Multimodal travel groups and attitudes: A latent class cluster analysis of Dutch travelers

For developing sustainable travel policies, it may be helpful to identify multimodal travelers, that is, travelers who make use of more than one mode of transport within a given period of time. Of special interest is identifying car drivers who also use public transport and/or bicycle, as this group is more likely to respond to policies that stimulate the use of those modes. It is suggested in the literature that this group may have less biased perceptions and different attitudes towards those modes. This supposition is examined in this paper by conducting a latent class cluster analysis, which identifies (multi)modal travel groups based on the self-reported frequency of mode use. Simultaneously, a membership function is estimated to predict the probability of belonging to each of the five identified (multi)modal travel groups, as a function of attitudinal variables in addition to structural variables. The results indicate that the (near) solo car drivers indeed have more negative attitudes towards public transport and bicycle, while frequent car drivers who also use public transport have less negative public transport attitudes. Although the results suggest that in four of the five identified travel groups, attitudes are congruent with travel mode use, this is not the case for the group who uses public transport most often. This group has relatively favorable car attitudes, and given that many young, low-income travelers belong to this group, it may be expected that at least part of this group will start using car more often once they can afford it. Based on the results, challenges for sustainable policies are formulated for each of the identified (multi)modal travel groups.     

Scientific research about climate change mitigation in transport: A critical review

This paper seeks to develop a deeper understanding of the research on climate change mitigation in transport. We suggest that work to date has focused on the effects of improvements in transport technologies, changes in the price of transport, physical infrastructure provision, behavioural change and alternative institutional arrangements for governing transport systems. In terms of research methodologies, positivist and quantitative analysis prevails, although there are signs of experimentation with non-positivist epistemologies and participatory methods. These particular engagements with climate change mitigation reflect mutually reinforcing tendencies within and beyond the academic transport community. We first draw on a revised version of Thomas Kuhn’s philosophy of science to explore the path dependencies within transport studies, which are at least partly responsible for the predisposition towards quantitative modelling and technology, pricing and infrastructure oriented interventions in transport systems. We then employ the governmentality perspective to examine how transport academics’ engagements with climate change mitigation depend on and align with more general understandings of climate change in UK society and beyond. The analysis makes clear that ecological modernisation and neo-liberal governmentality more generally provide the context for the current focus on and belief in technological, behaviour change, and especially market-based mitigation strategies. While current research trajectories are important and insightful, we believe that a deeper engagement with theoretical insights from the social sciences will produce richer understandings of transport mitigation in transport and briefly outline some of the contributions thinking on socio-technical transitions and practice theories can make.     

Travel attitudes and mode use among Asian international students at an Australian university

International students and immigrants in general are fuelling the growth in Australia’s population and the pressure that is putting on its urban transport systems. Yet, we know very little about their travel habits and limited previous research has been previously undertaken to address this gap. To address this research need, this study draws on a survey that was designed and distributed online and on-campus to students at Australia’s largest university (Monash University). Using multivariate statistical tools including factor analysis and multinomial logistic regression, significant differences were found between native-born Australian and Asian international students with regards to their mode perceptions, present travel habits and socio-demographics. For Asian students, attitudes towards non-car mode decrease and car-dependency increases the longer they reside in Australia. The findings of this research further highlight the need to encourage newer immigrants to use more sustainable travel options and highlight the relevance for local government and policy planners to support further research in this area, given that these international students have the potential to be key agents for travel behaviour change.     

The call of the road: factors predicting students’ car travelling intentions and behaviour

The most common daily trip for employed persons and students is the commute to and from work and/or place of study. Though there are clear environmental, health and safety benefits from using public transport instead of private vehicles for these trips, a high proportion of commuters still choose private vehicles to get to work or study. This study reports an investigation of psychological factors influencing students’ travel choices from the perspective of the Theory of Planned Behaviour (TPB). Students from three different university campuses (n = 186) completed a cross-sectional survey on their car commuting behaviour. Particular focus was given to whether car commuting habits could add to understanding of commuting behaviour over and above behavioural intentions. Results indicated that, as expected, behavioural intention to travel by car was the strongest TPB predictor of car commuting behaviour. Further, general car commuting habits explained additional variance over and above TPB constructs, though the contribution was modest. No relationship between habit and intentions was found. Overall results suggest that, although student car commuting behaviour is habitual in nature, it is predominantly guided by reasoned action. Implications of these findings are that in order to alter the use of private vehicles, the factors influencing commuters’ intentions to travel by car must be addressed. Specifically, interventions should target the perceived high levels of both the acceptability of commuting by car and the perceived control over travel undertaken by private vehicle.     

I can’t believe your attitude: a joint estimation of best worst attitudes and electric vehicle choice

The number of conventionally fuelled motor vehicles in use is increasing worldwide despite warnings about finite fossil fuel and the detrimental impacts of burning such fuels. While electric vehicles, the subject of much research, generate far less emissions and offer the potential for power from renewable sources, they are yet to significantly penetrate the market. Tangible barriers such as price and vehicle range still exist, but consumer attitudes also drive behaviour. This paper examines attributes in a framework relatively new to transportation and energy policy; best–worst scaling. This method is widely considered an improvement over traditional methods of eliciting attitudes and beliefs, where respondents select attitudes they find best or worst from a set of attitudinal statements. To avoid potential endogeneity bias, we jointly model attitudes and choice for the first time with best–worst data. It is found that energy crisis, air quality and climate change concerns influence behaviour with respect to vehicle range and that travel behaviour change and forms of government incentives are needed influences on behaviour with respect to vehicle emissions. It is argued that correctly modelling attitudes reduces the error term of the vehicle choice model and provides policy makers with an improved lens for assessing behaviour. Additionally, the methods described within can easily be adapted to other policy scenarios.     

Do supra-modal traveller types exist? A travel behaviour market segmentation using Goal framing theory

Travel behaviour market segmentations have become a popular method of identifying different types of car users, bicyclists or public transport users. However, while previous studies have looked at different types of users within single modes, such as the car, little research has explored the existence of traveller types transcending modes. The study presented here is an extension of an earlier segmentation study that distinguished travellers based on their individual preferences, yet did so independent of their current mode choice. The data came from a travel survey at a middle-sized UK university and were analysed using a combination of hierarchical and iterative partitioning methods. Crucially, however, the current study uses a different theoretical framework to previous segmentation research—goal framing theory—which may more adequately explain the findings than models used in the past such as the theory of planned behaviour. The findings supported earlier work, suggesting the presence of seemingly stable traveller types that cut across modes and can be distinguished based on gain, hedonic and normative goals. This has important implications for policies aimed at encouraging mode change which may have been too preoccupied with changing people’s attitudes rather than paying attention to people’s underlying travel preferences.

     

Is climate morality the answer? Preconditions affecting the motivation to decrease private car use

Persuasive messages are commonly used in campaigns promoting sustainable transport to motivate people to reduce private car use. This paper explores the preconditions affecting the motivation of people to reduce private car use when exposed to such messages. A sample of 1100 Swedish residents was analysed for the effect of variables related to accessibility, usual commute mode and attitudes. Significant variables were used to create a precondition index, which was cross-tabulated with demographic variables and stages drawn from the transtheoretical model. The results show that there are differences in the preconditions regarding motivation to reduce private car use between segments of the population. Results indicate that climate morality is the most critical factor affecting motivation, specifically the motivation of persistent drivers. Usual commute mode, car advocacy, health concern, attitudes towards cycling, car identity and travel time also influence motivation. Males, the middle-aged, people with low educational attainment, and rural residents have the least favourable preconditions concerning motivation to reduce private car use.     

Understanding transport mode choice for commuting: the role of affect

This study examines the relationship between positive and negative user valence and transport mode choice behaviour. We integrate latent attitudes ‘affect’ and ‘salience’ into transport mode choice models using the framework of integrated choice and latent variable modelling and simultaneous maximum likelihood estimation methods. The results are consistent with findings in similar travel behaviour and behavioural economics literature. The study extends the findings of previous research and has demonstrated that user sentiments about public transport mode and salient public transport experiences have a significant impact on travel mode choice behaviour. It was found that private motorised users are more sensitive to overcrowding and anti-social behaviours on PT than active and PT travellers. Key attitudinal indicators influencing individual transport choice behaviour are established to guide public policy. The key indicators of Affect and Salience must be analysed and addressed through public policy to enhance PT user experience and develop services and facilities to increase the utility of PT in-vehicle travel time.     

Behavioural intentions as predictors of very specific behaviour

This paper proposes an alternative approach to understanding travel behaviour —the study of behavioural intentions. The communality of this and the revealed behaviour approach are outlined and the use of controlled experimental methods illustrated in an analysis of empirical data on behavioural intentions of citizens with respect to changes in the levels of transport service, and the introduction of an area licensing scheme for travel in a central city area in Australia.This research was completed while Jordan Louviere was at Cambridge Systematics Inc., Boston, Massachusetts, U.S.A.     

Active travel as a pro-environmental behaviour: An integrated framework

A travel mode may be chosen due to its emotional appeal (affective motive) or to express social status (symbolic motive). Previous studies have overlooked the role of such motives in active mode use as pro-environmental behaviour. This study aims to examine the role of symbolic and affective motives, together with other significant theoretical perspectives, to explain the share of active modes of transport in trips to the university. It adds to the previous literature by considering the share of active modes of transport in different seasons. We collected a total of 316 completely filled questionnaires (response rate = 75.4 percent) from a cross-sectional self-administered survey in February 2019 in Trondheim, Norway. Among the psychological variables related to active mode use, only affective motives were found significant in both summer and winter. Environmental self-identity predicted both types of motives. No evidence suggested that personal environmental norms and attitudes towards transportation significantly explained active mode share, although car-related subjective norms reached significance. Furthermore, there was no evidence that environmental attitudes towards transportation had a mediating effect between motives and active mode use. Cycling journey time between place of residence and campus was found significant in the share of active modes of transport in both seasons. The results have important ramifications for the provision of relevant regulations and raising positive support from society to enhance the share of active modes of travel to the university.     

Investigating the effects of psychological factors on commuting mode choice behaviour

This paper utilizes socio-psychometric survey data to investigate the influence of attitudes, affective appraisal and habit formation on commuting mode choice. The data-set was collected in 2009–2010 in Edmonton, Alberta. In addition to conventional socio-economic, demographic and modal attributes, the survey gathered psychological information regarding habitual behaviour, affective appraisal and personal attitudes. Different psychometric tools were used to capture psychological factors affecting mode choice. Habitual behaviour was measured using Verplanken's response-frequency questionnaire. Affective appraisal was indirectly estimated using the Osgood's semantic differential. Five-point Likert scales were used to measure attitude. The structural equation modelling (SEM) approach was used to investigate the effects of psychological factors on mode choice behaviour. SEM captures the latent nature of psychological factors and uses path diagrams to identify the directionality as well as intensity of the relationships. The investigation reveals that passengers have positive emotions towards their chosen mode. Further, evidence of the superiority of the car as a travel alternative was established in terms of strong habit towards it, such that passengers would use the car for almost every single trip.     

Weather,transport mode choices and emotional travel experiences

With climate change high on the political agenda, weather has emerged as an important issue in travel behavioural research and urban planning. While various studies demonstrate profound effects of weather on travel behaviours, limited attention has been paid to subjective weather experiences and the psychological mechanisms that may (partially) underlie these effects. This paper integrates theoretical insights on outdoor thermal comfort, weather perceptions and emotional experiences in the context of travel behaviour. Drawing on unique panel travel diary data for 945 Greater Rotterdam respondents (The Netherlands), this paper aims to investigate how and to what extent weather conditions affect transport mode choices, outdoor thermal perceptions and emotional travel experiences. Our findings point out that observed dry, calm, sunny and warm but not too hot weather conditions stimulate cycling over other transport modes and – via mechanisms of thermal and mechanical comfort – lead to more pleasant emotions during travel. Overall, public transport users have less pleasant emotional experiences than users of other transport modes, while active mode users appear most weather sensitive. The theoretical contributions and empirical findings are discussed in the context of climate change and climate-sensitive urban planning.     

Built environment impacts on walking for transport in Brisbane,Australia

This study examines the association between urban form and walking for transport in Brisbane, Australia based on both panel and cross-sectional data. Cross-sectional data are used to determine whether urban form was associated with walking for transport in 2011. Panel data are used to evaluate whether changes in the built environment altered walking behaviour between 2009 and 2011. Results from the cross-sectional data suggest that individuals are significantly more likely to be walkers if they live in an area with a well-connected street network and an accessible train station. The longitudinal analysis confirms these relationships; there also was however, a significant impact of travel attitudes and perceptions on walking behaviour. The findings suggest that the built environment continues to be an important factor to encourage walking; however, interventions are also required to change social norms in order to increase the receptiveness for and participation in walking.     

Communicating something confidential while travelling by train: the use of a telephone conversation versus silent modes

Wireless ICTs are often used in public transport. Using survey data collected amongst 98 train travellers this article aims to gain insight into important factors that affect train travellers’ intentions to communicate with distant others while travelling. More specifically, the focus is on the decision-making process that leads to the intention to choose for a confidential conversation either via ‘audible’ mobile phone or via ‘silent’ SMS/e-mail. An approach that is related to the Extended Model of Goal-directed Behaviour (EMGB) is applied. Structural equation modelling results indicate that in particular past SMS behaviour, the desire to communicate (goal desire), the perceived efficacy and controllability influence the intention to conduct a confidential phone conversation in the train. The influence of the social environment (e.g. eavesdropping) seems to be less important. Several EMGB constructs are strongly influenced by age. It seems that older respondents have more negative attitudes towards telephoning while travelling by train, and find it more difficult to call other people in such a situation. Finally, they have a lower intention than younger respondents to conduct a confidential conversation over the phone while travelling.

The influence of individuals’ environmental attitudes and urban design features on their travel patterns in sustainable neighborhoods in the UK

This paper explores the influence of individuals’ environmental attitudes and urban design features on travel behavior, including mode choice. It uses data from residents of 13 new neighborhood UK developments designed to support sustainable travel. It is found that almost all respondents were concerned about environmental issues, but their views did not necessarily ‘match’ their travel behavior. Individuals’ environmental concerns only had a strong relationship with walking within and near their neighborhood, but not with cycling or public transport use. Residents’ car availability reduced public transport trips, walking and cycling. The influence of urban design features on travel behaviors was mixed, higher incidences of walking in denser, mixed and more permeable developments were not found and nor did residents own fewer cars than the population as a whole. Residents did, however, make more sustainable commuting trips than the population in general. Sustainable modes of travel were related to urban design features including secured bike storage, high connectivity of the neighborhoods to the nearby area, natural surveillance, high quality public realm and traffic calming. Likewise the provision of facilities within and nearby the development encouraged high levels of walking.     

Residential location and transit-oriented development in a new rail corridor

The relationship of form, use, and density in urban development and their influence on human behavior and travel is a key element of many land use and transport policies. Prior research indicates high-density urban development leads to decreased travel and thus sustainable mobility; however, personal attitudes seem to have greater effect on mobility than does the urban form. This research evaluates how households consider transit-oriented development (TOD) characteristics in their location decisions with regard to new Mandurah railway line stations opened in December 2007 in Perth, Western Australia. The results indicate that the choice of residence reflects neighborhood and housing attributes, with significant heterogeneity in the populations of the three precincts in terms of their valuation of various housing characteristics, proximity to urban facilities, and transport. There is also significant variation in households’ attitudes to natural and artificial environments. A better understanding of the complex relationships among environment, travel, socio-demographic characteristics, and household attitudes can help transport planners leverage the benefits of TOD and improve the quality of urban design and community life.     

Household choices of car-use reduction measures

The present research investigated what car-use reduction measures are perceived by households to be feasible if their goal is to reduce car driving. In Study 1 a number of such measures were included in a survey questionnaire requesting a total of 770 randomly selected respondents to rate how likely they would be to choose the different measures. The ratings suggested that for shopping trips choosing closer stores and trip chaining are more likely to be chosen than any other measure. A similar pattern was observed for leisure trips. Switching to public transport was the most likely choice for work trips. Women were more likely than men to choose public transport and trip chaining, whereas men were more likely than women to choose motorbike/moped. Choices of car pooling, biking, and motorbike/moped decreased with age. In Study 2 it was determined in interviews what choices households would make in forming car-use reduction intentions, then 1-week travel diaries were collected to assess whether their car-use intentions were implemented. A random sample of 113 multiperson households participated. They expected to be able to change approximately 10% of their car trips. However they made many more trips than they had expected. Constraints, perceived costs, and preferences for different car-use reduction measures may all play a role for the choices. Further research needs to disentangle these roles since their implications for policies are different.     

Understanding the development of business travel policies: Reducing business travel,motivations and barriers

Business travel accounted in the UK in 2010 for 3% of trips and 10% of the UK’s domestic distance travelled (Department for Transport, 2011, p. 4). However, it is an under researched area, even though in major cities, where transport networks are most congested, it forms a higher proportion of trips. The paper presents the findings of a study of changing business travel practices and policies affecting the briefcase traveller. The findings are drawn from semi-structured interviews with key actors in stakeholder and private sector organisations based predominately in London and a survey of 150 business travellers. The study was designed to understand the motivations and attitudes towards reducing business travel and the compromises that needed to be made to balance reducing carbon emissions and cost, whilst maintaining or improving productivity and meeting the requirements of the business.The main findings show the approaches and implications of these approaches to reduce carbon emissions and costs, improve productivity and the impact of ICT. The findings show the importance of external reporting through the Carbon Reduction Commitment, the Carbon Disclosure Project and corporate responsibility reports as a motivator to develop new policies. The paper goes on to outline how some factors can be both barriers and motivations for change, such as customers insisting on meeting their suppliers face-to-face, but also requiring information on carbon emissions as part of the Carbon Disclosure Project. Individuals can also be both a barrier and a motivator to change. The role of existing travel and meeting habits and the view of some that travelling is a perk linked to status symbols have proved to be a hard barriers to overcome. However, a technically literate younger generation used to communicating virtually have challenged these practices.