What does a one-month free bus ticket do to habitual drivers? An experimental analysis of habit and attitude change

The aim of this study was to investigate whether a temporary structural change would induce a lasting increase in drivers' public transport use. An experiment targeting 43 drivers was carried out, in which a one-month free bus ticket was given to 23 drivers in an experimental group but not to 20 drivers in a control group. Attitudes toward, habits of, and frequency of using automobile and bus were measured immediately before, immediately after, and one month after the one-month long intervention. The results showed that attitudes toward bus were more positive and that the frequency of bus use increased, whereas the habits of using automobile decreased from before the intervention, even one month after the intervention period. Furthermore, the increase in habitual bus use had the largest effect on the increase in the frequency of bus use. The results suggest that a temporary structural change, such as offering auto drivers a temporary free bus ticket, may be an important travel demand management tool for converting automotive travel demand to public-transport travel demand.     

Commuting trip satisfaction in Beijing: Exploring the influence of multimodal behavior and modal flexibility

In the past decade, many studies have explored the relationship between travelers’ travel mode and their trip satisfaction. Various characteristics of the chosen travel modes have been found to influence trip experiences; however, apart from the chosen modes, travelers’ variability in mode use and their ability to vary have not been investigated in the trip satisfaction literature. This current paper presents an analysis of commuting trip satisfaction in Beijing with a particular focus on the influence of commuters’ multimodal behavior on multiple workdays and their modal flexibility for each commuting trip. Consistent with previous studies, we find that commuting trips by active modes are the most satisfying, followed by trips by car and public transport. In Beijing, public transport dominates. Urban residents increasingly acquire automobiles, but a strict vehicle policy has been implemented to restrict the use of private cars on workdays. In this comparatively constrained context for transport mode choice, we find a significant portion of commuters showing multimodal behavior. We also find that multimodal commuters tend to feel less satisfied with trips by alternative modes compared with monomodal commuters, which is probably related to their undesirable deviation from habitual transport modes. Furthermore, the relationship between modal flexibility and trip satisfaction is not linear, but U-shaped. Commuters with high flexibility are generally most satisfied because there is a higher possibility for them to choose their mode of transport out of preference. Very inflexible commuters can also reach a relatively high satisfaction level, however, which is probably caused by their lower expectations beforehand and the fact that they did not have an alternative to regret in trip satisfaction assessments.     

Short-term planning and policy interventions to promote cycling in urban centers: Findings from a commute mode choice analysis in Barcelona,Spain

BackgroundCycling for transportation has become an increasingly important component of strategies to address public health, climate change, and air quality concerns in urban centers. Within this context, planners and policy makers would benefit from an improved understanding of available interventions and their relative effectiveness for cycling promotion. We examined predictors of bicycle commuting that are relevant to planning and policy intervention, particularly those amenable to short- and medium-term action.MethodsWe estimated a travel mode choice model using data from a survey of 765 commuters who live and work within the municipality of Barcelona. We considered how the decision to commute by bicycle was associated with cycling infrastructure, bike share availability, travel demand incentives, and other environmental attributes (e.g., public transport availability). Self-reported and objective (GIS-based) measures were compared. Point elasticities and marginal effects were calculated to assess the relative explanatory power of the independent variables considered.ResultsWhile both self-reported and objective measures of access to cycling infrastructure were associated with bicycle commuting, self-reported measures had stronger associations. Bicycle commuting had positive associations with access to bike share stations but inverse associations with access to public transport stops. Point elasticities suggested that bicycle commuting has a mild negative correlation with public transport availability (−0.136), bike share availability is more important at the work location (0.077) than at home (0.034), and bicycle lane presence has a relatively small association with bicycle commuting (0.039). Marginal effects suggested that provision of an employer-based incentive not to commute by private vehicle would be associated with an 11.3% decrease in the probability of commuting by bicycle, likely reflecting the typical emphasis of such incentives on public transport.ConclusionsThe results provide evidence of modal competition between cycling and public transport, through the presence of public transport stops and the provision of public transport-oriented travel demand incentives. Education and awareness campaigns that influence perceptions of cycling infrastructure availability, travel demand incentives that encourage cycling, and policies that integrate public transport and cycling may be promising and cost-effective strategies to promote cycling in the short to medium term.     

The role of incentives towards adolescents’ commitment to use public transport in Malaysia

This study examines the adoption of a travel behaviour modification programme to encourage sustainable mobility and public bus usage. Students from four schools in Penang Island were recruited and divided into two groups: Group 1 (without incentives) and Group 2 (with incentives). In the experiment, after having a motivation session about sustainable transport, the respondents were asked to design their travel patterns for seven days. The next session gathered data about their actual travel and asked for feedback regarding the programme. The results demonstrate that incentives encouraged respondents to follow their plans for travel behaviour and public bus usage. The results highlight that their commitment to follow their travel plans were influenced by ethnicity, distance from home to school, travel time, and household income. The study offers some discussion regarding the implications of the results for strengthening sustainable mobility and encouraging public bus use among adolescents.     

Transport-related CO2 effects of online and brick-and-mortar shopping: A comparison and sensitivity analysis of clothing retailing

This paper compares transport-related CO₂ emissions of online and brick-and-mortar shopping based on supply, delivery, order and travel data related to one multi-channel clothing retailer. A sensitivity analysis sheds more light on how situational factors, such as the customers’ travel distances, returns, the use of public transport modes and information behavior via different channels influence the outcome of this comparison. The results show that online retailing causes lower CO₂ emissions under many conditions. Nevertheless, the brick-and-mortar channel is more environmentally friendly when travel distances are small. The radius for which brick-and-mortar shopping has an advantage increases when returns, shifts in the use of public transport and information behavior are also considered.     

Competition in multi-modal transport networks: A dynamic approach

We analyze the behavior of market participants in a multi-modal commuter network, where roads are not priced, but public transport has a usage fee, which is set while taking the effects on the roads into account. In particular, we analyze the difference between markets with a monopolistic public transport operator, which operates all public transport links, and markets in which separate operators own each public transport link. To do so, we consider a simple dynamic transport network consisting of two serial segments and two parallel congestible modes of transport. We obtain a reduced form of the public transport operator’s optimal fare setting problem and show that, even if the total travel demand is inelastic, serial Bertrand–Nash competition on the public transport links leads to different fares than a serial monopoly; a result not observed in a static model. This results from the fact that trip timing decisions, and therefore the generalized prices of all commuters, are influenced by all fares in the network. We then use numerical simulations to show that, contrary to the results obtained in classic studies on vertical competition, monopolistic fares are not always lower than duopolistic fares; the opposite can also occur. We also explore how different parameters influence the price differential, and how this affects welfare.     

Understanding repetitive travel mode choices in a stable context: A panel study approach

It is argued that most travel mode choices are repetitive and made in a stable context. As an example, the everyday use of public transport is analyzed based on a panel survey with a random sample of about 1300 Danish residents interviewed up to three times in the period 1998–2000. The use of public transport is traced back to attitudes towards doing so, beliefs about whether or not public transportation can cover one’s transport needs, and car ownership. The influence of these variables is greatly attenuated when past behavior is accounted for, however. For subjects without a car, behavior changes are in the direction of greater consistency with current attitudes and perceptions. For car owners, current attitudes are inconsequential. The temporal stability of transport behavior is also higher for car-owners than for non-owners.     

Does habitual car use not lead to more resistance to change of travel mode?

An experiment examined the effects of an intervention (combination of information and a free public transport ticket) in a changed decision context (moving to a new residence) on travel mode choice by car users. If past frequency of car use has resulted in an automatic response to goal-related cues, one should expect resistant to change of travel mode. However, the results failed to show this. Neither past behavior or a direct habit measure predicted future travel behavior. Instead, the intervention influenced attitude, subjective norm, and perceived behavioral control, and consistent with Ajzen's theory of planned behavior, these were the main causes of the change of travel mode.     

Bicycle in Shanghai: Movement patterns,cyclist attitudes and the impact of traffic separation

Transportation demand continues to grow at an even faster rate than the economies of Chinese cities, placing increasing pressure on a limited road network. In certain cities of the more highly developed coastal plains, the bicycle assumed a dominant role in urban transport in the 1980s, a position maintained in the 1990s. In Shanghai, the bicycle continues to play a dominant role, although policies favour a switch to public transport. In the present paper, cyclist attitudes toward public transport policies were probed with a pilot questionnaire at two important central destinations. An important example of current policies with regard to bicycles involves the creation of separate networks for motorized and non-motorized modes. A pilot scheme for eventual application over a very large area was recently introduced in the central area. We report on the traffic volumes by mode and street before and after its implementation in 1999. Both bicycle and car volumes diminished in the central area, although the decrease was greater for bicycles. On the other hand, interviewed cyclists expressed resistance to various incentives to use public transport. The question raised here is whether the planned increase in public transport share of total intracity travel can be achieved without disincentives to use the bicycle.     

Reintroducing attitude theory in travel behavior research: The validity of an interactive interview procedure to predict car use

A methodological challenge is to develop methods which satisfy the need in transport planning of accurately forecasting travel behavior. Drawing on a review of the current state of attitude theory, it is argued that successfully forecasting travel behavior relies on a distinction between planned, habitual, and impulsive travel. Empirical illustrations are provided in the form of stated-response data from two experiments investigating the validity of an interactive interview procedure to predict household car use for different types of trips, either before or after participants were required to reduce use.     

Changes in travel mode use after residential relocation: a contribution to mobility biographies

In recent years, a growing body of research has been emerging that focuses on changes in travel behaviour over an individual’s life course. It has been labelled the ‘mobility biographies approach’ and highlights changes in travelling induced by key events and experiences in an individual’s life course. In this context residential relocation plays an important role. This paper examines changes in travel mode use after residential relocations using structural equation modelling. It draws on retrospectively recorded empirical data collected in the region of Cologne. The findings show that relocations and associated changes in the built environment induce significant changes in car ownership and travel mode use and thus may be regarded as key events in an individual’s mobility biography. Changes in levels of satisfaction with attributes of the built environment have a significant impact in this context as well. The causal direction of the changes fulfils expectations: suburbanisation is followed by increases in car use and decreases in public transport use, bicycle use and walking. The opposite is true for relocations into the city. In addition, changes in household structure that tend to go along with relocation have significant effects. The findings provide further evidence for the built environment having a causal impact on mode use: modal changes temporally follow changes in the built environment and thus appear to be adjustments to the new spatial setting.     

Could you also have made this trip by another mode? An investigation of perceived travel possibilities of car and train travellers on the main travel corridors to the city of Amsterdam,The Netherlands

We investigated perceived travel possibilities (or subjective choice-sets, consideration-sets) of car and train travellers on the main corridors to the city of Amsterdam, The Netherlands, and associations with traveller and trip characteristics. We conducted secondary analysis on a survey sample consisting of 7950 train and 19,232 car travellers. Forty-five percent of train travellers had a car in their objective choice-set, 27% of them would however never use it for this trip. Trip destination city centre, trip purpose, paying for the trip, public transport commitment, traffic congestion and parking problems were associated with consideration of car as alternative. Forty-two percent of car travellers had public transport in their subjective choice-set. The ratio between perceived public transport and objective car travel time stood out as determinant of consideration-sets, next to destination city centre, trip purpose, travel time and private versus company car ownership. On average, car travellers’ perceptions of public transport travel time exceeded objective values by 46%. We estimated that if perceptions would be more accurate, two out of three car travellers that currently do not see public transport as an alternative would include it in their choice-set, and use it from time to time. This effect has strong theoretical and policy implications.     

Efficient contracting and incentive agreements between regulators and bus operators: The influence of risk preferences of contracting agents on contract choice

Contracts that govern transactions between regulators and operators are an important feature of service delivery in public transport. This paper reviews the literature on efficient contracting in general and its application to public transport contracts and found little empirical evidence on the influence of risk preferences of contracting agents on contract choice, a fundamental premise of classical contracting theory. Departing from the existing literature, this paper develops a choice experiment to study public transport operators’ preferences for different contractual forms. People involved in the public transport industry across Australia are invited to do the survey but the respondents are mainly bus operators in New South Wales. The respondents are offered two hypothetical contracts with different risk profiles and incentives and asked to indicate their preferences as well as their acceptance to provide the services under the contract they prefer. A non-linear scaled multinomial logit model is estimated to establish the role of risk allocation on contract preference of bus operators and the optimal amount of risks and incentives, conditioned on the operators’ attitude towards risk. The results help authorities design performance-based contracts to obtain their objectives while maintaining the operators’ level of satisfaction.     

Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou,China

In order to assess the degree to which specific groups will adapt their travel behaviors after certain intervention, this study utilized a cluster analysis to discuss three segments’ distinct goal frames, social-demographic properties, travel modes, and habitat, and then carried out an information intervention controlled trial to discover three segments’ modal split shifts. The results indicate that the information have consistent and distinct impacts on travel mode choice by clusters. This consistency is embodied in the simultaneous and significant increase in travel times by green modes (walking, non-powered bicycle, or bus) and in the small but non-significant effects on reducing car use in the three clusters. The distinctness of the impacts is that information have a more effective influence on subjects with gain goal frames because their travel times by all three green modes greatly improved. Subjects with the hedonic goal frame are the least sensitive to information, with the only significant increase in travel times being by non-powered bicycle. This research also addressed the “attitude-behavior gap”, weather impacts, and goal-oriented prompts. The findings suggest that policy interventions should be designed to improve public transit features, especially the bicycle system, rather than only to constrain car use, and that tailored policies should be targeted to specific groups with different goal frames.     

Lessons learned from a personalized travel planning (PTP) research program to reduce car dependence

Voluntary travel behavior change programs have been implemented worldwide since the late 1990s at a personal and community level. Most of the now completed programs were commissioned by local authorities to commercial firms, in an attempt to reduce private car use. In this context, the evaluation and review of the reliability of these policy measures have been at the core of most of the debates and studies in this field. In this paper, we describe the lessons learned from a research program funded by the Sardinian Government (Italy), aimed at testing a soft transport policy measure for reducing car dependence. In particular, the work reviews in detail the methodological approach and participants’ feedback on a personalized travel plan (PTP). After implementation of the soft measure, the PTP participants were divided into two groups depending on whether they had reduced car use or not, and separate analyses were conducted to highlight the factors underlying different behavior change decisions. General conclusions regarding the effectiveness of the PTP are beyond the scope of the present study.     

The Movingo integrated ticket: seamless connections across the mälardalen region of Sweden

ABSTRACT

The need for improved public transport (PT) ticketing in ever-growing deregulated PT markets has made well-designed integrated ticketing systems a priority area of intervention for PT service providers around the world. Yet, very little practical evidence of its impacts are reported in Sweden and in the world at large. The focus of this study was the impacts of the Movingo integrated ticketing scheme in terms of PT patronage, user satisfaction and the perceived quality of the ticketing set-up. Three travel surveys were conducted along the Stockholm-Uppsala route. Methods including logistic regression and correlated t-tests were used to analyse the samples. The findings suggest that the scheme made rail commuting more attractive resulting in an overall increase of about 24% in ticket sales with 3% – 15% car commuters reporting that they patronised PT services after the project. The scheme also resulted in increased rail commuter satisfaction. The overall perceived quality of the ticketing set-up did not however improve due to interoperability challenges. Service providers’ uncertainty about equitable distribution of revenue among the participating service providers, interoperability challenges and the lack of interest among most of the participating service providers to sell Movingo tickets are some issues to be addressed.     

Breaking car use habits: The effectiveness of a free one-month travelcard

Based on calls for innovative ways of reducing car traffic and research indicating that car driving is often the result of habitual decision-making and choice processes, this paper reports on a field experiment designed to test a tool aimed to entice drivers to skip the habitual choice of the car and consider using—or at least trying—public transport instead. About 1,000 car drivers participated in the experiment either as experimental subjects, receiving a free one-month travelcard, or as control subjects. As predicted, the intervention had a significant impact on drivers’ use of public transport and it also neutralized the impact of car driving habits on mode choice. However, in the longer run (i.e., four months after the experiment) experimental subjects did not use public transport more than control subjects. Hence, it seems that although many car drivers choose travel mode habitually, their final choice is consistent with their informed preferences, given the current price–quality relationships of the various options.     

The influence of parents’ travel patterns,perceptions and residential self-selectivity to their children travel mode shares

Using the UK National Travel Survey from 2002 to 2006, this paper investigates the influence of households’ residential self-selectivity, parents’ perceptions on accessibilities and their travel patterns on their children daily travel mode share. In doing this, this study introduces a model structure that represents the complex interactions between the parents’ travel patterns, their perceptions on public transport services and their reported residential self-selectivity reasons and the children travel mode shares. This structure is analysed with structural equation modelling. The model estimation results show that parents’ residential self-selectivity, parents’ perceptions and satisfactions on accessibilities and their daily travel patterns significantly influence the children’s daily travel mode shares. However, the effects are not uniform across household members. This study has revealed that households’ residential self-selectivity behaviours have more correlations with the children’s non-motorised mode shares, whilst the parents’ perceptions and satisfactions on transport infrastructure and public transport service qualities have more correlations with parents’ mode shares. The results also confirm that parents’ non-motorised modes use in travelling is highly correlated with the children’s physically active travel mode shares. However, at the same time, the results also show that the effects of mothers’ car use to the children travel mode shares is more apparent than fathers’.     

Understanding transport mode choice for commuting: the role of affect

This study examines the relationship between positive and negative user valence and transport mode choice behaviour. We integrate latent attitudes ‘affect’ and ‘salience’ into transport mode choice models using the framework of integrated choice and latent variable modelling and simultaneous maximum likelihood estimation methods. The results are consistent with findings in similar travel behaviour and behavioural economics literature. The study extends the findings of previous research and has demonstrated that user sentiments about public transport mode and salient public transport experiences have a significant impact on travel mode choice behaviour. It was found that private motorised users are more sensitive to overcrowding and anti-social behaviours on PT than active and PT travellers. Key attitudinal indicators influencing individual transport choice behaviour are established to guide public policy. The key indicators of Affect and Salience must be analysed and addressed through public policy to enhance PT user experience and develop services and facilities to increase the utility of PT in-vehicle travel time.