Behavioural implications of preferences, risk attitudes and beliefs in modelling risky travel choice with travel time variability

The appropriate interpretation of a behavioural outcome requires allowing for risk attitude and belief of an individual, in addition to identification of preferences. This paper develops an Attribute-Specific Extended Rank-Dependent Utility Theory model to better understand choice behaviour in the presence of travel time variability, in which these three important components of choice are empirically addressed. This framework is more behaviourally appealing for travel time and travel time variability research than the traditional approach in which risk attitude and belief are overlooked. This model also reveals significant unobserved between-individual heterogeneity in preferences, risk attitudes and beliefs.     

The accuracy of proxy responses in a stated choice setting: A re-examination and some controversial conclusions

Data is typically gathered from an individual respondent who represents the group or the household. This individual is often identified as the “primary decision maker” and is asked to provide responses as a proxy for the group given that the cost of interviewing each member individually is impractical and/or expensive. The collection of joint preferences is rarely undertaken, with the use of proxy responses not uncommon in travel behaviour research. Under such a framework, there exists an assumption that the primary decision maker has perfect knowledge of other group member preferences, and bargaining behaviour, and is able to synthesise this information when providing a response on their behalf. The validity of such an assumption however remains an open question, with recent research calling the reliability of proxy responses into account (Bateman and Munro, 2009). In this paper, using three models estimated in willingness to pay space, we examine the accuracy of proxy responses in a stated choice experiment. We find that there is overlap between a proxy response and the own preferences of the individual providing the proxy choice, but while the proxy responses fail to represent the full preference heterogeneity that exists in the actual choices made by individuals, the proxy responses in aggregate provide a suitable replacement for actual data, subject to a number of caveats.     

Modelling the dynamics of bus use in a changing travel environment using panel data

Panel data offers the potential to represent the influence on travel choices of changing circumstances, past history and persistent individual differences (unobserved heterogeneity). A four-wave panel survey collected data on the travel choices of residents before and after the introduction of a new bus rapid transit service. The data shows gradual changes to bus use over the four waves, implying time was required for residents to become aware of the new service and to adapt to it. Ordered response models are estimated for bus use over the survey period. The results show that the influence of level of service (LOS) is underestimated if unobserved heterogeneity is not taken into account. The delayed response to the new service is able to be well represented by including LOS as a lagged variable. Current bus use is found to be conditioned on past bus use, but with additional influence of lagged LOS and unobserved heterogeneity. It is shown how different model specifications generate different evolution patterns with the most realistic predictions arising from a model which takes into account lagged responses to change in LOS and unobserved heterogeneity. The paper demonstrates the feasibility of developing panel data models that can be applied to forecasting the effect of interventions in the travel environment. Longer panels—encompassing periods of both stability and change—are required to support future efforts at modelling travel choice dynamics.     

Preference Heterogeneity and Willingness to Pay for Travel Time Savings

We examined different model specifications to detect the presence of preference heterogeneity in a mode choice context. The specification that worked best allows for both systematic and random variations in tastes, with parameters obtained at the individual level using Bayesian methods. Subjective values of travel time (SVT) and expected individual compensated variation were derived and aggregated to obtain measures of social welfare. Results suggest that the benefit measures, both at the individual and at the social level, are sensitive to preference heterogeneity assumptions. SVT and welfare changes derived from travel time reductions could be underestimated if the traditional assumption of taste homogeneity is made (we detected differences up to 30% in both types of measures). We also obtained an empirical value for the error made when evaluating changes in social welfare using an approximation of the expected individual compensated variation (expressed as a function of individual SVT) rather than its exact expression.     

Values,attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

Values lie at the heart of an individual’s belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.     

Modeling the choice continuum: an integrated model of residential location,auto ownership,bicycle ownership,and commute tour mode choice decisions

The integrated modeling of land use and transportation choices involves analyzing a continuum of choices that characterize people’s lifestyles across temporal scales. This includes long-term choices such as residential and work location choices that affect land-use, medium-term choices such as vehicle ownership, and short-term choices such as travel mode choice that affect travel demand. Prior research in this area has been limited by the complexities associated with the development of integrated model systems that combine the long-, medium- and short-term choices into a unified analytical framework. This paper presents an integrated simultaneous multi-dimensional choice model of residential location, auto ownership, bicycle ownership, and commute tour mode choices using a mixed multidimensional choice modeling methodology. Model estimation results using the San Francisco Bay Area highlight a series of interdependencies among the multi-dimensional choice processes. The interdependencies include: (1) self-selection effects due to observed and unobserved factors, where households locate based on lifestyle and mobility preferences, (2) endogeneity effects, where any one choice dimension is not exogenous to another, but is endogenous to the system as a whole, (3) correlated error structures, where common unobserved factors significantly and simultaneously impact multiple choice dimensions, and (4) unobserved heterogeneity, where decision-makers show significant variation in sensitivity to explanatory variables due to unobserved factors. From a policy standpoint, to be able to forecast the “true” causal influence of activity-travel environment changes on residential location, auto/bicycle ownership, and commute mode choices, it is necessary to capture the above-identified interdependencies by jointly modeling the multiple choice dimensions in an integrated framework.     

Selfishness and altruism in the distribution of travel time and income

Most economic models assume that individuals act out their preferences based on self-interest alone. However, there have also been other paradigms in economics that aim to capture aspects of behavior that include fairness, reciprocity, and altruism. In this study we empirically examine preferences of travel time and income distributions with and without the respondent knowing their own position in each distribution. The data comes from a Stated Preference experiment where subjects were presented paired alternative distributions of travel time and income. The alternatives require a tradeoff between distributional concerns and the respondent’s own position. Choices also do not penalize or reward any particular choice. Overall, choices show individuals are willing forgo alternatives where they would be individually well off in the interest of distributional concerns in both the travel time and income cases. Exclusively self-interested choices are seen more in the income questions, where nearly 25 % of respondents express such preferences, than in the travel time case, where only 5 % of respondents make such choices. The results also suggest that respondents prioritize their own position differently relative to regional distributions of travel time and income. Estimated choice models show that when it comes to travel time, individuals are more concerned with societal average travel time followed by the standard deviation in the region and finally their own travel time, while in the case of income they are more concerned with their own income, followed by a desire for more variability, and finally increasing the minimum income in their region. When individuals do not know their fate after a policy change that affects regional travel time, their choices appear to be mainly motivated by risk averse behavior and aim to reduce variability in outcomes. On the other hand, in the income context, the expected value appears to drive choices. In all cases, population-wide tastes are also estimated and reported.     

Multilevel analysis of daily time use and time allocation to activity types accounting for complex covariance structures using correlated random effects

In this paper multilevel analysis is used to study individual choices of time allocation to maintenance, subsistence, leisure, and travel time exploiting the nested data hierarchy of households, persons, and occasions of measurement. The multilevel models in this paper examine the joint and multivariate correlation structure of four dependent variables in a cross-sectional and longitudinal way. In this way, observed and unobserved heterogeneity are estimated using random effects at the household, person, and temporal levels. In addition, random coefficients associated with explanatory variables are also estimated and correlated with these random effects. Using the wide spectrum of options offered by multilevel models to account for individual and group heterogeneity, complex interdependencies among individuals within their households, within themselves over time, and within themselves but across different indicators of behavior, are analyzed. Findings in this analysis include large variance contribution by each level considered, clear evidence of non-linear dynamic behavior in time-allocation, different trajectories of change in time allocation for each of the four dependent variables used, and lack of symmetry in change over time characterized by different trajectories in the longitudinal evolution of each dependent variable. In addition, the multivariate correlation structure among the four dependent variables is different at each of the three levels of analysis.     

A practical method to estimate the benefits of improved road network reliability: an application to departing air passengers

This paper develops and applies a practical method to estimate the benefits of improved reliability of road networks. We present a general methodology to estimate the scheduling costs due to travel time variability for car travel. In contrast to existing practical methods, we explicitly consider the effect of travel time variability on departure time choices. We focus on situations when only mean delays are known, which is typically the case when standard transport models are used. We first show how travel time variability can be predicted from mean delays. We then estimate the scheduling costs of travellers, taking into account their optimal departure time choice given the estimated travel time variability. We illustrate the methodology for air passengers traveling by car to Amsterdam Schiphol Airport. We find that on average planned improvements in network reliability only lead to a small reduction in access costs per trip in absolute terms, mainly because most air passengers drive to the airport outside peak hours, when travel time variability tends to be low. However, in relative terms the reduction in access costs due to the improvements in network reliability is substantial. In our case we find that for every 1 Euro reduction in travel time costs, there is an additional cost reduction of 0.7 Euro due to lower travel time variability, and hence lower scheduling costs. Ignoring the benefits from improved reliability may therefore lead to a severe underestimation of the total benefits of infrastructure improvements.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.     

Latent temporal preferences: An application to airline travel

An essential element of demand modeling in the airline industry is the representation of time of day demand—the demand for a given itinerary as a function of its departure or arrival times. It is an important datum that drives successful scheduling and fleet decisions. There are two key components to this problem: the distribution of the time of day demand and how preferred travel time influences itinerary choice. This paper focuses on estimating the time of day distribution. Our objective is to estimate it in a manner that is not confounded with air travel supply; is a function of the characteristics of the traveler, the trip, and the market; and accounts for potential measurement errors in self-reported travel time preferences. We employ a stated preference dataset collected by intercepting people who were booking continental US trips via an internet booking service. Respondents reported preferred travel times as well as choices from a hypothetical set of itineraries. We parameterize the time of day distribution as a mixture of normal distributions (due to the strong peaking nature of travel time preferences) and allow the mixing function to vary by individual characteristics and trip attributes. We estimate the time of day distribution and the itinerary choice model jointly in a manner that accounts for measurement error in the self-reported travel time preferences. We find that the mixture of normal distributions fits the time of day distribution well and is behaviorally intuitive. The strongest covariates of travel time preferences are party size and time zone change. The methodology employed to treat self-reported travel time preferences as potentially having error contributes to the broader transportation time of day demand literature, which either assumes that the desired travel times are known with certainty or that they are unknown. We find that the error in self-reported travel time preferences is statistically significant and impacts the inferred time of day demand distribution.     

The effect of travel time variability on route choice decision: a generalized linear mixed model based analysis

The effect of travel time variability (TTV) on route choice behavior is explored in this study. A stated preference survey is conducted to collect behavioral data on Shanghai drivers’ choice between a slow but stable route and a fast but unreliable route. Travel time and TTV are respectively measured by mean and standard deviation of random travel time. The generalized linear mixed model (GLMM) is applied to quantify trade-offs between travel time and TTV. The GLMM based route choice model effectively accounts for correlations among repeated observations from the same respondent, and captures heterogeneity in drivers’ values of TTV. Model estimation results show that, female drivers and drivers with rich driving experience are less likely to choose a route with high TTV; smaller expected travel time of a route increase the probability of its being chosen; all drivers have intrinsic preference for a route with smaller expected travel time, but the degree of preference may vary within the population; TTV on average has negative effects on route choice decision, but a small portion of drivers are risk-prone to choose a fast but unreliable route despite high TTV.     

Equilibrium analysis of the scheduling of tours in congested networks

In this paper, we develop a model of travel in tours that joins several locations by travel through a congested network. We develop a microscopic analysis in continuous time of individual benefits obtained by spending time at each of the locations and costs incurred through travel between them. This is combined with a continuous time macroscopic equilibrium model of travel during congested peak periods to show how individuals' travel choices are influenced by the congestion that result from corresponding choices made by others. We show how different travellers can achieve identical net utilities by making different combinations of choices within the equilibrium. The resulting model can be used to investigate the effect on travel behaviour and individual utility of various transport interventions, and we illustrate this by considering the effect of a peak‐period charge that eliminates congestion.     

Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.     

Analyzing time sensitivity to discomfort in the Paris subway: an interval data model approach

We analyze individual travel discomfort-time tradeoffs in the Paris subway using stated choice experiments. The survey design allows to set up in a willingness-to-pay space to estimate the distributions of elasticities of values of travel time to crowd density and time multipliers. Several formulations of a generalized travel cost function are tested. Accounting for heterogeneity in preferences, the econometric models all take the form of an ordered probit with known bounds. We derive several estimates that could be used for fine-tuning of traffic simulation systems and more general transportation policy analysis.     

Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

A model for integrated analysis of household location and travel choices

We develop a model for integrated analysis of household location and travel choices and investigate it from a theoretical point of view.Each household makes a joint choice of location (zone and house type) and a travel pattern that maximizes utility subject to budget and time constraints. Prices for housing are calculated so that demand equals supply in each submarket. The travel pattern consists of a set of expected trip frequencies to different destinations with different modes. The joint time and budget constraints ensure that time and cost sensitivities are consistent throughout the model. Choosing the entire travel pattern at once, as opposed to treating travel decisions as a series of isolated choices, allows the marginal utilities of trips to depend on which other trips are made.When choosing trip frequencies to destinations, households are assumed to prefer variation to an extent varying with the purpose of the trip. The travel pattern will tend to be more evenly distributed across trip ends the less similar destinations and individual preferences are. These heterogeneities of destinations and individual preferences, respectively, are expressed in terms of a set of parameters to be estimated.     

Travel behaviour change impacts of a major ride to work day event

While there is increasing interest in the field of travel behaviour change, relatively little attention has been given to the behaviour change potential of major events. ‘Ride to Work Day’ is an annual event which attracts thousands of participants and actively promotes riding to and from work throughout Victoria in Australia. The methodology used to assess the impact of the event on travel behaviour has evolved from a monthly panel survey of event participants to a single follow-up survey five months after the event which focuses on travel behaviour and measurement of the stage of engagement in the behaviour change process. About one in five of those participating in the event are riding to work for the first time. More than one in four (27%) of those who rode to work for the first time as part of the event were still riding to work five months after the event. Over 80% of first-timers indicated that the event had a positive impact on their readiness to ride to work with 57% indicating that it influenced their decision to ride. The event was found to have a greater impact on influencing behaviour change for female than male riders.     

A finite mixture model of vehicle-to-vehicle and day-to-day variability of traffic network travel times

This study proposes an approach to modeling the effects of daily roadway conditions on travel time variability using a finite mixture model based on the Gamma–Gamma (GG) distribution. The GG distribution is a compound distribution derived from the product of two Gamma random variates, which represent vehicle-to-vehicle and day-to-day variability, respectively. It provides a systematic way of investigating different variability dimensions reflected in travel time data. To identify the underlying distribution of each type of variability, this study first decomposes a mixture of Gamma–Gamma models into two separate Gamma mixture modeling problems and estimates the respective parameters using the Expectation–Maximization (EM) algorithm. The proposed methodology is demonstrated using simulated vehicle trajectories produced under daily scenarios constructed from historical weather and accident data. The parameter estimation results suggest that day-to-day variability exhibits clear heterogeneity under different weather conditions: clear versus rainy or snowy days, whereas the same weather conditions have little impact on vehicle-to-vehicle variability. Next, a two-component Gamma–Gamma mixture model is specified. The results of the distribution fitting show that the mixture model provides better fits to travel delay observations than the standard (one-component) Gamma–Gamma model. The proposed method, the application of the compound Gamma distribution combined with a mixture modeling approach, provides a powerful and flexible tool to capture not only different types of variability—vehicle-to-vehicle and day-to-day variability—but also the unobserved heterogeneity within these variability types, thereby allowing the modeling of the underlying distributions of individual travel delays across different days with varying roadway disruption levels in a more effective and systematic way.     

Embedding risk attitude and decision weights in non-linear logit to accommodate time variability in the value of expected travel time savings

In recent years we have seen important extensions of logit models in behavioural research such as incorporation of preference and scale heterogeneity, attribute processing heuristics, and estimation of willingness to pay (WTP) in WTP space. With rare exception, however, a non-linear treatment of the parameter set to allow for behavioural reality, such as embedded risk attitude and perceptual conditioning of occurrence probabilities attached to specific attributes, is absent. This is especially relevant to the recent focus in travel behaviour research on identifying the willingness to pay for reduced travel time variability, which is the source of estimates of the value of trip reliability that has been shown to take on an increasingly important role in project appraisal. This paper incorporates, in a generalised non-linear (in parameters) logit model, alternative functional forms for perceptual conditioning (known as probability weighting) and risk attitude in the utility function to account for travel time variability, and then derives an empirical estimate of the willingness to pay for trip time variability-embedded travel time savings as an alternative to separate estimates of time savings and trip time reliability. We illustrate the richness of the approach using a stated choice data set for commuter choice between unlabelled attribute packages. Statistically significant risk attitude parameters and parameters underlying decision weights are estimated for multinomial logit and mixed multinomial logit models, along with values of expected travel time savings.