Specification of regret-based models of choice behaviour: formal analyses and experimental design based evidence

Travel behaviour analysis has recently witnessed a rapidly growing interest in regret-based models of choice behaviour. Two different model specifications have been introduced in the transportation literature. Chorus et al. (Transportation Research B 42: 1–18, 2008a; in: Proceedings 87th Annual Meeting of the Transportation Research Board, Washington DC, 2008b) specified regret as a (non) linear function of the difference between the best-foregone choice alternative and the chosen alternative. Later, as an approximation to the original specification, Chorus (2010) suggested a logarithm function of utility differences between all choice alternatives, mainly for ease of estimation. This paper makes two contributions to this literature. First, formal analyses are conducted to identify the parameter space where the logarithmic specification becomes theoretically inferior to the original specification. Second, an empirical stated choice study on the choice of shopping centre is conducted to empirically test which specification best describes stated choices. Results suggest that for the collected data the original specification outperforms the new specification. Implications of this finding for the application of regret-based choice models in travel behaviour analysis are discussed.     

Inferring attribute non-attendance from stated choice data: implications for willingness to pay estimates and a warning for stated choice experiment design

There is a growing interest in traveller behaviour research to explore alternative information processing strategies (often referred to as heuristics or rules) adopted by individuals when assessing packages of attributes describing alternatives in a choice set, and making a choice. One popular attribute processing rule relates to attributes not being considered (i.e., being ignored), for all manner of reasons, referred to in the small but growing literature as attribute non-attendance or non-preservation. Researchers have used a mixture of methods to study the role of attribute non-attendance, including supplementary questions on whether each attribute is ignored or not, and methods in which the functional form of the utility expressions defining an alternative can recognise the possibility, up to a probability, of an attribute being ignored. Although supplementary questions are worthy of further consideration, despite the controversy as to the reliability of the response, recent interest has focused on ways to establish the incidence of attribute non-attendance without recourse to such evidence. In this paper we use an existing data set of choice amongst four attributes describing alternative car non-commuting trips, to illustrate the proposed method, and to compare values of travel time savings under each possible combination of non-attendance attributes relative to a model in which all attributes are assumed to be fully attended to. The paper reveals a major concern with the way that attribute levels and ranges are selected in the design of choice experiments, which can induce non-attendance situations where willingness to pay estimates cannot be obtained.     

Implicit choice set generation in discrete choice models: Application to household auto ownership decisions

Latent choice set models that account for probabilistic consideration of choice alternatives during decision making have long existed. The Manski model that assumes a two-stage representation of decision making has served as the standard workhorse model for discrete choice modeling with latent choice sets. However, estimation of the Manski model is not always feasible because evaluation of the likelihood function in the Manski model requires enumeration of all possible choice sets leading to explosion for moderate and large choice sets. In this study, we propose a new group of implicit choice set generation models that can approximate the Manski model while retaining linear complexity with respect to the choice set size. We examined the performance of the models proposed in this study using synthetic data. The simulation results indicate that the approximations proposed in this study perform considerably well in terms of replicating the Manski model parameters. We subsequently used these implicit choice set models to understand latent choice set considerations in household auto ownership decisions of resident population in the Southern California region. The empirical results confirm our hypothesis that certain segments of households may only consider a subset of auto ownership levels while making decisions regarding the number of cars to own. The results not only underscore the importance of using latent choice models for modeling household auto ownership decisions but also demonstrate the applicability of the approximations proposed in this study to estimate these latent choice set models.     

The joint estimation of respondent-reported certainty and acceptability with choice

In the stated choice literature, increasing attention has been paid to methods that seek to close the gap between the choices from these experiments and the choices experienced in the real world. Attempts to produce model estimates that are truer to real market behaviours are especially important for transportation, where many important policy decisions rely on such experiments. A recent approach that has emerged makes use of a certainty index whereby respondents report how certain they are about each choice they make. Additional literature also posits that when making decisions, people first identify an acceptable set of alternatives (alternative acceptability) such that a consideration set if formed and it is from this reduced set that the ultimate choice is made. This paper presents two models that jointly estimates choice and choice certainty and choice and alternative acceptability. This joint estimation allows the modeller to overcome potential endogeneity that may exist between these responses. In comparing choices of differing certainty, surprisingly little difference in marginal sensitivities are found. This is not the case in the alternative acceptability models however. An important finding of this research is that what could be interpreted as preference heterogeneity may in fact be more closely linked to scale. The ramifications of these results on future research are discussed.     

Modelling mode choice for freight transport using advanced choice experiments

In this paper we use advanced choice modelling techniques to analyse demand for freight transport in a context of modal choice. To this end, a stated preference (SP) survey was conducted in order to estimate freight shipper preferences for the main attributes that define the service offered by the different transport modes. From a methodological point of view, we focus on two critical issues in the construction of efficient choice experiments. Firstly, in obtaining good quality prior information about the parameters; and secondly, in the improved quality of the experimental data by tailoring a specific efficient design for every respondent in the sample.With these data, different mixed logit models incorporating panel correlation effects and accounting for systematic and random taste heterogeneity are estimated. For the best model specification we obtain the willingness to pay for improving the level of service and the elasticity of the choice probabilities for the different attributes. Our model provide interesting results that can be used to analyse the potential diversion of traffic from road (the current option) to alternative modes, rail or maritime, as well as to help in the obtaining of the modal distribution of commercial traffic between Spain and the European Union, currently passing through the Pyrenees.     

An empirical comparison of travel choice models that capture preferences for compromise alternatives

Compromise alternatives have an intermediate performance on each or most attributes rather than having a poor performance on some attributes and a strong performance on others. The relative popularity of compromise alternatives among decision-makers has been convincingly established in a wide range of decision contexts, while being largely ignored in travel behavior research. We discuss three (travel) choice models that capture a potential preference for compromise alternatives. One approach, which is introduced in this paper, involves the construction of a so-called compromise variable which indicates to what extent (i.e., on how many attributes) a given alternative is a compromise alternative in its choice set. Another approach consists of the recently introduced random regret-model form, where the popularity of compromise alternatives emerges endogenously from the regret minimization-based decision rule. A third approach consists of the contextual concavity model, which is known for favoring compromise alternatives by means of a locally concave utility function. Estimation results on a stated route choice dataset show that, in terms of model fit and predictive ability, the contextual concavity and random regret models appear to perform better than the model that contains an added compromise variable.     

Towards a practical method to establish comparable values of travel time savings from stated choice experiments with differing design dimensions

Individual’s process the information in stated choice (SC) experiments in many different ways. In order to accommodate decisions rules that are used in processing information, there is good sense in conditioning the parameterisation of stated choice design attributes on these rules. In particular, rules might be invoked to cope with the dimensionality of the SC design. In this paper, we investigate the impact of rules such as attribute aggregation and reference dependency on preference profiles for specific design attributes, as well as the design specification, as we vary the dimensionality of an SC design. The heteroscedastic extreme value logit model is estimated to identify the role of design dimensionality and attribute processing rules, after accounting for scale differences across sixteen pooled data designs The empirical evidence, drawn from a study in Sydney of car commuter route choice, suggests that accounting for the way that stated choice designs are processed, given their dimensionality, does make a statistically significant difference on measures of willingness to pay, as does accounting for scale differences between pooled data designs. This evidence has practical value in guiding the design of SC experiments and in adjusting results from different SC designs when comparing the evidence. We propose a simple adjustment formula to use in adjusting VTTS from different studies so that they are comparable. From a practical policy perspective, the evidence sends a warning about the risk of undervaluing mean VTTS if the attribute processing rules are not accounted for.     

Random utility models with implicit availability/perception of choice alternatives for the simulation of travel demand

Random utility models are undoubtedly the most used models for the simulation of transport demand. These models simulate the choice of a decision-maker among a set of feasible alternatives and their operational use requires that the analyst is able to correctly specify this choice-set for each individual.Some early applications basically ignored this problem by assuming that all decision-makers chose from the same pre-specified choice-set. This assumption may be unrealistic in many practical cases and cause significant misspecification problems (P. Stopher, Transportation Journal of ASCE 106 (1980) 427; H. Williams, J. Ortuzar, Transportation Research B 16 (1982) 167).The problem of choice-set simulation has been dealt within the literature following two basically different approaches:

• •simulating the perception/availability of an alternative implicitly in the choice model,
• •simulating the choice-set generation explicitly in a separate model.

The implicit approach is more convenient from an operational point of view, while the explicit one is more appealing from a theoretical point of view.In this paper, a different approach to the modeling of availability/perception of alternatives in the context of random utility model is proposed. This approach is based on the concept of intermediate degrees of availability/perception of each alternative simulated through a model (or “inclusion function”) which in turn is introduced in the systematic utility of standard random utility models.This model, named implicit availability/perception (IAP), may be differently specified depending on assumptions made on the joint distribution of random residuals and the way in which the average degree of availability/perception is modeled.In this paper, a possible specification of the IAP model, based on the assumption of random residual distributed as i.i. Gumbel and with the average degree of availability/perception modeled as a binomial logit, is proposed.The paper also proposes ML estimation models in two cases: in the first, only information on alternatives choices is available, while in the second, this information is complemented with others on variables related to a latent (i.e., non-observable) alternatives availability/perception degree (e.g., information on car availability of decision-maker i used as an indirect measurement of the unknown and non-observable availability/perception degree of alternative car for decision-maker i in a modal split).The proposed specification is tested on mode choice data; the calibration results are compared with those of a similar logit specification with encouraging results in terms of goodness of fit.     

Methodological challenges in modelling the choice of mode for a new travel alternative using binary stated choice data – The case of high speed rail in Norway

Binary stated choices between traveller’s current travel mode and a not-yet-existing mode might be used to build a forecasting model with all (current and future) travel alternatives. One challenge with this approach is the identification of the most appropriate inter-alternative error structure of the forecasting model.By critically assessing the practise of translating estimated group scale parameters into nest parameters, we illustrate the inherent limitations of such binary choice data. To overcome some of the problems, we use information from both stated and revealed choice data and propose a model with a cross-nested logit specification, which is estimated on the pooled data set.     

A behavioral housing search model: Two-stage hazard-based and multinomial logit approach to choice-set formation and location selection

Residential location search has become an important topic to both practitioners and researchers as more detailed and disaggregate land-use and transportation demand models are developed which require information on individual household location decisions. The housing search process starts with an alternative formation and screening stage. At this level households evaluate all potential alternatives based on their lifestyle, preferences, and utilities to form a manageable choice set with a limited number of plausible alternatives. Then the final residential location is selected among these alternatives. This two-stage decision making process can be used for both aggregate zone-level selection as well as searching disaggregate parcel or building-based housing markets for potential dwellings. In this paper a zonal level household housing search model is developed. Initially, a household specific choice set is drawn from the entire possible alternatives in the area based on the average household work distance to each alternative. Following the choice set formation step, a discrete choice model is utilized for modeling the final residential zone selection of the household. A hazard-based model is used for the choice set formation module while the final choice selection is modeled using a multinomial logit formulation with a deterministic sample correction factor. The approach presented in the paper provides a remedy for the large choice set problem typically faced in housing search models.     

Modelling commuting mode choice with explicit consideration of carpool in the choice set formation

This article investigates the carpool mode choice option in the context of overall commuting mode choice preferences. The article uses a hybrid discrete choice modelling technique to jointly model the consideration of carpooling in the choice set formation as well as commuting mode choice together with the response bias corrections through the accommodation of measurement equations. A cross-nested error structure for the econometric formulation is used to capture correlations among various commuting modes and carpool consideration in the choice set. Empirical models are estimated using a data set collected through a week-long commuter survey in Edmonton, Alberta. The empirical model reveals many behavioural details of commuting mode choice and carpooling. Interestingly, it reveals that interactions between various Travel Demand Management (TDM) tools with the carpooling option can be different at different level of decision making (choice set formation level and final choice making level).     

Expanding the applicability of random regret minimization for route choice analysis

The discrete choice paradigm of random regret minimization (RRM) has been recently proposed in several choice contexts. In the route choice context, the paradigm has been used to model the choice among three routes and to formulate regret-based stochastic user equilibrium. However, in the same context the RRM literature has not confronted three major challenges: (i) accounting for similarities across alternative routes, (ii) analyzing choice set composition effects on choice probabilities, and (iii) comparing RRM-based models with advanced RUM-based models. This paper looks into RRM-based route choice models from these three perspectives by (i) proposing utility-based and regret-based correction terms to account for similarities across alternatives, (ii) analyzing the variation of choice set probabilities with the choice set composition, and (iii) comparing RRM-based route choice models with C-Logit, Path Size Logit and Paired Combinatorial Logit. The results illustrate the definition of the correction terms within the regret function, the effect of the choice set specificity of RRM-based route choice models, and the positive performance of these models when compared to advanced RUM-based models.     

Estimating choice probabilities among nested alternatives

In several travel choice situations (e.g. automobile ownership level and trip frequency) the alternatives available to an individual randomly chosen from the population exhibit some internal choice-related ranking: the choice of a given alternative implies that all lower-ranked alternatives have been chosen. Such alternatives are referred to as “nested”. This paper presents a model for estimating choice probabilities among nested alternatives. The model is devised from the well known logit model and uses existing logit maximum-likelihood estimation techniques (and computer packages). The approach is shown to be more attractive than the multinomial logit and linear regression models, from a theoretical point of view, yet cheaper than the multinomial probit model. The model is developed in a disaggregate, utility maximization framework. An example application, estimating probabilities of trip frequencies by elderly individuals is presented.     

The role of accessibility in basic transportation choice behavior

Accessibility measures reflect the level of service provided by transportation systems to various locations. Basic transportation choice behavior is defined to include those decisions of how many automobiles to own and how many trips to which destinations to make by automobile and by public transit. Here, these decisions are assumed to be made jointly by urban households and are conditional upon residential location decisions. It is the purpose of this paper to explore the role of accessibility as a causal factor in such basic transportation choice behavior.An economic utility theory model of choice behavior is postulated in which the benefits from making trips to specific destinations are reflected by measures of destination attraction. Through determination of utility-maximizing trip frequencies, indirect utility functions are developed which include accessibility concepts. Behavioral implications of these concepts are proposed and contrasts are drawn to accessibility measures used in conventional segregated models of trip distribution, modal choice, and automobile ownership.Sensitivity analyses of alternative empirical definitions of accessibility in the choice model are conducted using data from the Detroit Regional Transportation and Land Use Study — covering counties in southeastern Michigan. These analyses employ a multinomial logit estimation technique and focus on definitions of trip attraction. Results of these analyses indicate that more complicated attraction measures can be replaced by measures involving the proportion of either urban area population or urban area employment within a traffic analysis zone. Also, evidence is found that decision-makers in the case study area consider trips of up to 60 or even 90 minutes duration when evaluating accessibilities offered by alternative public and private transportation systems.     

Values,attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice

Values lie at the heart of an individual’s belief system, serving as prototypes from which attitudes and behaviors are subsequently manufactured. Attitudes and behaviors may evolve over time, but values represent a set of more enduring beliefs. This study examines the influence of values on travel mode choice behavior. It is argued that personal values influence individual attitudes towards different alternative attributes, which in turn impact modal choices. Using data from a sample of 519 German commuters drawn from a consumer panel, the study estimates an integrated choice and latent variable model of travel mode choice that allows for hierarchical relationships between the latent variables and flexible substitution patterns across the modal alternatives. Results from the empirical application support the value-attitude-behavior hierarchical model of cognition, and provide insights to planners and policy-makers on how better to sell public transit as a means of travel.     

Built environments and mode choice: toward a normative framework

Compact, mixed-use, and walk-friendly urban development, many contend, can significantly influence the modes people choose to travel. Despite a voluminous empirical literature, most past studies have failed to adequately specify relationships for purposes of drawing inferences about the importance of built-environment factors in shaping mode choice. This paper frames the study of mode choice in Montgomery County, Maryland around a normative model that weighs the influences of not only three core dimensions of built environments – density, diversity, and design – but factors related to generalized cost and socio-economic attributes of travelers as well. The marginal contributions of built-environment factors to a traditionally specified utility-based model of mode choice are measured. The analysis reveals intensities and mixtures of land use significantly influence decisions to drive-alone, share a ride, or patronize transit, while the influences of urban design tend to be more modest. Elasticities that summarize relationships are also presented, and recommendations are offered on how outputs from conventional mode-choice models might be “post-processed” to better account for the impacts of built environments when testing land-use scenarios.     

The influence of habit formation on modal choice —a Heuristic model

Most modal split models have been based on the assumption of rational behaviour in an individual's choice evaluation of the generalised costs of modal alternatives. This paper integrates conceptual and empirical information from a wide range of sources and points towards an alternative way of looking at modal choice. The main conclusion is that the car is usually perceived as the superior mode for vehicular travel and that the potential user is committed to its use largely through the act of purchasing it. The conceptual structure of a sequential modal split model is outlined as one that is based on a four-stage decision-making framework which considers the role of learning and habit-formation. In the conclusion, the implications of this approach are considered in terms of the conventional modal split and trip generation submodels, and certain policy measures are assessed.     

Testing probabilistic discrete choice models of travel demand by comparing predicted and observed aggregate choice shares

Probabilistic discrete choice models of travel demand often are tested for the presence of specification errors by comparing the models' predictions of aggregate choice shares in population strata with observed shares. A model is rejected as misspecified if the differences between its predictions and the observations are judged too large. This judgement usually is made on intuitive grounds without use of formal statistical methods and, therefore includes no systematic method for distinguishing the effects of specification errors on differences between predictions and observations from those of random sampling errors. This paper represents formal statistical tests for comparing predicted and observed aggregate chioce shares in population strata and reports the results of an investigation of the power of the tests. The test statistics are asymptotically χ² disturbed when the model being tested is correctly specified. The results of the power investigation suggests that greater power is obtained (i.e. there is ability to detect misspecified models) when all of the available data are used for both parameter estimation and specification testing than when the available data are divided into separate estimation and test data sets. Specification tests based on comparisons of predicted and observed aggregate choice shares appear to have less power than do likelihood ratio and likelihood ratio index specification tests when the alternative models required by the latter tests are correctly or approximately correctly specified. However, tests based on comparisons of predicted and observed shares ca have greater power than the other tests when the alternative models are seriouslymisspecified.     

Residential mobility and location choice: a nested logit model with sampling of alternatives

Residential mobility and relocation choice are essential parts of integrated transportation and land use models. These decision processes have been examined and modeled individually to a great extent but there remain gaps in the literature on the underlying behaviors that connect them. Households may partly base their decision to move from or stay at a current location on the price and quality of the available alternatives. Conversely, households that are on the market for a new location may evaluate housing choices relative to their previous residence. How and the degree to which these decisions relate to each other are, however, not completely understood. This research is intended to contribute to the body of empirical evidence that will help answer these questions. It is hypothesized that residential mobility and location choice are related household decisions that can be modeled together using a two-tier hierarchical structure. This paper presents a novel nested logit (NL) model with sampling of alternatives and a proposed procedure for sampling bias correction. The model was estimated using full-information maximum likelihood estimation methods. The results confirm the applicability of this NL model and support similar findings from other empirical studies in the residential mobility and location choice literature.     

Effects of task complexity and time pressure on activity-travel choices: heteroscedastic logit model and activity-travel simulator experiment

This paper derives, estimates and applies a discrete choice model of activity-travel behaviour that accommodates potential effects of task complexity and time pressure on decision-making. To the best of our knowledge, this is the first time that both factors (task complexity and time pressure) are jointly captured in a discrete choice model. More specifically, our heteroscedastic logit model captures potential impacts of task complexity and time pressure through the scale of the utility of activity-travel options. We collect data using a novel activity-travel simulator experiment that has been specifically designed with the aim of testing our model. Results are in line with expectations, in that higher levels of task complexity and time pressure are found to result in a smaller scale of utility. In other words, higher levels of task complexity and time pressure lead to more random choice behaviour and as a consequence to less pronounced differences in choice probabilities between alternatives. An empirical illustration suggests that choice probability-differences between models that do and those that do not capture these effects, can be very substantial; this in turn suggests that failing to capture the effects of task complexity and time pressure in discrete choice models of activity travel decision-making might lead to serious bias in forecasts of the effects of transport policies.