Social networks,social influence and activity-travel behaviour: a review of models and empirical evidence

ABSTRACT

The study of social networks in activity-travel research has recently gained momentum because social activities and social influence were relatively poorly explained in activity-based models of travel demand. Over the last decade, many scholars have shown interest in identifying personal social networks that constitute an important source of explanation of activity-travel behaviour. This paper seeks to review two research streams: social networks and activity-travel behaviour, and social influence and travel decisions. We classify models, summarise empirical findings and discuss important issues that require further research.     

Exploring the links between personal networks, time use, and the spatial distribution of social contacts

Although the study of the role of the social context in travel behavior and activity patterns has recently gained attention, the empirical evidence supporting the relationship between social networks and the temporal and spatial characteristics of social activities is still limited. With this motivation, this paper studies the link between “longer term” (social networks) and “shorter term” (social activities) social decisions, by exploring the intertwined relationship between the individuals’ personal networks attributes, and the spatiotemporal characteristics of their daily social activities. The paper contributes to the literature by adding two key aspects to the study of the role of social networks on travel behavior: the social networks’ structure, and the spatiality of all individuals participating on the social activities. Based on data which link people’s personal networks and time use, and using a structural equation modeling approach, the paper studies the influence of individual and interactional attributes on the duration, distance, and number of people involved in social daily activities. The results show that aspects such as tie social closeness, gender and age similarity, and network density, help to understand social activity duration and distance, complementing traditional socio-demographic aspects such as income, occupation, and accessibility to services. In this way, socio-demographic attributes are not enough to explain the spatiotemporal dimension of daily activities which makes necessary to include variables related to the social context to explain with a higher level of accuracy both the duration and distance traveled to the activity.     

Scheduling decision styles on leisure and social activities

This paper investigates scheduling decisions associated with different types of leisure and social activities. Correlations among decisions and self-selection biases are explicitly investigated by using a sample selection model with a bivariate probit selection rule. A dataset collected in the first wave of a recent activity-travel scheduling panel survey carried out in Valencia (Spain) was used for empirical investigation. Significant differences are revealed in the empirical models for leisure and social activities in planning decisions, including different effects of temporal, companionship and demographic factors. The findings of the empirical model have important implications to travel behavior and activity-travel scheduling model developments. These results confirm the existence of different mechanisms underlying the activity-travel decision processes when leisure and social activities are of concerns. Results provide significant insights into enhancing the performances of an activity scheduling model by capturing accurate activity-travel scheduling tradeoffs in flexible activity types e.g. leisure and social activities.     

Exploring the propensity to perform social activities: a social network approach

Conceptual and empirical models of the propensity to perform social activity–travel behavior are described, which incorporate the influence of individuals’ social context, namely their social networks. More explicitly, the conceptual model develops the concepts of egocentric social networks, social activities, and social episodes, and defines the three sets of aspects that influence the propensity to perform social activities: individuals’ personal attributes, social network composition, and information and communication technology interaction with social network members. Using the structural equation modeling (SEM) technique and data recently collected in Toronto, the empirical model tests the effect of these three aspects on the propensity to perform social activities. Results suggest that the social networks framework provides useful insights into the role of physical space, social activity types, communication and information technology use, and the importance of “with whom” the activity was performed with. Overall, explicitly incorporating social networks into the activity–travel behavior modeling framework provides a promising framework to understand social activities and key aspects of the underlying behavioral process. Juan Antonio Carrasco a PhD candidate in Civil Engineering at the University of Toronto, holds a MSc degree in Transportation Engineering from the Pontificia Universidad Católica de Chile. His doctoral research explores the relationships between social networks, activity–travel behavior, and ICTs. His research interests also include microsimulation, land use-transportation, and econometric modeling. Eric J. Miller is Bahen-Tanenbaum Professor of Civil Engineering at the University of Toronto where he is also Director of the Joint Program in Transportation. His research interests include integrated land-use/transportation modeling, activity-based travel modeling, microsimulation and sustainable transportation planning.     

Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.     

A coupled multi-agent microsimulation of social interactions and transportation behavior

Choice set formation, location and mode preferences, coordinated scheduling, alternative utility valuations, and shared mobility resources are among the many activity-travel issues hypothesized to be significantly influenced by traveler interdependencies. Empirical evidence lags theory, particularly about the geography of social networks. A simulation tool is presented to let the experimenter construct and test hypothetical interdependencies between geography, socially-linked travelers, and activity-travel choices. The exploratory tool is integrated in the Multi-Agent Transportation Simulation Toolbox (MatSim-T). Initially, any social network can be constructed and embedded in geography. It can remain static, or be adapted to the travel patterns of the agents. The interactions and exchanges between agents influencing socializing and/or travel behavior can be defined in substance and in time/space. The reward for socializing or being socially linked can be varied. Finally, the co-dependence of social factors and travel behavior can be studied. This paper introduces the model and presents verification results which illustrate the coupling of extremely simplified socializing assumptions and travel behavior.     

The effects of social networks on choice set dynamics: Results of numerical simulations using an agent-based approach

Activity-based analysis has slowly shifted gear from the analysis of daily activity patterns to the analysis and modeling of dynamic activity-travel patterns. In this paper, we address one type of dynamics: the formation and adaptation of location choice sets under influence of dyad relationships within social networks. It extends the dynamic model developed in earlier work, which simulates habitual behavior versus exploitation and exploration as a function of discrepancies between dynamic, context-dependent aspiration levels and expected outcomes. Principles of social comparison and knowledge transfer are used in modeling the impact of social networks through information exchange, adaptations of spatial choice sets and formation of common aspiration levels. We demonstrate model properties using numerical simulation with a case study of shopping activities.     

Leveraging social networks for efficient hurricane evacuation

One of the important factors affecting evacuation performance is the departure time choices made by evacuees. Simultaneous departures of evacuees can lead to overloading of road networks causing congestion. We are especially interested in cases when evacuees subject to little or no risk of exposure evacuate along with evacuees subject to higher risk of threat (also known as shadow evacuation). One of the reasons for correlated evacuee departures is higher perceived risk of threat spread through social contacts. In this work, we study an evacuation scenario consisting of a high risk region and a surrounding low risk area. We propose a probabilistic evacuee departure time model incorporating both evacuee individual characteristics and the underlying evacuee social network. We find that the performance of an evacuation process can be improved by forcing a small subset of evacuees (inhibitors) in the low risk area to delay their departure. The performance of an evacuation is measured by both average travel time of the population and total evacuation time of the high risk evacuees. We derive closed form expressions for average travel time for ER random network. A detailed experimental analysis of various inhibitor selection strategies and their effectiveness on different social network topologies and risk distribution is performed. Results indicate that significant improvement in evacuation performance can be achieved in scenarios where evacuee social networks have short average path lengths and topologically influential evacuees do not belong to the high risk regions. Additionally, communities with stronger ties improve evacuation performance.     

Analysis of social networks,social interactions,and out-of-home leisure activity generation: Evidence from Japan

Transportation - This article analyses the connection between social networks, social interactions and out-of-home leisure activity generation in the context of Japanese society. A multilevel...     

Day-to-day variability in travellers’ activity-travel patterns in the Jakarta metropolitan area

Using four consecutive days of SITRAMP 2004 data from the Jakarta metropolitan area (JMA), Indonesia, this study examines the interactions between individuals’ activity-travel parameters, given the variability in their daily constraints, resources, land use and road network conditions. While there have been a significant number of studies into day-to-day variability in travel behaviour in developed countries, this issue is rarely examined in developing countries. The results show that some activity-travel parameter interactions are similar to those produced by travellers from developed countries, while others differ. Household and individual characteristics are the most significant variables influencing the interactions between activity-travel parameters. Different groups of travellers exhibit different trade-off mechanisms. Further analyses of the stability of activity-travel patterns across different days are also provided. Daily commuting time and regular work and study commitments heavily shape workers’ and students’ flexibility in arranging their travel time and out-of-home time budget, leading to more stable daily activity-travel patterns than non-workers.     

Regimes in social–cultural events-driven activity sequences: Modelling approach and empirical application

In this study we propose and apply a Bayesian-network model to predict and analyse the factors that influence activity-travel sequences that are triggered by social–cultural events. The study is motivated by the intention to examine the wider context in which activity-travel decisions are made and to model such decisions under longitudinal time horizons. We assume that social events trigger a series of interrelated activities and corresponding trips. Data about events and related activities are collected using a month-diary and involving a large sample of households in the Eindhoven region, The Netherlands. A learning algorithm is applied to derive a Bayesian-network model from the event diary. The results show that indeed many travel choices are influenced by particular events, that these influences vary by socio-demographic variables and that the learned Bayesian-network model is able to represent these interdependencies among all these variables. We demonstrate how the model can be used to predict event-driven activity-travel sequences in a micro-simulation.     

Modeling duration choice in space–time multi-state supernetworks for individual activity-travel scheduling

Multi-state supernetworks have been advanced recently for modeling individual activity-travel scheduling decisions. The main advantage is that multi-dimensional choice facets are modeled simultaneously within an integral framework, supporting systematic assessments of a large spectrum of policies and emerging modalities. However, duration choice of activities and home-stay has not been incorporated in this formalism yet. This study models duration choice in the state-of-the-art multi-state supernetworks. An activity link with flexible duration is transformed into a time-expanded bipartite network; a home location is transformed into multiple time-expanded locations. Along with these extensions, multi-state supernetworks can also be coherently expanded in space–time. The derived properties are that any path through a space–time supernetwork still represents a consistent activity-travel pattern, duration choice are explicitly associated with activity timing, duration and chain, and home-based tours are generated endogenously. A forward recursive formulation is proposed to find the optimal patterns with the optimal worst-case run-time complexity. Consequently, the trade-off between travel and time allocation to activities and home-stay can be systematically captured.     

Incorporating social impact on new product adoption in choice modeling: A case study in green vehicles

While discrete choice analysis is prevalent in capturing consumer preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social – influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to capture the dynamic influence from social networks on consumer adoption of new products. By introducing social influence attributes into a choice utility function, social network simulation is integrated with the traditional discrete choice analysis in a three-stage process. Our study shows the need for considering social impact in forecasting new product adoption. Using hybrid electric vehicles as an example, our work illustrates the procedure of social network construction, social influence evaluation, and choice model estimation based on data from the National Household Travel Survey. Our study also demonstrates several interesting findings on the dynamic nature of new technology adoption and how social networks may influence hybrid electric vehicle adoption.     

Technology engagement and privacy: A cluster analysis of reported social network use among transport survey respondents

New technologies are constantly being researched and developed to improve the sense of security of transport users. However, security technologies could also pose their own risks with regard to transport users’ privacy through the potential for data collection and storage. Transport, in particular, allows the data collector potential access to information on the users’ habits through the location information that could be collected during an individual’s interaction with technology during their travels. Some technologies, such as personal security apps (which essentially turn a smartphone into a type of panic alarm) also allow for the linking of the security technology and social networking apps. Given this link and the extent to which personal data, including location data, can be included in an individual’s social networking account, it was decided to investigate if the use of social networks could be related to individuals’ opinions on the use of their data through new technologies, such as personal security apps. This paper presents an exploration of the possibility of grouping respondents to a transport survey (N = 469) based on their answers to questions on their social networking (SNS) use. It was hypothesised that if distinct groups exist within the SNS data, then they could be used as a supplementary personal variable for underlying privacy concerns and levels of engagement with technology in future transport studies. This would be in addition to the socio-demographic information collected in the survey. This paper presents the initial dimension reduction of the response variables to create composite variables. That is followed by the exploratory clustering of responses using two-step cluster analysis. Finally, the paper discusses the hypothesis testing of the resultant clusters against the socio-demographic responses to ascertain if additional information is provided by the clustering results. The transport survey responses were collected in Ireland, and a subset of responses, from the Greater Dublin Area, were used for the analysis in this paper. The results demonstrate that there is scope for this type of method to be used when researching new security technologies in transport.     

Transportation network improvement and tolling strategies: The issue of intergeneration equity

Existing transportation network design studies focus on optimizing the network for a certain future time but without explicitly defining the time dimension within the formulation. This study extends the consideration by formulating the time-dependent network design problem. With this extension, one can plan for the optimal infrastructure improvement timetable, the associated financial arrangement, and tolling scheme over the planning horizon. In addition, this extension enables the pursuit of important considerations that are otherwise difficult, if at all possible, with the traditional timeless approach. Through the time-dependent framework, this study examines the issue of intergeneration equity according to the user and social perspectives. Basically, should the present generation build the full-blown network, or should users at the time pay for future incremental upgrades? Using a gap function to measure the degree of intergeneration equity achieved, this study illustrates that there are tradeoffs between societal and individual perspectives. Nevertheless, this study suggests ways whereby the planner can trade the level of equity to be attained with the overall network performance. In this way, some gradual measures can be introduced to the network design to compromise between these two perspectives.     

Interactive geovisualization of activity-travel patterns using three-dimensional geographical information systems: a methodological exploration with a large data set

A major difficulty in the analysis of disaggregate activity-travel behavior in the past arises from the many interacting dimensions involved (e.g. location, timing, duration and sequencing of trips and activities). Often, the researcher is forced to decompose activity-travel patterns into their component dimensions and focus only on one or two dimensions at a time, or to treat them as a multidimensional whole using multivariate methods to derive generalized activity-travel patterns. This paper describes several GIS-based three-dimensional (3D) geovisualization methods for dealing with the spatial and temporal dimensions of human activity-travel patterns at the same time while avoiding the interpretative complexity of multivariate pattern generalization or recognition methods. These methods are operationalized using interactive 3D GIS techniques and a travel diary data set collected in the Portland (Oregon) metropolitan region. The study demonstrates several advantages in using these methods. First, significance of the temporal dimension and its interaction with the spatial dimension in structuring the daily space-time trajectories of individuals can be clearly revealed. Second, they are effective tools for the exploratory analysis of activity diary data that can lead to more focused analysis in later stages of a study. They can also help the formulation of more realistic computational or behavioral travel models.     

Social networks and joint/solo activity–travel behavior

The social dimension of activity–travel behavior has recently received much research attention. This paper aims to make a contribution to this growing literature by investigating individuals’ engagements in joint activities and activity companion choices. Using activity–travel diary data collected in Hong Kong in 2010, this study examines the impact of social network attributes on the decisions between solo and joint activities, and for joint activities, the choices of companions. Chi-square difference tests are used to assess the importance of social network variables in explaining joint activity behavior. We find that the inclusion of social network attributes significantly improves the goodness-of-fit of the model with only socioeconomic variables. Specifically, individuals receiving emotional support and social companionship from family members/relatives are found to more likely undertake joint activities with their family members/relatives; the size of personal social networks is found to be a significant determinant of companion choices for joint activities; and activity companions are found to be significant determinants of travel companions. The findings of this study improve the understanding about activity–travel, especially joint activity–travel decisions.     

Urban activity pattern classification using topic models from online geo-location data

Location-based check-in services in various social media applications have enabled individuals to share their activity-related choices providing a new source of human activity data. Although geo-location data has the potential to infer multi-day patterns of individual activities, appropriate methodological approaches are needed. This paper presents a technique to analyze large-scale geo-location data from social media to infer individual activity patterns. A data-driven modeling approach, based on topic modeling, is proposed to classify patterns in individual activity choices. The model provides an activity generation mechanism which when combined with the data from traditional surveys is potentially a useful component of an activity-travel simulator. Using the model, aggregate patterns of users’ weekly activities are extracted from the data. The model is extended to also find user-specific activity patterns. We extend the model to account for missing activities (a major limitation of social media data) and demonstrate how information from activity-based diaries can be complemented with longitudinal geo-location information. This work provides foundational tools that can be used when geo-location data is available to predict disaggregate activity patterns.     

Decision makers and socializers, social networks and the role of individuals as participants

Models explaining and predicting human travel behavior have gone through many changes in the past few decades. As researchers attempt to explain more and predict with more accuracy, the inclusion of social interactions in modeling and simulation is being recognized as a necessity. Among these efforts, researchers have focused on issues such as the composition of social networks, and the constraints and influences that others have on spatial decisions. An important aspect that has been understudied however is the variability or heterogeneity of individuals both as social network members and as participants in these social networks. Understanding the role individuals play in decision-making in different social networks can further define our models to include more accurate representations of human behavior. This research explores the differences between social network composition, and the decision roles members play within different social networks specifically when deciding where to participate in activities. A survey was conducted in Santa Barbara, California on social network involvement, network attributes and decision-making roles within each network. Two separate latent class cluster analysis models were developed to classify social network involvement and roles. Results show that there are clearly different types of social involvement and roles within networks. Further data collection and analysis will be used to better understand how these decision-making roles manifest themselves in activity decision-making.     

Analysis of variability in multi-day GPS imputed activity-travel diaries using multi-dimensional sequence alignment and panel effects regression models

The use of GPS devices and smartphones has made feasible the collection of multi-day activity-travel diaries. In turn, the availability of multi-day travel diary data opens up new avenues for analyzing dynamics of individual travel behavior. This paper addresses the issue of day-to-day variability in activity-travel behavior. The study, which is the first of its kind in China, applies a unique combination of methods to analyze the degree of dissimilarity between travel days using multi-day GPS data. First, multi-dimensional sequence alignment is applied to measure the degree of dissimilarity in individual daily activity-travel sequences between pairs of travel days. Next, a series of panel effects regression models is used to estimate the effects of socio-demographics and days of the week. The models are estimated using multi-day activity-travel patterns imputed from GPS-enabled smartphone data collected in Shanghai, China. Results indicate that (1) days of the week have significant effects on day-to-day variability in activity-travel behavior with weekday activity-travel sequences being more similar and thereby different from weekend sequences; (2) the degree of dissimilarity in activity-travel sequences is strongly influenced by respondent socio-demographic profiles; (3) individuals having more control over and flexibility in their work schedule show greater intra-personal variability. Day-to-day variability in activity-travel behavior of this sample is similar to patterns observed in developed countries in some aspects but different in others. Strict international comparison study based on comparative data collection is required to further distinguish the sources of travel behavior differences between developing countries and developed countries. The paper ends with a discussion of the limitations of this study and the implications of the research findings for future research.