Inconsistent choices in Stated Choice data;Use of the logit scaling approach to handle resulting variance increases

The scaling approach is a statistical estimation method that allows for differences in the amount of unexplained variation in different types of data, which can then be used together in the analysis. This approach has been mostly used in context of combining Stated Preference and Revealed Preference data, but has also been used as a method of identifying systematic differences in the variance of choices within a single Stated Preference data set, e.g. for investigation of learning and fatigue effects. This paper investigates whether a scaling approach is suitable for handling inconsistencies in Stated Choice data. Both the number of inconsistent choices, based on a test of violations of the transitivity axiom, and education are used as scaling variables. Scaling effects appear to exist due to inconsistent choices, and the amount of unexplained variance is shown to increase as the number of inconsistent choice increase. Scaling due to inconsistencies significantly improves the models and reduces the valuations of travel time. In addition, the scaling approach makes the valuations of travel time from the Stated Choice data more consistent with the valuations from Contingent Valuation data included in the same study. In spite of the fact that education is the only significant explanatory variable for the number of inconsistent choices, scaling due to education gives no significant improvement in the model.     

An investigation on the performances of mode shift models in transit ridership forecasting

This paper aims at investigating the over-prediction of public transit ridership by traditional mode choice models estimated using revealed preference data. Five different types of models are estimated and analysed, namely a traditional Revealed Preference (RP) data-based mode choice model, a hybrid mode choice model with a latent variable, a Stated Preference (SP) data-based mode switching model, a joint RP/SP mode switching model, and a hybrid mode switching model with a latent variable. A comparison of the RP data-based mode choice model with the mode choice models including a latent variable showed that the inclusion of behavioural factors (especially habit formation) significantly improved the models. The SP data-based mode switching models elucidated the reasons why traditional models tend to over-predict transit ridership by revealing the role played by different transit level-of-service attributes and their relative importance to mode switching decisions. The results showed that traditional attributes (e.g. travel cost and time) are of lower importance to mode switching behaviour than behavioural factors (e.g. habit formation towards car driving) and other transit service design attributes (e.g. crowding level, number of transfers, and schedule delays). The findings of this study provide general guidelines for developing a variety of transit ridership forecasting models depending on the availability of data and the experience of the planner.     

Hypothetical bias in Stated Choice Experiments: Is it a problem? And if so,how do we deal with it?

The extent to which Stated Choice (SC) experiments suffer from hypothetical bias continues to be a controversial topic in the literature. This research provides further evidence in this debate by examining the existence of hypothetical bias in a transport-related SC experiment. Data for this research were sourced from a University of Sydney study exploring the effect of exposure-based charging on motorist behaviour. The sample included 148 Sydney motorists who were recruited to take part in the 10-week GPS driving field study (Revealed Preference/RP data). In addition, participants were also required to complete an SC survey which was designed to mimic the RP decision context in order to capture what participants indicated they would do as opposed to what participants actually did in reaction to the charging regime.The current state of practice for measuring hypothetical bias in the literature is to compare aggregate differences in model outcomes using SC and RP data sources. Aggregate analysis is limited in its scope and does not allow for the calculation of the prevalence of hypothetical bias (i.e., how many participants are affected by hypothetical bias). This research is uniquely structured to allow for individual categorisation of hypothetical bias by comparing SC and RP data from the same sample for the direct purpose of investigating the prevalence of hypothetical bias. Furthermore, the extent to which mitigation techniques (cheap talk and certainty scales) influence hypothetical bias is also explored. The findings from this research show that the SC model estimates are prone to hypothetical bias and that the mitigation techniques have potential to compensate for this inherent bias.     

Novel approaches to forecasting the demand for new local rail services

Revealed Preference(RP) studies based on actual behaviour suffer from a number of statistical problems. Furthermore, RP methods are of little use when the effects of a new or radically altered service need to be considered. As a result, for a case study of demand forecasting for new passenger rail services, a new approach has been developed. Our starting point is to seek what we call Stated Intentions (SI) responses as to the likely usage of a new rail service. However, due to a combination of systematic biases, these responses may be taken to be gross overestimates. A check on the biases of this SI data may be supplied by a Stated Preference (SP) survey. Respondents are asked to make hypothetical choices which are sufficiently complex for there to be little chance of policy bias. It is ensured that choices presented contain useful ‘boundary values,’ being the relative valuation for which respondents would be indifferent between two offered alternatives. It is, however, crucial to ensure that the SP survey is simple enough for respondents to manage, since excessive error variability in the responses will cause the calibrated coefficients to be rescaled, presenting problems for forecasting. From the SP surveys, it is estimated that SI data overstates usage of new rail services by around 50%, even if it is assumed that nonrespondents to the SI survey are nonusers. It is concluded that an SI/SP approach can potentially provide accurate forecasts, but there are a number of practical constraints that may prevent this.     

Non-commitment bias in public opinion on transit usage

Estimation of ridership on a new transit system in an area where no comparable service existed before is a difficult task of transit planning. Traditional modal split models cannot be used in these cases, because no data or basis for developing a new model or adjusting a “borrowed” model are available. One of the techniques which can be used in this type of situation, is to perform a “concept test” based on public opinion. This approach, however, is plagued with the phenomenon of non-commitment bias of interviewees, and tends to overestimate the ridership. A new fixed route and fixed schedule transit service in Johnson City in Tennessee provided a rare opportunity to perform an investigation on the non-commitment bias through “before” and “after” surveys. The analysis of the non-commitment and actual responses of a sample of residents revealed substantial bias. Overall, the non-commitment ridership estimate was about twice (100% greater than) the actual ridership.:It was also observed that the bias was higher for persons owning automobiles, and for work and shopping trips.     

Forecasting ridership for a metropolitan transit authority

The recent volatility in gasoline prices and the economic downturn have made the management of public transportation systems particularly challenging. Accurate forecasts of ridership are necessary for the planning and operation of transit services. In this paper, monthly ridership of the Metropolitan Tulsa Transit Authority is analyzed to identify the relevant factors that influence transit use. Alternative forecasting models are also developed and evaluated based on these factors—using regression analysis (with autoregressive error correction), neural networks, and ARIMA models—to predict transit ridership. It is found that a simple combination of these forecasting methodologies yields greater forecast accuracy than the individual models separately. Finally, a scenario analysis is conducted to assess the impact of transit policies on long-term ridership.     

Stated choice valuation of urban traffic air pollution and noise

In this study environmental problems related to urban traffic are valued by Stated Choice. Stated Choice is a Stated Preference method in which non-market goods are assessed relatively to each other and not in absolute amounts as with the more common Contingent Valuation Method. The use of Stated Choice to estimate people’s willingness to pay to reduce environmental problems caused by road traffic can be seen as an extension of the established use of Stated Choice in transport research. Despite the fact that the results from this study have been used by the Norwegian Public Roads Administration in their cost benefit analyses since 1995, this paper points to the fact that considerable uncertainty remains with regard to (1) the area of validity of the results, (2) the impact on the valuations of interaction effects and other general methodological problems with Stated Preference methods, and (3) problems related to the complex choice situation of Stated Choice.     

Stated preference analysis of travel choices: the state of practice

Stated preference (SP) methods are widely used in travel behaviour research and practice to identify behavioural responses to choice situations which are not revealed in the market, and where the attribute levels offered by existing choices are modified to such an extent that the reliability of revealed preference models as predictors of response is brought into question. This paper reviews recent developments in the application of SP models which add to their growing relevance in demand modelling and prediction. The main themes addressed include a comparative assessment of choice models and preference models, the importance of scaling when pooling different types of data, especially the appeal of SP data as an enriching strategy in the context of revealed preference models, hierarchical designs when the number of attributes make single experiments too complex for the respondent, and ways of accommodating dynamics (i.e. serial correlation and state dependence) in SP modelling.An earlier modified version was presented as the keynote address to the 1993 National Conference on Tourism Research, held at the University of Sydney, 19 March 1993. The comments of Jordan Louviere, Lester Johnson, Paul Hooper, W.G. Waters II and Mark Bradley are appreciated.     

Ridership estimation for short-range transit planning

The objective of this research was to develop a simple transit ridership estimation model system for short-range planning. The main feature of the model system is that it exploits knowledge of transit link volumes which are obtained readily from on-off counts. Extensive use is made of default values for model parameters, taken directly from the transportation literature. The remaining parameters can be derived easily from generally available land-use and socioeconomic data. Expensive household surveys and time-consuming model calibrations are not required. A sequence of simple trip generation, trip distribution and modal split models generate trip-purpose specific transit trip tables, denoted as “trial” trip tables. These trip tables and observed transit link volumes are used in a linear programming model which serves as a correction mechanism. The gain in accuracy is achieved by using the ridership information contained in the transit link volumes. The corrected trip tables may be used in a pivot-point analysis to estimate changes in ridership and revenue. The results of a test application of the model system indicate that it can generate accurate ridership estimates when reliable transit link volumes are available from on-off counts, and when the trial transit trip tables as derived from the first three component models are reasonably accurate.     

The impact of transportation demand management policies on commuting to college facilities: A case study at the University of Trieste,Italy

Universities, like other types of public and private institutions, when located in a city, have both positive and negative impacts on the area where they are situated. On the one hand, they contribute to the prestige of the area; on the other hand, they are large generators/attractors of traffic. The ability to successfully balance the pros and cons of the urban location of these large traffic-generating institutions is crucial for their success and for the livability of the city. In this paper this issue has been analyzed selecting as a representative case the University of Trieste.The aim of the research is to understand: (a) how mode choice decisions are made by the teaching and administrative staff and by the students at the various locations where academic activities take place, and (b) how they would be affected by 8 different transport management policies. It is found that changing the parking regulations (via the annual permit cost, the hourly parking fee, the number of parking spaces and the location of the parking lots) greatly influences mode choice in favor of bus use, especially for teaching and administrative staff and in the suburban locations. The students would be impacted by such changes only if an hourly parking tariff is introduced. The alternative approach of fully subsidizing the bus services would also have a large impact on bus ridership, affecting the mode choice in particular of the teaching staff and in the main university suburban sites.Since the implementation of these bus-favoring policies could face the opposition either of the university staff or of the bus company, two more balanced policy mixes were tested: the first one, increasing parking price and imposing new parking restrictions, would increase bus ridership by 19%; the second one, reducing both bus and parking subsidies, would increase bus ridership by 13%.     

Investigating the market for inter-modal freight technologies

Freight carried by rail has traditionally been mainly low value bulk commodities. The market for transport of such commodities appears at best static and is forming a smaller proportion of the total demand for freight transport. There is thus an urgent need for rail operators to develop practical and cost effective inter-modal systems, which offer high quality services to consignors of consumer goods whose premises are not usually connected to the rail network. Much long-haul traffic of this type is international. In continental Europe, a number of inter-modal technologies—including swapbodies and piggyback—have long been in use. Development of similar technologies for use within the more constrained loading gauge of Great Britain, has received a great boost from the impending opening of the Channel Tunnel. The alternative technologies are discussed, before turning to ways of stimating the market for them. A large part of the paper is devoted to reporting on a computerised survey using our LASP (Leeds Adaptive Stated Preference) technique. The reason for using hypothetical Stated Preference data is the inadequate nature and extent of data on actual choice decisions, particularly in circumstances in which confidential freight rates are individually negotiated and little general merchandise goes by rail. By bringing together the results of this survey with information on costs and quality of service, the likely future market for inter-modal freight technologies is assessed. It is seen that the potential for inter-modal services within Britain is very limited, although there should be a good opportunity on the major corridor from London to Scotland through the West Midlands and the North West. When the Channel Tunnel is opened, however, the potential for services between Britain and continental Europe will be enormous, provided that an adequate quality of service can be offered.     

Stated adaptation surveys and choice process: Some methodological issues

The "Stated Adaptation" survey is an interactive technique which allows us to obtain a clearer picture of the attitudes and behaviours of individuals when confronted with hypothetical situations, in particular inexperienced travel conditions. This method makes use of a simulation game whose purpose is to explore on small samples individuals' choice processes when selecting between the different transport alternatives which are available to them. This paper describes how gaming-simulation is designed, with reference to the issues tackled by two surveys which have recently been carried out in France (reactions to urban road pricing and perception of electric vehicles). It describes the benefits of this experimental approach which allows stated behaviours to be checked to a considerable degree. The limits and potential developments of this survey technique are also discussed.     

Forecasting high-speed rail ridership using a simultaneous modeling approach

Abstract

The newly launched, June 2009, US High-Speed Intercity Passenger Rail Program has rekindled a renewed interest in forecasting high-speed rail (HSR) ridership. The first step to the concerted effort by the federal, state, rail, and other related agencies to develop a nationwide HSR network is the development of credible approaches to forecast the ridership. This article presents a nested logit/simultaneous choice model to improve the demand forecast in the context of intercity travel. In addition to incorporating the interrelationship between trip generation and mode choice decisions, the simultaneous model also provides a platform for the same utility function flowing between both the decision-making processes. Using American Travel Survey data, supplemented by various mode parameters, the proposed model improves the forecast accuracy and confirms the significant impact of travel costs on both mode choice and trip generation. Furthermore, the cross elasticity of mode choice and trip generation related to travel costs and other modal characteristics may shed some light on transportation policies in the area of intercity travel, especially in anticipation of HSR development.     

The effects of ozone action day public advisories on train ridership in Chicago

Ground level ozone is a criteria pollutant that is significantly affected by transportation patterns. Ozone action day advisories represent one type of voluntary ozone-abating program operating in urban areas where ozone pollution is concentrated. When forecasts predict that ground level ozone will exceed healthy levels, public advisories urge citizens to voluntarily choose public transportation as a means of eliminating automobile trips and reducing mobile emissions. To obtain credit for emission reductions spurred by voluntary programs, states must provide verifiable reduction estimates. This paper applies a fixed effects regression model to a panel of hourly Chicago Transit Authority train ridership data to evaluate the potential effects of Ozone Action Day advisories in Chicago from 2002 to 2003. Findings show that while the overall effect of ozone action days on ridership is not significant, there are statistically significant changes in hourly ridership patterns that indicate a more complex relationship between the public advisories and travel behavior.     

Factors influencing the propensity to cycle to work

This paper describes the development of a mode choice model for the journey to work with special emphasis on the propensity to cycle. The model combines Revealed Preference (RP) and Stated Preference (SP) data to form a very large and comprehensive model. RP data from the National Travel Survey was combined with a specially commissioned RP survey. A number of SP surveys were also undertaken to examine the effects of different types of en-route and trip end cycle facilities and financial measures to encourage cycling.The development of the model is described in detail. The model was used to forecast trends in urban commuting shares over time and to predict the impacts of different measures to encourage cycling. Of the en-route cycle facilities, a completely segregated cycleway was forecast to have the greatest impact, but even the unfeasible scenario of universal provision of such facilities would only result in a 55% increase in cycling and a slight reduction in car commuting. Payments for cycling to work were found to be highly effective with a £2 daily payment almost doubling the level of cycling. The most effective policy would combine improvements in en-route facilities, a daily payment to cycle to work and comprehensive trip end facilities and this would also have a significant impact on car commuting.     

A methodology for planning bus service

A methodology to assist transportation planners in designing bus services is developed. The methodology is most relevant for use in locations where bus service of the type being studied does not currently exist and therefore no information is available on past choice behavior, or in instances when transferability of travel models estimated in another location is difficult. The methodology assesses the sensitivity of bus service characteristics upon intended bus usage using survey data collected in Orange County, California, by the Orange County Transit District (OCTD). The methodology is based on a nonparametric statistical test developed by Kolmogorov and Smirnov.Scenarios describing hypothetical operations of bus service are presented to survey respondents who indicate their intended levels of bus usage under each situation. Significant differences between the response distributions associated with pairs of scenarios are identified and potential ridership levels, as bus operations become more favorable, are assessed. Various user segments are then identified on the basis of their levels of intended bus usage and the corresponding marketing implications associated with each segment are discussed.     

Measuring risk aversion to guide transportation policy: Contexts,incentives, and respondents

Road pricing may provide a solution to increasing traffic congestion in metropolitan areas. Route, departure time and travel mode choices depend on risk attitudes as commuters perceive the options as having uncertain effects on travel times. We propose that Experimental Economics methods can deliver data that uses real consequences and where the context can be varied by the researcher. The approach relies on the controlled manipulation of contexts, similar to what is done in the Stated Choice approach, but builds in actual consequences, similar to the Revealed Preference approach. This paper investigates some of the trade-offs between the cost of conducting Experimental Economics studies and the behavioral responses elicited. In particular, we compare responses to traditional lottery choice tasks to the route choice tasks in simulated driving environments. We also compare students (a low cost convenient participant pool) to field participants recruited from the driving population. While we see initial differences across our treatment groups, we find that their risk taking behavior converge with minimal repetition.     

Commute responses to employment decentralization: Anticipated versus actual mode choice behaviors of new town employees in Kunming,China

This study examines workers’ mode-choice responses to a typical job decentralization policy implemented in China’s urban development – government job relocation (GJR) to new towns in the urban periphery. Broadly, the literature suggests that job decentralization tends to increase car commuting; however, little is known about the effects of China’s GJR initiatives on individuals’ commuting mode choices. Using Kunming as a case study, this study examines how workers’ commuting mode choices have shifted in response to the GJR policy. Our study analyzes two travel survey datasets that span the job relocation process: (1) stated preference (SP) data on workers’ anticipated mode choices after a move of workplace to a planned new town; and (2) revealed preference (RP) data on workers’ actual choices of commuting mode after their jobs were moved. The findings suggest that after job relocation, workers’ actual commuting modes shift from more sustainable modes towards cars. The determinants of workers’ mode choices differ substantially between the hypothetical and actual setting of job relocation. The anticipated mode choices are largely determined by socio-demographic characteristics whereas the actual mode choices are strongly influenced by travel time and housing locations. The evidence from this study offers two important implications for future planning practice of job decentralization. First, planners and policy-makers should be skeptical about the transportation benefits of job decentralization. Second, while SP surveys can assist planners to predict individuals’ mode-choice responses, the robustness of SP results should be carefully assessed before translating into the evidence base for informing job decentralization policy-makings.