Modelling media choices in business organizations: Implications for analyzing telecommunications-transportation interactions

A framework to analyze the impact of the new electronic communication technologies on transportation systems in the business setting has been proposed. A component of the framework that focuses on the media choice processes of individuals was empirically tested using scenarios in which the physical mail media, courier services, the telephone, voice mail, and electronic mail were alternatives to complete information communication tasks. The media choice model developed in this research emphasizes the influence of the context of the communication activity on media choice. Individual and organizational characteristics are explicitly considered, along with variables describing the communication activity itself, and the relationship between the initiator and the recipient of the communication. These characteristics determine the relative importance of a set of communication attributes and personal needs which are then matched against the individual's perceptions and feelings about the media to form preferences and choices in specific contexts. Empirical results are presented using preference logit models for a series of information communication situations. Significant variations in preferences and the levels of significance of the independent variables provided evidence of the strong influence the context of the communication activity has on media choice. Implications of these results are discussed in terms of other types of business meetings which may involve choices between telecommunications media and transportation modes. The primary contribution of this research is a methodology that can be extended to rigorously analyze telecommunications-transportation interactions. The paper discusses some of the issues that need to be addressed in modelling telecommunications-transportation interactions.     

User perceptions and engineering definitions of highway level of service: an exploratory statistical comparison

The level of service (LOS) concept in the Highway Capacity Manual has been used as a qualitative measure representing freeway operational conditions for over 35 years. One key element that has not been adequately addressed is how road users perceive LOS. This exploratory research examines road-user perceptions of freeway LOS by presenting study participants with a series of video clips of various traffic conditions (taken from cameras on overpasses to allow a complete view of the traffic stream) and asking them their perceptions of LOS. A random effects ordered probability model is then used to statistically link participant-recorded perceptions of LOS with measurable traffic conditions (speed, density, flow, percentage of trucks, vehicle headways) and participant characteristics. The findings suggest that the Highway Capacity Manual’s use of traffic density as a single performance measure for LOS does not accurately reflect road-user perceptions. The statistical analysis shows that a number of attributes besides traffic density determine public perceptions of LOS and that these perceptions vary depending on both traffic conditions and road-user characteristics.     

Analysis of the factors that influence the relationship between business air travel and videoconferencing

This paper seeks to investigate the relationship between business air travel and videoconferencing for intra-firm communication using econometric models developed through survey data from Taiwan’s technology industry. The survey respondents include business firms that either use or do not use videoconferencing currently. Based on survey data analyses, negative binomial models are developed for the set of current adopters of videoconferencing, and a Poisson regression model is developed for the non-adopters. They suggest substitution relationships between business air travel and videoconferencing for the two groups. However, the substitution effect is perceptibly stronger when videoconferencing is used as a substitute for business air travel. The analysis highlights that the meeting context significantly influences the choice of the communication mechanism; meeting contexts that do not specifically require face-to-face interaction tend to foster increased videoconferencing usage. Further, the perceptions of the respondents in terms of the relative benefits and weaknesses of each communication option influence the likelihood of substitution.     

Activity–travel behaviour of non-workers from Bangalore City in India

This paper presents exploratory and statistical analyses of the activity–travel behaviour of non-workers in Bangalore city in India. The study summarises the socio-demographic characteristics as well as the activity–travel behaviour of non-workers using a primary activity–travel survey data collected by the authors. Where possible, the research also compares the analysis findings with the case studies on activity–travel behaviour of non-workers, carried out in developed and developing countries. This gives an opportunity to understand the differences/similarities in the activity–travel behaviour of non-workers across diverse socio-cultural settings. The preliminary exploratory analysis shed light on the differences in activity participation, trip chaining, time-of-day preference for trip departure, and mode use behaviour of non-workers in Bangalore city. Statistical models were developed for investigating the effects of individual and household socio-demographics, land use parameters, and travel context attributes on activity participation, trip chaining, time-of-day choice, and mode choice decisions of non-workers. A few important results of the analysis are the influence of viewing television at home on out-of-home activity participation and trip-chaining behaviour, and the impact of in-home maintenance activity duration on time-of-day choice. Further, based on the findings of the initial analyses, an attempt has been made in this study to develop an integrated model that links time allocation, time-of-day choice, and trip chaining behaviour of non-workers. The study also discusses the implications of the research findings for transportation planning and policy for Bangalore city.     

Millimeter-wave communicating-radars for enhanced vehicle-to-vehicle communications

To be effective, safety relevant applications based on wireless communications between vehicles need a minimum rate of vehicles equipped with communication devices. Although this minimum rate of vehicles could be relatively low, it is still difficult to obtain starting from a nonequipped vehicles situation. However, Long and short range radars are becoming very popular these days for cruise control, obstacle detection, parking assistance and pre-crash sensing. These radars are active sensors that produce significant radiofrequency power in wide allocated frequency bands. They also integrate a sensitive receiver. To accelerate the vehicle-to-vehicle communications penetration rate, this paper evaluates the possibility of enhancing vehicle-to-vehicle communications by using communicating-radars working at millimeter-wave. Current allocated frequencies for both vehicle-to-vehicle communication and radars are presented. Short-range and long-range radar radiofrequency parameters are analyzed to verify that existing automotive radar radio standards are consistent with communication. At grazing angles above the road, the characteristics of the communicating-radar propagation channel are theoretically and experimentally studied and compared to a more conventional 5.9 GHz channel. An analysis of Ultra Wide Band radio communication providing simultaneous access to vehicles in the same communication area is presented. Lastly, relevant architectures for communicating-radars are discussed.     

Future prospects for personal security in travel by public transport

This paper reports findings from a project focused on understanding the interaction between transport technologies and user needs and perceptions in supporting personal security in travel by public transport. The research engaged over 60 experts from across the UK transport sector in a combination of interviews, workshops and scenario planning activities to address a set of four application areas in relation to secure travel. These areas were information provision, travel disruption, automated transport services and flexible transport services. Four future scenario narratives (to a 2040 time horizon) were developed for each application area. A final workshop consolidated and reviewed the narrative scenarios and pulled out key themes and priority issues for policy, practice and research for the near term. Consequently a set of policy recommendations, operator and business opportunities, knowledge gaps and research priorities were identified to support and enhance provision for personal security in travel by public transport.     

Why Cost Benefit Analysis is perceived as a problematic tool for assessment of transport plans: A process perspective

Academic discussions on Cost Benefit Analysis (CBA) as an appraisal instrument for integrated land use and transportation plans tend to focus on its technical aspects. However, many issues of CBA also arise from process related matters, especially when assessing integrated plans. Using an inductive research design, we explored how these process related issues play out in Dutch planning practices. In two applied research techniques, focus group sessions and open in depth interviews, we focused on process related issues as perceived by CBA participants ranging from plan makers to CBA testers. This article presents the different perceptions of issues in CBA processes. Through these collected perspectives, we found that these issues are multi-layered and present a number of fundamental dilemmas. After relating our empirical data to theory, we conclude that the biggest challenge lies in decreasing the level of mistrust and communication deficits revealed between plan owners and CBA calculators and their respective frames of thinking when assessing complex integrated land use and transportation plans.     

Exploring the role of individual attitudes and perceptions in predicting the demand for cycling: a hybrid choice modelling approach

Cycling is often promoted as a means of reducing urban congestion and improving health, social and environmental outcomes. However, the quantification of these potential benefits is not well established. This is due in part to practical difficulties in estimating cycling demand and a lack of sound methodologies to appraise cycling initiatives. In this paper we attempt to address this need by developing predictive models of cycle demand, relative to other transport modes, that capture not only the impacts of observed characteristics such as age and travel time but also the role of attitudes and perceptions. Using data from a stated preference survey, we estimate a hybrid choice model for cycle use that incorporates the role of attitudes towards cycling, perceptions of the image associated with cycling, and the stress arising from safety concerns. Model results indicate that the latent attitudes and perceptions explain an important part of the non-observable utility in a simple multinomial logit choice model. We also demonstrate policy analysis using the hybrid choice model, which allows comparisons of ‘hard’ policies such as the provision of parking facilities against ‘soft’ measures such as cycle promotion schemes.     

Vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication in a heterogeneous wireless network – Performance evaluation

Connected Vehicle Technology (CVT) requires wireless data transmission between vehicles (V2V), and vehicle-to-infrastructure (V2I). Evaluating the performance of different network options for V2V and V2I communication that ensure optimal utilization of resources is a prerequisite when designing and developing robust wireless networks for CVT applications. Though dedicated short range communication (DSRC) has been considered as the primary communication option for CVT safety applications, the use of other wireless technologies (e.g., Wi-Fi, LTE, WiMAX) allow longer range communications and throughput requirements that could not be supported by DSRC alone. Further, the use of other wireless technology potentially reduces the need for costly DSRC infrastructure. In this research, the authors evaluated the performance of Het-Net consisting of Wi-Fi, DSRC and LTE technologies for V2V and V2I communications. An application layer handoff method was developed to enable Het-Net communication for two CVT applications: traffic data collection, and forward collision warning. The handoff method ensures the optimal utilization of available communication options (i.e., eliminate the need of using multiple communication options at the same time) and corresponding backhaul communication infrastructure depending on the connected vehicle application requirements. Field studies conducted in this research demonstrated that the use of Het-Net broadened the range and coverage of V2V and V2I communications. The use of the application layer handoff technique to maintain seamless connectivity for CVT applications was also successfully demonstrated and can be adopted in future Het-Net supported connected vehicle applications. A long handoff time was observed when the application switches from LTE to Wi-Fi. The delay is largely due to the time required to activate the 802.11 link and the time required for the vehicle to associate with the RSU (i.e., access point). Modifying the application to implement a soft handoff where a new network is seamlessly connected before breaking from the existing network can greatly reduce (or eliminate) the interruption of network service observed by the application. However, the use of a Het-Net did not compromise the performance of the traffic data collection application as this application does not require very low latency, unlike connected vehicle safety applications. Field tests revealed that the handoff between networks in Het-Net required several seconds (i.e., higher than 200 ms required for safety applications). Thus, Het-Net could not be used to support safety applications that require communication latency less than 200 ms. However, Het-Net could provide additional/supplementary connectivity for safety applications to warn vehicles upstream to take proactive actions to avoid problem locations. To validate and establish the findings from field tests that included a limited number of connected vehicles, ns-3 simulation experiments with a larger number of connected vehicles were conducted involving a DSRC and LTE Het-Net scenario. The latency and packet delivery error trend obtained from ns-3 simulation were found to be similar to the field experiment results.     

Tweeting Transit: An examination of social media strategies for transport information management during a large event

Social media platforms are seeing increasing adoption by public transport agencies, as they provide a cost-effective, reliable, and timely mechanism for sharing information with passengers and other travellers. In this paper, we use a case study of the @GamesTravel2014 Twitter account to evaluate how this social media platform was used over the course of the 2014 Commonwealth Games in Glasgow, Scotland to provide and share transport-related information and respond to information requests. The case study provides an exemplar for the public co-ordination of information from multiple partners in a complex environment during a time of transport disruption. We evaluate both the structure and intent of the @GamesTravel2014 social media strategy via interviews with involved parties and an analysis of Tweets related to the account. Findings indicate the potential for future applications of social media by transport operators and authorities in producing a more effective network of communication with passengers.     

Exploration of route choice behavior with advanced traveler information using neural network concepts

A model of driver's route choice behavior under advanced traveler information system (ATIS) is developed based on data collected from learning experiments using interactive computer simulation. The experiment subjected drivers to 32 simulated days in which they were to choose between the freeway or a side road. A neural network model is used as a convenient modeling technique in this initial phase of the analysis. The results indicated that most subjects made route choices based mainly on their recent experiences. It was also demonstrated that route choice behaviors are related to the personal characteristics as well as the characteristics of the respective routes. Travel experiences have less effect on the choice of the side road compared to the freeway and the results indicate that the prediction accuracy of the model, the acceptance rate of advice, and the quality of advice are closely correlated. The model developed here was for advice consistently provided at a level of 75 percent accuracy. The paper concludes with a discussion of experimental limitations and suggestions for future research.     

An ontological model to support communications of situation-aware vehicles

In an Intelligent Transport System (ITS) environment, the communication component is of great importance to support interactions between vehicles and roadside infrastructure. Previous studies have focused on the physical capability and capacity of the communication technologies, but the equally important development of suitable and efficient semantic content for transmission received notably less attention. Ontology is one promising approach for context modelling in ubiquitous computing environments, and in the transport domain it can be used both for context modelling and semantic contents for vehicular communications. This paper explores the development of an ontological model implementing relative geo-semantic information messages to support vehicle-to-vehicle communications. The proposed ontology model contains classes, objects, their properties/relations as well as some functions and query templates to represent and update the information of dynamic vehicles, inter-vehicle interactions and behaviour. This model was developed through a scenario enabling the evaluation of traffic conflict resolution approaches, by implementing a set of decision-making processes for intelligent vehicles. Given the scope of the proposed ontology modelling, it shows how vehicular communications can be used to update each vehicle’s context model. This work can be easily extended for more complex interactions among vehicles and the infrastructure.     

Relationships Between US Consumer Expenditures on Communications and Transportation Using Almost Ideal Demand System Modeling: 1984–2002

Abstract

This study analyzes aggregate consumer expenditure data from the US between 1984 and 2002, to determine relationships between expenditures on transportation and communications. We first identified 15 categories of goods – nine for transportation, five for communications, and one for all others – and obtained prices for each category across time. Then, we applied the linear approximate almost ideal demand system (AIDS) method for estimating consumer demand functions, aggregating the categories to six (non-personal vehicle (PV), PV capital, PV operation, electronic communications media, print communications media, and all others) due to the small sample size. The results indicate that transportation and communications categories have both substitution and complementarity relationships. The existence of effects in both directions (substitution and complementarity) is testimony to the complexity of the relationships involved, with both generation and replacement possible and happening simultaneously. In addition, expenditures in the transportation categories are generally more income-elastic and price-elastic than those in communications, indicating that communications expenditures are more essential than those for travel. The transportation categories have both substitution and complementarity relationships with each other, while the two communications categories have a substitution relationship.     

Development of pictograms for dynamic traffic control systems in South Korea

This study developed a set of pictograms for lane control systems, to provide additional information to drivers on weather and traffic incidents. The results suggest that in the design of traffic signs, it is important to consider local context and not simply adopt standards and practices that are developed elsewhere. The differences in the social and cultural environments may affect the ease of reading and comprehension by local drivers. However, the study also showed that not all locally developed signs were rated higher for their ease of reading than others… Since some design characteristics are more salient, whereas others tend to be more dependent on the local context, it is important to conduct simple experiments and exploratory research to find the optimal designs to be used.     

Paratransit Service in Indonesia: User Satisfaction and Future Choice

Abstract

This paper explores user satisfaction with making use of paratransit in Bandung, Indonesia. User perceptions of attributes are analyzed using factor analysis to find representing attribute types and factors of service quality. Ordinal probit analysis is employed to explore the characteristics of users regarding their perception of satisfaction with the paratransit service. Binary logistic analysis is undertaken to predict users’ choice probability in making use of paratransit in the future when there is a service improvement. The study reveals that what may be of importance in developed countries carries a different weight of importance for paratransit users. This fact can be explained by describing the characteristics of users that expressed their satisfaction, which also explains the target market for this mode. The analysis reveals the notion that financial motives seem to dominate when users select to use paratransit.     

Optimisation of parking guidance and information systems display configurations

Operators of parking guidance and information (PGI) systems often have difficulty in determining the best car park availability information to present to drivers in periods of high demand. This paper describes a behavioural model of parking choice incorporating drivers perceptions of waiting times at car parks based on PGI signs. This model was used to predict the influence of PGI signs on the overall performance of the traffic system.Relationships were developed for estimating the arrival rates at car parks based on trip patterns, driver characteristics, car park attributes as well as the car park availability information displayed on PGI signs. Drivers' perceptions of waiting times at car parks were assumed to be influenced by the PGI signs for observers of the signs and actual car park utilisation levels for non-observers. The model assumes that the choice of car park does not change after entering the city centre, even if conditions observed are different from those initially perceived.A mathematical programme was formulated to determine the optimal display PGI sign configuration to minimise queue lengths and vehicle kilometres of travel (VKT). The model was limited to off-street parking choices and illegal parking was not incorporated. A simple genetic algorithm was used to identify solutions that significantly reduced queue lengths and VKT compared with existing practices.These procedures were applied to an existing PGI system operating in Tama New Town near Tokyo. Significant reductions in queue lengths and VKT were predicted using the optimisation model. This would reduce traffic congestion and lead to various environmental benefits.     

Modelling bicycle use intention: the role of perceptions

Users’ perceptions are identified as key elements to understand bicycle use, whose election cannot be explained with usual mobility variables and socio-economic characteristics. A hybrid model is proposed to model the intention of bicycle use; it combines a structural equations model that captures intentions and a choice model. The framework is applied to a case of a university campus in Madrid that is studying a new internal bike system. Results show that four latent variables (convenience, pro-bike, physical determinants and external restrictions) help explaining intention to use bike, representing a number of factors that are linked to individual perceptions.     

Toward using social media to support ridesharing services: challenges and opportunities

Ridesharing has been attracting increasing attention from both academia and industry. One of the challenges posed by the study of ridesharing is to identify the most valuable information for improving the ridesharing decisions taken by participants. Another challenge is to use harvesting techniques to extract specific types of travel-related information. Many methods have been developed by the community in order to solve these issues. However, due to a lack of information sharing between different transit authorities and the difficulty of identifying subjective perceptions of the experience of ridesharing, understanding and evaluating how social media data might support or obstruct goals for mobility, safety and environmental sustainability in ridesharing is a difficult task. In this survey, we first analyze the literature on ridesharing with a focus on the properties and model of service, and introduce a framework to describe the major components required for a ridesharing service. Then, we illustrate the potential value of information extracted from social media and present the rationale for harvesting travel-related data. Finally, we detail some possible directions and different approaches for using social media data, and highlight their assets and drawbacks.