Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

Experimental design influences on stated choice outputs: An empirical study in air travel choice

Discrete choice experiments are conducted in the transport field to obtain data for investigating travel behaviour and derived measures such as the value of travel time savings. The multinomial logit (MNL) and other more advanced discrete choice models (e.g., the mixed MNL model) have often been estimated on data from stated choice experiments and applied for planning and policy purposes. Determining efficient underlying experimental designs for these studies has become an increasingly important stream of research, in which the objective is to generate stated choice tasks that maximize the collected information, yielding more reliable parameter estimates. These theoretical advances have not been rigorously tested in practice, such that claims on whether the theoretical efficiency gains translate into practice cannot be made. Using an extensive empirical study of air travel choice behaviour, this paper presents for the first time results of different stated choice experimental design approaches, in which respective estimation results are compared. We show that D-efficient designs keep their promise in lowering standard errors in estimating, thereby requiring smaller sample sizes, ceteris paribus, compared to a more traditional orthogonal design. The parameter estimates found using an orthogonal design or an efficient design turn out to be statistically different in several cases, mainly attributed to more or less dominant alternatives existing in the orthogonal design. Furthermore, we found that small designs with a limited number of choice tasks performs just as good (or even better) than a large design. Finally, we show that theoretically predicted sample sizes using the so-called S-estimates provide a good lower bound. This paper will enable practitioners in better understanding the potential benefits of efficient designs, and enables policy makers to make decisions based on more reliable parameter estimates.     

Motor fuel choice: An econometric analysis

Concerns about air pollution and energy security have stimulated interest in alternative automotive fuels and in vehicles that can use multiple fuels and combinations of fuels. Consumer behavior in the choice of motor fuel for flexible-fuel vehicles is likely to be a key factor in the creation and stability of markets for new fuels. The sensitivity of fuel choice to fuel prices is investigated here using data on purchases of regular, premium, leaded, and unleaded grades of gasoline. Multinomial logit choice models are estimated for the years 1982, 1983, and 1984. Consumer choices are found to be highly elastic with respect to fuel prices. New fuels will have to be priced within a few cents of existing fuels to capture significant market shares. Consumers also exhibit strong preferences for the fuel type specified by law (unleaded vs. leaded) for their vehicles. Thus, legal restrictions could play an important role in stabilizing alternative fuels markets. The typical consumer is willing to pay 5–10 cents more per gallon for premium grade gasoline. The premium for premium has been increasing as increasing numbers of turbocharged and fuel-injected engines join the fleet, reflecting the fact that consumers are willing to pay more for a fuel if they believe their engines require it.     

Random covariance heterogeneity in discrete choice models

In this paper, we extend the standard discrete choice modelling framework by allowing for random variations in the substitution patterns between alternatives across respondents, leading to increased model flexibility. The paper shows how such a Mixed Covariance model can be specified either with purely random variation or with a mixture of random and deterministic variation. Additionally, the model can be based on an underlying GEV or ECL structure. Finally, the model can be specified as a continuous mixture or as a discrete mixture. An application on Stated Preference data for the choice of departure time and travel mode shows that important gains in model performance can be obtained by allowing for random covariance heterogeneity. Furthermore, the approach leads to significant differences in the implied willingness to pay measures, and the substitution patterns between alternatives.     

An empirical analysis on the arterial fundamental diagram

For uninterrupted traffic flow, it is well-known that the fundamental diagram (FD) describes the relationship between traffic flow and density under steady state. For interrupted traffic flow on a signalized road, it has been recognized that the arterial fundamental diagram (AFD) is significantly affected by signal operations. But little research up to date has discussed in detail how signal operations impact the AFD. In this paper, based upon empirical observations from high-resolution event-based traffic signal data collected from a major arterial in the Twin Cities area, we study the impacts of g/C ratio, signal coordination, and turning movements on the cycle-based AFD, which describes the relationship between traffic flow and occupancy in a signal cycle. By microscopically investigating individual vehicle trajectories from event-based data, we demonstrate that not only g/C ratio constrains the capacity of a signalized approach, poor signal coordination and turning movements from upstream intersections also have significant impact on the capacity. We show that an arterial link may not be congested even with high occupancy values. Such high values could result from queue build-up during red light that occupies the detector, i.e. the Queue-Over-Detector (QOD) phenomenon discussed in this paper. More importantly, by removing the impact of QOD, a stable form of AFD is revealed, and one can use that to identify three different regimes including under-saturation, saturation, and over-saturation with queue spillovers. We believe the stable form of AFD is of great importance for traffic signal control because of its ability to identify traffic states on a signal link.     

An empirical comparison of travel choice models that capture preferences for compromise alternatives

Compromise alternatives have an intermediate performance on each or most attributes rather than having a poor performance on some attributes and a strong performance on others. The relative popularity of compromise alternatives among decision-makers has been convincingly established in a wide range of decision contexts, while being largely ignored in travel behavior research. We discuss three (travel) choice models that capture a potential preference for compromise alternatives. One approach, which is introduced in this paper, involves the construction of a so-called compromise variable which indicates to what extent (i.e., on how many attributes) a given alternative is a compromise alternative in its choice set. Another approach consists of the recently introduced random regret-model form, where the popularity of compromise alternatives emerges endogenously from the regret minimization-based decision rule. A third approach consists of the contextual concavity model, which is known for favoring compromise alternatives by means of a locally concave utility function. Estimation results on a stated route choice dataset show that, in terms of model fit and predictive ability, the contextual concavity and random regret models appear to perform better than the model that contains an added compromise variable.     

An empirical assessment of the feasibility of battery electric vehicles for day-to-day driving

Driven by sustainability objectives, Australia like many nations in the developed world, is considering the option of battery electric vehicles (BEVs) as an alternative to conventional internal combustion engine vehicles (ICEVs). In addition to issues of capital and running costs, crucial questions remain over the specifications of such vehicles, particularly the required driving range, recharge time, re-charging infrastructure, performance, and other attributes that will be of importance to consumers. With this in mind, this paper assesses (hypothetically) the extent to which current car travel needs could be met by BEVs for a sample of motorists in Sydney assuming a home-based charging set-up, which is likely to be the primary option for early adopters of the technology. The approach uses five weeks of driving data recorded by GPS technology and builds up home-home tours to assess the distances between (in effect) charging possibilities. An energy consumption model based on characteristics of the vehicle, and the speeds recorded by the GPS is adapted to determine the charge used, while a battery recharge function is used to determine charging times based on the current battery level. Among the most pertinent findings are that over the five weeks, (i) BEVs with a range as low as 60 km and a simple home-charge set-up would be able to accommodate well over 90% of day-to-day driving, (ii) however the incidence of tours requiring out-of-home charging increases markedly for vehicles below 24 kWh (170 km range), (iii) recharge time in itself has little impact on the feasibility of BEVs because vehicles spend the majority of their time parked and (iv) effective range can be dramatically impacted by both how a vehicle is driven and use of electrical auxiliaries, and (v) while unsuitable for long, high-speed journeys without some external re-charging options, BEVs appear particularly suited for the majority of day-to-day city driving in big cities where average journey speeds of 34 km/h are close to optimal in terms of maximising vehicle range. The paper has implications for both policy-makers and auto manufacturers in breaking down some of the (perceived) barriers to greater uptake of BEVs in the future.     

An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice

Based on the data collected from a large-scale survey research of 1622 consumers, the present paper develops a disaggregate, compensatory choice model to collectively examine the impact of under-examined factors on consumer car type choice behaviour. All existing econometric forecasting models of vehicle type choice in the literature have so far considered objective measures as determinants of vehicle type choice. The proposed choice model considers 12 car-type alternatives and is successively extended to allow for choice probability distortions resulting from individual heterogeneity across a set of 30 variables, related to objective, behavioural and psychographic consumer characteristics. The results provide clear evidence that variables such as purpose of car use, prepurchase information source used, consumer’s proneness towards buying an ecological car, consumer’s involvement with cars, and consumer’s attachment to cars, significantly affect car type choice. The results yield important implications for manufacturers, transportation planners and researchers.     

Cognitive cost in route choice with real-time information: An exploratory analysis

Real-time traffic information is increasingly available to support route choice decisions by reducing the travel time uncertainty. However it is likely that a traveler cannot assess all available information on all alternative routes due to time constraints and limited cognitive capacity. This paper presents a model that is consistent with a general network topology and can potentially be estimated based on revealed preference data. It explicitly takes into account the information acquisition and the subsequent path choice. The decision to acquire information is assumed to be based on the cognitive cost involved in the search and the expected benefit defined as the expected increase in utility after the search. A latent class model is proposed, where the decision to search or not to search and the depth of the search are latent and only the final path choices are observed. A synthetic data set is used for the purpose of validation and ease of illustration. The data are generated from the postulated cognitive-cost model, and estimation results show that the true values of the parameters can be recovered with enough variability in the data. Two other models with simplifying assumptions of no information and full information are also estimated with the same set of data with significantly biased path choice utility parameters. Prediction results show that a smaller cognitive cost encourages information search on risky and fast routes and thus higher shares on those routes. As a result, the expected average travel time decreases and the variability increases. The no-information and full-information models are extreme cases of the more general cognitive-cost model in some cases, but not generally so, and thus the increasing ease of information acquisition does not necessarily warrant a full-information model.     

An analysis of instability in a departure time choice problem

This study performs a theoretical analysis of instability in a departure time choice problem. Stability of equilibrium is an important factor for reliability of travel time. If equilibrium is not stable, travel time changes over a period of days even if demand and network performance are stable. This study examines the stability of a dynamic user equilibrium problem by using the departure time choice problem. The mechanism of day‐to‐day changes in a traveller's behaviour is determined first, and then a function that indicates dissimilarity to equilibrium is defined. The day‐to‐day changes in the dissimilarity function are mathematically examined using approximations. A numerical test is also carried out to verify the result. Results of these analyses show that there can be a case where the system does not converge to equilibrium. It is also indicated that this instability should be caused by the non‐monotonicity of the schedule cost.     

Modeling the modal choice decision process

Most models of modal choice are macroanalytic in nature — focusing on the behavior of large groups of travelers — and have limited explanatory power. Transportation managers need to know more about the decision processes of individual travelers in selecting a mode for a particular trip, if they are to be able to develop strategies for influencing these decisions. A microanalytic model of modal choice is therefore developed in flow-chart form, clarifying the stages in the modal choice decision process for any given trip. Individual consumers are seen as trying to satisfy a particular travel need by first specifying the characteristics of the trip itself and then specifying the “ideal” modal attributes required for this trip. Next, the perceived characteristics of a limited number of modes are evaluated against this “ideal” solution and the consumer is assumed to select that mode which provides the best match. The model explicitly recognizes the impact of psychological variables on modal choice as well as the consumer's need for information if he or she is to evaluate realistically all alternatives.     

An empirical study on aggregation of alternatives and its influence on prediction in car type choice models

Transportation - Assessing and predicting car type choices are important for policy analysis. Car type choice models are often based on aggregate alternatives. This is due to the fact that analysts...     

An analysis of bicycle route choice preferences in Texas,US

In the US, the rise in motorized vehicle travel has contributed to serious societal, environmental, economic, and public health problems. These problems have increased the interest in encouraging non-motorized modes of travel (walking and bicycling). The current study contributes toward this objective by identifying and evaluating the importance of attributes influencing bicyclists’ route choice preferences. Specifically, the paper examines a comprehensive set of attributes that influence bicycle route choice, including: (1) bicyclists’ characteristics, (2) on-street parking, (3) bicycle facility type and amenities, (4) roadway physical characteristics, (5) roadway functional characteristics, and (6) roadway operational characteristics. The data used in the analysis is drawn from a web-based stated preference survey of Texas bicyclists. The results of the study emphasize the importance of a comprehensive evaluation of both route-related attributes and bicyclists’ demographics in bicycle route choice decisions. The empirical results indicate that travel time (for commuters) and motorized traffic volume are the most important attributes in bicycle route choice. Other route attributes with a high impact include number of stop signs, red light, and cross-streets, speed limits, on-street parking characteristics, and whether there exists a continuous bicycle facility on the route.

Attitudinal and situational variables influencing urban mode choice: Some empirical findings

A mode choice decision structure incorporating traveler attitudes toward modes and situational constraints is investigated. The major hypothesis tested is that mode choice is determined primarily by situational constraints, such as auto ownership and income, secondly by the quality of alternative modes.The structure of the mode choice process is analyzed with respect to (1) applicability of certain choice criterion forms; (2) psychological weighting of modal attributes in the choice criterion; (3) strength of logit, probit, and discriminant functional forms; (4) the relative strength of socio-economic and attitudinal variables in predicting mode choice. An evaluation is made of 50 binary choice models fitted to a sample of 471 randomly drawn urban travelers. Results indicate that (1) the four choice criterion forms tested are all about equal in predictive strength; (2) psychological weighting has no effect on model strength, but does influence which modal attributes appear to determine choice; (3) the three functional forms tested are all about equal in strength; (4) situational factors account for 80–90% of variation explained by the models, attitudes toward modes 10–20%, thus confirming the primary hypothesis. Implications of these results for mode choice modeling and transit planning are discussed.This paper summarizes current research at the New York State Department of Transportation on the motivations and causes of travel behavior. Complete findings are available in Hartgen (1973).     

Route choice and the value of commuting time: An economic model of dichotomous choice

This paper presents an economic model of generalized travel cost and provides an empirical study of the parameters of the cost function. The route-choice model that is estimated combines McFadden's theory of qualitative choice behavior with a function for the value of travel time in which total trip time and the income level are assumed to influence the marginal value of time. The empirical results indicate that, for a sample of commuters in the Chicago metropolitan area in 1972, the value of time is a positive function of total trip time, but is not a function of income.     

An empirical assessment of the CO2-sensitive productivity of European airlines from 2000 to 2010

Due to the ongoing increase in the number of commercial flights, greenhouse gas emissions from aviation are expected to rise significantly. Balancing the pursuit of productivity growth with environmental-footprint control policies comprises a long-term regulatory challenge. In this light, the main goals of the present paper are: (i) to measure the CO₂ emissions of European airlines from 2000 to 2010, (ii) to compute airlines’ productivity in developing an environmental-sensitive productivity index, (iii) to compare the obtained results with those resulting from a traditional index, and (iv) to identify the drivers affecting productivity changes. Our results show that on average, airlines’ relative CO₂ emissions have decreased. Although the airlines we studied experienced an average productivity increase—both considering and not considering negative externalities production—environmentally sensible productivity growth is lower than traditional productivity growth. Finally, we find that improvements in load factor as well as a combined increase in stage length and aircraft size affect productivity changes positively, while fuel efficiency is significant only in the case of a CO₂-sensitive measure of productivity.     

Temporal stability of travelers' activity choice and home-stay duration: Some empirical evidence

This paper explores the temporal stability of activity type-choice models and models of travelers' home-stay duration. To empirically evaluate this stability, a nested logit model of activity-type choice and a proportional hazards model of home-stay duration are estimated using data from two-day travel diaries collected in the fall of 1989 and again, from the same individuals, in the fall of 1990. The results show that the models are not temporally stable over the one year time period separating the two travel-diary samples. A number of possible reasons for this instability are discussed.     

An integrated assessment of factors affecting modal choice: towards a better understanding of the causal effects of built environment

This paper discusses the methodological challenges in understanding causal relationships between urban form and travel behavior and uses a holistic quasi-experimental approach to investigate the separable marginal influence of each of several urban form factors on mode choice as well as the complex relationships between those factors and a wide range of personal traits. Data analysis and models are used to reveal the effect of such interactions on mode choice for both work and non-work trips in Rome, Italy. It is found that population density does not have a significant marginal positive effect on sustainable mode choice for work trips. Conversely, this factor decreases sustainable mode choice for non-work trips. Small scale street design quality alone increases sustainable mode choice for non-work trips. This is while presence of street network integration alone increases automobile use for all trip purposes. The results point to the importance of incorporating all the urban form factors of diversity, design and street network integration if the goal is to increase the use of more sustainable modes of transportation for both work and non-work trips, but also show that attitudes and preferences can modify the response to urban design factors. The findings suggest that thoughtful policies triggering certain attitudes (cost sensitivity, sensitivity to peer pressure regarding the value attributed to sustainable transportation, and transit preference) can be adopted to significantly increase sustainable mode choice even in the neighborhoods with specific physical restrictions.     

Stated adaptation surveys and choice process: Some methodological issues

The "Stated Adaptation" survey is an interactive technique which allows us to obtain a clearer picture of the attitudes and behaviours of individuals when confronted with hypothetical situations, in particular inexperienced travel conditions. This method makes use of a simulation game whose purpose is to explore on small samples individuals' choice processes when selecting between the different transport alternatives which are available to them. This paper describes how gaming-simulation is designed, with reference to the issues tackled by two surveys which have recently been carried out in France (reactions to urban road pricing and perception of electric vehicles). It describes the benefits of this experimental approach which allows stated behaviours to be checked to a considerable degree. The limits and potential developments of this survey technique are also discussed.     

Consistency and fungibility of monetary valuations in transport: An empirical analysis of framing and mental accounting effects

Governments around the world use monetised values of transport externalities to undertake project appraisal and cost–benefit analysis. However, because different types of benefits are monetised (e.g., travel time savings, preventing statistical fatalities, reliability, etc.) the question naturally arises as to whether they are consistent. That is, whether a “dollar is a dollar” as welfare economics requires, or whether spending money in one area carries a different disutility from spending money in another area. This would equate to a violation of fungibility, which is the property of a good or a commodity whose individual units are capable of mutual substitution. The view that money is not fungible is explained in behavioural economics through theories of framing and mental accounting. This paper describes the results of a stated choice experiment designed to test the fungibility and consistency of monetary valuations in transport. From a nationally representative sample, we elicit direct values for the three pairwise trade-offs between travel time, travel cost, and safety. We then show that in the context of our analysis, any trade-offs inferred on the basis of other trade-offs, as is common practice (e.g. inferring a safety vs time trade-off on the basis of monetary valuations for time and safety), produces biased results, suggesting that the assumption of fungibility does not hold. Specifically, we find that time is valued more highly when valued directly by cost than when traded with safety, and the reverse is true for safety.