Information impact on quality of multimodal travel choices: conceptualizations and empirical analyses

This paper investigates the impact of a variety of travel information types on the quality of travel choices. Choice quality is measured by comparing observed choices made under conditions of incomplete knowledge with predicted choice probabilities under complete knowledge. Furthermore, the potential impact of travel information is considered along multiple attribute-dimensions of alternatives, rather than in terms of travel time reductions only. Data is obtained from a choice experiment in a multimodal travel simulator in combination with a web-based mode-choice experiment. A Structural Equation Model is estimated to test a series of hypothesized direct and indirect relations between a traveler’s knowledge levels, information acquisition behavior and the resulting travel-choice quality. The estimation results support the hypothesized relations, which provides evidence of validity and applicability of the developed measure of travel-choice quality. Furthermore, found relations in general provide some careful support for the often expected impact of information on the quality of travel choices. The effects are largest for information services that generate previously unknown alternatives, and lowest for services that provide warnings in case of high travel times only.

Travel mode choice: affected by objective or subjective determinants?

This contribution presents theoretical considerations concerning the connections between life situation, lifestyle, choice of residential location and travel behaviour, as well as empirical results of structural equation models. The analyses are based on data resulting from a survey in seven study areas in the region of Cologne. The results indicate that lifestyles influence mode choice, although slightly, even when life situation is controlled for. The influence of life situation on mode choice exceeds the influence of lifestyle. The influence that lifestyle, and in part also life situation, has on mode choice is primarily mediated by specific location attitudes and location decisions that influence mode choice, respectively. Here objective spatial conditions as well as subjective location attitudes are important.

Effect of attitudes, habit and affective appraisal on mode choice: an application to university workers

Traditionally, car use and modal choice, in general, have been studied under the random utility framework, assuming that individuals choose a particular mode based on their own socio-economic characteristics and the attributes describing the available options. This approach has originated useful models which have been able to explain modal split. However, at the same time, it has received critics because of its poor characterization of human behaviour and the weakness of its assumptions. Research has suggested that socio-psychological factors could help to understand better the choice process. In this paper, attitudinal theory and its link to human behaviour were used to select attitudes, habit and affective appraisals as explanatory variables. They were measured using ad-hoc instruments, which were combined with a revealed preference questionnaire, in order to obtain information about the traveller and the chosen mode. This instrument was applied to a sample extracted from staff members of the University of Concepcion, Chile. Analyses of attitudinal variables showed that car use habit was positively correlated to attitude and positive emotions towards car, implying that breaking the vicious circle of car use through persuasive techniques might be difficult. Estimation of discrete choice models showed that attitudinal variables presented a significant contribution to modal utility, and helped to improve both fitness and statistical significance. Results showed that choice can be influenced by factors related to attitudes and affective appraisal, and that their study is necessary in order to achieve an effective car use reduction.

Modeling stochastic perception error in the mean-excess traffic equilibrium model

In this paper, we extend the α-reliable mean-excess traffic equilibrium (METE) model of Chen and Zhou (Transportation Research Part B 44(4), 2010, 493-513) by explicitly modeling the stochastic perception errors within the travelers’ route choice decision processes. In the METE model, each traveler not only considers a travel time budget for ensuring on-time arrival at a confidence level α, but also accounts for the impact of encountering worse travel times in the (1 − α) quantile of the distribution tail. Furthermore, due to the imperfect knowledge of the travel time variability particularly in congested networks without advanced traveler information systems, the travelers’ route choice decisions are based on the perceived travel time distribution rather than the actual travel time distribution. In order to compute the perceived mean-excess travel time, an approximation method based on moment analysis is developed. It involves using the conditional moment generation function to derive the perceived link travel time, the Cornish-Fisher Asymptotic Expansion to estimate the perceived travel time budget, and the Acerbi and Tasche Approximation to estimate the perceived mean-excess travel time. The proposed stochastic mean-excess traffic equilibrium (SMETE) model is formulated as a variational inequality (VI) problem, and solved by a route-based solution algorithm with the use of the modified alternating direction method. Numerical examples are also provided to illustrate the application of the proposed SMETE model and solution method.     

The accuracy of proxy responses in a stated choice setting: A re-examination and some controversial conclusions

Data is typically gathered from an individual respondent who represents the group or the household. This individual is often identified as the “primary decision maker” and is asked to provide responses as a proxy for the group given that the cost of interviewing each member individually is impractical and/or expensive. The collection of joint preferences is rarely undertaken, with the use of proxy responses not uncommon in travel behaviour research. Under such a framework, there exists an assumption that the primary decision maker has perfect knowledge of other group member preferences, and bargaining behaviour, and is able to synthesise this information when providing a response on their behalf. The validity of such an assumption however remains an open question, with recent research calling the reliability of proxy responses into account (Bateman and Munro, 2009). In this paper, using three models estimated in willingness to pay space, we examine the accuracy of proxy responses in a stated choice experiment. We find that there is overlap between a proxy response and the own preferences of the individual providing the proxy choice, but while the proxy responses fail to represent the full preference heterogeneity that exists in the actual choices made by individuals, the proxy responses in aggregate provide a suitable replacement for actual data, subject to a number of caveats.     

Using SenseCam to pursue “ground truth” for global positioning system travel surveys

Global Positioning System (GPS) surveys have been conducted for the past decade. Although GPS records were initially regarded as providing “ground truth” of travel, it has been found subsequently that they have some errors. SenseCam, a small passive digital camera, provides a chance to pursue ground truth by capturing images every 20 s on average. This paper discusses how SenseCam could help GPS data collection and shows potential benefits for both SenseCam and GPS research. This paper also investigates the performance of GPS devices in detail in terms of recording data by comparisons between GPS results and SenseCam images. The specific issue of missing GPS data is discussed and examined in this paper.     

Modeling the evolutions of day‐to‐day route choice and year‐to‐year ATIS adoption with stochastic user equilibrium

Suppose that in an urban transportation network there is a specific advanced traveler information system (ATIS) which acts for reducing the drivers' travel time uncertainty through provision of pre‐trip route information. Because of the imperfect information provided, some travelers are not in compliance with the ATIS advice although equipped with the device. We thus divide all travelers into three groups, one group unequipped with ATIS, another group equipped and in compliance with ATIS advice and the third group equipped but without compliance with the advice. Each traveler makes route choice in a logit‐based manner and a stochastic user equilibrium with multiple user classes is reached for every day. In this paper, we propose a model to investigate the evolutions of daily path travel time, daily ATIS compliance rate and yearly ATIS adoption, in which the equilibrium for every day's route choice is kept. The stability of the evolution model is initially analyzed. Numerical results obtained from a test network are presented for demonstrating the model's ability in depicting the day‐to‐day and year‐to‐year evolutions.