Why experience changes attitudes to congestion pricing: The case of Gothenburg

Many cities have seen public support for congestion charges increase substantially after charges have been introduced. Several alternative explanations of this phenomenon have been suggested, but so far little evidence has been available to assess the relative importance of these explanations. We study attitudes to congestion pricing in Gothenburg before and after congestion charges were introduced in January 2013. Attitudes to the charges did indeed become more positive after the introduction, just as in previous cities. Using a two-wave postal survey, we separate contributions to the attitude change from a number of sources: benefits and costs being different than anticipated, use of hypothecated revenues, reframing processes, and changes in related attitudes such as attitudes to environment, equity, taxation and pricing measures in general. We conclude that the dominant reason for the attitude change is status quo bias, rather than any substantial changes in beliefs or related attitudes, although some of these factors also contribute. Contrary to a common belief, nothing of the attitude change is due to benefits being larger than anticipated.     

The development of public attitudes towards the Stockholm congestion trial

A full-scale congestion charging trial was carried out in Stockholm the first months of 2006. Almost half of respondents in a county-wide survey stated that they changed their attitudes towards congestion charges during the trial. Most of them became more positive.An analysis of media shows that the attitudinal change in media towards the trial coincides with the attitudinal change of the public. There was no dramatic change in the proportion of articles expressing a negative view. Instead, the result indicates that the increase in positive views was driven by a shift from neutral to positive articles during the trial.In order to ascertain why the public attitudes swung, we have analysed the anticipated and perceived effects of the trial. Generally, the analysis seems to indicate that improved understanding of the type and magnitude of concrete effects was not a main driving force behind the attitudinal change. Instead, it seems that the public attitude changed because personal experience gave a new understanding of the implications of the charges for the personal well-being. This would imply that trials, generally, may be a more useful tool than information in the process of implementing ‘difficult’ policy measures, such as congestion charges.     

The Gothenburg congestion charge. Effects,design and politics

This paper summarizes the traffic effects of the Gothenburg congestion charges introduced in 2013. The system is similar to the system introduced in Stockholm in 2006; both are designed as time-of-day dependent cordon pricing systems. We find that many effects and adaptation strategies are similar to those found in Stockholm, indicating a high transferability between smaller and larger cities with substantial differences in public transport use. However, there are also important differences regarding some of the effects, the accuracy of the model forecasts and public support arising from different topologies, public transport use, congestion levels and main objectives communicated to the public. Finally, the Gothenburg case suggests that whether congestion charges are introduced or not depends on the support among the political parties, and that this is determined primarily by the prevailing institutional setting and power over revenues, and to a lower extent by the public support, and benefits from congestion reduction.     

Policy packages for modal shift and CO2 reduction in Lille,France

This paper proposes different policy scenarios to cut CO₂ emissions caused by the urban mobility of passengers. More precisely, we compare the effects of the ‘direct tool’ of carbon tax, to a combination of ‘indirect tools’ – not originally aimed at reducing CO₂ (i.e. congestion charging, parking charges and a reduction in public transport travel time) in terms of CO₂ impacts through a change in the modal split. In our model, modal choices depend on individual characteristics, trip features (including the effects of policy tools), and land use at origin and destination zones. Personal “CO₂ emissions budgets” resulting from the trips observed in the metropolitan area of Lille (France) in 2006 are calculated and compared to the situation related to the different policy scenarios. We find that an increase of 50% in parking charges combined with a cordon toll of €1.20 and a 10% travel time decrease in public transport services (made after recycling toll-revenues) is the winning scenario. The combined effects of all the policy scenarios are superior to their separate effects.     

The Stockholm congestion – charging trial 2006: Overview of effects

The Stockholm congestion charging trial in 2006 demonstrated the effects of a full-scale time-differentiated urban road toll scheme. Improvements in travel times were large enough to be perceived by the general public. This was pivotal to the radical change of public attitudes that occurred during the trial and that resulted in a positive outcome of a subsequent referendum on a proposal for making the system permanent. This paper summarises the effects of the trial and analyses to what extent targets were met. Effects on congestion reduction were larger than anticipated, which also resulted in favourable economic and environmental effects. The trial showed that a single-cordon toll could affect traffic within a large area, i.e., not just close to the zone limits.     

Multimodal travel groups and attitudes: A latent class cluster analysis of Dutch travelers

For developing sustainable travel policies, it may be helpful to identify multimodal travelers, that is, travelers who make use of more than one mode of transport within a given period of time. Of special interest is identifying car drivers who also use public transport and/or bicycle, as this group is more likely to respond to policies that stimulate the use of those modes. It is suggested in the literature that this group may have less biased perceptions and different attitudes towards those modes. This supposition is examined in this paper by conducting a latent class cluster analysis, which identifies (multi)modal travel groups based on the self-reported frequency of mode use. Simultaneously, a membership function is estimated to predict the probability of belonging to each of the five identified (multi)modal travel groups, as a function of attitudinal variables in addition to structural variables. The results indicate that the (near) solo car drivers indeed have more negative attitudes towards public transport and bicycle, while frequent car drivers who also use public transport have less negative public transport attitudes. Although the results suggest that in four of the five identified travel groups, attitudes are congruent with travel mode use, this is not the case for the group who uses public transport most often. This group has relatively favorable car attitudes, and given that many young, low-income travelers belong to this group, it may be expected that at least part of this group will start using car more often once they can afford it. Based on the results, challenges for sustainable policies are formulated for each of the identified (multi)modal travel groups.     

A forecast air pollution model applied to a hypothetical urban road pricing scheme: An empirical study in Madrid

Reducing the air pollution from increases in traffic congestion in large cities and their surroundings is an important problem that requires changes in travel behavior. Road pricing is an effective tool for reducing air pollution, as reflected currently urban road pricing outcomes (Singapore, London, Stockholm and Milan). A survey was conducted based on establishing a hypothetical urban road pricing system in Madrid (a random sample size n = 1298). We developed a forecast air pollution model with time series analysis to evaluate the consequences of possible air pollution decreases in Madrid. Results reveal that the hypothetical road pricing for Madrid could have highly significant effects on decreasing air pollution outside of the city and in the inner city during the peak operating time periods of maximum congestion (morning peak hours from 7:00 to 10:00 and evening peak hours from 18:00 to 20:00). Furthermore, this system could have significant positive effects on a shift toward using public transport and non-motorized modes inside the hypothetical toll zone. This reveals that the system has a high capacity to motivate a decrease in air pollution and impose more sustainable behavior for public transport users.     

Accuracy of the Gothenburg congestion charges forecast

This paper explores the accuracy of the transport model forecast of the Gothenburg congestion charges, implemented in 2013. The design of the charging system implies that the path disutility cannot be computed as a sum of link attributes. The route choice model is therefore implemented as a hierarchical algorithm, applying a continuous value of travel time (VTT) distribution. The VTT distribution was estimated from stated choice (SC) data. However, based on experience of impact forecasting with a similar model and of impact outcome of congestion charges in Stockholm, the estimated VTT distribution had to be stretched to the right. We find that the forecast traffic reductions across the cordon and travel time gains were close to those observed in the peak. However, the reduction in traffic across the cordon was underpredicted off-peak. The necessity to make the adjustment indicates that the VTT inferred from SC data does not reveal the travellers’ preferences, or that there are factors determining route choice other than those included in the model: travel distance, travel time and congestion charge.     

A dynamic route choice model for public transport networks with boarding queues

Abstract

The concepts of optimal strategy and hyperpath were born within the framework of static frequency-based public transport assignment, where it is assumed that travel times and frequencies do not change over time and no overcrowding occurs. However, the formation of queues at public transport stops can prevent passengers from boarding the first vehicle approaching and can thus lead to additional delays in their trip. Assuming that passengers know from previous experience that for certain stops/lines they will have to wait for the arrival of the 2nd, 3rd, …, k-th vehicle, they may alter their route choices, thus resulting in a different assignment of flows across the network. The aim of this paper is to investigate route choice behaviour changes as a result of the formation and dispersion of queues at stops within the framework of optimal travel strategies. A new model is developed, based on modifications of existing algorithms.     

How a fast lane may replace a congestion toll

This paper considers a congested bottleneck. A fast lane reserves a more than proportional share of capacity to a designated group of travelers. Travelers are otherwise identical and other travelers can use the reserved capacity when it would otherwise be idle. The paper shows that such a fast lane is always Pareto improving under Nash equilibrium in arrival times at the bottleneck and inelastic demand. It can replicate the arrival schedule and queueing outcomes of a toll that optimally charges a constant toll during part of the demand peak. Within some bounds, the fast lane scheme is still welfare improving when demand is elastic.     

Rewarding rush-hour avoidance: A study of commuters’ travel behavior

Spitsmijden, peak avoidance in Dutch, is the largest systematic effort to date to study, in the field, the potential of rewards as a policy mean for changing commuter behavior. A 13 week field study was organized in The Netherlands with the purpose of longitudinally investigating the impacts of rewards on commuter behavior. Different levels and types of rewards were applied and behavior was tracked with state-of-the art detection equipment. Based on the collected data, which included also pre and post-test measurements, a mixed discrete choice model was estimated. The results suggest that rewards can be effective tools in changing commuting behavior. Specifically rewards reduce the shares of rush-hour driving, shift driving to off-peak times and increase the shares of public transport, cycling and working from home. Mediating factors include socio-demographic characteristics, scheduling constraints and work time flexibility, habitual behavior, attitudes to commuting alternatives, the availability of travel information and even the weather. The success of this study has encouraged adoption of rewards, as additional policy tools, to alleviate congestion, especially during temporary road closures.     

Understanding public response to a congestion charge: A random-effects ordered logit approach

Public acceptance is consistently listed as having an enormous impact on the implementation and success of a congestion charge scheme. This paper investigates public acceptance of such a scheme in Australia. Surveys were conducted in Brisbane and Melbourne, the two fastest growing Australian cities. Using an ordered logit modeling approach, the survey data including stated preferences were analyzed to pinpoint the important factors influencing people’s attitudes to a congestion charge and, in turn, to their transport mode choices. To accommodate the nature of, and to account for the resulting heterogeneity of the panel data, random effects were considered in the models. As expected, this study found that the amount of the congestion charge and the financial benefits of implementing it have a significant influence on respondents’ support for the charge and on the likelihood of their taking a bus to city areas. However, respondents’ current primary transport mode for travelling to the city areas has a more pronounced impact. Meanwhile, respondents’ perceptions of the congestion charge’s role in protecting the environment by reducing vehicle emissions, and of the extent to which the charge would mean that they travelled less frequently to the city for shopping or entertainment, also have a significant impact on their level of support for its implementation. We also found and explained notable differences across two cities. Finally, findings from this study have been fully discussed in relation to the literature.     

Volatility of car ownership, commuting mode and time in the UK

This paper has two objectives: to examine the volatility of travel behaviour over time and consider the factors explaining this volatility; and to estimate the factors determining car ownership and commuting by car. The analysis is based on observations of individuals and households over a period of up to 11 years obtained from the British Household Panel Survey (BHPS). Changes in car ownership, commuting mode and commuting time over a period of years for the same individuals/households are examined to determine the extent to which these change from year-to-year. This volatility of individual behaviour is a measure of the ease of change or adaptation. If behaviour changes easily, policy measures are likely to have a stronger and more rapid effect than if there is more resistance to change. The changes are “explained” in terms of factors such as moving house, changing job and employment status. The factors determining car ownership and commuting by car are analysed using a dynamic panel-data models.     

A long panel survey to elicit variation in preferences and attitudes in the choice of electric vehicles

This paper describes the methodology we set up to gather appropriate data to study the impact of real life experience with electric vehicles (EVs) over a relatively long period of time on individual preferences and attitudes. We used stated choices (SC) to elicit individual preferences because EVs and their associated charging infrastructure are not yet fully integrated onto the market. Furthermore, to measure the extent to which the experience of using an EV may affect individual preferences and attitudes, we set up a “long panel” survey, where data was gathered before and after individuals experienced an EV in real life during a three-month period. We also measured attitudinal effects (AE) that might affect the choice of an EV by individuals. To our knowledge, this represents the first example of a “long panel” SC/AE and the first attempt to measure the formation of preferences and attitudes for this emerging product. Our results show that preferences and attitudes are indeed affected by real life experience. In the SC experiment, the respondents only chose the EV half as often as compared to the situation where they had not yet tried it. Furthermore, we measured a change in attitude for statements regarding the use of EVs. On the whole, respondents got a more positive view of the EV driving performance and this change is significantly greater for women than for men. However, respondents expressed more concern about being able to maintain current mobility with an EV. The data gathered in this survey should also serve to analyse the changes generated by direct experience with EVs, and eventually to formulate and estimate advanced discrete choice models that allow insights into factors relevant for improved understanding of market behaviour.     

Flexible substitution patterns in models of mode and time of day choice: new evidence from the UK and the Netherlands

Modelling the temporal response of travellers to transport policy interventions has rapidly emerged as a major issue in many practical transport planning studies and is recognised to hold particular challenges. The importance of congestion and its variation over the day, together with the emergence of time-dependent road user charging as a policy tool, emphasise the need to understand whether and how travellers will change the timing of their journeys. For practical planning studies, analysts face a major issue of relating temporal changes to other behavioural changes that are likely to result from policy or exogenous changes. In particular, the relative sensitivity of time and mode switching has been difficult to resolve. This paper describes a study undertaken to determine the relative sensitivity of mode and time of day choice to changes in travel times and costs and to investigate whether evidence exists of varying magnitudes of unobservable influences in time of day switching. The study draws on data from three related stated preference studies undertaken over the past decade in the United Kingdom and the Netherlands and uses error components logit models to investigate the patterns of substitution between mode and time of day alternatives. It is concluded that the magnitude of unobserved influences on time switching depends significantly on the magnitudes of the time switches considered. With time periods of the magnitude generally represented in practical modelling, i.e. peak periods of 2–3 hours, time switching is generally more sensitive in these data than mode switching. However, the context of the modelling and the extent to which relevant variables can be measured will strongly influence these results.     

Differentiated congestion pricing of urban transportation networks with vehicle-tracking technologies

This paper explores a new type of congestion pricing that differentiates users with respect to their travel characteristics or attributes, and charges them different amounts of toll accordingly. The scheme can reduce the financial burden of travelers or lead to more substantial reduction of congestion. Given that the scheme requires tracking vehicles, an incentive program is designed to mitigate travelers’ privacy concerns and entice them to voluntarily disclose their location information.     

Values,attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

Values lie at the heart of an individual’s belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.     

Airport congestion pricing and passenger types

We consider a public and congested airport served by airlines that may have market power, and two types of travelers with different relative values of time. We find that in the absence of passenger-type-based price discrimination by airlines, it can be useful to increase the airport charge so as to protect passengers with a great relative time value from excessive congestion caused by passengers with a low relative time value. As a result, the socially efficient airport charge can be substantially higher than what we learned from the recent literature on congestion pricing with non-atomistic airlines.     

Using a stages of change approach to explore opportunities for increasing bicycle commuting

Given the potential benefits of bicycling to the environment, the economy, and public health, many U.S. cities have set ambitious goals for increasing the bicycle share of commute trips. The Transtheoretical Model of Behavior Change, which seeks to describe how positive and permanent change can be fostered in individuals, may shed light on how cities can most effectively increase bicycle commuting. We use the model’s “stages of change” framework to explore the potential for increased bicycle commuting to the UC Davis campus in Davis, California. Our analysis uses data from the 2012 to 2013 UC Davis Campus Travel Survey, an annual online survey that is randomly administered to students and employees at UC Davis. Based on their responses to questions about current commute mode and contemplation of bicycle commuting, respondents are divided into five stages of change: Pre-contemplation, Contemplation, Preparation, Action, and Maintenance. We construct a Bayesian multilevel ordinal logistic regression model to understand how differences in socio-demographic characteristics, travel attributes, and travel attitudes between individuals explain their membership in different stages of change. In addition, we use this model to explore the potential of various intervention strategies to move individuals through the stages of change toward becoming regular bicycle commuters. Our results indicate that travel attitudes matter more to progression toward regular commute bicycling than travel attributes, tentatively supporting the efficacy of “soft” policies focused on changing travel attitudes.     

Responses to differentiated road pricing schemes

Reducing traffic-related problems is an important issue that requires changes in travel behavior. It is argued that road pricing is an effective tool but that it would be more effective if charges are differentiated. A laboratory experiment employing a heterogeneous sample (n = 155) examined effects of differentiated road pricing schemes on understanding and behavioral change intentions. The results show that difficulties are experienced in calculating the charges for road pricing schemes differentiated with respect to both place and time. Suggesting learning effects, if presented with degree of differentiation gradually increasing compared to random orders, the highly differentiated schemes were evaluated faster, as more comprehensible, and perceived difficulty decreased. Elderly were less flexible than young people in indicating how they would respond, women were more flexible than men, and frequent drivers less flexible than non-frequent drivers. A distance-based road pricing scheme with a fixed charge per kilometer was on average ranked highest on preference compared to several other conceivable road pricing alternatives.