The valuation of commuter travel time savings for car drivers: evaluating alternative model specifications

The empirical valuation of travel time savings is a derivative of the ratio of parameter estimates in a discrete choice model. The most common formulation (multinomial logit) imposes strong restrictions on the profile of the unobserved influences on choice as represented by the random component of a preference function. As we progress our ability to relax these restrictions we open up opportunities to benchmark the values derived from simple (albeit relatively restrictive) models. In this paper we contrast the values of travel time savings derived from multinomial logit and alternative specifications of mixed (or random parameter) logit models. The empirical setting is urban car commuting in six locations in New Zealand. The evidence suggests that less restrictive choice model specifications tend to produce higher estimates of values of time savings compared to the multinomial logit model; however the degree of under-estimation of multinomial logit remains quite variable, depending on the context.     

On the semantic scale problem in stated preference rating experiments

Stated preference (SP) rating experiments are easy to design and conduct. Furthermore, they constitute a generalisation of SP choice experiments in terms of the information about preferences that can be achieved. However, its results are sensitive to the numerical values assigned by the analyst to the semantic scale used by individuals to express their preferences. We consider this problem in depth using a variety of statistical techniques, including ordinal probit and a novel optimal scale linear regression approach.     

Formulating a methodology for modelling revealed preference discrete choice data-the selectively replicated logit estimation

There are a number of studies on modelling with Revealed Preference (RP) data. It is a traditional technique and it is based on actual market data. The method has been extensively used in transportation as a tool for predicting travel demand. Although the method constitutes a relevant analysis on the process of modelling, it suffers from limitations, mainly associated with the lack of control over the experiment, that sometimes overwhelm the model results. This work proposes and tests a methodology for estimating a more efficient binary RP sample set. The objective is to develop and test a methodology that identifies and eliminates potentially irrational choices made. Responses are evaluated according to the set of trade-offs in values of time. Having identified these individuals they are eliminated from the original sample and a new sample is created, the selectively replicated (SR) sample. Original and SR samples are then re-estimated in a tree nested logit structure.     

Inconsistent choices in Stated Choice data;Use of the logit scaling approach to handle resulting variance increases

The scaling approach is a statistical estimation method that allows for differences in the amount of unexplained variation in different types of data, which can then be used together in the analysis. This approach has been mostly used in context of combining Stated Preference and Revealed Preference data, but has also been used as a method of identifying systematic differences in the variance of choices within a single Stated Preference data set, e.g. for investigation of learning and fatigue effects. This paper investigates whether a scaling approach is suitable for handling inconsistencies in Stated Choice data. Both the number of inconsistent choices, based on a test of violations of the transitivity axiom, and education are used as scaling variables. Scaling effects appear to exist due to inconsistent choices, and the amount of unexplained variance is shown to increase as the number of inconsistent choice increase. Scaling due to inconsistencies significantly improves the models and reduces the valuations of travel time. In addition, the scaling approach makes the valuations of travel time from the Stated Choice data more consistent with the valuations from Contingent Valuation data included in the same study. In spite of the fact that education is the only significant explanatory variable for the number of inconsistent choices, scaling due to education gives no significant improvement in the model.     

Stated adaptation surveys and choice process: Some methodological issues

The "Stated Adaptation" survey is an interactive technique which allows us to obtain a clearer picture of the attitudes and behaviours of individuals when confronted with hypothetical situations, in particular inexperienced travel conditions. This method makes use of a simulation game whose purpose is to explore on small samples individuals' choice processes when selecting between the different transport alternatives which are available to them. This paper describes how gaming-simulation is designed, with reference to the issues tackled by two surveys which have recently been carried out in France (reactions to urban road pricing and perception of electric vehicles). It describes the benefits of this experimental approach which allows stated behaviours to be checked to a considerable degree. The limits and potential developments of this survey technique are also discussed.     

The acquisition of pre-trip information: A stated preference approach

This paper describes a study into the effects of pre-trip information on travel behaviour, carried out as part of the DRIVE project EURONETT. The aim of the study was to investigate travellers' requirements for different types of travel information and methods of enquiry and to relate the process of information acquisition to changes in travel behaviour. The study was carried out using a stated preference approach, built on the use of a microcomputer based simulation of an in-home pre-trip information system offering information on travel times from home to City Centre, by bus and car, at different times of the day. A novel feature of the stated preference exercise was that respondents effectively generated their own choice set of alternatives through the process of information acquisition. Surveys were undertaken in parallel in Birmingham and Athens, thus allowing a comparison to be made between behaviour in typical Southern and Northern European settings.The first part of the paper discusses some of the fundamental behavioural and modelling issues raised by the introduction of advanced traveller information systems. It then describes the study methodology and the stated preference experiment. Results are presented from an analysis of the information acquisition process itself and from choice models relating the acquired information to effects on different dimensions of travel behaviour.     

Correcting state dependence and serial correlation in the RP/SP combined estimation method

Revealed preference (RP) data and stated preference (SP) data have complementary characteristics for model estimation. To enhance the advantages of both data types, a combined estimation method is proposed. This paper discusses the method and practical considerations in applying it, and introduces a new method of considering serial correlation of RP and SP data. An empirical analysis is also presented.     

A stated preference examination of time of travel choice for a recreational trip

A stated preference experiment was performed in Calgary in Canada to examine how people are influenced in the selection of a departure time for a hypothetical trip to see a movie. A total of 635 complete observations were obtained. In each observation the respondent was presented with a set of possible departure time scenarios and asked to indicate the order of preference for these scenarios. Each scenario was described by specifying the automobile travel time, the expected arrival time relative to the movie start time, the parking cost, the probability of being at least ten minutes late for the movie and the length of time the movie had been running. This forced the respondent to trade off between conditions regarding these attributes. Age, gender and frequency of movie attendance were also recorded. The observations thus obtained were used to estimate the parameter values for a range of alternative utility functions in logit models representing this choice behaviour. The results indicate that all of the attributes included have significant effects on departure time choice in the situation being considered. They also indicate that travellers are prepared to arrive roughly two minutes early for each minute of travel time saved; that the money value of driving time for trips to recreational activities is about half that for trips to work; that one additional percent in the probability of arriving late is equivalent to roughly 0.20 Canadian dollars or 1.93 minutes drive time; and that there is a preference for a non-zero expected early arrival time regardless of the associated probability of arriving late. Some of these results are novel and others are consistent with findings for work trips in work done by others, which is seen to add credence to the approach being used here.     

Stated preferences for investigating commuters' diversion propensity

A reasonable response to increasing traffic congestion may come from the rapidly developing traveler information systems. Such systems may be successful if they effectively influence drivers' enroute decisions; in this regard, a critical factor may be commuters' willingness to divert from their regular route in response to information about traffic congestion. This study evaluates the effects of real-time traffic information along with driver attributes, roadway characteristics and situational factors on drivers' willingness to divert.The empirical portion of this study is based on a survey of downtown Chicago automobile commuters. The stated preference approach was used to study commuters' diversion propensity. Drivers expressed a higher willingness to divert if expected delays on their usual route increased, if the congestion was incident-induced as opposed to recurring, if delay information was received from radio traffic reports compared with observing congestion, and if trip direction was home-to-work rather than work-to-home. Respondents were less willing to divert if their alternate route was unfamiliar, unsafe or had several traffic stops. Socioeconomic characteristics were also significant in predicting willingness to divert.     

Stated preference analysis of travel choices: the state of practice

Stated preference (SP) methods are widely used in travel behaviour research and practice to identify behavioural responses to choice situations which are not revealed in the market, and where the attribute levels offered by existing choices are modified to such an extent that the reliability of revealed preference models as predictors of response is brought into question. This paper reviews recent developments in the application of SP models which add to their growing relevance in demand modelling and prediction. The main themes addressed include a comparative assessment of choice models and preference models, the importance of scaling when pooling different types of data, especially the appeal of SP data as an enriching strategy in the context of revealed preference models, hierarchical designs when the number of attributes make single experiments too complex for the respondent, and ways of accommodating dynamics (i.e. serial correlation and state dependence) in SP modelling.An earlier modified version was presented as the keynote address to the 1993 National Conference on Tourism Research, held at the University of Sydney, 19 March 1993. The comments of Jordan Louviere, Lester Johnson, Paul Hooper, W.G. Waters II and Mark Bradley are appreciated.     

Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.     

Motorcycle-based adolescents’ travel behaviour during the school morning commute and the effect of intra-household interaction on departure time and mode choice

We hypothesise that intra-household interaction influences home departure time and mode choice for the morning commute. In Indonesia, over 71% of vehicles on the road are motorcycles. This fact increases the significance of household interaction in influencing transport mode choice since the simplicity of the motorcycle allows a great degree of versatility in regard to multiple family member transport. To emphasise this point, our study focuses on the unique travel behaviour of adolescents during the school morning commute which, due to the use of the motorcycle, is a combination of the travel behaviour of accompanied children and escorting adults. Our study discovers that adolescents are likely to shift their school arrival time very early or close to the designated starting time in relation to motorcycle-based parental escort to school. In regard to mode choice, adolescent students prefer to be escorted by motorcycle rather than take public transport.     

Effects of increased awareness on choice of travel mode

This paper reports a field experiment with the purpose of studying the effects of increased awareness on travel mode choice. One hundred fifteen subjects were randomly assigned to an experimental and a control group. In the experimental group, a more deliberate choice of travel mode was induced and expected to result in a stronger relationship between attitude and behavior, a weaker relationship between habit and behavior, and a behavioral change among individuals with a strong habit. Attitude, habit, and behavior were measured in travel diaries and questionnaires. The results indicated no significant change in the relationship between attitude and behavior and no significant change in the relationship between habit and behavior. However, a temporally extended decrease in car use was observed in the experimental group. The effect was noted for individuals with a strong habit who reduced their car use but not for subjects with a weak habit.     

Telecommuting Suitability Modeling: An Approach Based on the Concept of Abstract job

A new approach to modeling telecommuting suitability is proposed in this paper. The approach, based on the concept of abstract job, can be employed to assess the level of suitability for telecommuting of the bundle of tasks comprising a job. By abstract job is meant a way of considering jobs on the basis of their elements and tasks, representing the general structure of the job. In this study, the basic tasks a job is composed of, pertaining to telecommuting suitability, are identified. To show the applicability of the approach, discrete choice models are calibrated, based on a sample of 245 employees in Tehran, Iran, indicating that from among the 6 tasks identified, 5 tasks are significantly associated with the level of telecommuting suitability.