Effective environmental marketing of green cars: A nested-logit approach

Using market data, we assess the effectiveness of an eco-marketing campaign on purchases of ‘green’ vehicles. The eco-marketing was designed as a quasi-experiment, having one region exposed to the marketing while the other region was the control. A two-level nested-logit model consistent with utility maximization reveals the campaign had short-term positive effects on green-car sales. Results also indicate green-car buyers come from highly educated communities. Age has a positive but non-linear effect on green car sales.     

Comparative analysis of the energy consumption and CO2 emissions of 40 electric,plug-in hybrid electric,hybrid electric and internal combustion engine vehicles

This paper analyses the results of the Royal Automobile Clubhallo’s 2011 RAC Future Car Challenge, an annual motoring challenge in which participants seek to consume the least energy possible while driving a 92 km route from Brighton to London in the UK. The results reveal that the vehicle’s power train type has the largest impact on energy consumption and emissions. The traction ratio, defined as the fraction of time spent on the accelerator in relation to the driving time, and the amount of regenerative braking have a significant effect on the individual energy consumption of vehicles. In contrast, the average speed does not have a great effect on a vehicles’ energy consumption in the range 25–70 km/h.     

Evaluation of eco-driving training for vehicle fuel use and emission reduction: A case study in Australia

This study evaluates effectiveness of driver education teaching greater fuel efficiency (Eco-Driving) in a real world setting in Australia. The driving behaviour, measured in fuel use (litres per 100 km of travel) of a sample of 1056 private drivers was monitored over seven months. 853 drivers received education in eco-driving techniques and 203 were monitored as a control group. A simple experimental design was applied comparing the pre and post training fuel use of the treated sample compared to a control sample. This study found the driver education led to a statistically significant reduction in fuel use of 4.6% or 0.51 litres per 100 km compared to the control group.     

Mainstream consumers driving plug-in battery-electric and plug-in hybrid electric cars: A qualitative analysis of responses and evaluations

Plug-in electric vehicles can potentially emit substantially lower CO₂ emissions than internal combustion engine vehicles, and so have the potential to reduce transport emissions without curtailing personal car use. Assessing the potential uptake of these new categories of vehicles requires an understanding of likely consumer responses. Previous in-depth explorations of appraisals and evaluations of electric vehicles have tended to focus on ‘early adopters’, who may not represent mainstream consumers. This paper reports a qualitative analysis of responses to electric cars, based on semi-structured interviews conducted with 40 UK non-commercial drivers (20 males, 20 females; age 24-70 years) at the end of a seven-day period of using a battery electric car (20 participants) or a plug-in hybrid car (20 participants). Six core categories of response were identified: (1) cost minimisation; (2) vehicle confidence; (3) vehicle adaptation demands; (4) environmental beliefs; (5) impression management; and, underpinning all other categories, (6) the perception of electric cars generally as ‘work in progress’ products. Results highlight potential barriers to the uptake of current-generation (2010) plug-in electric cars by mainstream consumers. These include the prioritization of personal mobility needs over environmental benefits, concerns over the social desirability of electric vehicle use, and the expectation that rapid technological and infrastructural developments will make current models obsolete. Implications for the potential uptake of future electric vehicles are discussed.     

Exploring the trade-off between greenhouse gas emissions and travel time in daily travel decisions: Route and departure time choices

This study analyzes the problem of conflicting travel time and emissions minimization in context of daily travel decisions. The conflict occurs because the least travel time option does not always lead to least emissions for the trip. Experiments are designed and conducted to collect data on daily trips. Random parameter (mixed) logit models accounting for correlations among repeated observations are estimated to find the trade-off between emissions and travel time. Our results show that the trade-off values vary with contexts such as route and departure time choice scenarios. Further, we find that the trade-off values are different for population groups representing male, female, individuals from high income households, and individuals who prefer bike for daily commute. Based on the findings, several policies are proposed that can help to lower greenhouse gas (GHG) emissions from transportation networks. This is one of the first exploratory studies that analyzes travel decisions and the corresponding trade-off when emissions related information are provided to the road users.     

Influence of composition,amount and life span of passenger cars on end-of-life vehicles waste in Belgium: A system dynamics approach

The increasing worldwide production of passenger cars depletes natural resources and increases the number of end-of-life vehicles (ELVs) to be processed. Lack of landfill capacity and a growing scarcity of natural resources have lead to severe ELV reuse and recovery targets in the European Union (EU). This paper examines the main influencing parameters affecting the amount and composition of ELV waste originating from passenger cars to be treated in Authorized Treatment Facilities (ATFs). Moreover the effect of a changing number, composition and life span of passenger cars on the ability to meet the ambitious EU ELV Directive 2000/53/EC targets in 2015 is examined for Belgium. Using system dynamics, the aforementioned changing parameters are studied from 1990 and projected to 2030. The model results show that the total annual weight of ELV waste to be reused and recycled in Belgium is expected to grow over the coming years despite the economic downturn of 2008 and its effect on GDP growth. Moreover it shows that Belgium can sustainably achieve the ambitious EU ELV Directive 2000/53/EC targets in 2015 and thereafter if it continues to invest in waste treatment of ELV plastics. The availability of higher amounts of ELV plastics proves to be favourable to trigger investments in their reusing and recycling. We demonstrate that this can be realized by reducing export of discarded passenger cars, shortening the life span of passenger cars or shortening the time for investing in additional plastic recovery.     

Co-benefits of low carbon passenger transport actions in Indian cities: Case study of Ahmedabad

Rising population, income and urbanization are increasing urban passenger transport demand in India. Energy and emissions intensities associated with conventional transport are no longer sustainable vis-a-vis energy security, air quality and climate change. Cities are seeking transport roadmaps that jointly mitigate these risks. Roadmaps vary across cities, but approach to delineate actions is common: (i) ‘representative vision’ that articulates long-term goals, (ii) methods for comparative scenarios assessment, and (iii) quantification of co-benefits to prioritize actions. This paper illustrates application of quantitative modeling to assess development and environmental co-benefits for Ahmedabad city. The paper constructs two transport scenarios spanning till 2035. The bifurcating themes are: (i) Business-as-Usual (BAU) and Low Carbon Scenario (LCS). The quantitative assessment using Extended Snapshot (ExSS) Model shows that transport activity shall result in four-fold increase in energy demand under BAU from 2010 to 2035. Three key contributors to CO₂ mitigation under LCS in merit order are: (i) fuel switch, including decarbonized electricity, (ii) modal shift, and (iii) substitution of travel demand. Scenarios analysis shows that LCS improves energy security by reducing oil demand and also delivers air quality co-benefits – reducing 74% NOx and 83% PM_2.5 from the passenger transport sector compared to BAU in 2035. Finally, the paper argues that cities in developing countries can leverage carbon finance to develop sustainable and low carbon mobility plans that prevent adverse infrastructure and behavioral lock-ins and prompt low carbon development.     

An interdisciplinary study to explore impacts from policies for the introduction of low carbon vehicles

Driven by concerns of climate change, governments across the world are introducing a number of policies to accelerate the uptake of low carbon vehicles (LCVs), with a specific focus on electric motors. However, there is uncertainty in the effectiveness of such policies and technology pathways, which are inherently interlinked. This article considers the short-term situation to 2020 and focuses on the concern that these policies may bring about some disproportionate impacts in society due to changes in mobility. An ethical framework is established that seeks to balance obligations to reduce greenhouse gas (GHG) emissions and rights to car ownership, then selected policies are modelled within this framework to assess acceptability of implementation. Although these policies are successful in introducing LCVs and reducing GHG emissions, findings also indicate uneven cost burdens and reduced affordability of car ownership. Following this, recommendations for policy amendments and model improvements are made.     

Evaluation of a cellular phone-based system for measurements of traffic speeds and travel times: A case study from Israel

The purpose of this paper is to examine the performance of a new operational system for measuring traffic speeds and travel times which is based on information from a cellular phone service provider. Cellular measurements are compared with those obtained by dual magnetic loop detectors. The comparison uses data for a busy 14 km freeway with 10 interchanges, in both directions, during January–March of 2005. The dataset contains 1 284 587 valid loop detector speed measurements and 440 331 valid measurements from the cellular system, each measurement referring to a 5 min interval. During one week in this period, 25 floating car measurements were conducted as additional comparison observations. The analyses include visual, graphical, and statistical techniques; focusing in particular on comparisons of speed patterns in the time–space domain. The main finding is that there is a good match between the two measurement methods, indicating that the cellular phone-based system can be useful for various practical applications such as advanced traveler information systems and evaluating system performance for modeling and planning.     

Network-wide impacts of eco-routing strategies: A large-scale case study

This paper quantifies the system-wide impacts of implementing a dynamic eco-routing system, considering various levels of market penetration and levels of congestion in downtown Cleveland and Columbus, Ohio, USA. The study concludes that eco-routing systems can reduce network-wide fuel consumption and emission levels in most cases; the fuel savings over the networks range between 3.3% and 9.3% when compared to typical travel time minimization routing strategies. We demonstrate that the fuel savings achieved through eco-routing systems are sensitive to the network configuration and level of market penetration of the eco-routing system. The results also demonstrate that an eco-routing system typically reduces vehicle travel distance but not necessarily travel time. We also demonstrate that the configuration of the transportation network is a significant factor in defining the benefits of eco-routing systems. Specifically, eco-routing systems appear to produce larger fuel savings on grid networks compared to freeway corridor networks. The study also demonstrates that different vehicle types produce similar trends with regard to eco-routing strategies. Finally, the system-wide benefits of eco-routing generally increase with an increase in the level of the market penetration of the system.     

Dynamic ride sharing using traditional taxis and shared autonomous taxis: A case study of NYC

This study analyzes the potential benefits and drawbacks of taxi sharing using agent-based modeling. New York City (NYC) taxis are examined as a case study to evaluate the advantages and disadvantages of ride sharing using both traditional taxis (with shifts) and shared autonomous taxis. Compared to existing studies analyzing ride sharing using NYC taxi data, our contributions are that (1) we proposed a model that incorporates individual heterogeneous preferences; (2) we compared traditional taxis to autonomous taxis; and (3) we examined the spatial change of service coverage due to ride sharing. Our results show that switching from traditional taxis to shared autonomous taxis can potentially reduce the fleet size by 59% while maintaining the service level and without significant increase in wait time for the riders. The benefit of ride sharing is significant with increased occupancy rate (from 1.2 to 3), decreased total travel distance (up to 55%), and reduced carbon emissions (up to 866 metric tonnes per day). Dynamic ride sharing, wich allows shared trips to be formed among many groups of riders, up to the taxi capacity, increases system flexibility. Constraining the sharing to be only between two groups limits the sharing participation to be at the 50–75% level. However, the reduced fleet from ride sharing and autonomous driving may cause taxis to focus on areas of higher demands and lower the service levels in the suburban regions of the city.     

Green vehicle technology to enhance the performance of a European port: A simulation model with a cost-benefit approach

In this paper, we study the impact of using a new intelligent vehicle technology on the performance and total cost of a European port, in comparison with existing vehicle systems like trucks. Intelligent autonomous vehicles (IAVs) are a new type of automated guided vehicles (AGVs) with better maneuverability and a special ability to pick up/drop off containers by themselves. To identify the most economical fleet size for each type of vehicle to satisfy the port’s performance target, and also to compare their impact on the performance/cost of container terminals, we developed a discrete-event simulation model to simulate all port activities in micro-level (low-level) details. We also developed a cost model to investigate the present values of using two types of vehicle, given the identified fleet size. Results of using the different types of vehicles are then compared based on the given performance measures such as the quay crane net moves per hour and average total discharging/loading time at berth. Besides successfully identifying the optimal fleet size for each type of vehicle, simulation results reveal two findings: first, even when not utilising their ability to pick up/drop off containers, the IAVs still have similar efficacy to regular trucks thanks to their better maneuverability. Second, enabling IAVs’ ability to pick up/drop off containers significantly improves the port performance. Given the best configuration and fleet size as identified by the simulation, we use the developed cost model to estimate the total cost needed for each type of vehicle to meet the performance target. Finally, we study the performance of the case study port with advanced real-time vehicle dispatching/scheduling and container placement strategies. This study reveals that the case study port can greatly benefit from upgrading its current vehicle dispatching/scheduling strategy to a more advanced one.     

Fuel economy of hybrid-electric versus conventional gasoline vehicles in real-world conditions: A case study of cold cities in Quebec,Canada

This paper investigates the fuel efficiency of commercial hybrid electric vehicles (HEVs) and compares their performance with respect to standard gasoline vehicles in the context of cold Canadian urban environments. The effect of different factors on fuel efficiency is studied including road driving conditions (link type, city size), temperature, speed, cold-starts and eco-driving training. For this study, fuel consumption data at the link level in real-world conditions was used from a sample of 74 instrumented vehicles. From the study fleet, 21 vehicles were HEVs. Among other results, the beneficial fuel efficiency merits of hybrid vehicles were demonstrated with respect to gasoline cars, in particular at low speeds and in urban (city) environments. After controlling for other factors, sedan HEVs were 28% more efficient than sedan gasoline vehicles. However, the low temperatures (below 0 °C) observed regularly during winter season in the study cities were identified as a detrimental factor to fuel economy. In winter, the fuel efficiency of HEVs decrease about 20% with respect to summer. Other factors such as eco-driving training, city size, cold start and vehicle type were also found to be statistically significant.     

Gauging interventions for sustainable travel: A comparative study of travel attitudes in Berlin and London

So-called ‘soft’ policy instruments that respond to the psychological aspects of travel are regularly acknowledged as necessary complements to ‘hard’ infrastructure investments to effectively promote sustainable travel in cities. While studies investigating subjective orientations among travellers have proliferated, open questions remain including the role of recent technological advances, the expansion of alternative mobility services, locally specific mobility cultures and residential selection. This paper presents the methods, results and policy implications of a comparative study aiming to understand mobility attitudes and behaviours in the wider metropolitan regions of Berlin and London. We specifically considered information and communication technology (ICT), new types of mobility services such as car sharing, electric cars and residential preferences. In each region, we identified six comparable segments with distinct attitudinal profiles, socio-demographic properties and behavioural patterns. Geocoding of the home address of respondents further revealed varying contextual opportunities and constraints that are likely to influence travel attitudes. We find that there is significant potential for uptake of sustainable travel practices in both metropolitan regions, if policy interventions are designed and targeted in accordance with group-specific needs and preferences and respond to local conditions of mobility culture. We identify such interventions for each segment and region and conclude that comparative assessment of attitudinal, alongside geographical, characteristics of metropolitan travellers can provide better strategic input for realistic scenario-building and ex-ante assessment of sustainable transport policy.     

A private matter: the implications of privacy regulations for intelligent transportation systems

The rapid development and deployment of Intelligent Transportation Systems (ITS) that utilize data on the movement of vehicles can greatly benefit transportation network operations and safety, but may test the limits of personal privacy. In this paper we survey the current state of legal and industry-led privacy protections related to ITS and find that the lack of existing standards, rules, and laws governing the collection, storage, and use of such information could both raise troubling privacy questions and potentially hinder implementation of useful ITS technologies. We then offer practical recommendations for addressing ITS-related privacy concerns though both privacy-by-design solutions (that build privacy protections into data collection systems), and privacy-by-policy solutions (that provide guidelines for data collection and treatment) including limiting the scope of data collection and use, assuring confidentially of data storage, and other ways to build trust and foster consumer consent.     

Evaluating the effects of green port policy: Case study of Kaohsiung harbor in Taiwan

The paper evaluates the effectiveness of strategies designed to reduce these pollutants in port areas, based on a newly developed assessment model to calculate emissions. The case study found that the strategy of reducing the ship’s speed to 12 knots is most effective in cutting fuel consumption and costs, as well as emissions. Adopting an onshore power supply system could reduce CO₂ emission by 57.16% and PM by 39.4%. By adopting the strategies of both reduced speed and cold ironing emissions control, a reduction in emissions of 71% to 91% can be achieved with a 20 nautical mile reduced speed zone. Therefore, the goals of reductions in emissions to improve port areas air quality could be achieved through adopting a green port policy in the future.     

From e-bike to car: A study on factors influencing motorization of e-bike users across China

Household car ownership has risen dramatically in China over the past decade. At the same time a disruptive transportation technology emerged, the electric bike (e-bike). Most studies investigating motorization in China focus on macro-level economic indicators like GDP, with few focusing on household, city-level, environmental, or geographic indicators, and none in the context of high e-bike ownership. This study examines household vehicle purchase decisions across 59 cities in China with broad geographic, environmental, and socio-economic characteristics. We focus on a subset of households who own e-bikes and rely on a telephone survey from an industry customer database. From these responses, we estimate two three-level hierarchical choice models to assess attributes that contribute to (1) recent car purchases and (2) the intention to buy a car in the near future. The results show that the models are dominated by household characteristics including household income, household size, household vehicle ownership, number of licensed drivers and duration of car ownership. Some geographic, environmental and socio-economic factors have significant influences on car purchase decisions. Only two city-level transportation variable have an effect – higher taxi density and higher bus density reducing car purchase. Cold weather, population density gross domestic product per capita positively influence car purchase, while urbanization rate reduces car purchase. Because of supply heterogeneity in the data set, described by publicly available urban transportation data, this is the first study that can include geographic and urban infrastructure differences that influence purchase choice and suggests potential region-specific policy approaches to managing car purchase may be necessary.     

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Effect of land use on decisions of shopping tour generation: A case study of three traditional neighborhoods in WA

This study investigates the relationship between land use and shopping tour generation using an activity-based shopping model that captures the effects of land use patterns on household decisions of shopping tour frequency, tour scheduling and mode choice. The model was calibrated using travel data collected in three traditional neighborhoods located in the Puget Sound region, WA, and shopping travel patterns across seven common household structures were analyzed. The results reveal that land use patterns have virtually no impact on overall shopping tour frequency. However, land use does seem to be associated with decisions about the type of shopping tours undertaken. For example, households with poorer accessibility tend to make fewer one-stop shopping tours, and are more likely to combine shoppingtrips with other trips to form multi-stop shopping tours as a means of compensating for locational deficiencies. Finally, we also found that traditional neighborhood residents who live closer to the neighborhood commercial street, and thus, have greater accessibility, are more inclined to use non-auto modes for one-stop shopping tours.