Modeling traveler mode choice behavior of a new high-speed rail corridor in China

This study examines mode choice behavior for intercity business and personal/recreational trips. It uses multinomial logit and nested logit methods to analyze revealed preference data provided by travelers along the Yong-Tai-Wen multimodal corridor in Zhejiang, China. Income levels are found to be positively correlated with mode share increases for high-speed rail (HSR), expressway-based bus, and auto modes, while travel time and trip costs are negatively correlated with modal shift. Longer distance trips trigger modal shifts to HSR services but prevent modal shift to expressway-based auto use due to escalation of fuel cost and toll charges. Travelers are less elastic in their travel time and cost for trips by nonexpressway-based auto use modes. The magnitude of elasticity for travel time is higher than trip costs for business trips and lower for personal/recreational trips. The study provides some policy suggestions for transportation planners and decision-makers.     

Development and validation of a direct mode choice model

A direct discrete mode choice model is introduced using relative attributes of competing modes as well as socioeconomic characteristics of travelers. The model is calibrated and validated for two available historic databases in the Dallas–Fort Worth region. The validation is conducted against the outputs of a current nested logit model used by the regional planning organization as well as the observed values based on transit ridership surveys for a newly inaugurated commuter rail service. The calibrated model is applied after the introduction of this new transit mode. The results show that the estimated mode shares by the proposed model have a statistically better consistency with the observed values than the estimates of the conventional nested logit model. Unlike the logit model, the structure of the direct model based on relative attributes also has the advantage of not needing recalibration each time a new travel mode is introduced. The model is found to be easier to calibrate and produces more accurate results than the nested logit model, commonly used by many metropolitan planning organizations.     

A parameterized consideration set model for airport choice: an application to the San Francisco Bay Area

Airport choice is an important air travel-related decision in multiple airport regions. This paper proposes the use of a probabilistic choice set multinomial logit (PCMNL) model for airport choice that generalizes the multinomial logit model used in all earlier airport choice studies. The paper discusses the properties of the PCMNL model, and applies it to examine airport choice of business travelers residing in the San Francisco Bay Area. Substantive policy implications of the results are discussed. Overall, the results indicate that it is important to analyze the choice (consideration) set formation of travelers. Failure to recognize consideration effects of air travelers can lead to biased model parameters, misleading evaluation of the effects of policy action, and a diminished data fit.     

Estimating heterogeneity of car travelers on mode shifting behavior based on discrete choice models

In order to understand the mode shift behavior of car travelers and relieve traffic congestion, a Stated Preference survey has been conducted in the city of Ji'nan in China to analyze bus choice behavior and the heterogeneity of car travelers. Several discrete choice models, including multinomial logit, mixed logit and latent class model (LCM) are developed based on these survey data. A comparative analysis indicates that the LCM has the highest precision and is more suitable to analyze the heterogeneity of car travelers. The LCM divides car travelers into three classes. Different classes have different sets of influencing factors in the model. Policy recommendations are also proposed for those classes to promote bus shift from car travelers based on the model results. Finally, sensitivity analysis on parking fees and fuel cost is carried out on the LCMs under different bus service levels. Car travelers have different sensitivities to the influencing factors. The conclusions indicate that the LCM can reflect the heterogeneity and preferences of car travelers and can be used to understand how to shift the behavior of car travelers and make more effective traffic policy.     

Travel time variability and airport accessibility

We analyze the cost of access travel time variability for air travelers. Reliable access to airports is important since the cost of missing a flight is likely to be high. First, the determinants of the preferred arrival times at airports are analyzed. Second, the willingness to pay (WTP) for reductions in access travel time, early and late arrival time at the airport, and the probability to miss a flight are estimated, using a stated choice experiment. The results indicate that the WTPs are relatively high. Third, a model is developed to calculate the cost of variable travel times for representative air travelers going by car, taking into account travel time cost, scheduling cost and the cost of missing a flight using empirical travel time data. In this model, the value of reliability for air travelers is derived taking “anticipating departure time choice” into account, meaning that travelers determine their departure time from home optimally. Results of the numerical exercise show that the cost of access travel time variability for business travelers are between 0% and 30% of total access travel cost, and for non-business travelers between 0% and 25%. These numbers depend strongly on the time of the day.     

Modeling competitive multi-modal transit services: a nested logit approach

In metropolitan areas where multi-modal trips are common, modeling the combined-mode choices of travelers, and the strategic interactions between the private service operators are important issues. This study developed a novel network approach, designated as state-augmented multi-modal (SAM) network, to explicitly consider transfer behaviors and non-linear fare structures. To overcome the independence of irrelevant alternatives (IIA) assumption associated with the standard logit approach, we integrated the SAM network with the nested logit (NL) approach. Specifically, we developed a three-level NL choice model to deal with the complex and inter-related decisions in a multi-modal network: the first level focuses on combined-mode choice, the second on transfer location choice, and the third on route choice. Using this NL SAM network as a platform, we examined the effect of fare competition on company profitability as well as on overall network congestion. A case study of the ground transportation system connecting the Hong Kong International Airport to the downtown area is provided to illustrate the approach.     

Modeling travel mode choice of young people with differentiated E-hailing ride services in Nanjing China

E-hailing ride service (ERS) has become increasingly popular globally and is changing the urban mobility landscape. There is insufficient research effort in understanding the impact of ERS on travel behavior, in particular among young people. This paper aims to start filling that research gap by first collecting mode choice preference data through a stated preference survey in City of Nanjing, China and then applying nested logit (NL) models and a series of post-estimation analysis to address a number of key research questions of mode choice behavior without and with ERS. Three ERS modes are considered in the Chinese context: DiDi Taxi (D-Taxi), DiDi Express (D-Express), and DiDi Premier (D-Premier), all provided by DiDi Chuxing, the dominant ERS service provider in China. The study finds that age makes little difference in mode choice preference when ERS is introduced between the two age groups considered (18–30 and 31–45). The study results also suggest that young travelers are naturally drawn to ERS for what it represents (a technology innovation) and its business (pricing) model. ERS appears to be a competitive alternative to the conventional modes especially when they are under performed. The study also finds that ERS will likely increase vehicle kilometers traveled (VKT) considerably, which will lead to increase in on-road vehicular emissions, unless some mechanism to switch users to ridesharing is in place.     

A mixed Bayesian network for two-dimensional decision modeling of departure time and mode choice

The modeling of travel decision making has been a popular topic in transportation planning. Previous studies focused on random-utility discrete choice models and machine learning methods. This paper proposes a new modeling approach that utilizes a mixed Bayesian network (BN) for travel decision inference. The authors use a predetermined BN structure and calculate priori and posterior probability distributions of the decision alternatives based on the observed explanatory variables. As a “utility-free” decision inference method, the BN model releases the linear structure in the utility function but assumes the traffic level of service variables follow multivariate Gaussian distribution conditional on the choice variable. A real-world case study is conducted by using the regional travel survey data for a two-dimensional decision modeling of both departure time choice and travel mode choice. The results indicate that a two-dimensional mixed BN provides better accuracy than decision tree models and nested logit models. In addition, one can derive continuous elasticity with respect to each continuous explanatory variable for sensitivity analysis. This new approach addresses a research gap in probabilistic travel decision making modeling as well as two-dimensional travel decision modeling.     

Determinants of ground transport modal choice in long-distance trips in Spain

In transport economics, modeling modal choice is a fundamental key for policy makers trying to improve the sustainability of transportation systems. However, existing empirical literature has focused on short-distance travel within urban systems. This paper contributes to the limited number of investigations on mode choice in medium- and long-distance travel. The main objective of this research is to study the impacts of socio-demographic and economic variables, land-use features and trip attributes on long-distance travel mode choice. Using data from 2007 Spanish National Mobility Survey we apply a multilevel multinomial logit model that accounts for the potential problem of spatial heterogeneity in order to explain long-distance travel mode choice. This approach permits us to compute how the probability of choosing among private car, bus and train varies depending on the traveler spatial location at regional level. Results indicate that travelers characteristics, trip features, cost of usage of transport modes and geographical variables have significant impacts on long-distance mode choice.     

Enhanced traffic information dissemination to facilitate toll road utilization: a nested logit model of a stated preference survey in Texas

This paper investigates the effects of the provision of traffic information on toll road usage based on a stated preference survey conducted in central Texas. Although many researchers have studied congestion pricing and traffic information dissemination extensively, most of them focused on the effects that these instruments individually produce on transportation system performance. Few studies have been conducted to elaborate on the impacts of traffic information dissemination on toll road utilization. In this study, 716 individuals completed a survey to measure representative public opinions and preferences for toll road usage in support of various traffic information dissemination classified by different modes, contents, and timeliness categories. A nested logit model was developed and estimated to identify the significant attributes of traffic information dissemination, traveler commuting patterns, routing behavior, and demographic characteristics, and analyze their impacts on toll road utilization. The results revealed that the travelers using dynamic message sign systems as their primary mode of receiving traffic information are more likely to choose toll roads. The potential toll road users also indicated their desire to obtain traffic information via internet. Information regarding accident locations, road hazard warnings, and congested roads is frequently sought by travelers. Furthermore, high-quality congested road information dissemination can significantly enhance travelers’ preferences of toll road usage. Specifically the study found that travelers anticipated an average travel time saving of about 11.3 min from better information; this is about 30 % of travelers’ average one-way commuting time. The mean value of the time savings was found to be about $11.82 per hour, close to ½ of the average Austin wage rate. The model specifications and result analyses provide in-depth insights in interpreting travelers’ behavioral tendencies of toll road utilization in support of traffic information. The results are also helpful to shape and develop future transportation toll system and transportation policy.     

Understanding suburban travel demand: Flexible modelling with revealed and stated choice data

We analyse the choice of mode in suburban corridors using nested logit specifications with revealed and stated preference data. The latter were obtained from a choice experiment between car and bus, which allowed for interactions among the main policy variables: travel cost, travel time and frequency. The experiment also included parking cost and comfort attributes. The attribute levels in the experiment were adapted to travellers’ experience using their revealed preference information. Different model specifications were tested accounting for the presence of income effect, systematic taste variation, and incorporating the effect of latent variables. We also derived willingness-to-pay measures, such as the subjective value of time, that vary among individuals as well as elasticity values. Finally, we analysed the demand response to various policy scenarios that favour public transport use by considering improvements in level-of-service, fare reductions and/or increases in parking costs. In general, demand was shown to be more sensitive to policies that penalise the private car than those improving public transport.     

Optimal transit fare in a bimodal network under demand uncertainty and bounded rationality

This paper investigates the optimal transit fare in a simple bimodal transportation system that comprises public transport and private car. We consider two new factors: demand uncertainty and bounded rationality. With demand uncertainty, travelers are assumed to consider both the mean travel cost and travel cost variability in their mode choice decision. Under bounded rationality, travelers do not necessarily choose the travel mode of which perceived travel cost is absolutely lower than the one of the other mode. To determine the optimal transit fare, a bi‐level programming is proposed. The upper‐level objective function is to minimize the mean of total travel cost, whereas the lower‐level programming adopts the logit‐based model to describe users' mode choice behaviors. Then a heuristic algorithm based on a sensitivity analysis approach is designed to solve the bi‐level programming. Numerical examples are presented to illustrate the effect of demand uncertainty and bounded rationality on the modal share, optimal transit fare and system performance. Copyright © 2013 John Wiley & Sons, Ltd.     

Forecasting high-speed rail ridership using a simultaneous modeling approach

Abstract

The newly launched, June 2009, US High-Speed Intercity Passenger Rail Program has rekindled a renewed interest in forecasting high-speed rail (HSR) ridership. The first step to the concerted effort by the federal, state, rail, and other related agencies to develop a nationwide HSR network is the development of credible approaches to forecast the ridership. This article presents a nested logit/simultaneous choice model to improve the demand forecast in the context of intercity travel. In addition to incorporating the interrelationship between trip generation and mode choice decisions, the simultaneous model also provides a platform for the same utility function flowing between both the decision-making processes. Using American Travel Survey data, supplemented by various mode parameters, the proposed model improves the forecast accuracy and confirms the significant impact of travel costs on both mode choice and trip generation. Furthermore, the cross elasticity of mode choice and trip generation related to travel costs and other modal characteristics may shed some light on transportation policies in the area of intercity travel, especially in anticipation of HSR development.     

Making time count: Traveler activity engagement on urban transit

In practice, travel time is assigned a cost and treated as a disutility to be minimized. There is a growing body of research supporting the hypothesis that travel time has some value of its own, and the proliferation of information and communication technology (ICT) may be contributing to that value. Travelers’ attitudes are confounded with their mode choice, and as telecommunications mediate travel behavior, analysts must recognize the interaction between time use and customer satisfaction for appropriate travel demand management. To that end, this paper presents results from jointly estimated models of travelers’ latent satisfaction and on-board activity engagement using Chicago transit rider data gathered in April 2010. The simple questionnaire and small sample corroborate the findings of past research indicating travel attitudes and activity engagement have potential to influence travelers’ value of time, and many transit riders consider transit a better use of time and/or money than driving. The findings affirm the need for a more holistic understanding of value of time for travel demand management and infrastructure valuation. As time use has an influence on users’ valuation of the transit mode, offering opportunities to conduct certain leisure activities could improve the perceived value of travel time.     

Value of leisure time based on individuals' mode choice behavior

Values of time have been defined in various forms such as value of leisure time (shadow price of time), value of travel time, and value of saving time, and are mostly measured based on individuals' travel choice behavior. The main purpose of this study is to estimate the value of leisure time by general mode choice models. The estimated level can be used to evaluate the benefits from the increasing leisure time gained by people in Taiwan after the government has practiced a series of policies to shorten employee's working hours in the last few years. To justify the application, this study reviews and reinterprets the theoretical results of some major works on value of time derivations. Then to practically estimate the value of leisure time, it suggests a method of combining revealed preference and stated preference data for application. Finally, it conducts an empirical study on travelers' mode choices behavior in Taiwan to carry out the method suggested. The value of leisure time is estimated at 56NT$ per hour (around 1.65US$/hr), which is even lower than the minimum wage rate regulated by Taiwan government.     

Spatial analysis of the competitiveness of the high-speed train and air transport: The role of access to terminals in the Madrid–Barcelona corridor

This paper analyzes the effect of access and egress time to transport terminals over the spatial competiveness of the high-speed train (HST) in the Madrid–Barcelona (Spain) corridor, one of the densest airline domestic markets in the world. Applying spatial data from 2010 provided by a geographical information system (GIS) to a mode choice model estimated with sample travelers in this corridor, the present study examines whether and how the level-of-service of transport terminals spatially affects the competitiveness or modal distribution of HST and air transport in the provinces of Madrid and Barcelona; and, in particular, the degree of competitiveness that can be accrued by the access time provided by private car and transit in different market segments, especially mandatory and leisure trips. In a number of urban zones near train stations and airports, terminal accessibility clearly favors one transport mode in comparison to the other. Improving terminal accessibility via private car or public transit not only affects the relative access to terminals, but also represents a key strategy for readjusting the market shares of the competing modes in the corridor.     

Estimating choice probabilities among nested alternatives

In several travel choice situations (e.g. automobile ownership level and trip frequency) the alternatives available to an individual randomly chosen from the population exhibit some internal choice-related ranking: the choice of a given alternative implies that all lower-ranked alternatives have been chosen. Such alternatives are referred to as “nested”. This paper presents a model for estimating choice probabilities among nested alternatives. The model is devised from the well known logit model and uses existing logit maximum-likelihood estimation techniques (and computer packages). The approach is shown to be more attractive than the multinomial logit and linear regression models, from a theoretical point of view, yet cheaper than the multinomial probit model. The model is developed in a disaggregate, utility maximization framework. An example application, estimating probabilities of trip frequencies by elderly individuals is presented.     

Modeling the competition among air-travel itinerary shares: GEV model development

This study reports the results of aggregate air-travel itinerary share models estimated using data from all East West markets in the United States and Canada. These models predict airline ridership at the itinerary level and aid carriers in long and intermediate term decision-making. Official and comprehensive schedule and bookings data is used to estimate generalized extreme value models capturing the inter-itinerary competition dynamic along three dimensions: time of day, carrier and level-of-service (nonstop, direct, single-connect, double-connect). Models incorporate one, two or three of these dimensions simultaneously. Model structures considered include multinomial logit and variations of the nested logit model (two-level nested logit, two-level weighted nested logit, three-level nested logit, three-level weighted nested logit and nested weighted nested logit). Independent variables for the models measure various itinerary service characteristics such as level-of-service, connection quality, carrier attributes, aircraft type, and departure time. Additionally, the advanced models yield inverse logsum and/or weight parameter estimates capturing the underlying competitive dynamic among air-travel itineraries. The results are intuitive, and the advanced models outperform the more basic specifications with regard to statistical tests and behavioral interpretations, giving insight into the competitive dynamic of air-carrier itineraries.     

Influences on commuter trip departure time decisions in Singapore

This paper provides empirical evidence to support the widely held view that institutional factors such as official work start times and staggered working hours are powerful policy tools in traffic management and in influencing travel behaviour. This approach is to be preferred over continued investment in infrastructure given the scarcity of land in Singapore. A more efficient use of existing infrastructure could be achieved by spreading peak travel. Full utilisation of the Mass Rapid Transit will depend on changing the commuter's perception on multi mode travel in addition to using public transport. While many studies have been carried out on modal choice, research on commuter trip departure decisions have been few and remain largely least understood. This paper employs multinomial logit and simultaneous nested logit analysis to model the choice of departure time (using household data collected in Singapore in 1983). Preliminary findings show that schedule delay, travel cost, and journey time to be important influences on commuter's choice of trip departure time to work. Some difficulties are highlighted and suggestions for further research are made.     

Parking demand and responsiveness to supply,pricing and location in the Sydney central business district

This paper investigates the role of parking pricing and supply by time of day in whether to drive and park in the central business district (CBD). A stated preference survey of car drivers and public transport users was undertaken at a number of parking locations, public transit interchanges, and shopping centres in Sydney CBD during 1998. In the context of a current trip to the CBD, respondents were asked to consider six alternatives, including three parking locations in the CBD, park outside of the CBD with public transport connection to the CBD, switch to public transport, or forego that trip to the CBD. The three parking locations were defined by hours of operation, a tariff schedule, and access time to the final destination from the parking station. Data from the survey were then used to estimate a nested logit model of mode and parking choices, which was then used to simulate the impacts of supply pricing scenarios on CBD parking share. The change in CBD parking share attributable to supply by time of day is less than 3%, compared to 97% attributable to parking prices.