Bicycle commuting market analysis using attitudinal market segmentation approach

The market segmentation analysis for bicycle commuting can help identify distinct bicycle market segments and develop specific policies or strategies for increasing the bicycle usage in each segment. This study aims to use the approach of attitudinal market segmentation for identifying the potential markets of bicycle commuting. To achieve the research objective, the household survey is conducted to obtain the travelers’ attitudes towards their commuting travels. The factor analysis is used to explore the latent attitudes. The structural equation modeling (SEM) simultaneously estimates the correlations between the attitudinal factors. The K-means clustering is conducted to segment the bicycle commuting market into several submarkets. Finally, six segments of bicycle commuting market with distinct attitudes are identified by four dividing factors including the willingness to use bicycle, need for fixed schedule, desire for comfort, and environmental awareness. The attitudinal characteristics, socioeconomic features, and actual bicycle choices in each market segment are analyzed and compared. The policy implications that best serve the needs of each submarket are discussed to promote the bicycle commuting.     

Understanding cyclists’ perceptions,keys for a successful bicycle promotion

Many variables that influence bicycle use beyond time and cost have been included in models of various types. However, psycho-social factors that make the bicycle eligible as a modal alternative have not been identified properly. These factors are related to intention, attitudes and perceptions, and their identification can contribute to obtain the keys for a successful bicycle policy. Here, an in-depth investigation of cyclists’ perceptions is attempted using a large university survey designed and collected ad hoc, and then applying exploratory and confirmatory factor analyses. After identifying fourteen factors, a structural equations model was estimated to find structure and relationships among variables and to understand users’ intentions to use the bike. Four (latent) variables are identified, namely convenience, pro-bike, physical determinants and exogenous restrictions. The main conclusion is that convenience (flexible, efficient) and exogenous restrictions (danger, vandalism, facilities) are the most important elements to understand the attitudes towards the bicycle.     

Prioritizing bicycle paths in Belo Horizonte City,Brazil: Analysis based on user preferences and willingness considering individual heterogeneity

Using bicycles as a commuting mode has proven to be beneficial to both urban traffic conditions and travelers’ health. In order to efficiently design facilities and policies that will stimulate bicycle use, it is necessary to first understand people’s attitudes towards bicycle use, and the factors that may influence their preferences. Such an understanding will enable reliable predictions of bicycle use willingness level, based on which cycling facility construction can be reasonably prioritized.As people often have different perceptions on exercising, green transportation, and traffic conditions, effects of potentially influencing factors on people’s willingness of using bicycles tend to be highly heterogeneous. This paper uses a random parameter ordered probit model to analyze how travelers’ willingness of using bicycles is influenced by various socio-economic factors in Belo Horizonte City, Brazil, with the consideration of individual heterogeneity. The data was collected through the 2010 bicycle use survey in Belo Horizonte City. Results show that, first, the willingness of using bicycle is favored by middle income class household, and negatively related with commuting time. Second, people who rent apartments tend to be more willing to use bicycles. Third, if a person is currently walking a long time to work, he/she would be most willing to commute with a bicycle in the future. Those currently commuting a relatively short distance by motorcycle and bus follow this group in terms of willingness to commute by bicycle in the future. Car users seem to be difficult to convert to bicycle users. Moreover, the estimation shows clear evidence that significant individual heterogeneity indeed exists, especially for education level, necessitating the consideration of such an effect. With the calibrated model, residents’ willingness of using bicycle commuting is then estimated for the entire Belo Horizonte City using the 2010 Census and the 2012 O/D survey data. The results are cross validated using the bicycle path preference information, also obtained from the 2010 bicycle use survey.     

Analyzing the transition from a public bicycle system to bicycle ownership: A complex relationship

Despite the success achieved by Public Bicycle Sharing Systems (PBSS) across the world, several researchers provide evidence on their limitations and constraints in a medium-long term, and bicycle ownership may be considered as a complementary tool to promote a ’bicycle-culture’. This paper aims to cover the gap about the interaction between both systems (public bicycle/private bicycle) and which are the key aspects to explain the bicycle-buying decision. After a fieldwork based on surveys conducted in Seville (Spain), one of the cities currently acknowledged worldwide for its successful policy of promoting cycling, we apply a Discrete Choice Model. Our findings show that among the socio-demographic factors that favor the move from the PBSS to the private bicycle are: having a higher level of education, being more progressive ideologically-speaking, and being a resident of the city itself; while age and gender do not appear to be conclusive. Experienced users, for whom the bicycle is a part of his/her healthy lifestyle, state a greater willingness to buy a bicycle. And the main obstacles to make the jump from the PBSS to the private bicycle, and that any action plan to support private bicycle usage should take into account, are: the lack of proper parking at the origin/destination, and fear of theft.     

Transition to a cyclable city: Latent variables affecting bicycle commuting

An understanding of the key factors influencing bicycle commuting is essential for developing effective policies towards a cyclable city. This paper contributes to this line of research by proposing a methodology for including cycling-related indicators in mobility surveys based on the Theory of Planned Behaviour (TPB), and applying an exploratory factor analysis (EFA) to evaluate the structure of latent variables associated with bicycle commuting. The EFA identified six cycling latent variables: Lifestyle, Safety and comfort, Awareness, Direct disadvantages, Subjective norm, and Individual capabilities. These were complemented with a latent variable related to habit: Non-commuting cycling habit. Statistical differences and regression analysis were applied with the cycling latent variables. The study also includes the relationship between objective factors and bicycle commuting, which reveals minor associations. This methodology was applied to the “starter cycling city” of Vitoria-Gasteiz (Spain). The results confirm that in this context – in transition to a cyclable city – safety and comfort issues are not the main barriers for all commuters, although more progress needs to be made to normalise cycling. A set of customised policy initiatives is recommended in the light of the research findings, including marketing campaigns to encourage non-commuting cycling trips, bicycle measures to target social groups as opposed to individuals, bicycle-specific programs such as “Bike-to-work Days”, and cycling courses.     

Objective correlates and determinants of bicycle commuting propensity in an urban environment

ObjectiveBicycle use for commuting is being encouraged not only to address physical inactivity, but also vehicular congestion, air pollution and climate change. The current study aimed to ascertain the urban environmental correlates and determinants of bicycle use for commuting (bicycle commuting) among the working or studying population in Barcelona, Spain.MethodsAdults (n = 769; 52% females) recruited whilst commuting within Barcelona (Spain) responded to a comprehensive telephone survey concerning their travel behaviour. Based upon responses collected from June 2011 to May 2012, participants were categorised into four groups: frequent bicyclists, infrequent bicyclists, willing non-bicyclists, and unwilling non-bicyclists. The determinants of frequency and willingness (propensity) to commute by bicycle were assessed by multinomial logistic regression models adjusted for potential confounders and covariates.ResultsThe number of public bicycle stations surrounding the home address and amount of greenness surrounding the work/study address were significant positive determinants of bicycle commuting propensity. On the other hand, the number of public transport stations surrounding the home address and elevation of the work/study address were significant negative determinants of bicycle commuting propensity. Individual age, education level, gender, nationality, physical activity level and commute distance significantly affected this propensity.ConclusionGreater availability of public bicycle stations and higher levels of urban greenness may increase bicycle use by adults commuting within a city such as Barcelona, Spain. Electrically-assisted public bicycles may address the challenge of elevation, making this system a more competitive mode against traditional motorised public transport.     

Bicyclist commuters’ choice of on-street versus off-street route segments

When using limited funds on bicycle facilities, it would be helpful to know the extent to which a new facility will be used. If a bicycle lane is added to a street, how many bicyclists will no longer use the adjacent sidewalk? If a separate bicycle path is constructed, how many bicyclists will move from the street or sidewalk? This study seeks to identify factors that explain a bicyclist’s choice between available facility choices—off-street (sidewalk and bicycle path) or on-street (bicycle lane and roadway). This paper investigates these issues through a survey of bicyclists headed to Purdue University in West Lafayette, IN, USA. The first data collected to address these questions were “site-based”. Bicyclists were interviewed on campus at the end of their trips and asked which part of the cross-sections along their routes they had used—on-street or off-street. The characteristics of a particular cross-section of street right-of-way were then compared against the characteristics of each bicyclist and his/her observed choice of street, sidewalk, lane, or path. Later, “route-based” serial data were also added. The study developed a mixed logit model to analyze the bicyclists’ facility preferences and capture the unobserved heterogeneity across the population. Effective sidewalk width, traffic signals, segment length, road functional class, street pavement condition, and one-way street configuration were found to be statistically significant. A bicycle path is found to be more attractive than a bicycle lane. Predictions from the model can indicate where investments in particular bicycle facilities would have the most desirable response from bicyclists.     

Prohibited–permitted right-turn phasing strategy based on capacity analysis of right-turn movements

In traffic-crowded metropolitan areas, such as Shanghai and Beijing in China, right-turn vehicles that operate with a permitted phase at signalized intersections are normally permitted to filter through large numbers of pedestrians and bicycles. To alleviate such conflicts and improve safety, traffic engineers in Shanghai introduced a prohibited–permitted right-turn operation, adding a subphase to the permitted phase in which right-turns are prohibited. Unfortunately, the prohibited subphase would reduce the capacity of right-turn movements when it prohibits right turns even if there are few pedestrians and bicycles crossing the street. This paper aims at quantifying the impact of both non-vehicular flows and the prohibited subphase on the right-turn capacity, and then proposes a strategy to determine appropriate prohibited–permitted right-turn operation that minimizes the capacity reduction caused by the prohibited subphase. To achieve this goal, we improved the pedestrian and bicycle adjustment factor described in the Highway Capacity Manual by taking into account: (1) the variety in space competition between pedestrians and bicycles, and (2) the effect of two conflict zones in each phase on right-turn operation. In addition, we revised the capacity estimation model in the Highway Capacity Manual, and developed a model based on bicycle/pedestrian volume fluctuation to describe the capacity reduction due to both non-vehicular flows and the prohibited subphase. Furthermore, we proposed a timing strategy for the onset and duration of appropriate prohibited subphase. When bicycle and pedestrian volumes are low, the actuated strategy turns to the permitted phase. When these volumes are moderate, the strategy turns to the prohibited–permitted operation. With the volumes increasing, the prohibited subphase onset advances and duration increases. In these two scenarios, the new strategy has higher right-turn capacity than the current pretimed prohibited–permitted operation. Unfortunately, when bicycle and pedestrian volumes are high, the strategy yields similar right-turn capacity. However, the new prohibited subphase has less potential vehicle–bicycle and vehicle–pedestrian conflicts.     

Estimating cycleway capacity and bicycle equivalent unit for electric bicycles

With the rapid increase of electric bicycles (E-bikes) in China, the heterogeneous bicycle traffic flow comprising regular bicycles and E-bikes using shared cycleway creates issues in terms of efficiency as well as safety. Capacity and bicycle equivalent units (BEUs) for E-bikes are two most important parameters for the planning, design, operation, and management of bicycle facilities. In this paper, eight traffic flow fundamental diagrams are developed for one-way cycleway capacity estimation, and a novel BEU estimation model is also proposed. Eleven datasets from different shared cycleway sections with different cycleway widths were collected in Hangzhou, China for estimation and evaluation purposes. The results indicate that, with around 70% share of E-bikes, the mean estimated capacity is 2348 bicycle/h/m. The effects on the capacity of the proportions of E-bikes, gender of cyclists, age of cyclists, and cyclists carrying things were also analyzed. The results implied that the estimated capacity is independent of a cyclist’s gender and age, but increases with the proportion of E-bikes. According to this study, the mean BEU for the E-bike is 0.66, and the converted capacities of pure regular bicycles and pure E-bikes are 1800 and 2727 bicycle/h/m, respectively. These findings can be used to propose practical countermeasures to improve the capacity of heterogeneous bicycle traffic flow on shared cycleway.     

Characterisation of and reflections on the synergy of bicycles and public transport

The bicycle is often understood as a disjointed ‘feeder’ mode that provides access to public transport. We argue that combined use of the bicycle and public transport should be understood in a broader perspective, especially where bicycles link to higher speed and higher capacity public transport, such as the train. Cycling and public transport can have a symbiotic relationship forming a hybrid, distinct transport mode, which should be reflected in transport planning. The bicycle is as a way to soften the rigid nature of public transport and thus accommodate diverse individual travel needs and situations. Public transport can be seen as a means to dramatically extend cycling’s speed and spatial reach. We combine a system perspective with conceptual analysis to explore how, why and when this reconsideration is important. We use the Netherlands as illustrative case because of the relative maturity of its bicycle–train connections. The case shows that the synergy between rather opposite yet highly complementary aspects, high speed of the train, high accessibility of the bicycle and flexibility in combining both sub-modes, are the fundamental characteristics to understand the functioning of this system in a wider spatial context. In our conclusion we propose a research agenda, to further explore the relevance of this system for land-use and transport planning and distil wider implications for the international debate.     

Modelling the potential for cycling in access trips to bus,train and metro in Rio de Janeiro

Most studies that address the integration of cycling and public transport (PT) focus on developed countries and deal with multi-modal bicycle-train trips. Little is known about the integration of cycling and other main modes such as bus and metro, especially in developing countries, where entirely different socio-economic and trip making conditions prevail. The aim of this study is to model the propensity of current PT users to shift to the bicycle in access trips to bus stops, train and metro stations in Rio de Janeiro, Brazil. Interviews were conducted to collect data on the socio-economic characteristics of the interviewee, trip and spatial characteristics and self-reported barriers and motivators for bicycle use. Two binary logit models were estimated to predict the main factors affecting the propensity to use a bicycle as feeder mode to PT. The results show that socio-economic characteristics as well as barriers and motivators are important factors to explain propensity for bike and ride. The barriers’ model reveals that personal constraints, living too close to the PT boarding point, current parking conditions and public safety play a role. For the motivators’ model, changing home location, owning a bicycle, implementation of cycle ways and improvement in parking conditions are explanatory. Policy recommendations are formulated to increase bicycle ownership and improve cycling infrastructure.     

Modelling bicycle use intention: the role of perceptions

Users’ perceptions are identified as key elements to understand bicycle use, whose election cannot be explained with usual mobility variables and socio-economic characteristics. A hybrid model is proposed to model the intention of bicycle use; it combines a structural equations model that captures intentions and a choice model. The framework is applied to a case of a university campus in Madrid that is studying a new internal bike system. Results show that four latent variables (convenience, pro-bike, physical determinants and external restrictions) help explaining intention to use bike, representing a number of factors that are linked to individual perceptions.     

On the perceived justice of urban road pricing: An empirical study in Lyon

Various methods of restricting automobile traffic, by price (tolls) or by quantity (odd/even license plates or limited days of traffic), are tested in a survey (N ～ 400) about attitudes toward traffic restrictions in Lyon, France. Ordered probit models with random-effects panel allow us to estimate the survey respondents’ perceptions of these methods, as well as the roles of individual socio-demographic characteristics in the formation of these perceptions. Both the restriction of automobile traffic and its regulation by congestion (waiting in line) are widely considered unjust by the respondents, regardless of whether they work and whether they are drivers or non-drivers. Their attitudes towards tolls justified by the pollution caused by automobile traffic are less negative. As regards compensation, in addition to emergency vehicles and those that transport people with limited mobility, respondents believe car-pooling ought to benefit of a toll exemption. The support for a reduced rate for low-income users shows a concern for justice to which it will be necessary to respond. The respondents’ socio-professional status, level of education, car use or non-use, and residence inside or outside of the toll zone clearly play a role in their perceptions of these methods of regulation and compensation.     

Speed,travel time and delay for intersections and road segments in the Montreal network using cyclist Smartphone GPS data

Very little is known about cyclist speeds and delays at the disaggregate level of each road segment and intersection in an entire city network. Speeds and delays serve as vital information for planning, navigation and routing purposes including how they differ for different times of the day and across road and bicycle facility types, after controlling for other factors. In this work, we explore the use of recent GPS cyclist trip data, from the Mon RésoVélo Smartphone application, to identify different performance measures such as travel time, speed and delay at the level of the entire network of roads and intersections on the island of Montreal. Also, a linear regression model is formulated to identify the geometric design and built environment characteristics affecting cyclist speeds on road segments. Among other results, on average, segment speeds are greater along arterials than on local streets and greater along segments with bicycle infrastructure than those without. Incorporating different measures of cyclist personality in the models revealed that the following characteristics all affect cyclist speeds along segments, each cyclist’s average speed on uphill, downhill and level segments as well as geometric design and built environment characteristics. The model results also identify that the factors that increase cyclist speeds along segments include, segments which have cyclists biking for work or school related purposes, segments used during morning peak and segments which do not have signalized intersections at either end.     

The effect of work-related factors on the bicycle commute mode choice in the Netherlands

Increasing the number of people cycling to work brings a number of benefits: it can lead to reductions in air pollution and traffic jams, and increases people’s physical activity levels. We investigated the extent to which work-related factors influence (1) whether an individual decides to cycle to work, and (2) whether an individual cycles to work every day. It is anticipated that the office culture and colleagues’ and employers’ attitudes would significantly influence both decisions. These factors are expected to impact the provision of cycling facilities and financial compensation schemes in the workplace. We conducted an Internet survey in 4 Dutch municipalities, gathering data from over 4,000 respondents. The results suggest that the following factors increase the likelihood of being a commuter cyclist: having a positive attitude towards cycling; colleagues’ expectations that an individual will cycle to work; the presence of bicycle storage inside; having access to clothes changing facilities; and needing a bicycle during office hours. The presence of facilities for other transport modes, an increase in the commute distance, and the need to transport goods, in turn, reduces the chance that an individual will cycle. Cycling frequency is negatively affected, meanwhile, by an increase in commute distance, a free public transport pass or car parking provided by the employer. These results indicate that an individual’s working situation affects the commuting cycling behaviour. The findings also indicate that (partly) different variables influence an individual’s decision to cycle to work, and their decision to cycle every day.     

Managing a smart bicycle system when demand outstrips supply: the case of the university community in Seville

Of the many public initiatives used to promote the use of bicycles in the urban environment, the one that has achieved the most spectacular results in a short period of time is the public bicycle hire system. The experience of Seville is one of the most successful internationally, where 6.6 % of mechanised trips were being made by bicycle within 30 months. This paper analyses this experience in the university community, which represents one-third of system users. We conclude that the people who are most satisfied with the system are those who use it for leisure and recreation activities, non-residents of the city, more environmentally aware people and those who have no alternative mode of transportation. Their satisfaction is also closely linked to their appreciation of the bicycles’ level of comfort, the ease with which users can hire bicycles and return them and the small amount of paperwork involved required to sign up for the system. However, user appreciation has fallen over time because the system’s rapid success has caused it to become overloaded. This experience therefore provides one main lesson: the system’s success can result in eventual difficulties.     

Categorizing bicycling environments using GPS-based public bicycle speed data

A promising alternative transportation mode to address growing transportation and environmental issues is bicycle transportation, which is human-powered and emission-free. To increase the use of bicycles, it is fundamental to provide bicycle-friendly environments. The scientific assessment of a bicyclist’s perception of roadway environment, safety and comfort is of great interest. This study developed a methodology for categorizing bicycling environments defined by the bicyclist’s perceived level of safety and comfort. Second-by-second bicycle speed data were collected using global positioning systems (GPS) on public bicycles. A set of features representing the level of bicycling environments was extracted from the GPS-based bicycle speed and acceleration data. These data were used as inputs for the proposed categorization algorithm. A support vector machine (SVM), which is a well-known heuristic classifier, was adopted in this study. A promising rate of 81.6% for correct classification demonstrated the technical feasibility of the proposed algorithm. In addition, a framework for bicycle traffic monitoring based on data and outcomes derived from this study was discussed, which is a novel feature for traffic surveillance and monitoring.     

The factors influencing bicycling in the Bangalore city

Bicycling, in an urban context, have many benefits, compared with motorized transports, like reduced carbon footprint, and lower maintenance, health, social and infrastructural costs. The present paper analyses the various factors contributing to a low percentage of bicycling in the Bangalore city and elicits certain policy aspects to improve the attractiveness of bicycling. The study focuses mainly on the behavioral aspects of commuters pertaining to their childhood and current scenario, and uses a face-to-face questionnaire survey for data collection. These behavioral aspects indicated a commuter’s perception about social expectation, convenience and bicycling infrastructure using a 5-point Likert scale measurement. Information is also collected about factors that might motivate bicycling, and about demographic variables like age, gender, income, etc. The study used a statistical z-test to identify the most influential attitudinal factors and to check whether the various factors are significantly different. The results gave a clear picture about the most dominant attitudinal factors that resulted in the stoppage of bicycling during a commuter’s childhood, and that acted as a deterrent to their bicycle usage in a current scenario. The study determined a need for changing the attitude of people towards cycling by programs that would create a positive image for cycling. There was also a need for segregated cycle lanes and signals at intersections so that people could feel safe while travelling on cycles.     

自行车在山地城市应用的可行性探究

随着中国城镇化、机动化水平的提高,"以车为本"的交通发展导向已经暴露出了诸多的弊端。为了有效缓解山地城市交通的拥堵问题以及环境污染问题,本文分析了自行车在山地城市发展的重要意义,并且从环境、交通、社会以及经济四个方面详细阐述了自行车交通在山地城市运用的可行性以及注意事项,从而促进山地城市自行车系统的良好发展,倡导山城市民拥有绿色低碳出行的理念。     

We can all get along: The alignment of driver and bicyclist roadway design preferences in the San Francisco Bay Area

Two trends in the United States—growth in bicycling and enthusiasm for complete streets—suggest a need to understand how various roadway users view roadway designs meant to accommodate multiple modes. While many studies have examined bicyclists’ roadway design preferences, there has been little investigation into the opinions of non-bicyclists who might bicycle in the future. Additionally, little research has explored the preferences of the motorists who share roads with cyclists—despite the fact that motorists compose the vast majority of roadway users in the United States and similarly developed countries.This paper presents results from an internet survey examining perceived comfort while driving and bicycling on various roadways among 265 non-bicycling drivers, bicycling drivers, and non-driving bicyclists in the San Francisco Bay Area. Analysis of variance tests revealed that both drivers and bicyclists are more comfortable on roadways with separated bicycling facilities than those with shared space. In particular, roadways with barrier-separated bicycle lanes were the most popular among all groups, regardless of bicycling frequency. Striped bicycle lanes, a common treatment in the United States, received mixed reviews: a majority of the sample believed that they benefit cyclists and drivers through predictability and legitimacy on the roadway, but the lanes were rated significantly less comfortable than barrier-separated treatments—particularly among potential bicyclists.These findings corroborate research on bicyclists’ preferences for roadway design and contribute a new understanding of motorists’ preferences. They also support the U.S. Federal Highway Administration’s efforts to encourage greater accommodation of bicyclists on urban streets.