A choice experiment on alternative fuel vehicle preferences of private car owners in the Netherlands

This paper presents results of an online stated choice experiment on preferences of Dutch private car owners for alternative fuel vehicles (AFVs) and their characteristics. Results show that negative preferences for alternative fuel vehicles are large, especially for the electric and fuel cell car, mostly as a result of their limited driving range and considerable refueling times. Preference for AFVs increases considerably with improvements on driving range, refueling time and fuel availability. Negative AFV preferences remain, however, also with substantial improvements in AFV characteristics; the remaining willingness to accept is on average € 10,000–€ 20,000 per AFV. Results from a mixed logit model show that consumer preferences for AFVs and AFV characteristics are heterogeneous to a large extent, in particular for the electric car, additional detour time and fuel time for the electric and fuel cell car. An interaction model reveals that annual mileage is by far the most important factor that determines heterogeneity in preferences for the electric and fuel cell car. When annual mileage increases, the preference for electric and fuel cell cars decreases substantially, whilst the willingness to pay for driving range increases substantially. Other variables such as using the car for holidays abroad and the daily commute also appear to be relevant for car choice.     

Would personal carbon trading reduce travel emissions more effectively than a carbon tax?

The application of personal carbon trading (PCT) to transport choices has recently been considered in the literature as a means of reducing CO₂ emissions. Its potential effectiveness in changing car travel behavior is compared to the conventional carbon tax (CT) by means of a stated preferences survey conducted among French drivers (N ∼ 300). We show evidence that PCT could effectively change travel behavior and hence reduce transport emissions from personal travel. There is however a definite reluctance to reduce car travel. We were unable to demonstrate any significant difference between the effectiveness of PCT and the CT with regard to changing travel behavior. However, in the experiment, the PCT scheme provided consistent results while this was not the case for the CT scheme. Further research is needed into the “social norm” conveyed by a personal emissions allowance.     

On the semantic scale problem in stated preference rating experiments

Stated preference (SP) rating experiments are easy to design and conduct. Furthermore, they constitute a generalisation of SP choice experiments in terms of the information about preferences that can be achieved. However, its results are sensitive to the numerical values assigned by the analyst to the semantic scale used by individuals to express their preferences. We consider this problem in depth using a variety of statistical techniques, including ordinal probit and a novel optimal scale linear regression approach.     

Stated preferences for investigating commuters' diversion propensity

A reasonable response to increasing traffic congestion may come from the rapidly developing traveler information systems. Such systems may be successful if they effectively influence drivers' enroute decisions; in this regard, a critical factor may be commuters' willingness to divert from their regular route in response to information about traffic congestion. This study evaluates the effects of real-time traffic information along with driver attributes, roadway characteristics and situational factors on drivers' willingness to divert.The empirical portion of this study is based on a survey of downtown Chicago automobile commuters. The stated preference approach was used to study commuters' diversion propensity. Drivers expressed a higher willingness to divert if expected delays on their usual route increased, if the congestion was incident-induced as opposed to recurring, if delay information was received from radio traffic reports compared with observing congestion, and if trip direction was home-to-work rather than work-to-home. Respondents were less willing to divert if their alternate route was unfamiliar, unsafe or had several traffic stops. Socioeconomic characteristics were also significant in predicting willingness to divert.     

Improving the behavioral realism of global integrated assessment models: An application to consumers’ vehicle choices

A large body of transport sector-focused research recognizes the complexity of human behavior in relation to mobility. Yet, global integrated assessment models (IAMs), which are widely used to evaluate the costs, potentials, and consequences of different greenhouse gas emission trajectories over the medium-to-long term, typically represent behavior and the end use of energy as a simple rational choice between available alternatives, even though abundant empirical evidence shows that real-world decision making is more complex and less routinely rational. This paper demonstrates the value of incorporating certain features of consumer behavior in IAMs, focusing on light-duty vehicle (LDV) purchase decisions. An innovative model formulation is developed to represent heterogeneous consumer groups with varying preferences for vehicle novelty, range, refueling/recharging availability, and variety. The formulation is then implemented in the transport module of MESSAGE-Transport, a global IAM, although it also has the generic flexibility to be applied in energy-economy models with varying set-ups. Comparison of conventional and ‘behaviorally-realistic’ model runs with respect to vehicle purchase decisions shows that consumer preferences may slow down the transition to alternative fuel (low-carbon) vehicles. Consequently, stronger price-based incentives and/or non-price based measures may be needed to transform the global fleet of passenger vehicles, at least in the initial market phases of novel alternatives. Otherwise, the mitigation burden borne by other transport sub-sectors and other energy sectors could be higher than previously estimated. More generally, capturing behavioral features of energy consumers in global IAMs increases their usefulness to policy makers by allowing a more realistic assessment of a more diverse suite of policies.     

Extending stated choice analysis to recognise agent-specific attribute endogeneity in bilateral group negotiation and choice: a think piece

This paper is a think piece on variations in the structure of stated preference studies when modelling the joint preferences of interacting agents who have the power to influence the attribute levels on offer. The approach proposed is an extension of standard stated choice methods, known as ‘stated endogenous attribute level’ (SEAL) analysis. It allows for interactive agents to adjust attribute levels off a base stated choice specification that are within their control, in an effort to reach agreement in an experimental setting. This accomplishes three goals: (1) the ability to place respondents in an environment that more closely matches interactive settings in which some attribute levels are endogenous to a specific agent, should the modeller wish to capture such behaviour; (2) the improved ability of the modeller to capture the behaviour in such settings, including a greater wealth of information on the related interaction processes, rather than simply outcomes; and (3) the expansion of the set of situations that the modeller can investigate using experimental data.

Willingness-to-pay for alternative fuel vehicle characteristics: A stated choice study for Germany

In the light of European energy efficiency and clean air regulations, as well as an ambitious electric mobility goal of the German government, we examine consumer preferences for alternative fuel vehicles (AFVs) based on a Germany-wide discrete choice experiment among 711 potential car buyers. We estimate consumers’ willingness-to-pay and compensating variation (CV) for improvements in vehicle attributes, also taking taste differences in the population into account by applying a latent class model with 6 distinct consumer segments. Our results indicate that about 1/3 of the consumers are oriented towards at least one AFV option, with almost half of them being AFV-affine, showing a high probability of choosing AFVs despite their current shortcomings. Our results suggest that German car buyers’ willingness-to-pay for improvements of the various vehicle attributes varies considerably across consumer groups and that the vehicle features have to meet some minimum requirements for considering AFVs. The CV values show that decision-makers in the administration and industry should focus on the most promising consumer group of ‘AFV aficionados’ and their needs. It also shows that some vehicle attribute improvements could increase the demand for AFVs cost-effectively, and that consumers would accept surcharges for some vehicle attributes at a level which could enable their private provision and economic operation (e.g. fast-charging infrastructure). Improvement of other attributes will need governmental subsidies to compensate for insufficient consumer valuation (e.g. battery capacity).     

An investigation into the feasibility of increasing rail use as an alternative to the car

With rail travel largely seen to be a more sustainable method than road-based transport, this paper examines the market segments amongst existing motorists that would be most likely to travel by train in the UK. The analysis is based on a large survey in London and the south-east of England, the area surrounding the routes operated by the train company First Capital Connect. Findings show that train travellers tend to be middle-aged and of a higher social grade, typically taking commuting or business trips. Individuals living within four miles of a station are considerably more likely to travel by rail than those further away. Given the competition from road-based transport, it is of particular interest that the measure highlighted to increase rail use for those living further away from the rail network is to enhance car parking at train stations.     

Modelling users’ behaviour in inter-urban carsharing program: A stated preference approach

In this paper, the effects of a inter-urban carsharing program on users’ mode choice behaviour were investigated and modelled through specification, calibration and validation of different modelling approaches founded on the behavioural paradigm of the random utility theory. To this end, switching models conditional on the usually chosen transport mode, unconditional switching models and holding models were investigated and compared. The aim was threefold: (i) to analyse the feasibility of a inter-urban carsharing program; (ii) to investigate the main determinants of the choice behaviour; (iii) to compare different approaches (switching vs. holding; conditional vs. unconditional); (iv) to investigate different modelling solutions within the random utility framework (homoscedastic, heteroscedastic and cross-correlated closed-form solutions). The set of models was calibrated on a stated preferences survey carried out on users commuting within the metropolitan area of Salerno, in particular with regard to the home-to-work trips from/to Salerno (the capital city of the Salerno province) to/from the three main municipalities belonging to the metropolitan area of Salerno. All of the involved municipalities significantly interact each other, the average trip length is about 30 km a day and all are served by public transport. The proposed carsharing program was a one-way service, working alongside public transport, with the possibility of sharing the same car among different users, with free parking slots and free access to the existent restricted traffic areas. Results indicated that the inter-urban carsharing service may be a substitute of the car transport mode, but also it could be a complementary alternative to the transit system in those time periods in which the service is not guaranteed or efficient. Estimation results highlighted that the conditional switching approach is the most effective one, whereas travel monetary cost, access time to carsharing parking slots, gender, age, trip frequency, car availability and the type of trip (home-based) were the most significant attributes. Elasticity results showed that access time to the parking slots predominantly influences choice probability for bus and carpool users; change in carsharing travel costs mainly affects carpool users; change in travel costs of the usually chosen transport mode mainly affects car and carpool users.     

A sequential approach to exploiting the combined strengths of SP and RP data: Application to freight shipper choice

The possibility of and procedure for pooling RP and SP data have been discussed in recent research work. In that literature, the RP data has been viewed as the yardstick against which the SP data must be compared. In this paper we take a fresh look at the two data types. Based on the peculiar strengths and weaknesses of each we propose a new, sequential approach to exploiting the strengths and avoiding the weaknesses of each data source. This approach is based on the premise that SP data, characterized by a well-conditioned design matrix and a less constrained decision environment than the real world, is able to capture respondents' tradeoffs more robustly than is possible in RP data. (This, in turn, results in more robust estimates of share changes due to changes in independent variables.) The RP data, however, represent the current market situation better than the SP data, hence should be used to establish the aggregate equilibrium level represented by the final model. The approachfixes the RP parameters for independent variables at the estimated SP parameters but uses the RP data to establish alternative-specific constants. Simultaneously, the RP data are rescaled to correct for error-in-variables problems in the RP design matrixvis-à- vis the SP design matrix. All specifications tested are Multinomial Logit (MNL) models.The approach is tested with freight shippers' choice of carrier in three major North American cities. It is shown that the proposed sequential approach to using SP and RP data has the same or better predictive power as the model calibrated solely on the RP data (which is the best possible model for that data, in terms of goodness-of-fit figures of merit), when measured in terms of Pearson's Chi-squared ratio and the percent correctly predicted statistic. The sequential approach is also shown to produce predictions with lower error than produced by the more usual method of pooling the RP and SP data.     

Forecasting electricity demand of electric vehicles by analyzing consumers’ charging patterns

The spread of electric vehicles (EVs) and their increasing demand for electricity has placed a greater burden on electricity generation and the power grid. In particular, the problem of whether to expand the electricity power stations and distribution facilities due to the construction of EV charging stations is emerging as an immediate issue. To effectively meet the demand for additional electricity while ensuring the stability of the power grid, there is a need to accurately predict the charging demands for EVs. Therefore, this study estimates the changes in electricity charging demand based on consumer preferences for EVs, charging time of day, and types of electric vehicle supply equipment (EVSE) and elucidates the matters to be considered for constructing EV infrastructure. The results show that consumers mainly preferred charging during the evening. However, when we considered different types of EVSEs (public and private) in the analysis, people preferred to charge at public EVSEs during the day. During peak load time, people tended to prefer charging using fast public EVSEs, which shows that consumers considered the tradeoffs between the full charge time and the price for charging. Based on these findings, this study provides key political implications for policy makers to consider in taking preemptive measures to adjust the electricity supply infrastructure.