The effect of attitudes toward cars and public transportation on behavioral intention in commuting mode choice—A comparison across six Asian countries

This study investigated the contribution of psychological factors in explaining the choice of transportation mode in six Asian countries. Data were collected from 1118 respondents in Japan, Thailand, China, Vietnam, Indonesia, and the Philippines. The dependent variable was the intention to use one of three modes for work travel after getting a job: car, public transit, or other modes. The explanatory variables were three attitude factors taken from a previous study, including: 1/symbolic affective, reflecting affective motives of travel mode use; 2/instrumental, referring to functional attributes of travel modes; and 3/social orderliness which represents for environmental friendliness, safety, altruism, quietness et cetera. Several logit model estimates were made using the samples from the six countries separately and together. We obtained three main findings. First, attitude variables about the car were all significant determinants for the entire sample from Asian countries. Second, the social orderliness aspect of public transit was a common concern of respondents from developing countries in selecting this mode for work trips. Third, in countries in which the intent to use a car was not very high, attitude factors about the car were found to be significant determinants of the behavioral intention to commute by car but were less significant in countries in which the desire to use a car was high.     

Enjoyment of commute: A comparison of different transportation modes

This study investigates how socio-demographic and attitudinal variables of university students affect their desire to increase or decrease their daily commute. The case study is McMaster University in Hamilton, Canada, and data was obtained by means of a web-based survey that included questions regarding travel behavior, socio-demographic information, and attitudes toward travel, land use, and the environment. The objective variable is defined as the ratio of ideal to actual commute time, and regression analysis is implemented to test the relationship between this variable and socio-demographic variables and attitudinal scores. The impact of different attitudes on the gap between ideal and actual commute time is expanded to include three different modes, active travel (walk/cycle), transit, and personal automobile. Interestingly, the results indicate that active travelers tend to be less dissatisfied with their commute, followed by those who travel in a personal vehicle and transit users. A number of attitudinal responses are shown to impact the desire to travel more or less, including variables that relate to the social environment, availability of local activities, quality of facilities, productive use of the commute, and the intrinsic value found in the commute travel. The picture emerges of a traveler who would like to spend more time commuting, as someone who is an active traveler, thinks that getting there is half the fun, dislikes traveling alone, but rather likes to live in an active neighborhood where there is a sense of community. The results suggests that enjoyment of commuting, while a challenge from the perspective of motorized mobility, may provide valuable policy opportunities from the perspective of active transportation.     

A direct demand model for downtown work trips

This article documents the development of a direct travel demand model for bus and rail modes. In the model, the number of interzonal work trips is dependent on travel times and travel costs on each available mode, size and socioeconomic characteristics of the labor force, and the number of jobs. In estimating the models’ coefficients constraints are imposed to insure that the travel demand elasticities behave according to the economic theory of consumer behavior. The direct access time elasticities for both transit modes are estimated to be approximately minus two, and the direct linehaul time elasticities approximately minus one. The cross-elasticities with respect to the travel time components are estimated to be less than the corresponding direct elasticities. In general, the time cross-elasticities are such that rail trip characteristics but not car trip characteristics affect bus travel, and car trip characteristics but not bus trip characteristics affect rail travel. The cost elasticities lie between zero and one-half. Thus, the success of mass transit serving a strong downtown appears to depend on good access arrangements. This success can be confirmed with competitive linehaul speeds. The cost of travel appears to assume a minor role in choice of mode and tripmaking decisions. In the paper, a comparison is also made between the predictive performance of the models developed and that of a traditional transit model. The results indicate that the econometric models developed attain both lower percent error and lower variation of the error than the traditional model.     

A study of traveler behavior under traffic information-provided conditions in the Beijing area

ABSTRACT

The quality of traffic information has become one of the most important factors that can affect the distribution of urban and highway traffic flow by changing the travel route, transportation mode, and travel time of travelers and trips. Past research has revealed traveler behavior when traffic information is provided. This paper summarizes the related study achievements from a survey conducted in the Beijing area with a specially designed questionnaire considering traffic conditions and the provision of traffic information services. With the survey data, a Logit model is estimated, and the results indicate that travel time can be considered the most significant factor that affects highway travel mode choice between private vehicles and public transit, whereas trip purpose is the least significant factor for private vehicle usage for both urban and highway travel.     

Shared versus private mobility: Modeling public interest in autonomous vehicles accounting for latent attitudes

Emerging autonomous vehicles (AVs) and shared mobility systems per se will transform urban passenger transportation. Coupled together, shared AVs (SAVs) can facilitate widespread use of shared mobility services by providing flexible public travel modes comparable to private AV. Hence, it may be conjectured that future urban mobility is likely an on-demand service and AV private ownership is unappealing. Nonetheless, it is still unclear what observable and latent factors will drive public interest in (S)AVs, the answer to which will have important implications on transportation system performance. This paper aims to jointly model public interest in private AVs and multiple SAV configurations (carsharing, ridesourcing, ridesharing, and access/egress mode) in daily and commute travels with explicit treatment of the correlations across the (S)AV types. To this end, multivariate ordered outcome models with latent variables are employed, whereby latent attitudes and preferences describing traveler safety concern about AV, green travel pattern, and mobility-on-demand savviness are accounted for using structural and measurement equations. Drawing from a stated preference survey in the State of Washington, important insights are gained into the potential user groups based on the socio-economic, built environment, and daily/commute travel behavior attributes. Key policies are also offered to promote public interest in (S)AVs by scrutinizing the marginal effects of the latent variables.     

The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker

In helping understand the dynamics of travel choice behavior and traveler satisfaction over time, multi-day panel data is invaluable (McFadden in Am Econ Rev 91(3): 351–378, 2001). The collection of such data has become increasingly feasible thanks to smartphones, which researchers can use to present surveys to travelers and to collect additional information through the phones’ location services and other sensors. This paper describes the design and implementation of the San Francisco Travel Quality Study, a multi-day research study conducted in autumn 2013 with 838 participants. The objective of the study was to investigate the link between transit service quality, the satisfaction and subjective well-being of transit riders, and travel choice behavior, with a particular interest in the influence of travelers’ choice history and personal experiences on future transit use. For that purpose, a rich panel data set was collected from multiple sources, including a number of mobile travel experience surveys capturing traveler satisfaction and emotions, two online surveys capturing demographics, attitudes and mode choice intentions, as well as high-resolution phone location data and transit vehicle location data. By fusing the phone location data with transit vehicle location data, individual-level transit travel diaries could be automatically created, and by fusing the location data with the survey responses, additional information about the context of the responses could be derived. While the behavioral and satisfaction-related findings of the study are detailed in other publications, this paper is intended to serve two purposes. First, it describes the study design, data collection effort and challenges faced in order to provide a learning opportunity for other researchers considering similar studies. Second, it discusses the key sociodemographic data and characteristics of the study population in order to provide a foundation and reference for further publications that make use of the data set described here. The authors would like to invite other researchers to collaborate with them on the evaluation of the data.     

Sustainable commute in a car-dominant city: Factors affecting alternative mode choices among university students

This paper studies university students’ commute and housing behaviors using samples from Los Angeles, a place notorious for car dependence and dominance. It finds that being embedded in this place does not make university students drive alone more than their peers in other places. Being multimodal and having a discounted transit pass increase the odds of alternative modes while holding a parking permit reduces the odds of these modes. Commute distance is positively related to carpool and telecommuting. Gender, status (undergraduate vs. gradate) and age are significantly correlated to biking, walking or public transit. Students living alone are more likely to commute by driving alone than other students. Having friends and classmates living nearby increases the odds of taking public transit. Due to data constraints, this study cannot prove whether there is any correlation between information contagion and the effects of living alone and having friends and classmates living nearby on alternative mode choice. But it proposes that the issue be worthwhile of further investigations. Base on the above, the paper recommends a comprehensive travel demand management program, utilization of information contagion effects of students and promotion of multimodal commute to better promote alternative mode of commute among university students.     

Using demand elasticities from disaggregate mode choice models

Three of the most highly regarded disaggregate mode split models incorporate very different estimates of the responsiveness, or elasticity, of mode choice to changes in auto travel times and costs. These differences appear to be due in part to the varying specifications used by the model, and particularly whether certain variables (such as a dummy variable for CBD destinations or automobile ownership) are included in addition to the more traditional variables (such as travel time, cost, and household income). More research is needed on the implications of the theory of traveler choices for model specification and the effect of alternative, but theoretically justifiable, specifications on elasticity estimates. Until this research reduces our uncertainty about the elasticity of demand, analysts evaluating transportation policies should assess the sensitivity of their results to the range of plausible elasticities or models.     

Flexing service schedules: Assessing the potential for demand-adaptive hybrid transit via a stated preference approach

This paper assesses the demand for a flexible, demand-adaptive transit service, using the Chicago region as an example. We designed and implemented a stated-preference survey in order to (1) identify potential users of flexible transit, and (2) inform the service design of the flexible transit mode. Multinomial logit, mixed-logit, and panel mixed-logit choice models were estimated using the data obtained from the survey. The survey instrument employed a d_p-efficient design and the Google Maps API to capture precise origins and destinations in order to create realistic choice scenarios. The stated-preference experiments offered respondents a choice between traditional transit, car, and a hypothetical flexible transit mode. Wait time, access time, travel time, service frequency, cost, and number of transfers varied across the choice scenarios. The choice model results indicate mode-specific values of in-vehicle travel time ranging between $16.3 per hour (car) and $21.1 per hour (flexible transit). The estimated value of walking time to transit is $25.9 per hour. The estimated value of waiting time at one’s point of origin for a flexible transit vehicle is $11.3 per hour; this value is significantly lower than the disutility typically associated with waiting at a transit stop/station indicating that the ‘at-home’ pick-up option of flexible transit is a highly desirable feature. The choice model results also indicate that respondents who use active-transport modes or public transit for their current commute trip, or are bikeshare members, were significantly more likely to choose flexible and traditional transit than car commuters in the choice experiments. The implications of these and other relevant model results for the design and delivery of flexible, technology-enabled services are discussed.     

Modeling the choice continuum: an integrated model of residential location,auto ownership,bicycle ownership,and commute tour mode choice decisions

The integrated modeling of land use and transportation choices involves analyzing a continuum of choices that characterize people’s lifestyles across temporal scales. This includes long-term choices such as residential and work location choices that affect land-use, medium-term choices such as vehicle ownership, and short-term choices such as travel mode choice that affect travel demand. Prior research in this area has been limited by the complexities associated with the development of integrated model systems that combine the long-, medium- and short-term choices into a unified analytical framework. This paper presents an integrated simultaneous multi-dimensional choice model of residential location, auto ownership, bicycle ownership, and commute tour mode choices using a mixed multidimensional choice modeling methodology. Model estimation results using the San Francisco Bay Area highlight a series of interdependencies among the multi-dimensional choice processes. The interdependencies include: (1) self-selection effects due to observed and unobserved factors, where households locate based on lifestyle and mobility preferences, (2) endogeneity effects, where any one choice dimension is not exogenous to another, but is endogenous to the system as a whole, (3) correlated error structures, where common unobserved factors significantly and simultaneously impact multiple choice dimensions, and (4) unobserved heterogeneity, where decision-makers show significant variation in sensitivity to explanatory variables due to unobserved factors. From a policy standpoint, to be able to forecast the “true” causal influence of activity-travel environment changes on residential location, auto/bicycle ownership, and commute mode choices, it is necessary to capture the above-identified interdependencies by jointly modeling the multiple choice dimensions in an integrated framework.     

Space and time related determinants of public transport use in trip chains

This research aims at gaining a better understanding about time and space related determinants, which are generally acknowledged to be important factors in the choice of transport mode. The effect of trip chaining is taken into account to improve the insight in the relation between the choice of transport mode and time factors. The data source is the first large scale Belgian mobility survey, carried out in 1998–1999, complemented with a newly created database, containing for each trip a calculated public transport trip. This allows comparing for each trip the actual travel time with the calculated travel time by public transport. Using elasticities and regression techniques the relation between travel time components and public transport use is quantified. On trip level, a clear relation is found between waiting and walking time and public transport use. On trip chain level, travel time variables for the whole trip chain such as the maximum and the range in the travel time ratio provide a significant improvement to the explanatory power of the regression model. The results contain parameters for model input and recommendations to public transport companies on information provision, intermodality and supply.     

Using ordered probit modeling to study the effect of ATIS on transit ridership

A computer-aided telephone interview was conducted in two metropolitan areas in northern California. The survey included an innovative stated preference design to collect data that address the potential of advanced transit information systems. The study’s main objectives are to investigate whether advanced transit information would increase the acceptance of transit, and to determine the types and levels of information that are desired by commuters. The survey included a customized procedure that presents realistic choice sets, including the respondent’s preferred information items and realistic travel times. The ordered probit modeling technique was used. The results indicated a promising potential of advanced transit information in increasing the acceptance of transit as a commute mode. It also showed that the frequency of service, number of transfers, seat availability, walking time to the transit stop and fare information are among the significant information types that commuters desire. Commute time by transit, income, education, and whether the commuter is currently carpooling, were among the factors that contribute to the likelihood of using transit given information was provided.     

Motorcycle-based adolescents’ travel behaviour during the school morning commute and the effect of intra-household interaction on departure time and mode choice

We hypothesise that intra-household interaction influences home departure time and mode choice for the morning commute. In Indonesia, over 71% of vehicles on the road are motorcycles. This fact increases the significance of household interaction in influencing transport mode choice since the simplicity of the motorcycle allows a great degree of versatility in regard to multiple family member transport. To emphasise this point, our study focuses on the unique travel behaviour of adolescents during the school morning commute which, due to the use of the motorcycle, is a combination of the travel behaviour of accompanied children and escorting adults. Our study discovers that adolescents are likely to shift their school arrival time very early or close to the designated starting time in relation to motorcycle-based parental escort to school. In regard to mode choice, adolescent students prefer to be escorted by motorcycle rather than take public transport.     

Short-term planning and policy interventions to promote cycling in urban centers: Findings from a commute mode choice analysis in Barcelona,Spain

BackgroundCycling for transportation has become an increasingly important component of strategies to address public health, climate change, and air quality concerns in urban centers. Within this context, planners and policy makers would benefit from an improved understanding of available interventions and their relative effectiveness for cycling promotion. We examined predictors of bicycle commuting that are relevant to planning and policy intervention, particularly those amenable to short- and medium-term action.MethodsWe estimated a travel mode choice model using data from a survey of 765 commuters who live and work within the municipality of Barcelona. We considered how the decision to commute by bicycle was associated with cycling infrastructure, bike share availability, travel demand incentives, and other environmental attributes (e.g., public transport availability). Self-reported and objective (GIS-based) measures were compared. Point elasticities and marginal effects were calculated to assess the relative explanatory power of the independent variables considered.ResultsWhile both self-reported and objective measures of access to cycling infrastructure were associated with bicycle commuting, self-reported measures had stronger associations. Bicycle commuting had positive associations with access to bike share stations but inverse associations with access to public transport stops. Point elasticities suggested that bicycle commuting has a mild negative correlation with public transport availability (−0.136), bike share availability is more important at the work location (0.077) than at home (0.034), and bicycle lane presence has a relatively small association with bicycle commuting (0.039). Marginal effects suggested that provision of an employer-based incentive not to commute by private vehicle would be associated with an 11.3% decrease in the probability of commuting by bicycle, likely reflecting the typical emphasis of such incentives on public transport.ConclusionsThe results provide evidence of modal competition between cycling and public transport, through the presence of public transport stops and the provision of public transport-oriented travel demand incentives. Education and awareness campaigns that influence perceptions of cycling infrastructure availability, travel demand incentives that encourage cycling, and policies that integrate public transport and cycling may be promising and cost-effective strategies to promote cycling in the short to medium term.     

Optimal transit fare in a bimodal network under demand uncertainty and bounded rationality

This paper investigates the optimal transit fare in a simple bimodal transportation system that comprises public transport and private car. We consider two new factors: demand uncertainty and bounded rationality. With demand uncertainty, travelers are assumed to consider both the mean travel cost and travel cost variability in their mode choice decision. Under bounded rationality, travelers do not necessarily choose the travel mode of which perceived travel cost is absolutely lower than the one of the other mode. To determine the optimal transit fare, a bi‐level programming is proposed. The upper‐level objective function is to minimize the mean of total travel cost, whereas the lower‐level programming adopts the logit‐based model to describe users' mode choice behaviors. Then a heuristic algorithm based on a sensitivity analysis approach is designed to solve the bi‐level programming. Numerical examples are presented to illustrate the effect of demand uncertainty and bounded rationality on the modal share, optimal transit fare and system performance. Copyright © 2013 John Wiley & Sons, Ltd.     

An advanced traveler general information system for Fresno,California

This study estimates the effects of an advanced traveler general information system (ATGIS), which includes fuel consumption and health-related emissions cost information on transportation network users’ travel choice behavior for recurrent congestion conditions. The effects are estimated using four different formulations based on four different behavioral assumptions. Incorporating stochastic features in link cost estimation rather than in route choice, we provide a novel modeling approach that enables us to use transportation planning models of major metropolitan areas without a need for major computationally-expensive changes in the existing models. We examined the effects of an ATGIS on the Fresno, CA, road network and found several interesting results. First, the ATGIS impact is closely related to pre-system (prior to the implementation of an ATGIS) perceived fuel and emissions costs. Total travel time in the city can be reduced by 17% (no pre-system perceived costs) to 1% (accurate pre-system perceived costs), and even increased by 1% (higher-than-actual pre-system perceived costs). Second, the addition of emissions costs, although negligible relative to fuel and time costs, can effectively reduce total system-wide travel time by up to 1% and fuel consumption by up to 0.6% during peak hours. Third, the ATGIS can reduce annual social costs by as much as $1053 million (high gas price, no pre-system perception) to $48 million (medium gas price, accurate pre-system perception), which are comparable to social cost savings by a congestion pricing (CP) scheme in the study area.     

An investigation on the performances of mode shift models in transit ridership forecasting

This paper aims at investigating the over-prediction of public transit ridership by traditional mode choice models estimated using revealed preference data. Five different types of models are estimated and analysed, namely a traditional Revealed Preference (RP) data-based mode choice model, a hybrid mode choice model with a latent variable, a Stated Preference (SP) data-based mode switching model, a joint RP/SP mode switching model, and a hybrid mode switching model with a latent variable. A comparison of the RP data-based mode choice model with the mode choice models including a latent variable showed that the inclusion of behavioural factors (especially habit formation) significantly improved the models. The SP data-based mode switching models elucidated the reasons why traditional models tend to over-predict transit ridership by revealing the role played by different transit level-of-service attributes and their relative importance to mode switching decisions. The results showed that traditional attributes (e.g. travel cost and time) are of lower importance to mode switching behaviour than behavioural factors (e.g. habit formation towards car driving) and other transit service design attributes (e.g. crowding level, number of transfers, and schedule delays). The findings of this study provide general guidelines for developing a variety of transit ridership forecasting models depending on the availability of data and the experience of the planner.     

Mind the map! The impact of transit maps on path choice in public transit

This paper investigates the impact of schematic transit maps on passengers’ travel decisions. It does two things: First, it proposes an analysis framework that defines four types of information delivered from a transit map: distortion, restoration, codification, and cognition. It then considers the potential impact of this information on three types of travel decisions: location, mode, and path choices.¹ Second, it conducts an empirical analysis to explore the impact of the famous London tube map on passengers’ path choice in the London Underground (LUL). Using data collected by LUL from 1998 to 2005, the paper develops a path choice model and compares the influence between the distorted tube map (map distance) and reality (travel time) on passengers’ path choice behavior. Results show that the elasticity of the map distance is twice that of the travel time, which suggests that passengers often trust the tube map more than their own travel experience on deciding the “best” travel path. This is true even for the most experienced passengers using the system. The codification of transfer connections on the tube map, either as a simple dot or as an extended link, could affect passengers’ transfer decisions. The implications to transit operation and planning, such as trip assignments, overcrowding mitigation, and the deployment of Advanced Transit Information System (ATIS), are also discussed.     

System optimum and pricing for the day-long commute with distributed demand,autos and transit

The day-long system optimum (SO) commute for an urban area served by auto and transit is modeled as an auto bottleneck with a capacitated transit bypass. A public agency manages the system’s capacities optimally. Commuters are identical except for the times at which they wish to complete their morning trips and start their evening trips, which are given by an arbitrary joint distribution. They value unpunctuality – their lateness or earliness relative to their wish times – with a common penalty function. They must use the same mode for both trips. Commuters are assigned personalized mode and travel start times that collectively minimize society’s generalized cost for the whole day. This includes unpunctuality penalties, queuing delays, travel times and out-of-pocket costs for users, as well as travel supply costs and externalities for society.It is shown that in a SO solution there can be no queuing and that the set of SO solutions forms a convex set. Furthermore, if the schedule penalty that users suffer due to unpunctuality is separable into morning and evening components, then the set of commuters traveling by the same mode arrive at work and depart from work in the order of their wishes. These orders are in general different in the morning and the evening. It is also shown that there always is a SO solution in which users are at all times, and on both modes, either punctual or flowing at capacity. These problem properties are used to identify search methods, both, for SO solutions and for time-dependent tolls and transit fares that preserve the solutions as Nash equilibriums. In every case studied, these prices exist. They must peak concurrently for the two modes in both periods.In special cases involving only one mode, only one period or concentrated demand the solution to the complete problem decomposes by period conditional on the number of transit users, and this facilitates the solution. In these cases the day-long SO cost is the sum of the SO costs for the two peaks considered separately. However, this is not true in general – the solution obtained by combining the two single-period solutions can be infeasible. When this happens, the optimum day-long cost will exceed the sum of the single-period costs. The discrepancy is about 40% of the total schedule penalty for an example representing a large city. Thus, to develop realistic policies the day-long problem must be addressed head on. An approximate method that yields closed form formulas for the case with uniformly distributed wishes is presented.