Driver response to variable message signs: a stated preference investigation

This paper uses a Stated Preference approach to undertake a detailed assessment of the effect on drivers’ route choice of information provided by variable message signs (VMS). Although drivers’ response to VMS information will vary according to the availability of alternative routes and the extent to which they are close substitutes, our findings show that route choice can be strongly influenced by the provision of information about traffic conditions ahead. This has important implications for the use of VMS systems as part of comprehensive traffic management and control systems. The principal findings are that the impact of VMS information depends on: the content of the message, such as the cause of delay and its extent; local circumstances, such as relative journey times in normal conditions; and drivers’ characteristics, such as their age, sex and previous network knowledge. The impact of qualitative indicators, visible queues and delays were examined. It was found that not only is delay time more highly valued than normal travel time, which is to be expected, but that drivers become more sensitive to delay time as delay times increased across the range presented.     

Choice of parking: Stated preference approach

Over recent years, parking policy has become a key element of transport policy in many countries. Parking policy measures can affect many different dimensions of travel behaviour but are likely to be most significant in terms of travellers' choice of parking type and location. This dimension of travel choice has, to date, received comparatively little attention, yet is of vital importance if we are to properly understand and predict the effects of parking policy measures.This paper presents two studies addressing this issue carried out in the United Kingdom and Germany. Both studies used a stated preference approach in order to collect disaggregate data on travellers responses to changes in parking attributes and used these data to build simple logit models of parking type choice. The studies were designed in order to allow comparable choice models to be estimated from the two datasets. The results obtained strongly indicate the need to separately identify the costs associated with different components of the parking activity (e.g., general in-vehicle time, parking search time, egress time) and also point to the existence of significant differences in the relative valuation of these components across different journey purposes. Where possible, the results of the choice modelling exercises are also compared with existing revealed and stated preference results and are found to be generally in line with prior expectations.     

A study of carpooling behaviour using a stated preference web survey in selected cities of India

This paper analyses how people perceive the idea of carpooling and evaluate preferences while making a decision to join a carpool. Analysing data from a web-based stated preference survey in India reveals that cognitive attitudes play a significant role in evaluating the perceived advantages and disadvantages of carpooling whereas intentions to carpool are associated with perceived negative evaluations. A factor analysis identifies two latent attitudinal factors: a ‘time–convenience’ factor that discourages carpooling and a ‘private–public cost’ factor that encourages carpooling. The study analyses the influential attributes – extra travel time, walking time to reach meeting point, waiting time at pickup point and cost savings – as explanatory variables for the utility of carpooling. Cost savings prove to be the most significant attribute when combined with other attributes, followed by extra travel time. The study provides the implications to policy-makers of designing promotional tools to improve the propensity of carpooling among single occupant vehicle drivers.     

A stated preference examination of time of travel choice for a recreational trip

A stated preference experiment was performed in Calgary in Canada to examine how people are influenced in the selection of a departure time for a hypothetical trip to see a movie. A total of 635 complete observations were obtained. In each observation the respondent was presented with a set of possible departure time scenarios and asked to indicate the order of preference for these scenarios. Each scenario was described by specifying the automobile travel time, the expected arrival time relative to the movie start time, the parking cost, the probability of being at least ten minutes late for the movie and the length of time the movie had been running. This forced the respondent to trade off between conditions regarding these attributes. Age, gender and frequency of movie attendance were also recorded. The observations thus obtained were used to estimate the parameter values for a range of alternative utility functions in logit models representing this choice behaviour. The results indicate that all of the attributes included have significant effects on departure time choice in the situation being considered. They also indicate that travellers are prepared to arrive roughly two minutes early for each minute of travel time saved; that the money value of driving time for trips to recreational activities is about half that for trips to work; that one additional percent in the probability of arriving late is equivalent to roughly 0.20 Canadian dollars or 1.93 minutes drive time; and that there is a preference for a non-zero expected early arrival time regardless of the associated probability of arriving late. Some of these results are novel and others are consistent with findings for work trips in work done by others, which is seen to add credence to the approach being used here.     

Enhancing stated preference surveys in transportation research: the contribution of geographic information systems

In this paper we argue that visualization, data management and computational capabilities of geographic information systems (GIS) can assist transportation stated preference research in capturing the contextual complexity of many transportation decision environments by providing respondents with maps and other spatial and non-spatial information in graphical form that enhance respondents' understanding of decision scenarios. We explore the multiple inherent contributions of GIS to transportation stated preference data collection and propose a framework for a GIS-based stated preference survey instrument. We also present the design concepts of two survey prototypes and their GIS implementation for a sample travel mode choice problem.     

Stated preference analysis of travel choices: the state of practice

Stated preference (SP) methods are widely used in travel behaviour research and practice to identify behavioural responses to choice situations which are not revealed in the market, and where the attribute levels offered by existing choices are modified to such an extent that the reliability of revealed preference models as predictors of response is brought into question. This paper reviews recent developments in the application of SP models which add to their growing relevance in demand modelling and prediction. The main themes addressed include a comparative assessment of choice models and preference models, the importance of scaling when pooling different types of data, especially the appeal of SP data as an enriching strategy in the context of revealed preference models, hierarchical designs when the number of attributes make single experiments too complex for the respondent, and ways of accommodating dynamics (i.e. serial correlation and state dependence) in SP modelling.An earlier modified version was presented as the keynote address to the 1993 National Conference on Tourism Research, held at the University of Sydney, 19 March 1993. The comments of Jordan Louviere, Lester Johnson, Paul Hooper, W.G. Waters II and Mark Bradley are appreciated.     

Stakeholder-specific data acquisition and urban freight policy evaluation: evidence,implications and new suggestions

Cities, characterised by scarce resources and facing increasing citizens’ requests for more liveable and attractive environments, need to define and implement more efficient urban freight transport policy interventions. It is strategically relevant to perform an ex-ante in-depth policy evaluation. The paper aims at investigating the relevance, the needs and the implications of the data acquisition process by combining a focused review with an original research study. It critically compares five categories of methodological approaches adopted for policy evaluation purposes with an explicit focus on the stated preference method given its behavioural peculiarity and robustness. The review, following a systematic procedure where scientific quality is complemented by relevance and coverage, underlines a high variability in the level of sophistication for data acquisition. While a stakeholder-specific approach seems natural in all those cases where local authorities want to adopt distinct policy instruments for each stakeholder, this is also needed when homogeneous policies impacting the various stakeholders are tested. Stakeholder-specific data acquisition translates into the creation of multiple experimental designs, explicitly conceived for each stakeholder considered. A case study, intended to compare two alternative strategies for data acquisition, provides a quantitative measure of potential distortions in policy evaluation due to the adoption of a stakeholder-generic approach. Results, in terms of willingness to pay measures, show that a stakeholder-specific approach is needed not only when modelling but also in the data acquisition process.     

Stated preferences for investigating commuters' diversion propensity

A reasonable response to increasing traffic congestion may come from the rapidly developing traveler information systems. Such systems may be successful if they effectively influence drivers' enroute decisions; in this regard, a critical factor may be commuters' willingness to divert from their regular route in response to information about traffic congestion. This study evaluates the effects of real-time traffic information along with driver attributes, roadway characteristics and situational factors on drivers' willingness to divert.The empirical portion of this study is based on a survey of downtown Chicago automobile commuters. The stated preference approach was used to study commuters' diversion propensity. Drivers expressed a higher willingness to divert if expected delays on their usual route increased, if the congestion was incident-induced as opposed to recurring, if delay information was received from radio traffic reports compared with observing congestion, and if trip direction was home-to-work rather than work-to-home. Respondents were less willing to divert if their alternate route was unfamiliar, unsafe or had several traffic stops. Socioeconomic characteristics were also significant in predicting willingness to divert.     

A review of separate and joint strategies for the use of data on revealed and stated choices

This paper examines recent developments in household travel surveys that collect data for use in transportation planning and modeling efforts. The paper then introduces the notion of a total survey design and elaborates on what is meant by this concept. This is done first in the context of standard surveys of revealed choices. The paper discusses aspects of content and respondent burden and illustrates the potential to reduce respondent burden through careful consideration of content, question design, and question ordering. The paper also explores some issues of survey "friendliness" particularly with respect to activity surveys versus time-use surveys, with some observations about the potential of time-use surveys to eliminate some of the burden and content problems of previous diary designs. The remainder of the paper concentrates on the issue of collecting stated-response data and examines two alternative methods for collection: simultaneous collection of the contextual information and "on-the-fly" development of the alternatives for the stated-response questions, or sequential collection of contextual data and development of the stated-response questions. The paper also addresses issues of respondent burden that arise in the administration of stated-response surveys. The paper concludes with exploration of some of the reasons for collecting stated-response data, with particular emphasis on the US situation. In conclusion, the paper stresses again the need for a total design concept for collection of stated-response data, as well as for the simpler collection of more standard revealed choice data.     

A practical assessment of stated preferences methods

Stated preferences data in the form of rankings, ratings and choices were collected in Santiago and discrete choice models estimated with them. The models were compared in terms of accuracy v/s the cost of obtaining the information and models. All methods produced reasonable but different models and fairly close subjective values of time. In terms of production costs the ranking method was a clear looser although the experimental design was slightly biased against it. Finally, the use of computerised interviews is highly recommended particularly for dealing with low income people.     

Investigating the effect of travel time variability on drivers' route choice decisions in Shanghai,China

Abstract

This paper investigates the effect of travel time variability on drivers' route choice behavior in the context of Shanghai, China. A stated preference survey is conducted to collect drivers' hypothetical choice between two alternative routes with designated unequal travel time and travel time variability. A binary choice model is developed to quantify trade-offs between travel time and travel time variability across various types of drivers. In the model, travel time and travel time variability are, respectively, measured by expectation and standard deviation of random travel time. The model shows that travel time and travel time variability on a route exert similarly negative effects on drivers' route choice behavior. In particular, it is found that middle-age drivers are more sensitive to travel time variability and less likely to choose a route with travel time uncertainty than younger and elder drivers. In addition, it is shown that taxi drivers are more sensitive to travel time and more inclined to choose a route with less travel time. Drivers with rich driving experience are less likely to choose a route with travel time uncertainty.     

Estimating commuter mode choice: A discrete choice analysis of the impact of road pricing and parking charges

Automobile use leads to external costs associated with emissions, congestion, noise and other impacts. One option for minimizing these costs is to introduce road pricing and parking charges to reduce demand for single occupant vehicle (SOV) use, while providing improvements to alternatives to encourage mode switching. However, the impact of these policies on urban mode choice is uncertain, and results reported from regions where charging has been introduced may not be transferable. In particular, revealed preference data associated with cost recovery tolls on single facilities may not provide a clear picture of driver response to tolls for demand management. To estimate commuter mode choice behaviour in response to such policies, 548 commuters from a Greater Vancouver suburb who presently drive alone to work completed an individually customized discrete choice experiment (DCE) in which they chose between driving alone, carpooling or taking a hypothetical express bus service when choices varied in terms of time and cost attributes. Attribute coefficients identified with the DCE were used in a predictive model to estimate commuter response to various policy oriented combinations of charges and incentives. Model results suggest that increases in drive alone costs will bring about greater reductions in SOV demand than increases in SOV travel time or improvements in the times and costs of alternatives beyond a base level of service. The methods described here provide an effective and efficient way for policy makers to develop an initial assessment of driver reactions to the introduction of pricing policies in their particular regions.     

Modeling the impact of pre-trip information on commuter departure time and route choice

The objective of this paper is to investigate the impact of pre-trip information on auto commuters’ choice behavior. The analysis is based on an extensive home-interview survey of commuters in the Taichung metropolitan area in Taiwan. A joint model for route and departure time decisions with and without pre-trip information is formulated. The model specifications are developed for both the systematic and random components. In particular, econometric issues associated with specifying the random error structure are addressed for parameter estimation purposes. Insights into the effects of attributes are obtained through the analysis of the model's performance and estimated parameter values. A probit model form is used for the joint model, allowing the introduction of state dependence and correlation in the model specification. The results underscore the important relationship between the different characteristics and the propensity of commuter choice behavior under two scenarios, with and without pre-trip information.     

Valuing of attributes influencing the attractiveness of suburban train service in Mumbai city: A stated preference approach

The paper presents valuing of qualitative and quantitative travel attributes influencing the attractiveness of suburban train service in Mumbai city, India. A stated preference experiment is designed to capture the data of sub-urban train mode choice behavior. The behavioral data are analyzed using different modeling techniques such as multinomial logit (MNL) and mixed logit (ML). In ML model, the random parameters are assumed to follow constrained triangular distribution, where mean equals its spread. The decomposition of preference heterogeneity around the mean estimate of random parameter is also investigated using ML model. The study shows the influence of headway time and train ride time associated with a particular crowding level (expressed in density of standing passengers/m²) in choosing the sub-urban train mode by calculating their willingness-to-pay (WTP) values and highlights the importance of WTP for addressing policy issues in the reduction of in-vehicle crowding level. The present study documents new findings of the effect of crowding level on train ride time in the context of a developing country and suggests some important directions for future suburban train transport crowding valuation research.     

Structural equation modeling of user satisfaction of bus transit service quality based on stated preferences and latent variables

Few studies have been conducted on the service quality (SQ) of bus transit in developing countries. This paper presents a structural equation modeling (SEM) approach to identifying the relationships among major attributes that affect the SQ of bus transit in the city of Dhaka in Bangladesh. Specifically, 22 bus transit SQ attributes, drawn from 655 questionnaires, are used to develop different SEM models for the city. Along with stated preferences, the effect of three latent variables on SQ is analyzed. Among the developed models, the best model is selected by using different statistical approaches. With the best model, selected attributes are rated according to their relative importance on SQ. Acknowledging limited resources of a developing nation, this study gives a clear way ahead to planners, operating companies and transport managers to design appropriate transport policies which will ensure more effective services to current bus users as well as attracting new passengers.     

Flexing service schedules: Assessing the potential for demand-adaptive hybrid transit via a stated preference approach

This paper assesses the demand for a flexible, demand-adaptive transit service, using the Chicago region as an example. We designed and implemented a stated-preference survey in order to (1) identify potential users of flexible transit, and (2) inform the service design of the flexible transit mode. Multinomial logit, mixed-logit, and panel mixed-logit choice models were estimated using the data obtained from the survey. The survey instrument employed a d_p-efficient design and the Google Maps API to capture precise origins and destinations in order to create realistic choice scenarios. The stated-preference experiments offered respondents a choice between traditional transit, car, and a hypothetical flexible transit mode. Wait time, access time, travel time, service frequency, cost, and number of transfers varied across the choice scenarios. The choice model results indicate mode-specific values of in-vehicle travel time ranging between $16.3 per hour (car) and $21.1 per hour (flexible transit). The estimated value of walking time to transit is $25.9 per hour. The estimated value of waiting time at one’s point of origin for a flexible transit vehicle is $11.3 per hour; this value is significantly lower than the disutility typically associated with waiting at a transit stop/station indicating that the ‘at-home’ pick-up option of flexible transit is a highly desirable feature. The choice model results also indicate that respondents who use active-transport modes or public transit for their current commute trip, or are bikeshare members, were significantly more likely to choose flexible and traditional transit than car commuters in the choice experiments. The implications of these and other relevant model results for the design and delivery of flexible, technology-enabled services are discussed.     

The influence of transport on industrial location choice: a stated preference experiment

Stated preference experiments are introduced and applied to an investigation of the influence of road transport and other factors on industrial location in terms of the ex ante decision making process. The experiments, based upon repeated hypothetical discrete choices between pairs of locations, involved respondents from firms making trade-offs between the various characteristics in a fractional factorial, orthogonal survey design. In each defined case, a clear hierarchy of location factors emerged. These were found to vary according to the origin of the firm – classified as local relocations, foreign inward investors, and branch plants sourced from national bases. The importance of road links to location choice varied considerably between these groups with the latter rating motorway links the highest of any of the groups of firms. In contrast, overseas sourced branch firms found road links largely unimportant, being outweighed primarily by considerations of workforce and premises. Local relocations fell into two distinct groups with respect to the importance attached to road links (between relatively important and non-important), whilst considering the other factors similarly. Good public transport provision emerged as a statistically significant factor only in certain scenarios. Finally, the paper discusses implications for location choice models in transport and further research.     

Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.