Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system

This article explores the effects of perceived green value, perceived green usefulness, perceived pleasure to use, subjective norms and perceived behavioral control on green loyalty to a public bike system. The mediators between perceived green value and green loyalty and a moderator of general attitude toward protecting the natural environment are also discussed. The aim of this research was to understand how to establish green loyalty via the other dimensions based on the sustainable modified technology acceptance model (modified TAM), the theory of planned behavior (TPB), and a moderator. The findings reveal that perceived pleasure to use and subjective norms have the strongest power to influence loyalty for both users and non-users. The implications of this finding are that fun in people’s lives has a strong influence on sustainable continuous use of public bikes, and that subjective norms are more effective for non-users. In addition, environmental attitude has stronger moderating effects for non-users than for users on perceived green usefulness, perceived pleasure and subjective norms. Therefore, governmental policies should promote the attitude of protecting the natural environment, perceptions of pleasure, and subjective norms so as to increase green loyalty to public bike-sharing.     

Exploring public bicycle network structure based on complex network theory and shortest path analysis: the public bicycle system in Yixing,China

A well-functioning public bicycle system relates not only to its mode of operation, vehicle allocation, rental station layout and vehicle leasing configuration, but also the bicycle network structure and its formation. However, the latter aspects have been widely overlooked in China. Here, we help to further attract more researchers to conduct relevant studies and make suggestions for the development of public bicycle transport in many small and medium-sized cities across the world. We demonstrate how to explore the public bicycle network structure of a county-level Chinese city – Yixing – known for its clay ware and tourism. We show that complex network theory and shortest path analysis technology are useful in characterizing the public bicycle network structure, in aspects such as network topology, the spatial distribution of sub-networks and traffic flows. Finally, the paper proposes relevant urban planning strategies.