An investigation on the performances of mode shift models in transit ridership forecasting

This paper aims at investigating the over-prediction of public transit ridership by traditional mode choice models estimated using revealed preference data. Five different types of models are estimated and analysed, namely a traditional Revealed Preference (RP) data-based mode choice model, a hybrid mode choice model with a latent variable, a Stated Preference (SP) data-based mode switching model, a joint RP/SP mode switching model, and a hybrid mode switching model with a latent variable. A comparison of the RP data-based mode choice model with the mode choice models including a latent variable showed that the inclusion of behavioural factors (especially habit formation) significantly improved the models. The SP data-based mode switching models elucidated the reasons why traditional models tend to over-predict transit ridership by revealing the role played by different transit level-of-service attributes and their relative importance to mode switching decisions. The results showed that traditional attributes (e.g. travel cost and time) are of lower importance to mode switching behaviour than behavioural factors (e.g. habit formation towards car driving) and other transit service design attributes (e.g. crowding level, number of transfers, and schedule delays). The findings of this study provide general guidelines for developing a variety of transit ridership forecasting models depending on the availability of data and the experience of the planner.     

A methodological framework for the study of residential location and travel-to-work mode choice under central and suburban employment destination patterns

The aim of this paper is to contribute to the methodological questions that arise from the study of the simultaneous choice of residential location and travel-to-work mode under central and non-central or suburban employment patterns. Geographic information system (GIS) visualisations and network analysis are used to generate a choice set based on the definition of spatially aggregated alternatives. Discrete choice models specified as cross-nested logit (CNL) are estimated for each of the two different types of employment patterns and direct and cross elasticities are presented. The analysis is carried out for the Greater Dublin Area, a metropolitan region that is a recent example of rapid employment suburbanisation and residential sprawl in a European context. A simulation exercise, tracing the extent of mode switching and location switching behaviour is undertaken using the framework developed.     

The importance of attitudes in the decision to use mass transit

This paper reports the results of tests of the hypotheses that attitudinal variables are important in mode choice decisions and that they can significantly increase the explanatory power of network-based mode choice models. Conflicts between the results of previous work by Lovelock and Johnson are resolved by this study. Attitudinal items used by Johnson and by Lovelock in separate studies in the San Francisco Bay area were included in a survey of Chapel Hill households. Tests of the incremental explanatory power of the attitudinal variables in mode choice models confirm that the items used by Johnson do not contribute to the explanatory power of models using network time and cost data. Similar tests showed that Lovelock's attitudinal items do significantly increase the predictive ability of the models. The conflicting results of these previous studies are therefore due to the content of the items. Attitudinal data, including both attitude items and measures of perceptions of system attributes, do enhance the predictive power of models involving network data.This research was supported by a grant from the Urban Mass Transportation Administration, U.S. Department of Transportation, Washington, D.C.     

A validation test of a disaggregate mode choice model

A model of work trip mode choice was developed on a sample of workers taken before Bay Area Rapid Transit (BART) opened for service. Validation tests of the model were performed on a sample of workers taken after BART service began. Two validation methods were used: (1) the actual mode shares in the post-BART sample were compared to the mode shares predicted by the models estimated on the pre-BART sample, and (2) the parameters of models estimated on the post-BART sample were compared with the parameters of the models estimated pre-BART. Three possible reasons were explored for the differences in actual and predicted shares and in the pre- and post-BART model parameters: (1) failure of the independence from irrelevant alternatives (IIA) property of the multinomial logit model, (2) non-genericity and incorrect data contributed substantially to the incorrect data for walk times. It was found that non-genericity and incorrect data contributed substantially to the mispredictions, while failure of the IIA property contributed less. The present study concerns only one model and one transportation environment. The results of this test, however, can be viewed along with the results of other validation studies to obtain a sense of the predictive ability of disaggregate mode choice models.     

Modelling commuting mode choice with explicit consideration of carpool in the choice set formation

This article investigates the carpool mode choice option in the context of overall commuting mode choice preferences. The article uses a hybrid discrete choice modelling technique to jointly model the consideration of carpooling in the choice set formation as well as commuting mode choice together with the response bias corrections through the accommodation of measurement equations. A cross-nested error structure for the econometric formulation is used to capture correlations among various commuting modes and carpool consideration in the choice set. Empirical models are estimated using a data set collected through a week-long commuter survey in Edmonton, Alberta. The empirical model reveals many behavioural details of commuting mode choice and carpooling. Interestingly, it reveals that interactions between various Travel Demand Management (TDM) tools with the carpooling option can be different at different level of decision making (choice set formation level and final choice making level).     

Capturing tour mode and activity choice interdependencies: A co-evolutionary logit modelling approach

It is generally assumed that the choice of transport mode and the choice of including intermediate activities on a work tour are interrelated, but little is known about the nature of the causal relationship. To shed light on this, this paper addresses the question of whether transport mode choice is dependent on the activity choice or vice-versa. A new methodology, referred to as the co-evolutionary approach, is combined with a set of MNL models, one for each choice facet involved, to derive an indication of the order of decisions on an individual level. The models are estimated based on the work tours of a large sample of individuals in the Netherlands. The results suggest that there is substantial variation in the order of the transport mode and activity decisions. However, in the majority of cases the activity decision is made before the mode decision, suggesting that the transport mode and, in particular, the choice between car and public transport is most often ‘adjusted’ to the choice of trip chaining rather than the other way round.     

A flexible model structure approach for discrete choice models

Multi-dimensional discrete choice problems are usually estimated by assuming a single-choice hierarchical order for the entire study population or for pre-defined segments representing the behavior of an “average” person and by indicating either limited differences or a variety in choices among the study population. This study develops an integral methodological framework, termed the flexible model structure (FMS), which enhances the application of the discrete choice model by developing an optimization algorithm that segment given data and searches for the best model structure for each segment simultaneously. The approach is demonstrated here through three models that conceptualize the multi-dimensional discrete choice problem. The first two are Nested Logit models with a two-choice dimension of destination and mode; they represent the estimation of a fixed-structure model using pre-segmented data as is mostly common in multi-dimensional discrete choice model implementation. The third model, the FMS, includes a fuzzy segmentation method with weighted variables, as well as a combination of more than one model structure estimated simultaneously. The FMS model significantly improves estimation results, using fewer variables than do segmented NL models, thus supporting the hypothesis that different model structures may best describe the behavior of different groups of people in multi-dimensional choice models. The implementation of FMS involves presenting the travel behavior of an individual as a mix of travel behaviors represented by a number of segments. The choice model for each segment comprises a combination of different choice model structures. The FMS model thus breaks the consensus that an individual belongs to only one segment and that a segment can take only one structure.     

Understanding variability,habit and the effect of long period activity plan in modal choices: a day to day,week to week analysis on panel data

Understanding variability in individual behaviour is crucial for the comprehension of travel patterns and for the development and evaluation of planning policies. But, with only one notable exception, there are no studies on the intrinsic variability in the individual preferences for mode choices in absence of external changes in the transport infrastructures. This requires using continuous panel data. Few papers have studied mode choice with continuous panel data but mainly focused on the panel correlation. In this work we use a six-week travel diary survey to study the intrinsic variability in the individual preferences for mode choices, the effect of long period plans and habitual behaviour in the daily mode choices. Mixed logit models are estimated that account for the above effects as well as for systematic and random heterogeneity over individual preferences and responses. We also account for correlation over several time periods. Our results suggest that individual tastes for time and cost are fairly stable but there is a significant systematic and random heterogeneity around these mean values and in the preferences for the different alternatives. We found that there is a strong inertia effect in mode choice that increases with (or is reinforced by) the number of time the same tour is repeated. The sequence of mode choice made is influenced by the duration of the activity and the weekly structure of the activities     

Characteristics of premium transit services that affect mode choice

This research seeks to improve the understanding of the full range of determinants for mode choice behavior and to offer practical solutions to practitioners on representing and distinguishing these characteristics in travel demand forecasting models. The principal findings were that the representation of awareness of transit services is significantly different than the underlying assumption of mode choice and forecasting models that there is perfect awareness and consideration of all modes. Furthermore, inclusion of non-traditional transit attributes and attitudes can improve mode choice models and reduce bias constants. Additional methods and analyses are necessary to bring these results into practice. The work is being conducted in two phases. This paper documents the results of Phase I, which included data collection for one case study city (Salt Lake City), research and analysis of non-traditional transit attributes in mode choice models, awareness of transit services, and recommendations for bringing these analyses into practice. Phase II will include data collection for two additional case study cities (Chicago and Charlotte) with minor modifications based on limitations identified in Phase I, additional analyses where Phase I results indicated a need, and a demonstration of the research in practice for at least one case study city.     

Cognitive cost in route choice with real-time information: An exploratory analysis

Real-time traffic information is increasingly available to support route choice decisions by reducing the travel time uncertainty. However it is likely that a traveler cannot assess all available information on all alternative routes due to time constraints and limited cognitive capacity. This paper presents a model that is consistent with a general network topology and can potentially be estimated based on revealed preference data. It explicitly takes into account the information acquisition and the subsequent path choice. The decision to acquire information is assumed to be based on the cognitive cost involved in the search and the expected benefit defined as the expected increase in utility after the search. A latent class model is proposed, where the decision to search or not to search and the depth of the search are latent and only the final path choices are observed. A synthetic data set is used for the purpose of validation and ease of illustration. The data are generated from the postulated cognitive-cost model, and estimation results show that the true values of the parameters can be recovered with enough variability in the data. Two other models with simplifying assumptions of no information and full information are also estimated with the same set of data with significantly biased path choice utility parameters. Prediction results show that a smaller cognitive cost encourages information search on risky and fast routes and thus higher shares on those routes. As a result, the expected average travel time decreases and the variability increases. The no-information and full-information models are extreme cases of the more general cognitive-cost model in some cases, but not generally so, and thus the increasing ease of information acquisition does not necessarily warrant a full-information model.     

When is big data big enough? Implications of using GPS-based surveys for travel demand analysis

A number of studies in the last decade have argued that Global Positioning Systems (GPS) based survey offer the potential to replace traditional travel diary surveys. GPS-based surveys impose lower respondent burden, offer greater spatiotemporal precision and incur fewer monetary costs. However, GPS-based surveys do not collect certain key inputs required for the estimation of travel demand models, such as the travel mode(s) taken or the trip purpose, relying instead on data-processing procedures to infer this information. This study assesses the impact that errors in inference can have on travel demand models estimated using data from GPS-based surveys and proposes ways in which these errors can be controlled for during both data collection and model estimation. We use simulated datasets to compare performance across different sample sizes, inference accuracies, model complexities and estimation methods. Findings from the simulated datasets are corroborated with real data collected from individuals living in the San Francisco Bay Area, United States. Results indicate that the benefits of using GPS-based surveys will vary significantly, depending upon the sample size of the data, the accuracy of the inference algorithm and the desired complexity of the travel demand model specification. In many cases, gains in the volume of data that can potentially be retrieved using GPS devices are found to be offset by the loss in quality caused by inaccuracies in inference. This study makes the argument that passively collected GPS-based surveys may never entirely replace surveys that require active interaction with study participants.     

Modelling route choice behaviour in multi-modal transport networks

The paper presents new findings on the influence of multi-modal trip attributes on the quality and competitiveness of inter-urban multi-modal train alternatives. The analysis covers the entire trip from origin to destination, including access and egress legs to and from the train network. The focus is on preferences for different feeder modes, railway station types and train service types as well as on the relative influence of time elements and transfer penalties. Data from dedicated surveys are used including individual objective choice sets of 235 multi-modal homebound trips in which train is the main transport mode. The observed trips have origins and destinations within the Rotterdam–Dordrecht region in The Netherlands with an average total trip time of 50 minutes. Hierarchical Nested Logit models are estimated to take account of unobserved similarities between alternatives at the home-end and the activity-end of the trip respectively, resulting in two-level nesting structures which differentiate between intercity (IC) and non-intercity railway station types at the upper level and between transit and private access modes at the lower level. In order to reflect the multi-dimensional structure of the data a more advanced so-called Multi-Nested GEV model according to the Principles of Differentiation has been estimated which significantly improves the explanatory power and stresses the importance of the home-end of the multi-modal trip.     

Mode choice decision process models: A comparison of compensatory and non-compensatory structures

Transportation planners use models which involve the construction of linear combinations of travel mode attributes to predict mode choice behavior. Psychologists, marketing researchers, and decision theorists, however, have identified a number of other types of choice models. Previous research has indicated that many of these models provide more accurate predictions of consumer choices than simple additive models. It is therefore suggested that mode choice decisions may involve a number of different choice mechanisms. Empirical results showing that conjunctive, lexicographic, and conjunctive-lexicographic models of mode choice outperform additive models are presented, and directions for future research are discussed.     

Modeling commuting mode choice jointly with work start time and work duration

This paper presents a joint trivariate discrete-continuous-continuous model for commuters’ mode choice, work start time and work duration. The model is designed to capture correlations among random components influencing these decisions. For empirical investigation, the model is estimated using a data set collected in the Greater Toronto Area (GTA) in 2001. Considering the fact that work duration involves medium- to long-term decision making compared to short-term activity scheduling decisions, work duration is considered endogenous to work start time decisions. The empirical model reveals many behavioral details of commuters’ mode choice, work start time and duration decisions. The primary objective of the model is to predict workers’ work schedules according to mode choice, which is considered a skeletal activity schedule in activity-based travel demand models. However, the empirical model reveals many behavioral details of workers’ mode choices and work scheduling. Independent application of the model for travel demand management policy evaluations is also promising, as it provides better value in terms of travel time estimates.     

A simultaneous destination and mode choice model for shopping trips

This paper describes a disaggregate simultaneous destination and mode choice model for shopping trips. Following an introduction to the model structure and a review of the data, the results of five different model specifications are discussed. The models were estimated using data from two communities adjacent to Eindhoven, the Netherlands and utilise the multinomial logit model.     

Value of leisure time based on individuals' mode choice behavior

Values of time have been defined in various forms such as value of leisure time (shadow price of time), value of travel time, and value of saving time, and are mostly measured based on individuals' travel choice behavior. The main purpose of this study is to estimate the value of leisure time by general mode choice models. The estimated level can be used to evaluate the benefits from the increasing leisure time gained by people in Taiwan after the government has practiced a series of policies to shorten employee's working hours in the last few years. To justify the application, this study reviews and reinterprets the theoretical results of some major works on value of time derivations. Then to practically estimate the value of leisure time, it suggests a method of combining revealed preference and stated preference data for application. Finally, it conducts an empirical study on travelers' mode choices behavior in Taiwan to carry out the method suggested. The value of leisure time is estimated at 56NT$ per hour (around 1.65US$/hr), which is even lower than the minimum wage rate regulated by Taiwan government.     

Web-based survey design for unravelling semi-compensatory choice in transport and urban planning

The estimation of semi-compensatory models is gaining momentum in transport planning in recent years. However, traditional survey methodologies focus on collecting solely compensatory choice data, which leads to information loss when semi-compensatory models are estimated. The present study proposes a novel web-based survey that enables collecting data about the entire semi-compensatory choice process. The web-based environment allows seamless tracking of semi-compensatory choice protocols without interfering with the natural choice process and without introducing problems related to comprehension bias, narrative inconsistency and misinterpretation of the choice protocols. The procedure is applied to rental apartment choice by students and results shed light on semi-compensatory choice by: (1) demonstrating the importance of choice set formation; (2) unravelling the distribution of threshold selection across the population; (3) revealing the linkage between the viable choice-set and the choice.     

An integrated assessment of factors affecting modal choice: towards a better understanding of the causal effects of built environment

This paper discusses the methodological challenges in understanding causal relationships between urban form and travel behavior and uses a holistic quasi-experimental approach to investigate the separable marginal influence of each of several urban form factors on mode choice as well as the complex relationships between those factors and a wide range of personal traits. Data analysis and models are used to reveal the effect of such interactions on mode choice for both work and non-work trips in Rome, Italy. It is found that population density does not have a significant marginal positive effect on sustainable mode choice for work trips. Conversely, this factor decreases sustainable mode choice for non-work trips. Small scale street design quality alone increases sustainable mode choice for non-work trips. This is while presence of street network integration alone increases automobile use for all trip purposes. The results point to the importance of incorporating all the urban form factors of diversity, design and street network integration if the goal is to increase the use of more sustainable modes of transportation for both work and non-work trips, but also show that attitudes and preferences can modify the response to urban design factors. The findings suggest that thoughtful policies triggering certain attitudes (cost sensitivity, sensitivity to peer pressure regarding the value attributed to sustainable transportation, and transit preference) can be adopted to significantly increase sustainable mode choice even in the neighborhoods with specific physical restrictions.