Behavior-based consistency-seeking models as deployment alternatives to dynamic traffic assignment models

This paper proposes a behavior-based consistency-seeking (BBCS) model as an alternative to the dynamic traffic assignment paradigm for the real-time control of traffic systems under information provision. The BBCS framework uses a hybrid probabilistic–possibilistic model to capture the day-to-day evolution and the within-day dynamics of individual driver behavior. It considers heterogeneous driver classes based on the broad behavioral characteristics of drivers elicited from surveys and past studies on driver behavior. Fuzzy logic and if–then rules are used to model the various driver behavior classes. The approach enables the modeling of information characteristics and driver response to be more consistent with the real-world. The day-to-day evolution of driver behavior characteristics is reflected by updating the appropriate model parameters based on the current day’s experience. The within-day behavioral dynamics are reactive and capture drivers’ actions vis-à-vis the ambient driving conditions by updating the weights associated with the relevant if–then rules. The BBCS model is deployed by updating the ambient driver behavior class fractions so as to ensure consistency with the real-time traffic sensor measurements. Simulation experiments are conducted to investigate the real-time applicability of the proposed framework to a real-world network. The results suggest that the approach can reasonably capture the within-day variations in driver behavior model parameters and class fractions in the traffic stream. Also, they indicate that deployment-capable information strategies can be used to influence system performance. From a computational standpoint, the approach is real-time deployable.     

Incorporating the extended theory of planned behavior in a school travel mode choice model: a case study of Shaoxing,China

Travel to and from school can have social, economic, and environmental implications for students and their parents. Therefore, understanding school travel mode choice behavior is essential to find policy-oriented approaches to optimizing school travel mode share. Recent research suggests that psychological factors of parents play a significant role in school travel mode choice behavior and the Multiple Indicators and Multiple Causes (MIMIC) model has been used to test the effect of psychological constructs on mode choice behavior. However, little research has used a systematic framework of behavioral theory to organize these psychological factors and investigate their internal relationships. This paper proposes an extended theory of planned behavior (ETPB) to delve into the psychological factors caused by the effects of adults’ cognition and behavioral habits and explores the factors’ relationship paradigm. A theoretical framework of travel mode choice behavior for students in China is constructed. We established the MIMIC model that accommodates latent variables from ETPB. We found that not all the psychological latent variables have significant effects on school travel mode choice behavior, but habit can play an essential role. The results provide theoretical support for demand policies for school travel.     

Incorporating social interaction into hybrid choice models

The aim of this paper is to develop a methodological framework for the incorporation of social interaction effects into choice models. The developed method provides insights for modeling the effect of social interaction on the formation of psychological factors (latent variables) and on the decision-making process. The assumption is based on the fact that the way the decision maker anticipates and processes the information regarding the behavior and the choices exhibited in her/his social environment, affects her/his attitudes and perceptions, which in turn affect her/his choices. The proposed method integrates choice models with decision makers’ psychological factors and latent social interaction. The model structure is simultaneously estimated providing an improvement over sequential methods as it provides consistent and efficient estimates of the parameters. The methodology is tested within the context of a household aiming to identify the social interaction effects between teenagers and their parents regarding walking-loving behavior and then the effect of this on mode to school choice behavior. The sample consists of 9,714 participants aged from 12 to 18 years old, representing 21 % of the adolescent population of Cyprus. The findings from the case study indicate that if the teenagers anticipate that their parents are walking lovers, then this increases the probability of teenagers to be walking-lovers too and in turn to choose walking to school. Generally, the findings from the application result in: (a) improvements in the explanatory power of choice models, (b) latent variables that are statistically significant, and (c) a real-world behavioral representation that includes the social interaction effect.     

A conflict model and interactive simulator (FASTCARS) for predicting enroute driver behavior in response to real-time traffic condition information

This paper proposes a theoretical methodology and practical data collection approach for modeling enroute driver behavioral choice under Advanced Traveler Information Systems (ATIS). The theoretical framework is based on conflict assessment and resolution theories popularized in psychology and applied to models of individual consumer behavior. It is posed that enroute assessment and adjustment is a reactionary process influenced by increased conflict arousal and motivation to change. When conflict rises to a level at which conflict exceeds a personal threshold of tolerance, drivers are likely to alter enroute behavior to alleviate conflict through either route diversion of goal revision. Assessment and response to conflict arousal directly relate to the driver's abilities to perceive and predict network conditions in conjunction with familiarity of network configurations and accessible alternate routes.Data collection is accomplished through FASTCARS (Freeway andArterialStreetTrafficConflictArousal andResolutionSimulator), in interactive microcomputer-based driving simulator. Limited real-world implementation of ATIS has made it difficult to study or predict individual driver reaction to these technologies. It is contended here that in-laboratory experimentation with interactive route choice simulators can substitute for the lack of real-world applications and provide an alternate approach to data collection and driver behavior analysis. This paper will explain how FASTCARS is useful for collecting data and testing theories of driver behavior.     

Improving the behavioral realism of global integrated assessment models: An application to consumers’ vehicle choices

A large body of transport sector-focused research recognizes the complexity of human behavior in relation to mobility. Yet, global integrated assessment models (IAMs), which are widely used to evaluate the costs, potentials, and consequences of different greenhouse gas emission trajectories over the medium-to-long term, typically represent behavior and the end use of energy as a simple rational choice between available alternatives, even though abundant empirical evidence shows that real-world decision making is more complex and less routinely rational. This paper demonstrates the value of incorporating certain features of consumer behavior in IAMs, focusing on light-duty vehicle (LDV) purchase decisions. An innovative model formulation is developed to represent heterogeneous consumer groups with varying preferences for vehicle novelty, range, refueling/recharging availability, and variety. The formulation is then implemented in the transport module of MESSAGE-Transport, a global IAM, although it also has the generic flexibility to be applied in energy-economy models with varying set-ups. Comparison of conventional and ‘behaviorally-realistic’ model runs with respect to vehicle purchase decisions shows that consumer preferences may slow down the transition to alternative fuel (low-carbon) vehicles. Consequently, stronger price-based incentives and/or non-price based measures may be needed to transform the global fleet of passenger vehicles, at least in the initial market phases of novel alternatives. Otherwise, the mitigation burden borne by other transport sub-sectors and other energy sectors could be higher than previously estimated. More generally, capturing behavioral features of energy consumers in global IAMs increases their usefulness to policy makers by allowing a more realistic assessment of a more diverse suite of policies.     

Prioritizing new bicycle facilities to improve low-stress network connectivity

This paper introduces a new method to prioritize bicycle improvement projects based on accessibility to important destinations, such as grocery stores, banks, and restaurants. Central to the method is a new way to classify “bicycling stress” using marginal rates of substitution which are commonly developed through empirical behavioral research on bicyclist route choice. MRS values are input parameters representing bicycling stress associated with the number of lanes and speed limit of a street. The method was programmed as a geographic information system tool and requires commonly available data. The tool is demonstrated on three improvement scenarios that were recently proposed for Seattle, Washington. The full build-out scenario consists of 771 projects that include various new bike lanes, protected bike lanes, and multi-use trails. The tool produces priority rankings based on a project’s ability to improve low-stress connectivity between homes and important destinations. The analysis identifies specific areas and neighborhoods that can be expected to exhibit better bikeability. Transportation planners can use the tool to help communicate anticipated project impacts to decision-makers and the public.     

A framework for studying teleshopping versus store shopping

Transportation and geography studies of shopping behavior focus on destinatiion choice assuming a trip had to be made. New telecommunications technologies enable home-based “teleshopping” to substitute for store shopping. This paper develops a framework for studying the choice between modes of shopping. Shopping activity is defined as information acquisition that precedes purchasing. But, shopping seems to fulfill some psychological and recreational functions in addition to obtaining information. An integration of perspectives from different disciplines results in a conceptual structure which forms a basis for empirical studies of the impact of telecommunications technologies of human travel and activity patterns.     

A heuristic model of bounded route choice in urban areas

There is substantial evidence to indicate that route choice in urban areas is complex cognitive process, conducted under uncertainty and formed on partial perspectives. Yet, conventional route choice models continue make simplistic assumptions around the nature of human cognitive ability, memory and preference. In this paper, a novel framework for route choice in urban areas is introduced, aiming to more accurately reflect the uncertain, bounded nature of route choice decision making. Two main advances are introduced. The first involves the definition of a hierarchical model of space representing the relationship between urban features and human cognition, combining findings from both the extensive previous literature on spatial cognition and a large route choice dataset. The second advance involves the development of heuristic rules for route choice decisions, building upon the hierarchical model of urban space. The heuristics describe the process by which quick, ‘good enough’ decisions are made when individuals are faced with uncertainty. This element of the model is once more constructed and parameterised according to findings from prior research and the trends identified within a large routing dataset. The paper outlines the implementation of the framework within a real-world context, validating the results against observed behaviours. Conclusions are offered as to the extension and improvement of this approach, outlining its potential as an alternative to other route choice modelling frameworks.     

Effects of incorporating latent and attitudinal information in mode choice models

Abstract

Hybrid choice modelling approaches allow latent variables in mode choice utility functions to be addressed. However, defining attitude and behavior as latent variables is influenced by the researcher's assumptions. Therefore, it is better to capture the effects of latent behavioral and attitudinal factors as latent variables than defining behaviors and attitudes per se. This article uses a hybrid choice model for capturing such latent effects, which will herein be referred to as modal captivity effects in commuting mode choice. Latent modal captivity refers to the unobserved and apparently unexplained attraction towards a specific mode of transportation that is resulting from latent attitude and behavior of passengers in addition to the urban transportation system. In empirical models, the latent modal captivity variables are explained as functions of different observed variables. Empirical models show significant improvement in fitting observed data as well as improved understanding of travel behavior.     

Boundedly rational route choice behavior: A review of models and methodologies

Perfect rationality (PR) has been widely used in modeling travel behavior. As opposed to PR, bounded rationality (BR) has recently regained researchers’ attention since it was first introduced into transportation science in the 1980s due to its power in more realistic travel behavior modeling and prediction. This paper provides a comprehensive survey on the models of BR route choice behavior, aiming to identify current research gaps and provide directions for future research. Despite a small but growing body of studies on employing bounded rationality principle, BR route choice behavior remains understudied due to the following reasons: (a) The existence of BR thresholds leads to mathematically intractable properties of equilibria; (b) BR parameters are usually latent and difficult to identify and estimate; and (c) BR is associated with human being’s cognitive process and is challenging to model. Accordingly, we will review how existing literature addresses the aforementioned challenges in substantive and procedural bounded rationality models. Substantive bounded rationality models focus on choice outcomes while procedural bounded rationality models focus on the empirical studies of choice processes. Bounded rationality models in each category can be further divided based on whether time dimension is included. Accordingly, static and dynamic traffic assignment are introduced in substantive bounded rationality while two-stage cognitive models and day-to-day learning models in procedural bounded rationality are discussed. The methodologies employed in substantive bounded rationality include game theory and interactive congestion game, while those in procedural bounded rationality mainly adopt random utility and non- or semi-compensatory models. A comparison of all existing methodologies are given and bounded rationality models’ scope and boundaries in terms of predictability, transferability, tractability, and scalability are discussed. Finally existing research gaps are presented and several promising future research directions are given.     

Factors influencing destination choice for the urban grocery shopping trip

Destination choice for the urban grocery shopping trip is hypothesized to be determined by three factors: the individual's perception of the destination, the individual's accessibility to the destination and the relative number of opportunities to exercise any particular choice. Results of a multinomial logit model estimation support this hypothesis and provide useful information concerning the role of urban form in this destination choice situation. It is determined that accessibility is the primary aspect influencing destination choice and that its effect is nonlinear.On leave 1977-78 from State University of New York at Buffalo, Buffalo, New York 14214.     

Trip distribution for limited destinations: a case study for grocery shopping trips in the Netherlands

In this paper, we introduce a new trip distribution model for destinations that are not homogeneously distributed. The model is a gravity model in which the spatial configuration of destinations is incorporated in the modeling process. The performance was tested on a survey with reported grocery shopping trips in the Dutch city of Almelo. The results show that the new model outperforms the traditional gravity model. It is also superior to the intervening opportunities model, because the distribution can be described as a function of travel costs, without increasing the computational time. In this study, the distribution was described by a simple function of Euclidean distance, which provides a good fit to the survey data. The slope of the distribution is quite steep. This shows that most trips are made to nearby supermarkets. However, a significant fraction of trips, mainly made by car, still goes to supermarkets further away. We argue that modeling of these trips by the new method will improve traffic flow predictions.     

Happy or liberal? Making sense of behavior in transport policy design

Appropriate microeconomic foundations of mobility are decisive for successful policy design in transportation and, in particular, for the challenge of climate change mitigation. Recent research suggests that behavior in transportation cannot be adequately represented by the standard approach of revealed preferences. Moreover, mobility choices are influenced by factors widely regarded as normatively irrelevant. Here we draw on insights from behavioral economics, psychology and welfare theory to examine how transport users make mobility decisions and when it is desirable to modify them through policy interventions. First, we explore systematically which preferences, heuristics and decision processes are relevant for mobility-specific behavior, such as mode choice. We highlight the influence of infrastructure on the formation of travel preferences. Second, we argue that the behavioral account of decision-making requires policy-makers to take a position on whether transport policies should be justified by appealing to preference satisfaction or to raising subjective well-being. This distinction matters because of the (i) influence of infrastructure on preference formation, (ii) health benefits from non-motorized mobility, (iii) negative impact of commuting on happiness and (iv) status-seeking behavior of individuals. The orthodox approach of only internalizing externalities is insufficient because it does not allow for the evaluation of these effects. Instead, our analysis suggests that transport demand modeling should consider behavioral effects explicitly.     

A mixed Bayesian network for two-dimensional decision modeling of departure time and mode choice

The modeling of travel decision making has been a popular topic in transportation planning. Previous studies focused on random-utility discrete choice models and machine learning methods. This paper proposes a new modeling approach that utilizes a mixed Bayesian network (BN) for travel decision inference. The authors use a predetermined BN structure and calculate priori and posterior probability distributions of the decision alternatives based on the observed explanatory variables. As a “utility-free” decision inference method, the BN model releases the linear structure in the utility function but assumes the traffic level of service variables follow multivariate Gaussian distribution conditional on the choice variable. A real-world case study is conducted by using the regional travel survey data for a two-dimensional decision modeling of both departure time choice and travel mode choice. The results indicate that a two-dimensional mixed BN provides better accuracy than decision tree models and nested logit models. In addition, one can derive continuous elasticity with respect to each continuous explanatory variable for sensitivity analysis. This new approach addresses a research gap in probabilistic travel decision making modeling as well as two-dimensional travel decision modeling.     

The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker

In helping understand the dynamics of travel choice behavior and traveler satisfaction over time, multi-day panel data is invaluable (McFadden in Am Econ Rev 91(3): 351–378, 2001). The collection of such data has become increasingly feasible thanks to smartphones, which researchers can use to present surveys to travelers and to collect additional information through the phones’ location services and other sensors. This paper describes the design and implementation of the San Francisco Travel Quality Study, a multi-day research study conducted in autumn 2013 with 838 participants. The objective of the study was to investigate the link between transit service quality, the satisfaction and subjective well-being of transit riders, and travel choice behavior, with a particular interest in the influence of travelers’ choice history and personal experiences on future transit use. For that purpose, a rich panel data set was collected from multiple sources, including a number of mobile travel experience surveys capturing traveler satisfaction and emotions, two online surveys capturing demographics, attitudes and mode choice intentions, as well as high-resolution phone location data and transit vehicle location data. By fusing the phone location data with transit vehicle location data, individual-level transit travel diaries could be automatically created, and by fusing the location data with the survey responses, additional information about the context of the responses could be derived. While the behavioral and satisfaction-related findings of the study are detailed in other publications, this paper is intended to serve two purposes. First, it describes the study design, data collection effort and challenges faced in order to provide a learning opportunity for other researchers considering similar studies. Second, it discusses the key sociodemographic data and characteristics of the study population in order to provide a foundation and reference for further publications that make use of the data set described here. The authors would like to invite other researchers to collaborate with them on the evaluation of the data.     

An integrated framework to jointly model decisions of activity time allocation and work-related travel

Five activity-travel choice dimensions, including three activity time allocation decisions and two work-related travel choices, are jointly modeled using the structural equation model in order to accommodate the complex interactions among them. Via a two-step estimation approach, the behavioral pattern underlying activity-travel decisions is explicitly revealed. For example, it demonstrates the priority with respect to subsistence activity, maintenance activity, and recreation activity due to a limited time budget; and bus commuting behavior positively influences the time allocated to the maintenance activity. In addition, two attitudinal factors are constructed and confirmed to have important effects on the five behavioral dimensions, which contribute to reveal the decision-making process from the perspective of psychology. This comprehensive framework is expected to provide important implications for mobility management and urban planning.     

A non-compensatory choice model incorporating attribute cutoffs

This research proposes an extension to the traditional compensatory utility maximization framework which has guided most theoretical and statistical work in choice modeling applications, including those in transportation demand estimation work. Attribute cutoffs are incorporated into the decision problem formulation; it is then argued on extant empirical evidence that individuals may view these constraints as “soft”. This leads to the formulation of a penalized utility function that allows for constraint violation, but at a cost to the overall evaluation of the good. The proposed model is able to represent fully compensatory, conjunctive and disjunctive choice strategies, as well as combinations thereof. The properties of the proposed theoretical model are examined and discussed. From the theoretical framework, statistical models of choice behavior are easily derived; in their simplest forms, these models can be estimated using existing software. A Stated Preference choice experiment is analyzed using the proposed model, which is found to be highly consistent with observed choices and superior to a structural two-stage choice set formation model.     

Bounded rationality and irreversible network change

A network change is said to be irreversible if the initial network equilibrium cannot be restored by revoking the change. The phenomenon of irreversible network change has been observed in reality. To model this phenomenon, we develop a day-to-day dynamic model whose fixed point is a boundedly rational user equilibrium (BRUE) flow. Our BRUE based approach to modeling irreversible network change has two advantages over other methods based on Wardrop user equilibrium (UE) or stochastic user equilibrium (SUE). First, the existence of multiple network equilibria is necessary for modeling irreversible network change. Unlike UE or SUE, the BRUE multiple equilibria do not rely on non-separable link cost functions, which makes our model applicable to real-world large-scale networks, where well-calibrated non-separable link cost functions are generally not available. Second, travelers’ boundedly rational behavior in route choice is explicitly considered in our model. The proposed model is applied to the Twin Cities network to model the flow evolution during the collapse and reopening of the I-35 W Bridge. The results show that our model can to a reasonable level reproduce the observed phenomenon of irreversible network change.     

Airline competition and market frequency: A comparison of the s-curve and schedule delay models

We compare two common ways of incorporating service frequency into models of airline competition. One is based on the so called s-curve, in which, all else equal, market shares are determined by frequency shares. The other is based on schedule delay—the time difference between when travelers wish to travel and when flights are available. We develop competition models that differ only with regard to which of the above approaches is used to capture the effect of frequency. The demand side of both models is an approximation of a nested logit model which yields endogenous travel demand by including not traveling in the choice set. We find symmetric competitive equilibrium for both models analytically, and compare their predictions concerning market frequency with empirical evidence. In contrast to the s-curve model, the schedule delay model depicts a more plausible relationship between market share and frequency share and accurately predicts observed patterns of supply side behavior. Moreover, the predictions from both models are largely the same if we employ numerical versions of the model that capture real-world aspects of competition. We also find that, for either model, the relationship between airline frequency and market traffic is the same whether frequency is determined by competitive equilibrium, social optimality, or social optimality with a break-even constraint.     

Railway station choice modelling: a review of methods and evidence

Since the first railway station choice studies of the 1970s, a substantial body of research on the topic has been completed, primarily in North America, the U.K. and the Netherlands. With many countries seeing sustained growth in rail passenger numbers, which is forecast to continue, station choice models have an important role to play in assessing proposals for new stations or service changes. This paper reviews the modelling approaches adopted, the factors found to influence station choice and the application of models to real-world demand forecasting scenarios. A consensus has formed around using the closed-form multinomial logit and nested logit models, with limited use of more advanced simulation-based models, and the direction effects of a range of factors have been consistently reported. However, there are questions over the validity of applying non-spatial discrete choice models to a context where spatial correlation will be present, in particular with regard to the models’ ability to adequately represent the abstraction behaviours resulting from competition between stations. Furthermore, there has been limited progress towards developing a methodology to integrate a station choice element into the aggregate models typically used to forecast passenger demand for new stations.