A stated choice approach to developing multi-faceted models of activity behavior

Most existing activity-based models have been developed from revealed preference data. This paper introduces an approach to developing activity-based models from stated preference data. We focus on activity behavior as a multi-facet choice process to decide where and in what sequence to conduct activities, i.e., choice of destination and choice of stop pattern. A design strategy is developed to generate choice experiments that allow the estimation of multi-facet models of activity behavior. The results of an empirical application are reported. The experience and results obtained indicate that the proposed approach does provide a stated preference alternative to the revealed preference approach in developing multi-facet models of activity behavior.     

Choice of parking: Stated preference approach

Over recent years, parking policy has become a key element of transport policy in many countries. Parking policy measures can affect many different dimensions of travel behaviour but are likely to be most significant in terms of travellers' choice of parking type and location. This dimension of travel choice has, to date, received comparatively little attention, yet is of vital importance if we are to properly understand and predict the effects of parking policy measures.This paper presents two studies addressing this issue carried out in the United Kingdom and Germany. Both studies used a stated preference approach in order to collect disaggregate data on travellers responses to changes in parking attributes and used these data to build simple logit models of parking type choice. The studies were designed in order to allow comparable choice models to be estimated from the two datasets. The results obtained strongly indicate the need to separately identify the costs associated with different components of the parking activity (e.g., general in-vehicle time, parking search time, egress time) and also point to the existence of significant differences in the relative valuation of these components across different journey purposes. Where possible, the results of the choice modelling exercises are also compared with existing revealed and stated preference results and are found to be generally in line with prior expectations.     

Towards a practical method to establish comparable values of travel time savings from stated choice experiments with differing design dimensions

Individual’s process the information in stated choice (SC) experiments in many different ways. In order to accommodate decisions rules that are used in processing information, there is good sense in conditioning the parameterisation of stated choice design attributes on these rules. In particular, rules might be invoked to cope with the dimensionality of the SC design. In this paper, we investigate the impact of rules such as attribute aggregation and reference dependency on preference profiles for specific design attributes, as well as the design specification, as we vary the dimensionality of an SC design. The heteroscedastic extreme value logit model is estimated to identify the role of design dimensionality and attribute processing rules, after accounting for scale differences across sixteen pooled data designs The empirical evidence, drawn from a study in Sydney of car commuter route choice, suggests that accounting for the way that stated choice designs are processed, given their dimensionality, does make a statistically significant difference on measures of willingness to pay, as does accounting for scale differences between pooled data designs. This evidence has practical value in guiding the design of SC experiments and in adjusting results from different SC designs when comparing the evidence. We propose a simple adjustment formula to use in adjusting VTTS from different studies so that they are comparable. From a practical policy perspective, the evidence sends a warning about the risk of undervaluing mean VTTS if the attribute processing rules are not accounted for.     

Experimental design influences on stated choice outputs: An empirical study in air travel choice

Discrete choice experiments are conducted in the transport field to obtain data for investigating travel behaviour and derived measures such as the value of travel time savings. The multinomial logit (MNL) and other more advanced discrete choice models (e.g., the mixed MNL model) have often been estimated on data from stated choice experiments and applied for planning and policy purposes. Determining efficient underlying experimental designs for these studies has become an increasingly important stream of research, in which the objective is to generate stated choice tasks that maximize the collected information, yielding more reliable parameter estimates. These theoretical advances have not been rigorously tested in practice, such that claims on whether the theoretical efficiency gains translate into practice cannot be made. Using an extensive empirical study of air travel choice behaviour, this paper presents for the first time results of different stated choice experimental design approaches, in which respective estimation results are compared. We show that D-efficient designs keep their promise in lowering standard errors in estimating, thereby requiring smaller sample sizes, ceteris paribus, compared to a more traditional orthogonal design. The parameter estimates found using an orthogonal design or an efficient design turn out to be statistically different in several cases, mainly attributed to more or less dominant alternatives existing in the orthogonal design. Furthermore, we found that small designs with a limited number of choice tasks performs just as good (or even better) than a large design. Finally, we show that theoretically predicted sample sizes using the so-called S-estimates provide a good lower bound. This paper will enable practitioners in better understanding the potential benefits of efficient designs, and enables policy makers to make decisions based on more reliable parameter estimates.     

Can you ever be certain? Reducing hypothetical bias in stated choice experiments via respondent reported choice certainty

Stated choice experiments are a preeminent method for researchers and practitioners who seek to examine the behavior of consumers. However, the extent to which these experiments can replicate real markets continues to be debated in the literature, with particular reference to the potential for biased estimates as a result of the hypothetical nature of such experiments. In this paper, a first in the transportation literature, we compare stated choice responses to revealed preference behavior and examine three methods proposed in the literature for calibrating choice experiments via reported choice certainty. In doing so we provide evidence that the incorrect calibration of responses can produce stated choice results that are more biased than doing nothing at all, however we show that by jointly estimating choice and choice certainty there is a significant reduction in hypothetical bias such that stated choice responses more directly replicate real behavior.     

Methodological challenges in modelling the choice of mode for a new travel alternative using binary stated choice data – The case of high speed rail in Norway

Binary stated choices between traveller’s current travel mode and a not-yet-existing mode might be used to build a forecasting model with all (current and future) travel alternatives. One challenge with this approach is the identification of the most appropriate inter-alternative error structure of the forecasting model.By critically assessing the practise of translating estimated group scale parameters into nest parameters, we illustrate the inherent limitations of such binary choice data. To overcome some of the problems, we use information from both stated and revealed choice data and propose a model with a cross-nested logit specification, which is estimated on the pooled data set.     

Individual characteristics and stated preferences for alternative energy sources and propulsion technologies in vehicles: A discrete choice analysis for Germany

With respect to the German goal of a transition to a lead market for electromobility within a short time period, this paper empirically examines the preferences for alternative energy sources or propulsion technologies in vehicles and particularly for electric vehicles. The data stem from a stated preference discrete choice experiment with 598 potential German car buyers. In order to simulate a realistic future purchase situation, seven vehicle types were incorporated in each of the six choice sets, i.e. hybrid, gas, biofuel, hydrogen, and electric vehicles besides common gasoline and diesel vehicles. The econometric analysis with flexible multinomial probit models reveals that potential car buyers in Germany currently have a low stated preference for electric, hydrogen, and hybrid vehicles. While our paper also discusses the impact of common vehicle attributes such as purchase price or service station availability, it particularly considers the effect of socio-demographic and environmental awareness variables. The estimation results reveal that younger potential car buyers have a higher stated preference for hydrogen and electric vehicles, males have a higher stated choice of hydrogen vehicles, and environmentally aware potential car buyers have a higher stated preference for hydrogen and electric vehicles. These results suggest that common policy instruments such as the promotion of research and development, taxation, or subsidization in the field of electromobility could be supplemented by strategies to increase the social acceptance of alternative vehicle types that are directly oriented to these population groups. Methodologically, our study highlights the importance of the inclusion of taste persistence across the choice sets and a high number of random draws in the Geweke–Hajivassiliou–Keane simulator in the simulated maximum likelihood estimation of the multinomial probit models.     

Estimation of switching models from revealed preferences and stated intentions

This paper proposes a methodology for modeling switching behavior using simultaneously cross-sectional revealed preference (RP) data and stated intentions, a type of stated preference (SP) data. With explicit consideration of biases and random errors potentially contained in SP data, combined estimation with RP and SP data can exploit the advantages of both data sources. An empirical analysis of commuters' mode choice shows that the stated intention data have predictive validity if their biases and errors are properly corrected.     

A joint model for vehicle type and fuel type choice: evidence from a cross-nested logit study

In the face of growing concerns about greenhouse gas emissions, there is increasing interest in forecasting the likely demand for alternative fuel vehicles. This paper presents an analysis carried out on stated preference survey data on California consumer responses to a joint vehicle type choice and fuel type choice experiment. Our study recognises the fact that this choice process potentially involves high correlations that an analyst may not be able to adequately represent in the modelled utility components. We further hypothesise that a cross-nested logit structure can capture more of the correlation patterns than the standard nested logit model structure in such a multi-dimensional choice process. Our empirical analysis and a brief forecasting exercise produce evidence to support these assertions. The implications of these findings extend beyond the context of the demand for alternative fuel vehicles to the analysis of multi-dimensional choice processes in general. Finally, an extension verifies that further gains can be made by using mixed GEV structures, allowing for random heterogeneity in addition to the flexible correlation structures.     

Determining the Monetary Value of Quality Attributes in Freight Transportation Using a Stated Preference Approach

It is commonly accepted that the modal choice of a shipper is influenced not only by the pure economic attributes of transportation – time and cost – but also by more qualitative factors. These quality attributes relate to frequency, reliability, flexibility, transport duration and risk of loss or damage; they are usually difficult to quantify in monetary terms. Different techniques exist that help to understand better how these different quality attributes of freight transportation influence modal choice. In this paper we apply a stated preference design. Using real business data, the aim is then to derive partial utility functions that allow us to calculate monetary values for these different quality attributes.     

Enhancing stated preference surveys in transportation research: the contribution of geographic information systems

In this paper we argue that visualization, data management and computational capabilities of geographic information systems (GIS) can assist transportation stated preference research in capturing the contextual complexity of many transportation decision environments by providing respondents with maps and other spatial and non-spatial information in graphical form that enhance respondents' understanding of decision scenarios. We explore the multiple inherent contributions of GIS to transportation stated preference data collection and propose a framework for a GIS-based stated preference survey instrument. We also present the design concepts of two survey prototypes and their GIS implementation for a sample travel mode choice problem.     

Adaptive choice behaviour of motorists in congested shopping centre parking lots

Currently existing models of parking choice behaviour typically focus on the choice of types of parking spaces. Implicitly these models assume that motorists have a free choice in that spaces are available. The adaptive behaviour which they reveal when faced with congested parking spaces is not explicitly modelled. The aim of this paper is to contribute to the growing literature on parking choice modelling by developing and testing a stated choice model of adaptive behaviour of motorists who are faced with fully occupied parking lots. The findings of the analyses indicate that the model performs satisfactory as indicated by its goodness-of-fit and the fact that all significant parameters were in anticipated directions.     

The influence of attitude towards individuals’ choice for a remotely piloted commercial flight: A latent class logit approach

The Remotely Piloted Commercial Passenger Aircraft Attitude Scale (RPCPAAS) was created to measure positive and negative attitudes towards a new and plausible form of air travel. This information was then used, in combination with a latent class logit model built on data generated from a stated choice experiment to gain insight into the choice behaviour between conventionally piloted aircraft (CPA) with a pilot on-board and remotely piloted aircraft (RPA) with a pilot on the ground. The results revealed that individuals, on-average, if presented a choice between a CPA and a RPA of equivalent attributes, would elect for the CPA option. However, there is variability in the passengers’ sensitivity to various flight attributes, and these sensitivities were influenced by individuals’ attitude towards the new technology (i.e., RPA). From an operational perspective, and assuming that one day passengers of commercial airlines are offered the choice between CPA and RPA, the strategies employed by airlines to encourage the use of the new technology need to be different, based on individuals’ attitude towards RPA.     

Logsums for utility-maximizers and regret-minimizers,and their relation with desirability and satisfaction

This paper studies to what extent the Logsum-measure of user benefits relates to travelers’ perceptions of choice set-desirability and choice-satisfaction. Knowing these relations is important since researchers have recently started to analyze and interpret user benefits in general – and Logsums in specific – in terms of these more behaviorally oriented notions, rather than in terms of expected utility. Participants to a stated route choice experiment were asked to indicate, after each choice made, to what extent they considered the choice set to be desirable, or to what extent they were satisfied with the chosen alternative. These measurements were correlated with Logsums that were computed for each choice situation. In addition, the paper derives a regret-based Logsum (which gives the expected regret of a choice situation) and presents a comparison with its utilitarian counterpart. Also for this regret-based Logsum, correlations with desirability- and satisfaction-ratings are computed. As a general finding, it appears that all computed correlations are rather weak. This suggests that, at least in the context of our data, the utility-based Logsum and its regret-based counterpart appear to have only a fairly weak connection with the behavioral notions of choice set-desirability and choice-satisfaction.     

Catching the tail: Empirical identification of the distribution of the value of travel time

Recent methodological advances in discrete choice analysis in combination with certain stated choice experiments have allowed researchers to check empirically the identification of the distribution of latent variables such as the value of travel time (VTT). Lack of identification is likely to be common and the consequences are severe. E.g., the Danish value of time study found the 15% right tail of the VTT distribution to be unidentified, making it impossible to estimate the mean VTT without resorting to strong assumptions with equally strong impact on the resulting estimate. This paper analyses data generated from a similar choice experiment undertaken in Sweden during 2007-2008 in which the range of trade-off values between time and money was significantly increased relative to the Danish experiment. The results show that this change allowed empirical identification of effectively the entire VTT distribution. In addition to informing the design of future choice experiments, the results are also of interest as a validity test of the stated choice methodology. Failure in identifying the right tail of the VTT would have made it difficult to maintain that respondents’ behaviour is consistent with utility maximisation in the sense intended by the experimenter.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.     

A framework for analyzing rank-ordered data with application to automobile demand

In this paper, we develop a general random utility framework for analyzing data on individuals’ rank-orderings. Specifically, we show that in the case with three alternatives one can express the probability of a particular rank-ordering as a simple function of first choice probabilities. This framework is applied to specify and estimate models of household demand for conventional gasoline cars and alternative fuel vehicles in Shanghai based on rank-ordered data obtained from a stated preference survey. Subsequently, the framework is extended to allow for random effects in the utility specification to allow for intrapersonal correlation in tastes across stated preference questions. The preferred model is then used to calculate demand probabilities and elasticities and the distribution of willingness-to-pay for alternative fuel vehicles.     

Impact of telecommuting and intelligent transportation systems on residential location choice

The impacts of telecommuting and intelligent transportation systems (ITS) on urban development patterns were investigated in terms of households' residential location choice decisions. A discrete choice modelling approach framework was used. A stated preference (SP) logit analysis was carried out to estimate the parameters of the utility function. An attitude survey of employees of selected public and private sector organizations in the Ottawa-Carleton Region (Canada) yielded the required data for model estimation. In addition to obtaining background information, the survey elicited SP responses by presenting a number of hypothetical residential choice scenarios defined according to the principles of SP experimental design. Results show that telecommuting and ITS measures are highly significant factors in the residential choice model. This leads to the conclusion that these reinforce dispersed residential patterns and encourage moves towards outlying sites. Implications of this conclusion for urban land development planning are noted.     

Modelling mode choice for freight transport using advanced choice experiments

In this paper we use advanced choice modelling techniques to analyse demand for freight transport in a context of modal choice. To this end, a stated preference (SP) survey was conducted in order to estimate freight shipper preferences for the main attributes that define the service offered by the different transport modes. From a methodological point of view, we focus on two critical issues in the construction of efficient choice experiments. Firstly, in obtaining good quality prior information about the parameters; and secondly, in the improved quality of the experimental data by tailoring a specific efficient design for every respondent in the sample.With these data, different mixed logit models incorporating panel correlation effects and accounting for systematic and random taste heterogeneity are estimated. For the best model specification we obtain the willingness to pay for improving the level of service and the elasticity of the choice probabilities for the different attributes. Our model provide interesting results that can be used to analyse the potential diversion of traffic from road (the current option) to alternative modes, rail or maritime, as well as to help in the obtaining of the modal distribution of commercial traffic between Spain and the European Union, currently passing through the Pyrenees.     

Driver response to variable message sign information in London

Variable message signs (VMS) have been installed in London to notify motorists of planned events and current network problems. To guide investment and operational decisions an understanding is required of the impacts of VMS information. This paper presents the results of a study of driver response to VMS information. The study employed questionnaires to investigate the effect of different messages on route choice. A statistical analysis of stated intention questionnaire data enabled logistic regression models to be developed relating the probability of route diversion to driver, journey and message characteristics. The resultant models indicate that the location of the incident and the message content are important factors influencing the probability of diversion. A survey of drivers' actual responses to a message activation showed that only one third of drivers saw the information presented to them and few of these drivers diverted, although many found the information useful. Only one-fifth of the number of drivers diverted compared to that expected from the results of the stated intention questionnaire. It is thought that the low response rate achieved for the stated intention survey will have exaggerated drivers' responsiveness to VMS messages. Interestingly, survey data for another UK city with a newly installed VMS system showed that the number of drivers diverting due to VMS information was very similar to that expected from the results of the stated intention questionnaire. It is suggested that the use of London's VMS signs to display warnings of disruptions expected on future dates may be reducing their effectiveness as a channel for more urgent warnings.