Effects of increased awareness on choice of travel mode

This paper reports a field experiment with the purpose of studying the effects of increased awareness on travel mode choice. One hundred fifteen subjects were randomly assigned to an experimental and a control group. In the experimental group, a more deliberate choice of travel mode was induced and expected to result in a stronger relationship between attitude and behavior, a weaker relationship between habit and behavior, and a behavioral change among individuals with a strong habit. Attitude, habit, and behavior were measured in travel diaries and questionnaires. The results indicated no significant change in the relationship between attitude and behavior and no significant change in the relationship between habit and behavior. However, a temporally extended decrease in car use was observed in the experimental group. The effect was noted for individuals with a strong habit who reduced their car use but not for subjects with a weak habit.     

The implications of travel profiles for transportation investment: The Bronx Center Project

Investment in transportation infrastructure is generally regarded as an effective means for inducing economic growth and employment in a region. However, the ability of such investments to achieve these objectives, to a large extent, depends on the degree to which travel results from these investments support or conflict with present travel patterns and needs in this region. Using this view as a basis, this paper analyzes travel conditions and choices in the Bronx New York, where large scale transportation and other development projects (commonly called the Bronx Center Project) are presently taking place. Using a large data base, composed of census tract information on socio-economic and travel behavior, the paper first examines the travel profile of the Bronx population, by estimating travel choice elasticities. On the basis of these elasticities it then assesses the impact of the Bronx Center Project on travel patterns and trends.     

Introduction: Habitual travel choice

In this introduction to the special issue on habitual travel choice, we provide a brief account of the role of habit in travel behaviour, discuss more generally what habitual choice is, and briefly review the issues addressed in the solicited papers. These issues include how habitual travel behaviour should be measured, how to model the learning process that makes travel choice habitual, and how to break and replace car-use habits.     

Motorcycle-based adolescents’ travel behaviour during the school morning commute and the effect of intra-household interaction on departure time and mode choice

We hypothesise that intra-household interaction influences home departure time and mode choice for the morning commute. In Indonesia, over 71% of vehicles on the road are motorcycles. This fact increases the significance of household interaction in influencing transport mode choice since the simplicity of the motorcycle allows a great degree of versatility in regard to multiple family member transport. To emphasise this point, our study focuses on the unique travel behaviour of adolescents during the school morning commute which, due to the use of the motorcycle, is a combination of the travel behaviour of accompanied children and escorting adults. Our study discovers that adolescents are likely to shift their school arrival time very early or close to the designated starting time in relation to motorcycle-based parental escort to school. In regard to mode choice, adolescent students prefer to be escorted by motorcycle rather than take public transport.     

Unraveling the relationship between trip chaining and mode choice: evidence from a multi-week travel diary

Abstract

Trip chaining (or tours) and mode choice are two critical factors influencing a variety of patterns of urban travel demand. This paper investigates the hierarchical relationship between these two sets of decisions including the influences of socio-demographic characteristics on them. It uses a 6-week travel diary collected in Thurgau, Switzerland, in 2003. The structural equation modeling technique is applied to identify the hierarchical relationship. Hierarchy and temporal consistency of the relationship is investigated separately for work versus non-work tours. It becomes clear that for work tours in weekdays, trip-chaining and mode choice decisions are simultaneous and remain consistent across the weeks. For non-work tours in weekdays, mode choice decisions precede trip-chaining decisions. However, for non-work tours in weekends, trip-chaining decisions precede mode choice decisions. A number of socioeconomic characteristics also play major roles in influencing the relationships. Results of the investigation challenge the traditional approach of modeling mode choice separately from activity-scheduling decisions.     

The effect of attitudes toward cars and public transportation on behavioral intention in commuting mode choice—A comparison across six Asian countries

This study investigated the contribution of psychological factors in explaining the choice of transportation mode in six Asian countries. Data were collected from 1118 respondents in Japan, Thailand, China, Vietnam, Indonesia, and the Philippines. The dependent variable was the intention to use one of three modes for work travel after getting a job: car, public transit, or other modes. The explanatory variables were three attitude factors taken from a previous study, including: 1/symbolic affective, reflecting affective motives of travel mode use; 2/instrumental, referring to functional attributes of travel modes; and 3/social orderliness which represents for environmental friendliness, safety, altruism, quietness et cetera. Several logit model estimates were made using the samples from the six countries separately and together. We obtained three main findings. First, attitude variables about the car were all significant determinants for the entire sample from Asian countries. Second, the social orderliness aspect of public transit was a common concern of respondents from developing countries in selecting this mode for work trips. Third, in countries in which the intent to use a car was not very high, attitude factors about the car were found to be significant determinants of the behavioral intention to commute by car but were less significant in countries in which the desire to use a car was high.     

The role of incentives towards adolescents’ commitment to use public transport in Malaysia

This study examines the adoption of a travel behaviour modification programme to encourage sustainable mobility and public bus usage. Students from four schools in Penang Island were recruited and divided into two groups: Group 1 (without incentives) and Group 2 (with incentives). In the experiment, after having a motivation session about sustainable transport, the respondents were asked to design their travel patterns for seven days. The next session gathered data about their actual travel and asked for feedback regarding the programme. The results demonstrate that incentives encouraged respondents to follow their plans for travel behaviour and public bus usage. The results highlight that their commitment to follow their travel plans were influenced by ethnicity, distance from home to school, travel time, and household income. The study offers some discussion regarding the implications of the results for strengthening sustainable mobility and encouraging public bus use among adolescents.     

The valuation of commuter travel time savings for car drivers: evaluating alternative model specifications

The empirical valuation of travel time savings is a derivative of the ratio of parameter estimates in a discrete choice model. The most common formulation (multinomial logit) imposes strong restrictions on the profile of the unobserved influences on choice as represented by the random component of a preference function. As we progress our ability to relax these restrictions we open up opportunities to benchmark the values derived from simple (albeit relatively restrictive) models. In this paper we contrast the values of travel time savings derived from multinomial logit and alternative specifications of mixed (or random parameter) logit models. The empirical setting is urban car commuting in six locations in New Zealand. The evidence suggests that less restrictive choice model specifications tend to produce higher estimates of values of time savings compared to the multinomial logit model; however the degree of under-estimation of multinomial logit remains quite variable, depending on the context.     

An investigation into the feasibility of increasing rail use as an alternative to the car

With rail travel largely seen to be a more sustainable method than road-based transport, this paper examines the market segments amongst existing motorists that would be most likely to travel by train in the UK. The analysis is based on a large survey in London and the south-east of England, the area surrounding the routes operated by the train company First Capital Connect. Findings show that train travellers tend to be middle-aged and of a higher social grade, typically taking commuting or business trips. Individuals living within four miles of a station are considerably more likely to travel by rail than those further away. Given the competition from road-based transport, it is of particular interest that the measure highlighted to increase rail use for those living further away from the rail network is to enhance car parking at train stations.     

Rural mobility and mode choice: Evidence from the 2001 National Household Travel Survey

This article uses data from the 2001 National Household Travel Survey (NHTS) to compare travel behavior in rural and urban areas of the U.S. As expected, the car is the overwhelmingly dominant mode of travel. Over 97% of rural households own at least one car vs. 92% of urban households; 91% of trips are made by car in rural areas vs. 86% in urban areas. Regardless of age, income, and race, almost everyone in rural areas relies on the private car for most travel needs. Mobility levels in rural areas are generally higher than in urban areas. That results from the more dispersed residences and activity sites in rural areas, which increase trip distances and force reliance on the car. Somewhat surprisingly, the rural elderly and poor are considerably more mobile than their urban counterparts, and their mobility deficit compared to the rural population average is strikingly less than for the urban elderly and poor compared to the urban average. Data limitations prevented a measurement of accessibility, however, and it seems likely that rural areas, by their very nature, are less accessible than urban areas, especially for the small percentage of car-less poor and elderly households.     

Estimation of value of travel time reliability

In mode choice decision, travelers consider not only travel time but also reliability of its modes. In this paper, reliability was expressed in terms of standard deviation and maximum delay that were measured based on triangular distribution. In order to estimate value of time and value of reliability, the Multinomial and Nested Logit models were used. The analysis results revealed that reliability is an important factor affecting mode choice decisions. Elasticity is used to estimate the impacts of the different policies and system improvements for water transportation mode. Among these policies, decision maker can assess and select the best alternative by doing the benefit and cost analysis based on a new market share, the value of time, and the value of reliability. Finally, a set of promising policies and system improvement of the water transportation were proposed.