Free public transport: A socio-cognitive analysis

In this study, the modal shift potential of introducing a free alternative (free public transportation) and of changing the relative prices of transportation is examined. The influence of a cognitive analysis on the zero-price effect is also analyzed. The data used for the analysis stem from a stated preference survey with a sample of approximately 670 respondents that was conducted in Flanders, Belgium. The data are analyzed using a mixed logit model. The modeling results yield findings that confirm the existence of a zero-price effect in transport, which is in line with the literature. This zero-price effect is increased by the forced cognitive analysis for shopping trips, although not for work/school or recreational trips. The results also demonstrate the importance of the current mode choice in hypothetical mode choices and the importance of car availability. The influence of changing relative prices on the modal shift is found to be insignificant. This might be partially because the price differences were too small to matter. Hence, an increase in public transport use can be facilitated by the introduction of free public transport, particularly when individuals evaluate the different alternatives in a more cognitive manner. These findings should be useful to policy makers evaluating free public transport and considering how best to target and promote relevant policy.     

Accounting for scale heterogeneity within and between pooled data sources

There is growing interest in incorporating both preference heterogeneity and scale heterogeneity in choice models, as a way of capturing an increasing number of sources of utility amongst a set of alternatives. The extension of mixed logit to incorporate scale heterogeneity in a generalised mixed logit (GMXL) model provides a way to accommodate these sources of influence, observed and unobserved. The small but growing number of applications of the GMXL model have parameterized scale heterogeneity as a single estimate; however it is often the case that analysts pool data from more than one source, be it revealed preference (RP) and stated preference (SP) sources, or multiple SP sources, inducing the potential for differences in the scale factor between the data sources. Existing practice has developed ways of accommodating scale differences between data sources by adopting a scale homogeneity assumption within each data source (e.g., the nested logit trick) that varies between data sources. This paper extends the state of the art by incorporating data-source specific scale differences in scale heterogeneity setting across pooled RP and SP data set. An example of choice amongst RP and SP transport modes (including two ‘new’ SP modes) is used to obtain values of travel time savings that vary significantly between a model that accounts for scale heterogeneity differences within pooled RP and SP data, and the other where differences in scale heterogeneity is also accommodated between RP and SP data.     

Estimation of switching models from revealed preferences and stated intentions

This paper proposes a methodology for modeling switching behavior using simultaneously cross-sectional revealed preference (RP) data and stated intentions, a type of stated preference (SP) data. With explicit consideration of biases and random errors potentially contained in SP data, combined estimation with RP and SP data can exploit the advantages of both data sources. An empirical analysis of commuters' mode choice shows that the stated intention data have predictive validity if their biases and errors are properly corrected.     

Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.     

Valuing of attributes influencing the attractiveness of suburban train service in Mumbai city: A stated preference approach

The paper presents valuing of qualitative and quantitative travel attributes influencing the attractiveness of suburban train service in Mumbai city, India. A stated preference experiment is designed to capture the data of sub-urban train mode choice behavior. The behavioral data are analyzed using different modeling techniques such as multinomial logit (MNL) and mixed logit (ML). In ML model, the random parameters are assumed to follow constrained triangular distribution, where mean equals its spread. The decomposition of preference heterogeneity around the mean estimate of random parameter is also investigated using ML model. The study shows the influence of headway time and train ride time associated with a particular crowding level (expressed in density of standing passengers/m²) in choosing the sub-urban train mode by calculating their willingness-to-pay (WTP) values and highlights the importance of WTP for addressing policy issues in the reduction of in-vehicle crowding level. The present study documents new findings of the effect of crowding level on train ride time in the context of a developing country and suggests some important directions for future suburban train transport crowding valuation research.     

Modelling mode choice for freight transport using advanced choice experiments

In this paper we use advanced choice modelling techniques to analyse demand for freight transport in a context of modal choice. To this end, a stated preference (SP) survey was conducted in order to estimate freight shipper preferences for the main attributes that define the service offered by the different transport modes. From a methodological point of view, we focus on two critical issues in the construction of efficient choice experiments. Firstly, in obtaining good quality prior information about the parameters; and secondly, in the improved quality of the experimental data by tailoring a specific efficient design for every respondent in the sample.With these data, different mixed logit models incorporating panel correlation effects and accounting for systematic and random taste heterogeneity are estimated. For the best model specification we obtain the willingness to pay for improving the level of service and the elasticity of the choice probabilities for the different attributes. Our model provide interesting results that can be used to analyse the potential diversion of traffic from road (the current option) to alternative modes, rail or maritime, as well as to help in the obtaining of the modal distribution of commercial traffic between Spain and the European Union, currently passing through the Pyrenees.     

Investigation and analysis of evidence of asymmetric churn in travel demand models

There is a large amount of research work that has been devoted to the understanding of travel behaviour and for the prediction of travel demand and its management. Different types of data including stated preference and revealed preference, as well as different modelling approaches have been used to predict this. Essential to most travel demand forecasting models are the concepts of utility maximisation and equilibrium, although there have been alternative approaches for modelling travel behaviour. In this paper, the concept of asymmetric churn is discussed. That is travel behaviour should be considered as a two way process which changes over time. For example over time some travellers change their mode of travel from car to bus, but more travellers change their mode from bus to car. These changes are not equal and result in a net change in aggregate travel behaviour. Transport planners often aim at producing this effect in the opposite direction. It is important therefore to recognise the existence of churns in travel behaviour and to attempt to develop appropriate policies to target different groups of travellers with the relevant transport policies in order to improve the transport system. A data set collected from a recent large survey, which was carried out in Edinburgh is investigated to analyse the variations in departure time choice behaviour. The paper reports on the results of the investigation.     

Investigating the joint choice behavior of intercity transport mode and high‐speed rail cabin with a strategy map

This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd.     

Preference heterogeneity in mode choice based on a nationwide survey with a focus on urban rail

The provision of efficient and effective urban public transport and transport policy requires a deep understanding of the factors influencing urban travellers’ choice of travel mode. The majority of existing literature reports on the results from single cities. This study presents the results of a nationwide travel survey implemented to examine multiple modes of urban passenger transport across five mainland state capitals in Australia, with a focus of urban rail. The study aims to explore differences in mode choices among surveyed travellers sampled from the five cities by accounting for two types of factors: service quality and features of public transport, and socio demographic characteristics. A stated preference approach is adopted to elicit people’s valuation of specified mode-choice related factors and their willingness to pay. In particular, the availabilities of wireless and laptop stations – two factors rarely examined in the literature, were also considered in the SP survey. The survey data were analysed using mixed logit models. To test for preference heterogeneity, socio-demographic factors were interacted with random parameters, and their influences on marginal utilities simulated. The analysis reveals that intercity differences, user group status, gender, income, and trip purposes partially explain observed preference heterogeneity.     

Understanding suburban travel demand: Flexible modelling with revealed and stated choice data

We analyse the choice of mode in suburban corridors using nested logit specifications with revealed and stated preference data. The latter were obtained from a choice experiment between car and bus, which allowed for interactions among the main policy variables: travel cost, travel time and frequency. The experiment also included parking cost and comfort attributes. The attribute levels in the experiment were adapted to travellers’ experience using their revealed preference information. Different model specifications were tested accounting for the presence of income effect, systematic taste variation, and incorporating the effect of latent variables. We also derived willingness-to-pay measures, such as the subjective value of time, that vary among individuals as well as elasticity values. Finally, we analysed the demand response to various policy scenarios that favour public transport use by considering improvements in level-of-service, fare reductions and/or increases in parking costs. In general, demand was shown to be more sensitive to policies that penalise the private car than those improving public transport.     

On fitting mode specific constants in the presence of new options in RP/SP models

We treat the problem of fitting alternative specific constants (ASC) in models estimated with a mixture of revealed preference (RP) and stated preference (SP) data to forecast the market shares of new alternatives. This important problem can have non-trivial solutions, particularly when some of the SP alternatives are completely revamped versions of existing ones (i.e., an advanced passenger train replacing a normal railway service). As there is no explicit treatment of this problem in the literature we examined it in depth and illustrated it empirically using data especially collected to analyse mode choice in a corridor to the West of Cagliari. We propose a hopefully useful guide to this art (as no practical recipes seem to serve all purposes). Careful specification of the systematic component of utility functions in RP and SP, including the ASC, serves to illuminate the true nature of the underlying error structure in the different data sets, yielding superior forecasting models.     

Flexible substitution patterns in models of mode and time of day choice: new evidence from the UK and the Netherlands

Modelling the temporal response of travellers to transport policy interventions has rapidly emerged as a major issue in many practical transport planning studies and is recognised to hold particular challenges. The importance of congestion and its variation over the day, together with the emergence of time-dependent road user charging as a policy tool, emphasise the need to understand whether and how travellers will change the timing of their journeys. For practical planning studies, analysts face a major issue of relating temporal changes to other behavioural changes that are likely to result from policy or exogenous changes. In particular, the relative sensitivity of time and mode switching has been difficult to resolve. This paper describes a study undertaken to determine the relative sensitivity of mode and time of day choice to changes in travel times and costs and to investigate whether evidence exists of varying magnitudes of unobservable influences in time of day switching. The study draws on data from three related stated preference studies undertaken over the past decade in the United Kingdom and the Netherlands and uses error components logit models to investigate the patterns of substitution between mode and time of day alternatives. It is concluded that the magnitude of unobserved influences on time switching depends significantly on the magnitudes of the time switches considered. With time periods of the magnitude generally represented in practical modelling, i.e. peak periods of 2–3 hours, time switching is generally more sensitive in these data than mode switching. However, the context of the modelling and the extent to which relevant variables can be measured will strongly influence these results.     

Weather,transport mode choices and emotional travel experiences

With climate change high on the political agenda, weather has emerged as an important issue in travel behavioural research and urban planning. While various studies demonstrate profound effects of weather on travel behaviours, limited attention has been paid to subjective weather experiences and the psychological mechanisms that may (partially) underlie these effects. This paper integrates theoretical insights on outdoor thermal comfort, weather perceptions and emotional experiences in the context of travel behaviour. Drawing on unique panel travel diary data for 945 Greater Rotterdam respondents (The Netherlands), this paper aims to investigate how and to what extent weather conditions affect transport mode choices, outdoor thermal perceptions and emotional travel experiences. Our findings point out that observed dry, calm, sunny and warm but not too hot weather conditions stimulate cycling over other transport modes and – via mechanisms of thermal and mechanical comfort – lead to more pleasant emotions during travel. Overall, public transport users have less pleasant emotional experiences than users of other transport modes, while active mode users appear most weather sensitive. The theoretical contributions and empirical findings are discussed in the context of climate change and climate-sensitive urban planning.     

Mixed RP/SP models incorporating interaction effects

In order to analyse the impact of a new train service in Cagliari (Italy) a databank including information from a revealed preference (RP) and a stated preference (SP) survey was set up. The RP data concern choice between car, bus and train; the SP data consider the binary choice between a new train service (quicker, more frequent, with a lower fare and more stations than the current one) and the alternative currently chosen by car and bus users. Logit models allowing for correlation among RP alternatives were estimated for this mixed RP/SP data set using the artificial tree structure method. The analysis included level-of-service variables measured with an unusually high level of precision, latent or second order variables (such as comfort), inertia and interaction variables. Different specifications of the utility function were tested, including the expenditure rate model, and the effects of these specifications on modelling results are highlighted. Our results show that for a population mainly composed of fixed income workers, the expenditure rate model is superior to the traditional wage rate model, yielding lower and more significant subjective values of time. Moreover, we found that the non-linear specifications appear to be more suitable as not only better model results were obtained, but also the real distribution of the error terms was revealed (i.e. highlighting correlation among public transport options).     

Green walking networks for climate change adaptation

Climate change (CC) potentially affects people travel behaviour, due to extreme weather conditions. This is particularly true for pedestrians, that are more exposed to weather conditions. Introducing the effect of this change in transport modelling allows to analyse and plan walking networks taking into consideration the climatic variable. The aim of this work is to develop a tool that can support planning and design of walking networks, by assessing the effects of actions oriented to increase resilience with respect to extreme weather conditions (CC adaptation).An integrated approach is used, thus combining transport and land-use planning concepts with elements of outdoor thermal comfort and network accessibility. Walking networks are analysed through centrality indexes, including thermal comfort aspects into a general cost function of links and weighted nodes. The method has been applied to the walking network inside the Campus of the University of Catania (Italy), which includes different functions and where pedestrian paths are barely used by people. Results confirm that this tool is sensitive to the variables representing weather conditions and it can measure the influence of CC adaptation measures (e.g. vegetation) on walking attitude and on the performance of the walking network.     

Enhancing stated preference surveys in transportation research: the contribution of geographic information systems

In this paper we argue that visualization, data management and computational capabilities of geographic information systems (GIS) can assist transportation stated preference research in capturing the contextual complexity of many transportation decision environments by providing respondents with maps and other spatial and non-spatial information in graphical form that enhance respondents' understanding of decision scenarios. We explore the multiple inherent contributions of GIS to transportation stated preference data collection and propose a framework for a GIS-based stated preference survey instrument. We also present the design concepts of two survey prototypes and their GIS implementation for a sample travel mode choice problem.     

Assessing systematic sources of variation in public transport elasticities: Some comparative warnings

There is an extensive and continually growing body of empirical evidence on the sensitivity of potential and actual users of public transport to fare and service levels. The sources of the evidence are disparate in terms of methods, data collection strategy, data paradigms, trip purpose, location, time period, and attribute definition. In this paper, we draw on a data set we have been compiling since 2003 that contains over 1100 elasticity items associated with prices and services of public transport, and car modes. The focus herein is on direct elasticities associated with public transport choice and demand, and the systematic sources of influence on the variations in the mean estimates for fares, in-vehicle time, and headway obtained from 319 studies. The major influences on variations in mean estimates of public transport elasticities are the time of day (peak, all day vs. off-peak), the data paradigm (especially combined SP/RP vs. revealed preference (RP)), whether an average fare or class of tickets is included, the unit of analysis (trips vs. vkm), specific trip purposes, country, and specific-mode (i.e., bus and train) in contrast to the generic class of public transport.     

Commuting trip satisfaction in Beijing: Exploring the influence of multimodal behavior and modal flexibility

In the past decade, many studies have explored the relationship between travelers’ travel mode and their trip satisfaction. Various characteristics of the chosen travel modes have been found to influence trip experiences; however, apart from the chosen modes, travelers’ variability in mode use and their ability to vary have not been investigated in the trip satisfaction literature. This current paper presents an analysis of commuting trip satisfaction in Beijing with a particular focus on the influence of commuters’ multimodal behavior on multiple workdays and their modal flexibility for each commuting trip. Consistent with previous studies, we find that commuting trips by active modes are the most satisfying, followed by trips by car and public transport. In Beijing, public transport dominates. Urban residents increasingly acquire automobiles, but a strict vehicle policy has been implemented to restrict the use of private cars on workdays. In this comparatively constrained context for transport mode choice, we find a significant portion of commuters showing multimodal behavior. We also find that multimodal commuters tend to feel less satisfied with trips by alternative modes compared with monomodal commuters, which is probably related to their undesirable deviation from habitual transport modes. Furthermore, the relationship between modal flexibility and trip satisfaction is not linear, but U-shaped. Commuters with high flexibility are generally most satisfied because there is a higher possibility for them to choose their mode of transport out of preference. Very inflexible commuters can also reach a relatively high satisfaction level, however, which is probably caused by their lower expectations beforehand and the fact that they did not have an alternative to regret in trip satisfaction assessments.     

Towards a microeconomic framework for modelling the joint choice of activity–travel behaviour and ICT use

The rapid development of information and communication technologies (ICT) has been argued to affect time use patterns in a variety of ways, with consequent impacts on travel behaviour. While there exists a significant body of empirical studies documenting these effects, theoretical developments have lagged this empirical work and in particular, microeconomic time allocation models have not to date been fully extended to accommodate the implications of an increasingly digitised society. To address this gap, we present a modelling framework, grounded in time allocation theories and the goods–leisure framework, for joint modelling of the choice of mode of activity (physical versus tele-activity), travel mode and route, and ICT bundle. By providing the expression for a conditional indirect utility function, we use hypothetical scenarios to demonstrate how our framework can conceptualise various activity–travel decision situations. In our scenarios we assume a variety of situations such as the implications of severe weather, the introduction of autonomous vehicles, and the interaction between multiple decision makers. Moreover, our approach lays the microeconomic foundations for deriving subjective values of ICT qualities such as broadband speed or connection reliability. Finally, we also demonstrate the means by which our framework could be linked to various data collection protocols (stated preference exercises, diaries of social interactions, laboratory experiments) and modelling approaches (discrete choice modelling, hazard-based duration models).     

Experimental design influences on stated choice outputs: An empirical study in air travel choice

Discrete choice experiments are conducted in the transport field to obtain data for investigating travel behaviour and derived measures such as the value of travel time savings. The multinomial logit (MNL) and other more advanced discrete choice models (e.g., the mixed MNL model) have often been estimated on data from stated choice experiments and applied for planning and policy purposes. Determining efficient underlying experimental designs for these studies has become an increasingly important stream of research, in which the objective is to generate stated choice tasks that maximize the collected information, yielding more reliable parameter estimates. These theoretical advances have not been rigorously tested in practice, such that claims on whether the theoretical efficiency gains translate into practice cannot be made. Using an extensive empirical study of air travel choice behaviour, this paper presents for the first time results of different stated choice experimental design approaches, in which respective estimation results are compared. We show that D-efficient designs keep their promise in lowering standard errors in estimating, thereby requiring smaller sample sizes, ceteris paribus, compared to a more traditional orthogonal design. The parameter estimates found using an orthogonal design or an efficient design turn out to be statistically different in several cases, mainly attributed to more or less dominant alternatives existing in the orthogonal design. Furthermore, we found that small designs with a limited number of choice tasks performs just as good (or even better) than a large design. Finally, we show that theoretically predicted sample sizes using the so-called S-estimates provide a good lower bound. This paper will enable practitioners in better understanding the potential benefits of efficient designs, and enables policy makers to make decisions based on more reliable parameter estimates.