on the course of the leading Korean container company, and one of the largest in the world today, Hanjin. It highlights at the same time both the deep structural changes which liner shipping has undergone in the last two decades and the effects of current changes, such as the recent wave of mergers in this sector.     

Duration analysis for recurrent ship accidents

About 63% of the world’s shipping accidents are recurrent—they occur to ships that have already experienced at least one prior accident. Therefore, reducing recurrent accidents can contribute significantly to maritime safety. We study the factors affecting both first and recurrent accidents, by focusing on the duration between two accidents. Cox proportional hazard models are applied to ship accident data from 1996 to 2015, and the results identify which ships have a high risk of recurrent accidents, based on ship attributes, ship supply and market conditions, shipbuilding country, previous accident type, and ship type. The recurrent rate is high when the ship involved in the accident is old, small, flies a flag of convenience, and has no detention record. In addition, the accident risk increases when the shipping market faces a high bunker price, overcapacity in supply, a high time charter rate, or low newbuilding price. On the other hand, ships built in China and Japan have lower recurrent accident rates than those built elsewhere, although ships built in China have earlier first accidents than do others. General cargo ships have the highest recurrent accident rate, followed by dry bulkers, container ships, and tankers, in that order.     

Empty container reposition planning for intra-Asia liner shipping

This paper addresses empty container reposition planning by plainly considering safety stock management and geographical regions. This plan could avoid drawback in practice which collects mass empty containers at a port then repositions most empty containers at a time. Empty containers occupy slots on vessel and the liner shipping company loses chance to yield freight revenue. The problem is drawn up as a two-stage problem. The upper problem is identified to estimate the empty container stock at each port and the lower problem models the empty container reposition planning with shipping service network as the Transportation Problem by Liner Problem. We looked at case studies of the Taiwan Liner Shipping Company to show the application of the proposed model. The results show the model provides optimization techniques to minimize cost of empty container reposition and to provide an evidence to adjust strategy of restructuring the shipping service network.     

Ocean shipping deregulation restructures the liner shipping industry

Significant pro-competitive changes were made to the Shipping Act by the Ocean Shipping Reform Act (OSRA). The most notable of these was the shift away from public tariffs and publicly available contract rates to confidential rates using individually negotiated service contracts. The number of individual member service contracts has risen dramatically since OSRA went into effect in 1999. These statistics support the argument that OSRA was able to bring more competition to the industry. However, the theory and empirical evidence of the Act’s success in improving the performance of the liner industry serving the Transatlantic and Transpacific trade routes, which are two major trunk roads subject to the jurisdiction of the US, are not so compelling. This article employs the theory of joint product to assess the impact of OSRA on the shipping market structure and competition of two major east–west arteries after 1999. This article considers head haul and backhaul container shipments as joint products. Two simple statistical equations are derived to reinterpret Smith’s condition of joint product. The empirical results confirm that the market structure of Transatlantic and Transpacific trade lanes are competitive.     

国际集装箱运输市场特点及我国的对策

本文从论述集装箱运输现状及国际集装箱运输市场的特点出发，阐述了我国集装箱运输的对策问题。     

The Ocean Shipping Reform Act: the trans-Atlantic cares

For many years, economists have pressed for the deregulation of the shipping industry, with studies purporting to show constant returns to scale in motor transport, and staggering losses inflicted on the economy by regulation. Deregulation is now the order of the day in the US, but during the deregulation process, the Federal Maritime Commission (FMC) struggled with strong pressure to remove anti-trust immunity historically enjoyed by ocean shipping conferences.

However, instead of entirely removing this anti-trust immunity, the US Congress passed the Ocean Shipping Reform Act (OSRA) in 1998. OSRA, which came into effect on 1 May 1999, represents a logical continuation of the trend toward deregulation established by the Shipping Act of 1984. Although the Act (OSRA) maintains anti-trust immunity, its creation also established confidential service contracts between shippers and individual lines.

Because the actual effect of this Act has yet to be researched and reported in the transportation literatures, this paper assesses the impact of OSRA on the market structure of the container shipping industry. Three major east- and westbound arterial routes, as determined by Drewry Shipping Consultants and Containerisation International, are examined in this study to ascertain whether the markets are competitive or not 1, 2. The trade imbalance existing in all three trade routes (trans-Atlantic, trans-Pacific, and from Asia to northern Europe) provides a basis from which to investigate the pricing structure in the container shipping market. The changing tariff structure of the trans-Atlantic lane in 1999 provides the foremost evidence of the impact of the Act to evaluate the new law's impact on the maritime industry. By examining the traffic volume and freight rates of inbound and outbound trades, this paper found that before the second quarter of 1999, the trans-Atlantic lane's market structure was non-competitive, but it became competitive after the third quarter of 1999. This paper concludes that OSRA did have substantial influence on the market structure of the trans-Atlantic lane since the Act came into effect on 1 May 1999. The Act laid a solid legal framework upon the industry that forced the carriers in the trans-Atlantic trade route to operate competitively.     

航运在线

航运在线（www.sol.com.cn）2000年初成立于大连，是国内航运物流领域最重要的电子商务门户网站之一。自成立以来，航运在线得到了政府相关部门和国内外航运企业的大力支持和广泛关注，目前已拥有各类经过审核认证的“航运通”会员企业30000多家，每日发布的各种商机信息、新闻资讯总条数超过800条，服务对象为以船东为核心的周边航运市场，服务项目基本覆盖了国际航运业的绝大多数领域，     

Analysis of container port policy by the reaction of an equilibrium shipping market

In the competitive container cargo transportation market, shipping companies are drastically changing their strategy vis-a-vis routing and port choice by the formation of global alliances. In such a situation, the effectiveness of port management policy in persuading container liners to use the port is most important. The paper discusses port management policy in an equilibrium shipping market. A model is proposed to simulate the flow of foreign trade container cargo using game theory. It is used to explain the interaction of port management policy, shipping companies and shippers.     

Shipping and the Transfer of Technology†

This paper discusses and assesses the complex process of change that has occurred in East Europe over thc last five years, and attempts to relate these changes to the shipping sector. Conventional mathematical methods are discussed as inappropriate in analysing economic, social and political developments and the technique of conceptual modelling is used, borrowed from other disciplines including those of environmental appraisal and computer sciences. The main linkages are discussed with particular reference to the Polish shipping sector, with specific analysis of the legal, managerial, spatial, economic, political, social and organizational contexts. The dominant themes of change are drawn out in an attempt to predict the impact on the Polish shipping industry in general and the three main State companies–Polish Ocean Lines (Liner Shipping); Polish Steamship Company (Bulk/Tramp) and Polish Baltic Ferries– that dominate the market.     

集装箱船舶大型化对中国班轮运输的影响

通过竞争情报分析提供了各班轮公司未来船队结构和运力的变化趋势,由此观察到各班轮公司为了降低自身的营运成本,在最近几年大量订购超巴拿马型甚至更大型的集装箱船舶参与运输,但是却不能达到其预期的规模效应。原因就在于相当一部分成本随着船型的增大而线性增加,规模不经济。我们探讨了中国的班轮运输市场的几个重要特点:中外贸易的不平衡导致了货源的不平衡;未来贸易结构的调整会影响航线的布局和调派;贸易上的不稳定因素使班轮公司遇到外在的风险。这些特点会深远地影响集装箱船舶大型化的经济受益,相反的,集装箱船舶大型化的趋势也会加剧这些负面的影响,危及整个班轮运输市场。     

集装箱运输的发展及我国航运公司的发展策略

介绍了近几年国际集装箱班轮市场的发展情况及所呈现的趋势;然后分析了我国的集装箱班轮公司在国际海运市场竞争中的优劣;最后为我国航运企业的发展提出了几点建议。     

集装箱班轮运输市场的集中度分析

近年来,国际集装箱班轮运输业的市场集中程度日益提高。本文运用绝对集中度指标从班轮公司运力方面对国际集装箱班轮运输业市场集中度的演变过程进行深入分析,并对国际集装箱班轮运输业的市场结构进行了初步探讨。     

Seasonality patterns in the container shipping freight rate market

Shipping indexes have attracted many researchers because they reflect the overall trend of corresponding seaborne markets and can provide implications for the future. Apart from the Baltic Dry Bulk Index (BDI) and correlated indices, the China Containerized Freight Index (CCFI) has been gaining more attention. As a country with large-scale manufacturing, China is an important exporting country and the CCFI was chosen to reflect the container shipping market because the data are more convincing and representative. There have been no systematic attempts to understand the seasonality patterns of container freights. Seasonality patterns reveal the regular fluctuation patterns within a 1-year period. They exist in time series, which are observed more than once a year, like the CCFI. To investigate the nature of seasonality (stochastic and/or deterministic) in container freight rates across different line services, we analyze the CCFI. This paper uses the HEGY method and Monte Carlo method comprehensively to figure out the small sample problem. In addition, seasonal dummy variables are used to test deterministic seasonality. Except for the Japan service series, which contains a half-year unit root, the other container freight rates seem to only involve a non-seasonal unit root at the zero frequency. Deterministic seasonality exists in all the line service series. Furthermore, the seasonality depends on the balance between supply and demand. Under this premise, the seasonal law of freight rates is much obvious.     

Strategic alliances in container liner shipping

The economic crisis in the years between 2008 and 2010 has demonstrated the necessity for substantial adjustments on behalf of container lines. Capacities were shifted quickly to emerging and less affected markets allowing a faster recovery of globally organized companies. This paper illustrates the dynamics in the container shipping market. Alongside the main characteristics of the Top 20 ocean shipping companies, liner services are described. These services are classified by geographic coverage and vessel deployment. In addition, this paper provides a better understanding of the collaboration among service providers. Starting from a general framework of co-operative liner services, in-depth analyses of the global alliances in liner shipping are obtained. These formations - Grand Alliance, New World Alliance and CKYH Alliance - are compared with alternative forms of collaboration in the liner shipping industry. The analysis of alliance announcements which are related to operational and strategic changes indicates that the “global alliances” cannot be regarded as closed corporate-like entities. In effect, service agreements are not only negotiated with the focal members of the specific alliance. Instead, every service is arranged individually and under specific conditions. By understanding the dynamics within alliances, we are able to develop an assessment relating to the stability of collaborations. Ultimately, these insights direct us to several paths for future research.     

The relative efficiency and financial risk assessment of shipping companies

Since shipping companies are highly competitive, we ask whether financial risk assessment tools impact company performance and, therefore competitiveness and efficiency. Stochastic Frontier Analysis (SFA) is used in the evaluation. Based on distinct features of the risk-return relationship, three cargo segments in the shipping industry are studied—dry bulk, liquid bulk, and containerized cargo. The influence of the risk assessment indicators on market and operational efficiency is subsequently determined using a panel regression to determine whether different asset allocation and risk management techniques improve the performance of shipping companies. In this analysis, 79 international shipping companies listed in Bloomberg Shipping Indices are included in the data collected from Thomson One for the period of 2001–2010. Efficiency estimation from the SFA shows that containerized cargo firms have better performance in both market and operating efficiencies. Operating efficiency performance is achieved by lowering liquidity. Market efficiency is improved by well-managed leverage level.     

Verifying liner Shipping Alliance’s stability by applying core theory

The core is a vital concept in cooperative game theory and has been widely used in analyzing alliance’s stability. It is especially interesting to apply core theory in liner shipping market due to the latter’s exceptional characteristic of non-homogeneous cost curves as well as divisible and fluctuant demand. Having observed some new phenomena and trends in the industry, this paper studies the economic performance and stability of liner shipping alliance by applying core theory where business cooperation is partly realized by delivering joint-service with mega container ships. To demonstrate the core situation in liner shipping alliance, a cost function is first identified on the basis of two assumptions regarding cooperation: 1) sharing or pooling vessels and 2) deploying mega container ships if needed. Taking cost functions as basis, two conditions of approaching core may be groomed, i.e., collective rationality and individual rationality. The first condition is discussed from the perspective of market, while the second condition is studied within the alliance. Stability of liner shipping alliance is then observed based on these two conditions. An illustrative case study is conducted in order to show some implications and explicitly clarify the theory.     

East European shipping and economic change: a conceptual model

This paper discusses and assesses the complex process of change that has occurred in East Europe over thc last five years, and attempts to relate these changes to the shipping sector. Conventional mathematical methods are discussed as inappropriate in analysing economic, social and political developments and the technique of conceptual modelling is used, borrowed from other disciplines including those of environmental appraisal and computer sciences. The main linkages are discussed with particular reference to the Polish shipping sector, with specific analysis of the legal, managerial, spatial, economic, political, social and organizational contexts. The dominant themes of change are drawn out in an attempt to predict the impact on the Polish shipping industry in general and the three main State companies-Polish Ocean Lines (Liner Shipping); Polish Steamship Company (Bulk/Tramp) and Polish Baltic Ferries- that dominate the market.