Consumer preferences for alternative fuel vehicles: A discrete choice analysis

This paper analyzes the potential demand for privately used alternative fuel vehicles using German stated preference discrete choice data. By applying a mixed logit model, we find that the most sensitive group for the adoption of alternative fuel vehicles embraces younger, well-educated, and environmentally aware car buyers, who have the possibility to plug-in their car at home, and undertake numerous urban trips. Moreover, many households are willing to pay considerable amounts for greater fuel economy and emission reduction, improved driving range and charging infrastructure, as well as for enjoying vehicle tax exemptions and free parking or bus lane access. The scenario results suggest that conventional vehicles will maintain their dominance in the market. Finally, an increase in the battery electric vehicles’ range to a level comparable with all other vehicles has the same impact as a multiple measures policy intervention package.     

Heterogeneous consumer preferences for alternative fuel cars in China

This paper models consumer preferences for alternative fuel cars and conventional, petrol fueled cars in China. It compares discrete choice model specifications where each specification reflects how consumers choose between alternative fuel cars and conventional types of cars. We find that, in China, consumers differentiate between the types of alternative fuel cars and are more likely to consider switching from petrol fuel vehicles to hybrid than to electric cars. Segmentation analysis is used to explore groups of consumers and their likelihood of adopting alternative fuel cars.     

An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice

Based on the data collected from a large-scale survey research of 1622 consumers, the present paper develops a disaggregate, compensatory choice model to collectively examine the impact of under-examined factors on consumer car type choice behaviour. All existing econometric forecasting models of vehicle type choice in the literature have so far considered objective measures as determinants of vehicle type choice. The proposed choice model considers 12 car-type alternatives and is successively extended to allow for choice probability distortions resulting from individual heterogeneity across a set of 30 variables, related to objective, behavioural and psychographic consumer characteristics. The results provide clear evidence that variables such as purpose of car use, prepurchase information source used, consumer’s proneness towards buying an ecological car, consumer’s involvement with cars, and consumer’s attachment to cars, significantly affect car type choice. The results yield important implications for manufacturers, transportation planners and researchers.     

Willingness-to-pay for alternative fuel vehicle characteristics: A stated choice study for Germany

In the light of European energy efficiency and clean air regulations, as well as an ambitious electric mobility goal of the German government, we examine consumer preferences for alternative fuel vehicles (AFVs) based on a Germany-wide discrete choice experiment among 711 potential car buyers. We estimate consumers’ willingness-to-pay and compensating variation (CV) for improvements in vehicle attributes, also taking taste differences in the population into account by applying a latent class model with 6 distinct consumer segments. Our results indicate that about 1/3 of the consumers are oriented towards at least one AFV option, with almost half of them being AFV-affine, showing a high probability of choosing AFVs despite their current shortcomings. Our results suggest that German car buyers’ willingness-to-pay for improvements of the various vehicle attributes varies considerably across consumer groups and that the vehicle features have to meet some minimum requirements for considering AFVs. The CV values show that decision-makers in the administration and industry should focus on the most promising consumer group of ‘AFV aficionados’ and their needs. It also shows that some vehicle attribute improvements could increase the demand for AFVs cost-effectively, and that consumers would accept surcharges for some vehicle attributes at a level which could enable their private provision and economic operation (e.g. fast-charging infrastructure). Improvement of other attributes will need governmental subsidies to compensate for insufficient consumer valuation (e.g. battery capacity).     

A network wide simulation strategy of alternative fuel vehicles

This paper presents an integrated simulator “CUIntegration” to evaluate routing strategies based on energy and/or traffic measures of effectiveness for any Alternative Fuel Vehicles (AFVs). The CUIntegration can integrate vehicle models of conventional vehicles as well as AFVs developed with MATLAB-Simulink, and a roadway network model developed with traffic microscopic simulation software VISSIM. The architecture of this simulator is discussed in this paper along with a case study in which the simulator was utilized for evaluating a routing strategy for Plug-in Hybrid Electric Vehicles (PHEVs) and Electric Vehicles (EVs). The authors developed a route optimization algorithm to guide an AFV based on that AFV driver’s choice, which included; finding a route with minimum (1) travel time, (2) energy consumption or (3) a combination of both. The Application Programming Interface (API) was developed using Visual Basic to simulate the vehicle models/algorithms developed in MATLAB and direct vehicles in a roadway network model developed in VISSIM accordingly. The case study included a section of Interstate 83 in Baltimore, Maryland, which was modeled, calibrated and validated. The authors considered a worst-case scenario with an incident on the main route blocking all lanes for 30 min. The PHEVs and EVs were represented by integrating the MATLAB-Simulink vehicle models with the traffic simulator. The CUIntegration successfully combined vehicle models with a roadway traffic network model to support a routing strategy for PHEVs and EVs. Simulation experiments with CUIntegration revealed that routing of PHEVs resulted in cost savings of about 29% when optimized for the energy consumption, and for the same optimization objective, routing of EVs resulted in about 64% savings.     

Consumer preferences for electric vehicles in lower tier cities of China: Evidences from south Jiangsu region

China is the world biggest market of electric vehicles (EVs) in terms of production and sales. Existing studies on consumer preferences for EVs in China have generally focused on first-tier cities, while little attention has been paid to the lower tier cities. This exploratory study investigates consumer preferences for EVs in lower tier cities of China, by collecting stated preference (SP) data in two second-tier cities and three third-tier cities in the south Jiangsu region of China. The discrete choice modeling analysis shows that Chinese consumers in lower-tier cities are generally sensitive to monetary attributes, charging service and driving range of EVs. They also perceive Chinese vehicle brands to be disadvantaged compared with European brands. When comparing the differences in second-tier versus third-tier cities, we find that consumers in third-tier cities are more sensitive to purchase price, subsidy of purchase, and coverage of charging stations than their second-tier counterparts. This study also highlights the role of different psychological effects, such as symbols of car ownership, normative-face influence, and risk aversion, in shaping consumer preferences for EVs in lower-tier cities of China. Our results provide important implications for contextualizing government policies and marketing strategies in line with the different sizes and characteristics of the cities in China.     

Introducing alternative fuel vehicles in Hong Kong: views from the public light bus industry

Hong Kong was the first place in the world to implement a trial scheme to convert all public light buses (PLBs) on the road from diesel to alternative fuel vehicles (AFVs). The scheme, however, did not receive much support from PLB operators. At present, there is a rich literature on households’ demand for AFVs (especially in the USA). However, there have not been many studies about the demand for commercial AFVs in the business and public transport sectors. Since light buses running on alternative fuels are not widely available in the Hong Kong market, a stated preference (SP) survey was conducted to solicit the preferences of PLB operators on eight commercial vehicle attributes and seven forms of government support. The SP data are analyzed by multinomial logit (MNL) models. Detailed analyses on market segmentation and price elasticities follow. The results are of theoretical and practical significance.     

Myopic loss aversion in the response of electric vehicle owners to the scheduling and pricing of vehicle charging

Upward expectations of future electric vehicle (EV) growth pose the question about the future load on the electricity grid. While existing literature on EV charging demand management has focused on technical aspects and considered EV-owners as utility maximizers, this study proposes a behavioural model incorporating psychological aspects relevant to EV-owners facing charging decisions and interacting with the supplier. The behavioural model represents utility maximization under myopic loss aversion (MLA) within an ultimatum game (UG) framework where the two players are the EV-owner and the electricity supplier. Experimental economics allowed testing the validity of the behavioural model by designing three experiments where a potential EV-owner faces three decisions (i.e., to postpone EV charging to off-peak periods for a discount proposed by the supplier, the amount of discount to request for off-peak charging at times decided by the supplier, and the amount of discount to accept for supplier-controlled charging) under two contract durations (i.e., short-term, long-term). Findings from the experiments show that indeed potential EV-owners perform charging decisions while being affected by MLA resulting from monetary considerations and the UG participation, and that presenting long-term contracts help potential EV-owners to curtail MLA behaviour and minimise cost even though the assumption of utility maximization is violated.     

Joint analysis of the spatial impacts of built environment on car ownership and travel mode choice

Concerns over transportation energy consumption and emissions have prompted more studies into the impacts of built environment on driving-related behavior, especially on car ownership and travel mode choice. This study contributes to examine the impacts of the built environment on commuter’s driving behavior at both spatial zone and individual levels. The aim of this study is threefold. First, a multilevel integrated multinomial logit (MNL) and structural equation model (SEM) approach was employed to jointly explore the impacts of the built environment on car ownership and travel mode choice. Second, the spatial context in which individuals make the travel decisions was accommodated, and spatial heterogeneities of car ownership and travel mode choice across traffic analysis zones (TAZs) were recognized. Third, the indirect effects of the built environment on travel mode choice through the mediating variable car ownership were calculated, in other words, the intermediary nature of car ownership was considered. Using the Washington metropolitan area as the study case, the built environment measures were calculated for each TAZ, and the commuting trips were drawn from the household travel survey in this area. To estimate the model parameters, the robust maximum likelihood (MLR) method was used. Meanwhile, a comparison among different model structures was conducted. The model results suggest that application of the multilevel integrated MNL and SEM approach obtains significant improvements over other models. This study give transportation planners a better understanding on how the built environment influences car ownership and commuting mode choice, and consequently develop effective and targeted countermeasures.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.     

Fuel cycle emissions and life cycle costs of alternative fuel vehicle policy options for the City of Houston municipal fleet

Municipal fleet vehicle purchase decisions provide a direct opportunity for cities to reduce emissions of greenhouse gases (GHG) and air pollutants. However, cities typically lack comprehensive data on total life cycle impacts of various conventional and alternative fueled vehicles (AFV) considered for fleet purchase. The City of Houston, Texas, has been a leader in incorporating hybrid electric (HEV), plug-in hybrid electric (PHEV), and battery electric (BEV) vehicles into its fleet, but has yet to adopt any natural gas-powered light-duty vehicles. The City is considering additional AFV purchases but lacks systematic analysis of emissions and costs. Using City of Houston data, we calculate total fuel cycle GHG and air pollutant emissions of additional conventional gasoline vehicles, HEVs, PHEVs, BEVs, and compressed natural gas (CNG) vehicles to the City's fleet. Analyses are conducted with the Greenhouse Gases, Regulated Emissions, and Energy use in Transportation (GREET) model. Levelized cost per kilometer is calculated for each vehicle option, incorporating initial purchase price minus residual value, plus fuel and maintenance costs. Results show that HEVs can achieve 36% lower GHG emissions with a levelized cost nearly equal to a conventional sedan. BEVs and PHEVs provide further emissions reductions, but at levelized costs 32% and 50% higher than HEVs, respectively. CNG sedans and trucks provide 11% emissions reductions, but at 25% and 63% higher levelized costs, respectively. While the results presented here are specific to conditions and vehicle options currently faced by one city, the methods deployed here are broadly applicable to informing fleet purchase decisions.     

Impact of government incentives on the market penetration of electric vehicles in Australia

Incentives to buy and use electric vehicles (EVs) may influence individuals’ decisions to do so. To examine these impacts, a latent class discrete choice model is developed to analyse consumer preferences related to EV attributes and related government incentives. Data was collected from a stated preference survey of 1,076 residents of New South Wales (NSW), Australia. According to the results, the proposed latent constructs classify respondents into five segments. The segments are then used to distinguish respondent behaviours regarding EV attributes and related government incentives. The results show that rebate on the upfront cost of an EV is the most preferred one-off financial incentive, because EVs are expected to be expensive, especially in Australia which has a very small EV market at present. Furthermore, rebates on energy bills and parking fees are also well-received, as these things are expensive in Sydney, Australia. Thus, operational incentives for discounts on energy bills and parking fees may facilitate the success of EVs in NSW.     

The effect of prices and income on car travel in the UK

The objective of this paper is to analyse the factors determining household car travel, and specifically the effects of household income and the prices of cars and motor fuels, and to explore the intertemporal pattern of adjustment. The question of asymmetry in the response to rising and falling income is also addressed. Such asymmetry may be caused by habit or resistance to change or the tendency to acquire habits to consume more easily than to abandon them. The impact of prices, the speed of adjustment and the resistance to change will be important in determining the possibility of influencing travel behaviour and specifically car use. The study utilises repeated cross-section data from the annual UK Family Expenditure Surveys and employs a pseudo-panel methodology. The results are compared with those for car ownership estimated on the basis of similar models.     

A study on the determinants of private car ownership in China: Findings from the panel data

This study examines the determinants of private car ownership in China. The target cities are 32 provincial capital cities and the target period is from 2001 to 2011. In order to capture the individual effects (heterogeneity), the fixed and random effect models are adopted and compared, in which 8 explanatory variables are selected to include economic characteristics, urban characteristics, and transportation characteristics. Moreover, double natural logarithm model is employed to measure the elastic relationship between the private car ownership and regressors. The estimated results show that the fixed effect model performs better than pooled regression model and the random effect model. In addition, there are variations of private car ownership among cities and regions. Finally, the influence of factors responsible for these variations is also presented and discussed in this paper.     

Estimating the long-term effects of different passenger car technologies on energy/fuel consumption and emissions of greenhouse gases in Europe

Abstract

A stated preference (SP) experiment of car ownership was conducted in Mumbai Metropolitan Region (MMR) of Maharashtra in India. A full factorial experiment was designed to considering various attributes such as travel time, travel cost, projected household income, car loan payment and servicing cost. Data on 357 individuals were collected which resulted in 3213 observations for the calibration of the work trip and recreational trip car ownership models. The car ownership alternatives considered 0, 1 and 2 cars. A multinomial logit framework was used to develop the car ownership model taking the household as a decision unit. The specification and results of the SP car ownership model are discussed. The observed and predicted values matched reasonably when the validity of the SP car ownership model was tested against revealed preference (RP) data. The car ownership models developed in this study exhibit a satisfactory goodness of fit. It is concluded that the SP modelling approach can be successfully used for modelling car ownership decisions of households in developing countries.     

Assessing the impact of long-term mobility choice motivation and short-term mobility means connotation on the use intention of electric cars in rural areas

In this study several hypotheses comprising a heuristic framework derived from rational-choice (RC) premises and regarding some potentially influencing variables on future use intention of different vehicle types are tested with a rural area sample. Especially the differentiation between long-term vs. short-term as well as functional/rational vs. extra-functional/emotional motivators is assessed. Results suggest a predominance of functional motivators and rational connotations over extra-functional/emotional ones. The models to check whether short-term or long-term effects dominate did not clearly confirm a predominance of long-term factors as hypothesized. In several regression models a moderating effect of rational short-term connotations on different long-term motivators was found, thus contributing notably to the prediction of future vehicle use-intention. The need for further research and theory-driven modeling is briefly discussed.     

Optimal development of alternative fuel station networks considering node capacity restrictions

A potential solution to reduce greenhouse gas (GHG) emissions in the transport sector is the use of alternative fuel vehicles (AFV). As global GHG emission standards have been in place for passenger cars for several years, infrastructure modelling for new AFV is an established topic. However, as the regulatory focus shifts towards heavy-duty vehicles (HDV), the market diffusion of AFV-HDV will increase as will planning the relevant AFV infrastructure for HDV. Existing modelling approaches need to be adapted, because the energy demand per individual refill increases significantly for HDV and there are regulatory as well as technical limitations for alternative fuel station (AFS) capacities at the same time. While the current research takes capacity restrictions for single stations into account, capacity limits for locations (i.e. nodes) – the places where refuelling stations are built such as highway entries, exits or intersections – are not yet considered. We extend existing models in this respect and introduce an optimal development for AFS considering (station) location capacity restrictions. The proposed method is applied to a case study of a potential fuel cell heavy-duty vehicle AFS network. We find that the location capacity limit has a major impact on the number of stations required, station utilization and station portfolio variety.     

A study on possibility of commuting trip using private motorized modes in cities around the world: Application of multilevel model

The focus of the current research was to evaluate how the individual’s social characteristics and urban infrastructure impacts the usage of Private Motorized Modes (PMM). Based on individual and urban characteristics a multilevel analysis was conducted on the possibility of commuting trip by private motorized modes on the rush time of 78 cities around the world. Also the selected cities were classified through a principal component analysis, and based on the classification the impact of and urban variables on the possibility of commuting trips made by private motorized modes (PCTP) was verified. Results showed a diverse range of variables related to the usage of PMM, as well as the urban structure and railway lengths being an important variable in travel behavior.