Geography and the cruise ship port selection process

The cruise ship industry is currently undergoing a period of rapid expansion. New cruise capacity threatens to produce overtonnaging, with future berths exceeding demand. Despite this development, cruise operators are confident that a growing North American market will be able to satisfy the equilibrium condition sought by vessel operators. This research explores where the new tonnage might be deployed and its eventual impact on the cruise industry. Geographic concepts are utilized to test and support the premise that geography contributes positively to the cruise port selection process. Itineraries, influenced by 'site' and 'situation,' are presently still the most important factor affecting cruise port selection.     

Interpretation of cruise industry in a two-sided market context: An exploration on Japan

Two-sided markets are characterised by the presence of an intermediary and two groups of end-users. In the cruise market, cruise lines may play the role of intermediaries to connect the two end-users, viz. cruise passengers and cruise ports. Our research explored whether the cruise industry can be regarded as a two-sided market, starting with a theoretical modelling. The findings show that cruise lines might be hybrid intermediaries, selling their own ship-based products and services, while offering also a platform to enable the transaction between cruise passengers and cruise ports. This particular business model of a quasi-two-sided market is also reflected in the pricing scheme of cruise industry, whereby cruise ports charge an entry fee from cruise lines and port dues from cruise passengers. We illustrate an empirical analysis on the basis of the cruise market in Japan, and it provides a preliminary clue that the behaviours of cruise ports and cruise lines are consistent with our theoretical framework. The results are not convincingly significant due to data limitations, hence, the concept of a ‘two-sided market’ in the cruise industry call for further empirical research.     

世界邮轮旅游产业发展概况与空间结构特征研究

港口休闲旅游功能是新时期我国沿海港口功能拓展的重要方向,各地政府部门正着力推动邮轮旅游产业的发展。通过分析世界邮轮旅游产业发展的总体趋势和相关要素的空间结构特征,提出沿海地区进行邮轮港布局规划的思路要点,为国内沿海地区相关行业规划工作提供借鉴。     

Estimation of the shore excursion expenditure function during cruise tourism in Korea

Recently, the number of foreign tourists to Korea via cruise ships has increased dramatically. We attempted to estimate the shore excursion expenditure function during cruise tourism in Korea. To this end, we collected data from a survey of foreign tourists who visited Korea via cruise ships and conducted the ordered probit model with sample selection to correct for the sample selection bias. Statistical tests indicate that the sample selection model provides unbiased estimates of the ordered probit model. The estimation results reveal that the coefficients of the experience of visiting Korea, job status, annual income, and nationality have statistically significant relationships with shopping expenditure. Further, it is likely that Chinese and Japanese passengers spend more money on shopping than passengers from other countries. This study is expected to provide the Korean government and port authorities with useful information for targeting passengers with high shore excursion expenditure. From a management perspective, the results of this analysis will enable cruise operators to design shore excursion programs that meet travelers’ needs.     

Competition model of cruise home ports based on the cruise supply chain – based on China cruise market

This paper addresses issues of cruise home port competition based on the cruise supply chain. A pricing model of the cruise market is developed considering the competitive cooperation behaviors of the participants in the cruise supply chain. Furthermore, a model of cruise home port competition is developed to investigate the impacts of subsidy participants in the cruise supply chain on cruise home ports. The results indicate that subsidy policies change the market equilibrium, promote the upstream and downstream integration of cruise supply chain, and enhance cruise home port competitiveness. Subsidies to cruise line increase the payoffs of cruise supply chain and ports’ profit. Subsidies to travel agency decrease passenger costs and improve all ports’ profits. For the long-term development of cruise home port, the consequents can be used as policy suggestions.     

Assessing cruise port of call performance: a passenger-based approach using PLS modelling

In the present context of booming cruise demand, the study aims to advance the knowledge on port of call performance from cruise passengers’ perspective. The aim of this investigation was twofold: (1) to examine the structural links among port of call perceived quality–satisfaction–future intentions (revisit and word-of-mouth (WOM) behaviour); and (2) to test the moderating effect of cruisers’ motivation (push versus pull factors) to visit the port of call on the proposed structural links. Partial least squares path modelling was used to test the proposed model with a sample of 492 cruise passengers at a Mediterranean port of call. The findings revealed that port of call quality has a positive impact on port of call satisfaction, which in turn, strongly affects revisit and WOM intention. Besides, the results of the multi-group analysis indicated that the links between port of call quality–satisfaction and port of call satisfaction–WOM are moderated by cruisers’ motivation. Implications for port authorities and cruise lines are discussed.     

‘Tool port’ to ‘landlord port’: a game theory approach to analyse gains from governance model transformation

This study investigates potential port users’ surplus and terminal operators’ profits due to transforming port governance from the ‘tool port’ model to the ‘landlord port’ model. Although the landlord port model is one of the most adopted and successful port governance models, many ports still operate under other models. Chittagong Port, the largest port in Bangladesh, currently operates under the tool port model, while the country’s second-largest port, Mongla Port, operates under the service port model. Chittagong Port is currently facing many challenges, including capacity expansion and renovation of port facilities. Therefore, we form four hypothetical situations for port governance model transformation, assuming that Chittagong Port will transform to the landlord port model but that Mongla Port will run under the existing governance model. Estimating a Bertrand game model, we present a cost-benefit analysis for port users and terminal operators (or port authorities) in hypothetical game situations. The results reveal that privatising one of the container terminals under a landlord setting is the most profitable scenario for Chittagong Port Authority, but privatising all terminals of Chittagong Port yields the highest users’ surplus. However, privatising two of the terminals while they cooperate yields the lowest users’ surplus.     

Cruise ship market segmentation: a 'non-traditional' port case study

Market segmentation in the cruise ship industry is an essential tool for securing a favourable market share. A case study of a mid-sized vessel operating from a 'non-traditional' port provides insights of the demographic and socio-economic characteristics of a cruise population. The questionnaire also supports the logic for a strong local/regional marketing effort and validates the rationale for the provision of a cruise service from a 'non-traditional' port.     

邮船电力推进系统安全返港评估

以某邮船为例,采用系统总体评估和事故界限区域详细评估的方法,对电力推进系统的配置方案、设备布置、电缆选型和走向、系统关联等进行分析,评估电力推进系统设计方案是否满足安全返港规范要求,为邮船其他系统的安全返港评估提供指导。     

Initial public offerings in the port industry: exploring the determinants of underpricing

The capital-intensive nature of the port industry and the long payback period of port investments traditionally determine high financial needs for operating the business. Due to the growing financial requirements for developing greenfield mega-projects and feeding international terminal operators’ overseas expansion, equity markets are expected to extend their role in promoting the industry. In this perspective, the underpricing phenomenon, which represents a direct cost for the issuer during initial public offering (IPO) and discourages companies from going public, is neglected by port literature. The paper explores the antecedents of IPO underpricing in ports. Building upon extant finance and port literature, firm characteristics, transaction features, and country-specific variables are tested as determinants of IPOs’ initial returns. For the aim of this study, 58 port-related IPOs taking place on international stock exchanges are examined, and ordinary least squares regression analysis is performed. The study offers unprecedented understandings of the phenomenon and supports port managers in facing financial challenges. Before launching the IPO, financial executives are invited to carefully identify time-window opportunities, and to monitor underwriters’ reputation when selecting financial partners. Findings bring insights for policymakers, as the public listing of port companies emerges a viable option for implementing port reform.     

Themes and tools of maritime transport research during 2000-2014

This study examines how maritime transport has been researched through a comprehensive review of papers published in 19 transportation journals over the period 2000–2014. Systematic investigation shows that Maritime Policy & Management plays a prominent role in publishing maritime transport research. At the same time, ‘shipping’ is a dominant research area, with ‘port management, service, performance, efficiency and competitiveness’; ‘shipping market, industry, freight rate and economic impact’; and ‘terminal studies’ as the most popular topics. Nevertheless, few efforts have investigated ‘shipping finance’; ‘shipping service’; or ‘port risk and security.’ Since 2000, the use of quantitative analysis techniques has steadily increased in maritime transport to help participants make decisions scientifically. We here present the major data analysis techniques and highlight some limitations regarding their application. Thus, we provide a better understanding of how maritime transport research has been undertaken in a quantitative manner.     

Cruise Traffic Seasonality Patterns in the Western Mediterranean and the Adriatic Sea: A Challenge to Port Operators

The positive trend in the cruise industry since the beginning of the twenty-first century brings with it a series of challenges, mainly for cruise lines and ports. Among them is the seasonality of cruise traffic. This study examines the seasonality of the cruise traffic in the Western Mediterranean and the Adriatic Sea. A sample of 26 ports in 7 countries forms the basis of the empirical analysis, which uses the monthly total cruise passenger movements of each port during the period from 2005 to 2015 as a variable. Methodologically, a “dynamic” classification of ports structured in three sizes is proposed, the seasonality pattern of each port is determined, a cluster analysis is applied to group the ports in clusters with homogeneous patterns, and the changes in seasonal concentration during the analysis period are determined using a Gini coefficient. The main findings suggest the heterogeneity of the ports in the analyzed area and the existence of two clusters with different seasonality patterns. Furthermore, a list of strategies is provided to address the negative effects of cruise traffic seasonality in the management of cruise terminals, taking into account that each cluster obtained requires different strategies.     

Evaluating determinants of attractiveness and their cause-effect relationships for container ports in Taiwan: users’ perspectives

The attractiveness of ports is usually a pre-requisite and necessary condition for ports to achieve competitiveness, as well as the springboard to explore the competitive advantages of ports. To determine whether a port is competitive, it is necessary to explore whether it boasts certain factors that make the port attractive to users. The main purpose of this article is to apply the Analytic Hierarchy Process (AHP) method and the Decision Making Trial and Evaluation Laboratory (DEMATEL) technique to evaluate key determinants of attractiveness and their cause/effect relationships for container ports in Taiwan. The empirical results showed that: (1) Top six determinates of attractiveness for container ports are ‘ample cargo sources,’ ‘favorable port charges,’ ‘dense ship network and routes,’ ‘low transshipment costs,’ ‘efficient wharf operations,’ and ‘adequate wharfs and back-line land,’ respectively. (2) Among the above six determinants of attractiveness, ‘ample cargo sources’ is the cause determinant. Three determinants of port attractiveness, ‘favorable port charges,’ ‘dense ship network and routes,’ ‘low transshipment costs,’ which are the effect determinants. They are affected by the determinants of attractiveness of ‘ample cargo sources’. In addition, this study discusses the above findings and expects to provide the study results to Taiwan’s port authorities for reference.     

Book Reviews

The ever-changing environment in which ports operate has put strong pressure on the traditional role of public port authorities. Market developments have created the need for ports to be part of wider logistics networks and to provide value-added services. Powerful private players who are organised on a global scale, such as carriers, terminal operators and logistics service providers, struggle to gain control over port-oriented logistics networks whereas port authorities very often seem to remain local spectators with limited influence on these market-driven processes. Port authorities are on the other hand, the focal point of criticism from societal interests such as local government, NGOs and citizens for negative externalities related to port development and port operations even if these do not always fall within their direct responsibility. In 1990, Richard Goss questioned, albeit rather rhetorically, the need to have public sector port authorities. Since then scholars have demonstrated a true renaissance or renewed interest in the role of port authorities, recommending repositioning and development of new strategies. Parallel to the concept of the ‘renaissance man’, which is defined as a person who is well educated and excels in a wide variety of subjects or fields, a kind of ‘renaissance port authority’ is emerging from literature which may take on a variety of facilitating and even entrepreneurial tasks. The purpose of this article is to develop a conceptual framework for the various options at hand, based on an extensive literature review of port authority functions. The framework also identifies the principal governance-related factors that may in practice enable or prevent port authorities, particularly in Europe, from assuming the renaissance ambitions advocated by scholars. The hypotheses developed in this article form the basis of a wider empirical research agenda into reform of port governance in Europe and elsewhere in the world.     

Port co-opetition in concept and practice

The port industry has undergone a rationalization process over the last decade. An increasing proportion of port management and operations is being taken over by global port operating groups. Many port operators who previously ran only their local business now extend their business scope to the regional or global scale; today's port operators can be regarded as multinational corporations. In the era of global economy, a port no longer enjoys a natural monopoly, as was the case in the past. To cope with this changing business environment, a certain form of competition and co-operation among ports is necessary so as to provide services that fit into shipping lines' strategies. It is suggested that ports have to concentrate on new ways for co-operation in an effort to establish a countervailing power. This paper proposes a new strategic option known as co-opetition , the combination of competition and co-operation, for the port industry, and explains a case of co-opetition between the container ports in Hong Kong and South China. The results of this research will provide a useful insight into the port industry, which is currently required to carry out its business in an ever-changing business environment.     

Characteristics and consequences of the cruise traffic seasonality on ports: the Spanish Mediterranean case

Cruise traffic is a maritime business and tourist typology that has expanded significantly in the past two decades. The seasonality of the industry affects maritime traffic, generating negative effects for the primary stakeholders involved in the configuration of a cruise itinerary. This article focuses on cruise traffic seasonality from the perspective of cruise ports by analysing a sample of 13 ports on the Spanish Mediterranean coast. The variable used was cruise passenger movements during the period 2000–2015. The main objective of this article is to analyse cruise traffic seasonality in order to identify a pattern, classify through a cluster analysis, and identify the changes in seasonality during the period. Specifically, a threefold analysis has been performed, with the additional goal of providing a series of counter-seasonal suggestions and strategies to apply in the management of cruise ports. First, the seasonality pattern of each port was determined. Second, a cluster analysis was conducted to classify ports into clusters with homogeneous seasonality patterns. Third, an analysis was conducted to identify the changes in seasonality during the period of analysis using the coefficient of variation and the Gini coefficient. This article concludes the existence of two port clusters with different seasonal patterns.     

Port co-opetition in concept and practice

The port industry has undergone a rationalization process over the last decade. An increasing proportion of port management and operations is being taken over by global port operating groups. Many port operators who previously ran only their local business now extend their business scope to the regional or global scale; today's port operators can be regarded as multinational corporations. In the era of global economy, a port no longer enjoys a natural monopoly, as was the case in the past. To cope with this changing business environment, a certain form of competition and co-operation among ports is necessary so as to provide services that fit into shipping lines' strategies. It is suggested that ports have to concentrate on new ways for co-operation in an effort to establish a countervailing power. This paper proposes a new strategic option known as co-opetition, the combination of competition and co-operation, for the port industry, and explains a case of co-opetition between the container ports in Hong Kong and South China. The results of this research will provide a useful insight into the port industry, which is currently required to carry out its business in an ever-changing business environment.     

An investigation into the suitability of an enclosed seaport for cruise ships the case of Leith

This paper considers port infrastructure, in terms of the physical limitations placed on vessel size, at the major cruise ship ports in northern Europe. Physical design characteristics and vessel size restrictions common to these ports are identified. The same physical design charactersitics and vessels limitations are considered in the context of a port with cruise ship ambitions, viz. Leith. The subsequent analysis suggests that infrastructure design weaknesses at a given port, in this case the presence of an entrance lock and tidal delay, may act as a deterrent to cruise ships. Primary data gathered from cruise lines and from observation of cruise ship activity at Leith supports this hypothesis. These findings have implications for both seaports and cruise lines.     

Market structures and competitive strategies: the carrier–stevedore arm-wrestling in northern European ports

Over the last few years, liner and stevedoring markets have been facing new challenges. The progressive concentration on the demand side (carriers) and the emergence of global alliances in the mid-1990s have triggered a similar process of consolidation on the supply side (stevedores). In turn, more recently, the strategic choices of pure terminal operators have led to the progressive involvement of carriers in port operations, both from a financial and a managerial point of view. This paper aims at analysing the current contest in northern Europe between customers and suppliers of port services. Substantial concentration in the stevedoring market and the emergence of dedicated facilities in that area, make this arm-wrestling stronger and stronger.

At present, the liner market is following a number of strategic directions including the pursuit of economies of scale (larger vessels) and the supply of services using faster vessels (deployment of ‘fewer’ assets) in order to offer either new services or additional loops (scope). By exploring the strategic behaviours of the top carriers (‘bigger’ or ‘more effective’), the paper attempts to outline the future evolution of the two industries in a 2015 vision, highlighting in particular scenarios for north European ports. Global alliances are weakening and a new era of M&As is probably approaching: how will the bargaining power change between port users and port customers? Which competitive paradigm will dominate?     

Modelling port choice in an uncertain environment

Port choice is an important issue to be investigated to ensure the effective integration of container supply chains and the sustainable development of regional economy. The selection of appropriate ports to facilitate shipping activities and international trade is crucial for many stakeholders, including shipping lines, port administrators, cargo shippers and national governments. The task is essentially a process of multiple criterion decision-making (MCDM) under uncertainty, requiring analysts to derive rational decisions from uncertain and incomplete data related to different quantitative and qualitative determinants. This paper aims at proposing a new conceptual port choice method by explaining the role fuzzy logic in evidential reasoning in a complementary way, in which various forms of raw data (either objective or subjective) collected to evaluate port performance can first be converted into and presented as fuzzy grades defined using linguistics terms with degrees of belief (DoBs) and second be combined using evidential reasoning to produce a port choice preference score. The method is applied to analyse the selection of major Northeast Asian (NEA) container ports from a shipping line’s perspective. The outcome, a port choice preference score, is calculated using evidential reasoning to directly synthesize the true estimation of the port with respect to each criterion and therefore, unlike a relative ranking index, keeps the ‘goodness’ of port evaluation, capable of benchmarking a specific port’s performance and monitoring the increase of its competitiveness in a longitude study with respect to an individual criterion or all the criteria as a whole.