Mind the map! The impact of transit maps on path choice in public transit

This paper investigates the impact of schematic transit maps on passengers’ travel decisions. It does two things: First, it proposes an analysis framework that defines four types of information delivered from a transit map: distortion, restoration, codification, and cognition. It then considers the potential impact of this information on three types of travel decisions: location, mode, and path choices.¹ Second, it conducts an empirical analysis to explore the impact of the famous London tube map on passengers’ path choice in the London Underground (LUL). Using data collected by LUL from 1998 to 2005, the paper develops a path choice model and compares the influence between the distorted tube map (map distance) and reality (travel time) on passengers’ path choice behavior. Results show that the elasticity of the map distance is twice that of the travel time, which suggests that passengers often trust the tube map more than their own travel experience on deciding the “best” travel path. This is true even for the most experienced passengers using the system. The codification of transfer connections on the tube map, either as a simple dot or as an extended link, could affect passengers’ transfer decisions. The implications to transit operation and planning, such as trip assignments, overcrowding mitigation, and the deployment of Advanced Transit Information System (ATIS), are also discussed.     

Behavioural implications of preferences, risk attitudes and beliefs in modelling risky travel choice with travel time variability

The appropriate interpretation of a behavioural outcome requires allowing for risk attitude and belief of an individual, in addition to identification of preferences. This paper develops an Attribute-Specific Extended Rank-Dependent Utility Theory model to better understand choice behaviour in the presence of travel time variability, in which these three important components of choice are empirically addressed. This framework is more behaviourally appealing for travel time and travel time variability research than the traditional approach in which risk attitude and belief are overlooked. This model also reveals significant unobserved between-individual heterogeneity in preferences, risk attitudes and beliefs.     

Automatic calibration of agent-based public transit assignment path choice to count data

This work describes the calibration of a schedule-based transit assignment inside an iterative microscopic agent-based simulation. The calibration challenge implies that the behavioral rules should be modified in order to move the simulation closer to observed passenger counts. First, route choice set of agents is enriched with travel parameter utilities randomization. Secondly, the calibration interacts directly into the performance evaluation of individual daily plan of activities, so that the plan is also evaluated for its contribution to the count reproduction. In this way, appropriate plans from the calibration perspective can persist along simulation iterations. The Berlin public transport system with day-based counts is used as test scenario. The results show that the calibration approach can work with large scale scenarios, and that it is able to deal with the inter-temporal aspects implied by counts.     

Understanding suburban travel demand: Flexible modelling with revealed and stated choice data

We analyse the choice of mode in suburban corridors using nested logit specifications with revealed and stated preference data. The latter were obtained from a choice experiment between car and bus, which allowed for interactions among the main policy variables: travel cost, travel time and frequency. The experiment also included parking cost and comfort attributes. The attribute levels in the experiment were adapted to travellers’ experience using their revealed preference information. Different model specifications were tested accounting for the presence of income effect, systematic taste variation, and incorporating the effect of latent variables. We also derived willingness-to-pay measures, such as the subjective value of time, that vary among individuals as well as elasticity values. Finally, we analysed the demand response to various policy scenarios that favour public transport use by considering improvements in level-of-service, fare reductions and/or increases in parking costs. In general, demand was shown to be more sensitive to policies that penalise the private car than those improving public transport.     

Subjective value of time in bus transit travel

A psychological scaling technique, magnitude estimation, is used to rate time spent on various elements of bus transit trips. Relative values of time are found for in-vehicle portions of trips, walking, waiting and transferring. Because magnitude estimation produces a ratio scale, results can be directly incorporated into modal choice analyses, route planning and evaluation procedures where monetary values of time are not necessarily required.     

A tour-based model of travel mode choice

This paper presents a new tour-based mode choice model. The model is agent-based: both households and individuals are modelled within an object-oriented, microsimulation framework. The model is household-based in that inter-personal household constraints on vehicle usage are modelled, and the auto passenger mode is modelled as a joint decision between the driver and the passenger(s) to ride-share. Decisions are modelled using a random utility framework. Utility signals are used to communicate preferences among the agents and to make trade-offs among competing demands. Each person is assumed to choose the best combination of modes available to execute each tour, subject to auto availability constraints that are determined at the household level. The households allocations of resources (i.e., cars to drivers and drivers to ride-sharing passengers) are based on maximizing overall household utility, subject to current household resource levels. The model is activity-based: it is designed for integration within a household-based activity scheduling microsimulator. The model is both chain-based and trip-based. It is trip-based in that the ultimate output of the model is a chosen, feasible travel mode for each trip in the simulation. These trip modes are, however, determined through a chain-based analysis. A key organizing principle in the model is that if a car is to be used on a tour, it must be used for the entire chain, since the car must be returned home at the end of the tour. No such constraint, however, exists with respect to other modes such as walk and transit. The paper presents the full conceptual model and estimation results for an initial empirical prototype. Because of the complex nature of the model decision structure, choice probabilities are simulated from direct generation of random utilities rather than through an analytical probability expression.     

Integrating parking behaviour in activity-based travel demand modelling: Investigation of the relationship between parking type choice and activity scheduling process

Traditionally, the parking choice/option is considered to be an important factor in only in the mode choice component of a four-stage travel demand modelling system. However, travel demand modelling has been undergoing a paradigm shift from the traditional trip-based approach to an activity-based approach. The activity-based approach is intended to capture the influences of different policy variables at various stages of activity-travel decision making processes. Parking is a key policy variable that captures land use and transportation interactions in urban areas. It is important that the influences of parking choice on activity scheduling behaviour be identified fully. This paper investigates this issue using a sample data set collected in Montreal, Canada. Parking type choice and activity scheduling decision (start time choice) are modelled jointly in order to identify the effects of parking type choice on activity scheduling behaviour. Empirical investigation gives strong evidence that parking type choice influences activity scheduling process. The empirical findings of this investigation challenge the validity of the traditional conception which considers parking choice as exogenous variable only in the mode choice component of travel demand models.     

The dynamics of fare and frequency choice in urban transit

This paper investigates the choice of fare and service frequency by urban mass transit agencies. A more frequent service is costly to provide but is valued by riders due to shorter waiting times at stops, and faster operating speeds on less crowding vehicles. Empirical analyses in the 1980s found that service frequencies were too high in most of the cities studied. For a given budget constraint, social welfare could be improved by reducing service frequencies and using the money saved to lower fares. The cross-sectional nature of these analyses meant that researchers were unable to address the question of when the oversupply occurred. This paper seeks to answer that question by conducting a time-series analysis of the bus operations of the Chicago Transit Authority from 1953 to 2005. The paper finds that it has always been the case that too much service frequency was provided at too high a fare. The imbalance between fares and service frequency became larger in the 1970s when the introduction of operating subsidies coincided with an increase in the unit cost of service provision.     

Mode choice and travel distance joint models in school trips

We test a copula-based joint discrete–continuous model to unravel mode choice and travel distance decisions in a joint framework for school trips. This framework explicitly accounts for common unobserved factors that may affect both the mode choice and travel distance. Joint estimation of the models makes a significant difference in the effect of travel distance on willingness to walk to school. The absolute value of the travel distance coefficient in the mode choice model increases by 22% when a joint formulation is adopted instead of the conventional single estimations. We find a significant decrease of 19% in the coefficient of travel safety perception in the joint mode choice model compared to the single model. This underscores the impact of model specification, in terms of the variable effect interpretation and policy assessments. The effect magnitude of several policy-sensitive variables is discussed and compared with previous studies. Particularly, we indicate that the probability of walking is reduced by 0.85% due to a 1% increase in travel distance; accordingly, it propels parents to select non-active modes, particularly school bus. This study also demonstrates how addressing parental concerns about travel safety could double the propensity to walk to school.     

Fundamentals of discrete multimodal choice modelling

Abstract

In this paper an overview is given of the most relevant issues relating to the application of multimodal choice models, with particular emphasis on disaggregate modal split models. The paper considers questions of data, such as type of data, alternative sampling strategies and problems of measurement; and modelling issues, such as model specification and estimation, including a good presentation of the statistical techniques'available. The paper also addresses the aggregation problem, which lies at the heart of one of today's most hotly contested debates: whether to use aggregate or disaggregate models for policy analysis, and in which circumstances.     

Integrating congestion pricing,transit subsidies and mode choice

We model and analyze optimal (welfare maximizing) prices and design of transport services in a bimodal context. Car congestion and transit design are simultaneously introduced and consumers choose based on the full price they perceive. The optimization variables are the congestion toll, the transit fare (and hence the level of subsidies) and transit frequency. We obtain six main results: (i) the optimal car-transit split is generally different from the total cost minimizing one; (ii) optimal congestion and transit price are interdependent and have an optimal frequency attached; (iii) the optimal money price difference together with the optimal frequency yield the optimal modal split; (iv) if this modal split is used in traditional stand-alone formulations – where each mode is priced independently–resulting congestion tolls and transit subsidies and fares are consistent with the optimal money price difference; (v) self-financing of the transport sector is feasible; and (vi) investment in car infrastructure induces an increase in generalized cost for all public transport users.     

Effects of increased awareness on choice of travel mode

This paper reports a field experiment with the purpose of studying the effects of increased awareness on travel mode choice. One hundred fifteen subjects were randomly assigned to an experimental and a control group. In the experimental group, a more deliberate choice of travel mode was induced and expected to result in a stronger relationship between attitude and behavior, a weaker relationship between habit and behavior, and a behavioral change among individuals with a strong habit. Attitude, habit, and behavior were measured in travel diaries and questionnaires. The results indicated no significant change in the relationship between attitude and behavior and no significant change in the relationship between habit and behavior. However, a temporally extended decrease in car use was observed in the experimental group. The effect was noted for individuals with a strong habit who reduced their car use but not for subjects with a weak habit.     

The analysis of travel and emission impacts of travel demand management strategies using activity-based models

This paper demonstrates, tests and shows the value of activity-based travel demand models and household sample enumeration forecasting techniques in evaluating the transportation and air quality impacts of travel demand management strategies. Using data from the Portland, Oregon metropolitan area, three transportation policies were evaluated both individually and in combination: transit improvements, pricing, and telecommunications. The activity-based models used in this testing represents a significant improvement to today's "four-step" sequential model systems by providing a deeper insight into the individual decision making process in response to transportation policies. A wider range of impacts is predicted, and indirect effects as well as synergistic effects of such policies are taken into consideration. These models are capable of providing the information needed to improve the linkage of transportation models with emissions and air quality analysis methodologies by improving the prediction of variables that are important to accurately estimating emissions and air quality impacts of transportation actions.     

Car fuel-type choice under travel demand management and economic incentives

Future levels of vehicle air pollution in urban areas will depend on the proportion of new car buyers who opt for less polluting vehicles, as these appear on the market. This paper examines the factors likely to influence the demand for lower emission and zero emission vehicles. Using a discrete choice experiment, suburban driver commuters choose between three types of vehicle, one conventional, one fuel-efficient and one electric. Each is characterized by varying vehicle cost and performance measures, range and refueling rates, and commuting costs and times. The latter are manipulated to determine how their use as economic instruments might influence vehicle choice. All cost and time variables are expressed as ratios of the respondent’s current situation. Parameters of a multinomial discrete choice model are used in a choice simulator to estimate the average choice probability of each type of vehicle under different scenarios reflecting possible future relative vehicle prices and performance levels as well as differential commuting costs and times based on policies aimed at encouraging the purchase of cleaner vehicles. The evidence is that the latter economic instruments will have modest effects on vehicle choice. By contrast there would be a large shift of demand to cleaner and zero-emission vehicles provided their cost and performance came within an acceptable range of conventional vehicles.     

Experimental design influences on stated choice outputs: An empirical study in air travel choice

Discrete choice experiments are conducted in the transport field to obtain data for investigating travel behaviour and derived measures such as the value of travel time savings. The multinomial logit (MNL) and other more advanced discrete choice models (e.g., the mixed MNL model) have often been estimated on data from stated choice experiments and applied for planning and policy purposes. Determining efficient underlying experimental designs for these studies has become an increasingly important stream of research, in which the objective is to generate stated choice tasks that maximize the collected information, yielding more reliable parameter estimates. These theoretical advances have not been rigorously tested in practice, such that claims on whether the theoretical efficiency gains translate into practice cannot be made. Using an extensive empirical study of air travel choice behaviour, this paper presents for the first time results of different stated choice experimental design approaches, in which respective estimation results are compared. We show that D-efficient designs keep their promise in lowering standard errors in estimating, thereby requiring smaller sample sizes, ceteris paribus, compared to a more traditional orthogonal design. The parameter estimates found using an orthogonal design or an efficient design turn out to be statistically different in several cases, mainly attributed to more or less dominant alternatives existing in the orthogonal design. Furthermore, we found that small designs with a limited number of choice tasks performs just as good (or even better) than a large design. Finally, we show that theoretically predicted sample sizes using the so-called S-estimates provide a good lower bound. This paper will enable practitioners in better understanding the potential benefits of efficient designs, and enables policy makers to make decisions based on more reliable parameter estimates.     

Characteristics of premium transit services that affect mode choice

This research seeks to improve the understanding of the full range of determinants for mode choice behavior and to offer practical solutions to practitioners on representing and distinguishing these characteristics in travel demand forecasting models. The principal findings were that the representation of awareness of transit services is significantly different than the underlying assumption of mode choice and forecasting models that there is perfect awareness and consideration of all modes. Furthermore, inclusion of non-traditional transit attributes and attitudes can improve mode choice models and reduce bias constants. Additional methods and analyses are necessary to bring these results into practice. The work is being conducted in two phases. This paper documents the results of Phase I, which included data collection for one case study city (Salt Lake City), research and analysis of non-traditional transit attributes in mode choice models, awareness of transit services, and recommendations for bringing these analyses into practice. Phase II will include data collection for two additional case study cities (Chicago and Charlotte) with minor modifications based on limitations identified in Phase I, additional analyses where Phase I results indicated a need, and a demonstration of the research in practice for at least one case study city.     

Testing probabilistic discrete choice models of travel demand by comparing predicted and observed aggregate choice shares

Probabilistic discrete choice models of travel demand often are tested for the presence of specification errors by comparing the models' predictions of aggregate choice shares in population strata with observed shares. A model is rejected as misspecified if the differences between its predictions and the observations are judged too large. This judgement usually is made on intuitive grounds without use of formal statistical methods and, therefore includes no systematic method for distinguishing the effects of specification errors on differences between predictions and observations from those of random sampling errors. This paper represents formal statistical tests for comparing predicted and observed aggregate chioce shares in population strata and reports the results of an investigation of the power of the tests. The test statistics are asymptotically χ² disturbed when the model being tested is correctly specified. The results of the power investigation suggests that greater power is obtained (i.e. there is ability to detect misspecified models) when all of the available data are used for both parameter estimation and specification testing than when the available data are divided into separate estimation and test data sets. Specification tests based on comparisons of predicted and observed aggregate choice shares appear to have less power than do likelihood ratio and likelihood ratio index specification tests when the alternative models required by the latter tests are correctly or approximately correctly specified. However, tests based on comparisons of predicted and observed shares ca have greater power than the other tests when the alternative models are seriouslymisspecified.     

Application of path analysis methodology to transit system maintenance performance

This paper develops a conceptual framework for bus maintenance based on path analysis and applies it to forty-eight bus transit systems. The application determines the total, direct, and indirect effects of the variables identified as having significant causal links with maintenance cost per mile. These variables are identified using the stepwise regression method. The findings are that the wage rate and fleet size increase maintenance cost directly and indirectly. In terms of the standardized regression coefficients, fleet size has been found to be the most important factor affecting maintenance cost per mile, followed by the proportion of articulated buses, the wage rate and local subsidy in that order. The proportion of articulated buses has been found to reduce maintenance cost per mile directly and to increase it indirectly. The indirect path coefficient of the proportion of articulated buses is 0.1794 whereas the direct path coefficient is –0.351. Similarly local subsidy as a proportion of revenue increases maintenance cost per mile directly and reduces it indirectly. The corresponding path coefficients for the direct and indirect effects of local subsidy are 0.2553 and –0.1073. In addition population density and the peak-base ratio are positively and significantly associated with miles between roadcalls. The implications of these findings are briefly examined in this paper. Because the path analysis methodology allows the direct and indirect effects of a causal variable to be determined, it is recommended for policy analysis.     

Values,attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

Values lie at the heart of an individual’s belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.     

Calibration of a transit route choice model using revealed population data of smartcard in a multimodal transit network

Transportation - One of the major objectives of this study is to provide more realistic and accurate results related to transit passenger’s route choice behavior by using population data of...