Consumer preferences for electric vehicles in lower tier cities of China: Evidences from south Jiangsu region

China is the world biggest market of electric vehicles (EVs) in terms of production and sales. Existing studies on consumer preferences for EVs in China have generally focused on first-tier cities, while little attention has been paid to the lower tier cities. This exploratory study investigates consumer preferences for EVs in lower tier cities of China, by collecting stated preference (SP) data in two second-tier cities and three third-tier cities in the south Jiangsu region of China. The discrete choice modeling analysis shows that Chinese consumers in lower-tier cities are generally sensitive to monetary attributes, charging service and driving range of EVs. They also perceive Chinese vehicle brands to be disadvantaged compared with European brands. When comparing the differences in second-tier versus third-tier cities, we find that consumers in third-tier cities are more sensitive to purchase price, subsidy of purchase, and coverage of charging stations than their second-tier counterparts. This study also highlights the role of different psychological effects, such as symbols of car ownership, normative-face influence, and risk aversion, in shaping consumer preferences for EVs in lower-tier cities of China. Our results provide important implications for contextualizing government policies and marketing strategies in line with the different sizes and characteristics of the cities in China.     

Will subsidies drive electric vehicle adoption? Measuring consumer preferences in the U.S. and China

We model consumer preferences for conventional, hybrid electric, plug-in hybrid electric (PHEV), and battery electric (BEV) vehicle technologies in China and the U.S. using data from choice-based conjoint surveys fielded in 2012–2013 in both countries. We find that with the combined bundle of attributes offered by vehicles available today, gasoline vehicles continue in both countries to be most attractive to consumers, and American respondents have significantly lower relative willingness-to-pay for BEV technology than Chinese respondents. While U.S. and Chinese subsidies are similar, favoring vehicles with larger battery packs, differences in consumer preferences lead to different outcomes. Our results suggest that with or without each country’s 2012–2013 subsidies, Chinese consumers are willing to adopt today’s BEVs and mid-range PHEVs at similar rates relative to their respective gasoline counterparts, whereas American consumers prefer low-range PHEVs despite subsidies. This implies potential for earlier BEV adoption in China, given adequate supply. While there are clear national security benefits for adoption of BEVs in China, the local and global social impact is unclear: With higher electricity generation emissions in China, a transition to BEVs may reduce oil consumption at the expense of increased air pollution and/or greenhouse gas emissions. On the other hand, demand from China could increase global incentives for electric vehicle technology development with the potential to reduce emissions in countries where electricity generation is associated with lower emissions.     

Consumer attitudes about electric cars: Pricing analysis and policy implications

As electric vehicles (EVs) become more readily available, sales will depend on consumers’ interest and understanding. A survey of consumer attitudes on electric cars was conducted in Manitoba from late 2011 to early 2012. It utilizes two price assessment methods. The van Westendorp price sensitivity method (PSM) shows the acceptable price range for EVs to be $22,000–27,500. This range closely matches average price range for sales of conventional cars during the same period. The willingness-to-pay method reveals consumers are unwilling to pay large premiums for EVs, even when given information on future fuel savings. A consumer group with experience or exposure to EVs is somewhat different. Nearly 25% of these people are willing to pay a premium of up to $10,000. Different interpretations can be drawn from these responses, calling for further research. An apparent policy opportunity involves consumer education to enhance knowledge and facilitate EV purchase decisions. Survey results also support the hypothesis that EV rollout has focused too much on technology, and not enough on consumers.     

Advances in consumer electric vehicle adoption research: A review and research agenda

In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.     

A review of EVs charging: From the perspective of energy optimization,optimization approaches,and charging techniques

Introduction of electric vehicles (EVs) or plug-in electric vehicles (PEVs) in the road transportation can significantly reduce the carbon emission. Hence, the demand of EVs is likely to increase in the near future. Large penetration of EVs will also ultimately result into high loads on the existing power grids. The controlled charging of EVs can have a significant impact on the power grid load, voltage, frequency, and power losses. In this paper, we have provided a comprehensive review of various energy optimization approaches used for EVs charging. Energy optimization approaches used for EVs not only enhance the battery life but also contribute in regulating the voltage and frequency. During EVs charging, various objective functions such as supporting the renewable energy sources, minimization of the peak load, energy cost, and maximization of the aggregator profit have also been studied from optimization perspectives. The controlled and an optimized EVs charging enhances the performance of EVs batteries and conserves the energy in the system by minimizing the load and power losses. The different EVs charging approaches such as centralized and distributed suited for different objective functions have also been studied and compared with respect to various optimization approaches.     

The impact of car specifications,prices and incentives for battery electric vehicles in Norway: Choices of heterogeneous consumers

Electric vehicles (EVs), specifically Battery EVs (BEVs), can offer significant energy and emission savings over internal combustion engine vehicles. Norway has a long history of research and government incentives for BEVs. The BEV market in Norway allows us to fully examine consumers’ BEV choices influenced by car specifications, prices and government incentives (public bus lanes access, toll waiver and charging stations). The Random-Coefficient Discrete Choice Model (referred to as the BLP model) is applied to understand the choices of heterogeneous personal consumers and business buyers. Our study is instantiated on the entire EV sales data in Norway from 2011 to 2013, as well as a set of demographics at the municipality level. The results suggest significant positive effects of BEV technology improvement, space, toll waiver and charging station density on EV demand for both personal consumers and business buyers. However, the effects on business buyers may be generally less pronounced than on personal consumers. Interestingly, bus lanes access demonstrates a negative impact for personal consumers, possibly due to consumers’ concern regarding bus lane congestion. In addition, preferences on the BEV price can vary statistically among consumers with different income levels. Compared to the BEV technology development, demographical features and municipal incentives may have generally less impacts on market shares within the BEV market.     

Electric vehicles revisited: a review of factors that affect adoption

Electric vehicles (EVs) were recently reintroduced to the global car market. These are an improvement over their predecessors in performance and electric driving range. Although the uptake of EVs has been notable in a short period of time, most government goals for adoption have not been met. This paper reviews a growing body of peer-reviewed literature assessing factors affecting EV adoption. Several important gaps in knowledge are identified. First, there is mixed evidence of the effectiveness of government incentives in encouraging EV uptake and particularly little knowledge in regards to issues of timing and magnitude. The literature shows that public charging infrastructure is an important factor associated with EV uptake, though the direction of causality is yet unclear. Public charging infrastructure can ease range anxiety, particularly for battery electric vehicles, but there is little guidance as to the way in which government should best go about ensuring the provision of infrastructure. Lastly, the nascent EV market means that studies primarily rely on surveys about hypothetical situations. There is strong evidence that actual purchases are much lower than consumers’ stated preferences. Improving understanding of this “attitude–action” gap is important to better informing studies of EV uptake over time.     

Consumers’ willingness to pay for alternative fuel vehicles: A comparative discrete choice analysis between the US and Japan

This paper conducts a comparative discrete choice analysis to estimate consumers’ willingness to pay (WTP) for electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) on the basis of the same stated preference survey carried out in the US and Japan in 2012. We also carry out a comparative analysis across four US states. We find that on average US consumers are more sensitive to fuel cost reductions and alternative fuel station availability than are Japanese consumers. With regard to the comparative analysis across the four US states, consumers’ WTP for a fuel cost reduction in California is considerably greater than in the other three states. We use the estimates obtained in the discrete choice analysis to examine the EV/PHEV market shares under several scenarios. In a base case scenario with relatively realistic attribute levels, conventional gasoline vehicles still dominate both in the US and Japan. However, in an innovation scenario with a significant purchase price reduction, we observe a high penetration of alternative fuel vehicles both in the US and Japan. We illustrate the potential use of a discrete choice analysis for forward-looking policy analysis, with the future opportunity to compare its predictions against actual revealed choices. In this case, increased purchase price subsidies are likely to have a significant impact on the market shares of alternative fuel vehicles.     

Eco-driving advisory strategies for a platoon of mixed gasoline and electric vehicles in a connected vehicle system

As electric vehicles (EVs) have gained an increasing market penetration rate, the traffic on urban roads will tend to be a mix of traditional gasoline vehicles (GVs) and EVs. These two types of vehicles have different energy consumption characteristics, especially the high energy efficiency and energy recuperation system of EVs. When GVs and EVs form a platoon that is recognized as an energy-friendly traffic pattern, it is critical to holistically consider the energy consumption characteristics of all vehicles to maximize the energy efficiency benefit of platooning. To tackle this issue, this paper develops an optimal control model as a foundation to provide eco-driving suggestions to the mixed-traffic platoon. The proposed model leverages the promising connected vehicle technology assuming that the speed advisory system can obtain the information on the characteristics of all platoon vehicles. To enhance the model applicability, the study proposes two eco-driving advisory strategies based on the developed optimal control model. One strategy provides the lead vehicle an acceleration profile, while the other provides a set of targeted cruising speeds. The acceleration-based eco-driving advisory strategy is suitable for platoons with an automated leader, and the speed-based advisory strategy is more friendly for platoons with a human-operated leader. Results of numerical experiments demonstrate the significance when the eco-driving advisory system holistically considers energy consumption characteristics of platoon vehicles.     

Electric vehicles’ energy consumption measurement and estimation

Use of electric vehicles (EVs) has been viewed by many as a way to significantly reduce oil dependence, operate vehicles more efficiently, and reduce carbon emissions. Due to the potential benefits of EVs, the federal and local governments have allocated considerable funding and taken a number of legislative and regulatory steps to promote EV deployment and adoption. With this momentum, it is not difficult to see that in the near future EVs could gain a significant market penetration, particularly in densely populated urban areas with systemic air quality problems. We will soon face one of the biggest challenges: how to improve efficiency for EV transportation system? This research takes the first step in tackling this challenge by addressing a fundamental issue, i.e. how to measure and estimate EVs’ energy consumption. In detail, this paper first presents a system which can collect in-use EV data and vehicle driving data. This system then has been installed in an EV conversion vehicle built in this research as a test vehicle. Approximately 5 months of EV data have been collected and these data have been used to analyze both EV performance and driver behaviors. The analysis shows that the EV is more efficient when driving on in-city routes than driving on freeway routes. Further investigation of this particular EV driver’s route choice behavior indicates that the EV user tries to balance the trade-off between travel time and energy consumption. Although more data are needed in order to generalize this finding, this observation could be important and might bring changes to the traffic assignment for future transportation system with a significant share of EVs. Additionally, this research analyzes the relationships among the EV’s power, the vehicle’s velocity, acceleration, and the roadway grade. Based on the analysis results, this paper further proposes an analytical EV power estimation model. The evaluation results using the test vehicle show that the proposed model can successfully estimate EV’s instantaneous power and trip energy consumption. Future research will focus on applying the proposed EV power estimation model to improve EVs’ energy efficiency.     

Forecasting electricity demand of electric vehicles by analyzing consumers’ charging patterns

The spread of electric vehicles (EVs) and their increasing demand for electricity has placed a greater burden on electricity generation and the power grid. In particular, the problem of whether to expand the electricity power stations and distribution facilities due to the construction of EV charging stations is emerging as an immediate issue. To effectively meet the demand for additional electricity while ensuring the stability of the power grid, there is a need to accurately predict the charging demands for EVs. Therefore, this study estimates the changes in electricity charging demand based on consumer preferences for EVs, charging time of day, and types of electric vehicle supply equipment (EVSE) and elucidates the matters to be considered for constructing EV infrastructure. The results show that consumers mainly preferred charging during the evening. However, when we considered different types of EVSEs (public and private) in the analysis, people preferred to charge at public EVSEs during the day. During peak load time, people tended to prefer charging using fast public EVSEs, which shows that consumers considered the tradeoffs between the full charge time and the price for charging. Based on these findings, this study provides key political implications for policy makers to consider in taking preemptive measures to adjust the electricity supply infrastructure.     

Electric vehicles’ energy consumption estimation with real driving condition data

The use of electric vehicles (EVs) is viewed as an attractive option to reduce CO₂ emissions and fuel consumption resulted from transport sector, but the popularization of EVs has been hindered by the cruising range limitation and the charging process inconvenience. Energy consumption characteristics analysis is the important foundation to study charging infrastructures locating, eco-driving behavior and energy saving route planning, which are helpful to extend EVs’ cruising range. From a physical and statistical view, this paper aims to develop a systematic energy consumption estimation approach suitable for EV actual driving cycles. First, by employing the real second-by-second driving condition data collected on typical urban travel routes, the energy consumption characteristics analysis is carried out specific to the microscopic driving parameters (instantaneous speed and acceleration) and battery state of charge (SOC). Then, based on comprehensive consideration of the mechanical dynamics characteristics and electric machine system of the EVs, a set of energy consumption rate estimation models are established under different operation modes from a statistical perspective. Finally, the performance of proposed model is fully evaluated by comparing with a conventional energy consumption estimation method. The results show that the proposed modeling approach represents a significant accuracy improvement in the estimation of real-world energy consumption. Specifically, the model precision increases by 25.25% in decelerating mode compared to the conventional model, while slight improvement in accelerating and cruising mode with desirable goodness of fit.     

How experience of use influences mass-market drivers’ willingness to consider a battery electric vehicle: A randomised controlled trial

Uptake of electric vehicles (EVs) by consumers could reduce CO₂ emissions from light duty road transport, but little is known about how mass-market consumer drivers will respond to them. Self-Congruity theory proposes that products are preferred whose symbolic meanings are congruent with personal identity. Further, Construal Level theory suggests that only those who are psychologically close to a new product category through direct experience with it can make concrete construals related to their lifestyles; most drivers lack this for EVs. For instance, potential performance benefits of EVs might offset range limitations for consumers who have such direct experience. The effect of direct experience was tested in a randomised controlled trial with 393 mass-market consumer drivers. An experimental group were given direct experience of a modern battery electric vehicle (BEV), and a control group an equivalent conventional car. Despite rating the performance of the BEV more highly than that of the conventional car, willingness to consider a BEV declined after experience, particularly if the range of the BEV considered was short. The participants willing to consider a short-range BEV were those high in self-congruity, for whom the BEV could act as a strong symbol of personal identity.     

Greenhouse gas emissions associated with electric vehicle charging: The impact of electricity generation mix in a developing country

Since 2012, the government has been promoting the electric vehicles and the development of related infrastructure to encourage local automakers to explore into the alternatively powered vehicles. However, the benefits of grid-dependent EVs can only be harvested under the condition that their use is coupled with a low carbon electricity grid. Thus, it is an additional challenge for Malaysia's that are largely dependent on fossil fuels for electricity generation. The object of this paper is to perform a well-to-wheel life cycle assessment for calculating the greenhouse gas emissions attributable to the usage of ICEVs, HEVs and EVs in Malaysian scenario. These emission calculations will provide the best information for policymakers, researchers, and investors to make appropriate and effective decisions on policies, research and investments in future transport energy. The results show that running EVs with national grid will produce an average of 7% more GHG emissions than HEVs at the same distance. However, they will produce an average of 19% less GHG emissions than the ICEVs. Overall the GHG emissions produced through the usage of EVs are substantial based on the well-to-wheel analysis, as the environmental profile of EVs is linked with the national grid. Therefore, in order to harvest the benefit of EVs towards climate change and global warming mitigation, massive modernization and transformation should be taken for the development of the national grid towards greener sources.     

Dynamic operations and pricing of electric unmanned aerial vehicle systems and power networks

The emergence of electric unmanned aerial vehicle (E-UAV) technologies, albeit somewhat futuristic, is anticipated to pose similar challenges to the system operation as those of electric vehicles (EVs). Notably, the charging of EVs en-route at charging stations has been recognized as a significant type of flexible load for power systems, which often imposes non-negligible impacts on the power system operator’s decisions on electricity prices. Meanwhile, the charging cost based on charging time and price is part of the trip cost for the users, which can affect the spatio-temporal assignment of E-UAV traffic to charging stations. This paper aims at investigating joint operations of coupled power and electric aviation transportation systems that are associated with en-route charging of E-UAVs in a centrally controlled and yet dynamic setting, i.e., with time-varying travel demand and power system base load. Dynamic E-UAV charging assignment is used as a tool to smooth the power system load. A joint pricing scheme is proposed and a cost minimization problem is formulated to achieve system optimality for such coupled systems. Numerical experiments are performed to test the proposed pricing scheme and demonstrate the benefits of the framework for joint operations.     

Impact of government incentives on the market penetration of electric vehicles in Australia

Incentives to buy and use electric vehicles (EVs) may influence individuals’ decisions to do so. To examine these impacts, a latent class discrete choice model is developed to analyse consumer preferences related to EV attributes and related government incentives. Data was collected from a stated preference survey of 1,076 residents of New South Wales (NSW), Australia. According to the results, the proposed latent constructs classify respondents into five segments. The segments are then used to distinguish respondent behaviours regarding EV attributes and related government incentives. The results show that rebate on the upfront cost of an EV is the most preferred one-off financial incentive, because EVs are expected to be expensive, especially in Australia which has a very small EV market at present. Furthermore, rebates on energy bills and parking fees are also well-received, as these things are expensive in Sydney, Australia. Thus, operational incentives for discounts on energy bills and parking fees may facilitate the success of EVs in NSW.     

China’s electric car frustrations

By 2020, the vehicle population in China will likely exceed 280 million—exacerbating national energy security, urban air pollution, and traffic congestion. In response, many local and regional governments in China are pursuing an expanding array of measures to restrain growth in personal vehicle ownership and, along with the central government, reducing emissions and energy use of vehicles. One prominent strategy is the promotion of new energy vehicles, especially plug-in electric vehicles (PEVs). Large subsidies were offered—up to $27,600 (171,000 RMB) per vehicle in some regions, including almost $9200 (57,000 RMB) from the central government—which suggests that China is making a major commitment to PEVs. But sales have been meager. In 2013, only 17,600 PEVs, mostly buses and utility trucks, were sold, less than 0.1% of total civilian vehicle sales. Several factors explain the failure of PEV sales to take off: (1) protectionism by local governments; (2) uncertainty over which electric-drive vehicle technologies to promote and what consumers are willing to pay, (3) lagging investments in charging infrastructure, and (4) conservative investment behavior by automakers and battery manufacturers. The central government issued directives to local governments in late 2013 to reduce barriers to out-of-town companies, resulting in modest sales increases in early 2014, but a more coherent, broader, and effective set of policies, incentives, and strategies are needed to overcome consumer and industry resistance and the lack of charging infrastructure.     

To save money or to save time: Intelligent routing design for plug-in hybrid electric vehicle

Electric vehicles (EVs) are promising alternative to conventional vehicles, due to their low fuel cost and low emissions. As a subset of EVs, plug-in hybrid electric vehicles (PHEVs) backup batteries with combustion engines, and thus have a longer traveling range than battery electric vehicles (BEVs). However, the energy cost of a PHEV is higher than a BEV because the gasoline price is higher than the electricity price. Hence, choosing a route with more charging opportunities may result in less fuel cost than the shortest route. Different with the traditional shortest-path and shortest-time routing methods, we propose a new routing choice with the lowest fuel cost for PHEV drivers. Existing algorithms for gasoline vehicles cannot be applied because they never considered the regenerative braking which may result in negative energy consumption on some road segments. Existing algorithms for BEVs are not competent too because PHEVs have two power sources. Thus, even if along the same route, different options of power source will lead to different energy consumption. This paper proposes a cost-optimal algorithm (COA) to deal with the challenges. The proposed algorithm is evaluated using real-world maps and data. The results show that there is a trade-off between traveling cost and time consumed when driving PHEVs. It is also observed that the average detour rate caused by COA is less than 14%. Significantly, the algorithm averagely saves more than 48% energy cost compared to the shortest-time routing.     

Statistical assessment of EV usage potential from user’s perspective considering rapid-charging technology

The aim of the German Government is the licensing of one million electric vehicles (EV) in Germany until 2020. However, the number of battery electric vehicles (EVs) today still is just above 25,000. There are several reasons for deciding against an EV, but especially low battery ranges as well as too long perceived charging duration inhibit the usage of an EV. To eliminate the negative influence of these two reasons on the decision to purchase an EV, a novel charging technology is established. The rapid-charging technology enables the user to recharge the battery to 80% of its state of charge (SOC) within 20–30 min. For the examination of the technology’s impact from (potential) user’s perspective, users and nonusers of battery electric vehicles were questioned about the perceived additional value of public rapid-charging infrastructure by taking into account different trip purposes and running comparisons to regular charging options. The results show an increased perceived value especially for trips with leisure purpose, considering their share of all trip purposes in Germany, according to the MiD 2008. In order to increase the number of licensed EVs in Germany, the study’s results also suggest further dissemination of information on rapid charging which might influence the perceived usefulness of the technology and consequentially the perceived usefulness of an EV.     

Who will buy electric vehicles? Identifying early adopters in Germany

Electric vehicles (EVs) have noteworthy potential to reduce global and local emissions and are expected to become a relevant future market for vehicle sales. Both policy makers and car manufacturers have an interest to understand the first large EV user group, frequently referred to as ‘early adopters’. However, there are only a few empirical results available for this important group. In this paper, we analyse and discuss several empirical data sets from Germany, characterising this user group from both a user and a product perspective, i.e. who is willing to buy an EV and who should buy one. Our results show that the most likely group of private EV buyers in Germany are middle-aged men with technical professions living in rural or suburban multi-person households. They own a large share of vehicles in general, are more likely to profit from the economical benefits of these vehicles due to their annual vehicle kilometres travelled and the share of inner-city driving. They state a higher willingness to buy electric vehicles than other potential adopter groups and their higher socio-economic status allows them to purchase EVs. In contrast to this, inhabitants of major cities are less likely to buy EVs since they form a small group of car owners in general, their mileage is too low for EVs to pay off economically and they state lower interest and lower willingness to pay for EVs than other groups. Our results indicate that transport policy promoting EVs should focus on middle-aged men with families from rural and sub-urban cities as first private EV buyers.