Stated adaptation surveys and choice process: Some methodological issues

The "Stated Adaptation" survey is an interactive technique which allows us to obtain a clearer picture of the attitudes and behaviours of individuals when confronted with hypothetical situations, in particular inexperienced travel conditions. This method makes use of a simulation game whose purpose is to explore on small samples individuals' choice processes when selecting between the different transport alternatives which are available to them. This paper describes how gaming-simulation is designed, with reference to the issues tackled by two surveys which have recently been carried out in France (reactions to urban road pricing and perception of electric vehicles). It describes the benefits of this experimental approach which allows stated behaviours to be checked to a considerable degree. The limits and potential developments of this survey technique are also discussed.     

Inconsistent choices in Stated Choice data;Use of the logit scaling approach to handle resulting variance increases

The scaling approach is a statistical estimation method that allows for differences in the amount of unexplained variation in different types of data, which can then be used together in the analysis. This approach has been mostly used in context of combining Stated Preference and Revealed Preference data, but has also been used as a method of identifying systematic differences in the variance of choices within a single Stated Preference data set, e.g. for investigation of learning and fatigue effects. This paper investigates whether a scaling approach is suitable for handling inconsistencies in Stated Choice data. Both the number of inconsistent choices, based on a test of violations of the transitivity axiom, and education are used as scaling variables. Scaling effects appear to exist due to inconsistent choices, and the amount of unexplained variance is shown to increase as the number of inconsistent choice increase. Scaling due to inconsistencies significantly improves the models and reduces the valuations of travel time. In addition, the scaling approach makes the valuations of travel time from the Stated Choice data more consistent with the valuations from Contingent Valuation data included in the same study. In spite of the fact that education is the only significant explanatory variable for the number of inconsistent choices, scaling due to education gives no significant improvement in the model.     

Adaptive choice behaviour of motorists in congested shopping centre parking lots

Currently existing models of parking choice behaviour typically focus on the choice of types of parking spaces. Implicitly these models assume that motorists have a free choice in that spaces are available. The adaptive behaviour which they reveal when faced with congested parking spaces is not explicitly modelled. The aim of this paper is to contribute to the growing literature on parking choice modelling by developing and testing a stated choice model of adaptive behaviour of motorists who are faced with fully occupied parking lots. The findings of the analyses indicate that the model performs satisfactory as indicated by its goodness-of-fit and the fact that all significant parameters were in anticipated directions.     

Stated preference analysis of travel choices: the state of practice

Stated preference (SP) methods are widely used in travel behaviour research and practice to identify behavioural responses to choice situations which are not revealed in the market, and where the attribute levels offered by existing choices are modified to such an extent that the reliability of revealed preference models as predictors of response is brought into question. This paper reviews recent developments in the application of SP models which add to their growing relevance in demand modelling and prediction. The main themes addressed include a comparative assessment of choice models and preference models, the importance of scaling when pooling different types of data, especially the appeal of SP data as an enriching strategy in the context of revealed preference models, hierarchical designs when the number of attributes make single experiments too complex for the respondent, and ways of accommodating dynamics (i.e. serial correlation and state dependence) in SP modelling.An earlier modified version was presented as the keynote address to the 1993 National Conference on Tourism Research, held at the University of Sydney, 19 March 1993. The comments of Jordan Louviere, Lester Johnson, Paul Hooper, W.G. Waters II and Mark Bradley are appreciated.     

A sequential approach to exploiting the combined strengths of SP and RP data: Application to freight shipper choice

The possibility of and procedure for pooling RP and SP data have been discussed in recent research work. In that literature, the RP data has been viewed as the yardstick against which the SP data must be compared. In this paper we take a fresh look at the two data types. Based on the peculiar strengths and weaknesses of each we propose a new, sequential approach to exploiting the strengths and avoiding the weaknesses of each data source. This approach is based on the premise that SP data, characterized by a well-conditioned design matrix and a less constrained decision environment than the real world, is able to capture respondents' tradeoffs more robustly than is possible in RP data. (This, in turn, results in more robust estimates of share changes due to changes in independent variables.) The RP data, however, represent the current market situation better than the SP data, hence should be used to establish the aggregate equilibrium level represented by the final model. The approachfixes the RP parameters for independent variables at the estimated SP parameters but uses the RP data to establish alternative-specific constants. Simultaneously, the RP data are rescaled to correct for error-in-variables problems in the RP design matrixvis-à- vis the SP design matrix. All specifications tested are Multinomial Logit (MNL) models.The approach is tested with freight shippers' choice of carrier in three major North American cities. It is shown that the proposed sequential approach to using SP and RP data has the same or better predictive power as the model calibrated solely on the RP data (which is the best possible model for that data, in terms of goodness-of-fit figures of merit), when measured in terms of Pearson's Chi-squared ratio and the percent correctly predicted statistic. The sequential approach is also shown to produce predictions with lower error than produced by the more usual method of pooling the RP and SP data.     

A parameterized consideration set model for airport choice: an application to the San Francisco Bay Area

Airport choice is an important air travel-related decision in multiple airport regions. This paper proposes the use of a probabilistic choice set multinomial logit (PCMNL) model for airport choice that generalizes the multinomial logit model used in all earlier airport choice studies. The paper discusses the properties of the PCMNL model, and applies it to examine airport choice of business travelers residing in the San Francisco Bay Area. Substantive policy implications of the results are discussed. Overall, the results indicate that it is important to analyze the choice (consideration) set formation of travelers. Failure to recognize consideration effects of air travelers can lead to biased model parameters, misleading evaluation of the effects of policy action, and a diminished data fit.     

A stated preference examination of time of travel choice for a recreational trip

A stated preference experiment was performed in Calgary in Canada to examine how people are influenced in the selection of a departure time for a hypothetical trip to see a movie. A total of 635 complete observations were obtained. In each observation the respondent was presented with a set of possible departure time scenarios and asked to indicate the order of preference for these scenarios. Each scenario was described by specifying the automobile travel time, the expected arrival time relative to the movie start time, the parking cost, the probability of being at least ten minutes late for the movie and the length of time the movie had been running. This forced the respondent to trade off between conditions regarding these attributes. Age, gender and frequency of movie attendance were also recorded. The observations thus obtained were used to estimate the parameter values for a range of alternative utility functions in logit models representing this choice behaviour. The results indicate that all of the attributes included have significant effects on departure time choice in the situation being considered. They also indicate that travellers are prepared to arrive roughly two minutes early for each minute of travel time saved; that the money value of driving time for trips to recreational activities is about half that for trips to work; that one additional percent in the probability of arriving late is equivalent to roughly 0.20 Canadian dollars or 1.93 minutes drive time; and that there is a preference for a non-zero expected early arrival time regardless of the associated probability of arriving late. Some of these results are novel and others are consistent with findings for work trips in work done by others, which is seen to add credence to the approach being used here.     

Telecommuting Suitability Modeling: An Approach Based on the Concept of Abstract job

A new approach to modeling telecommuting suitability is proposed in this paper. The approach, based on the concept of abstract job, can be employed to assess the level of suitability for telecommuting of the bundle of tasks comprising a job. By abstract job is meant a way of considering jobs on the basis of their elements and tasks, representing the general structure of the job. In this study, the basic tasks a job is composed of, pertaining to telecommuting suitability, are identified. To show the applicability of the approach, discrete choice models are calibrated, based on a sample of 245 employees in Tehran, Iran, indicating that from among the 6 tasks identified, 5 tasks are significantly associated with the level of telecommuting suitability.     

Correcting state dependence and serial correlation in the RP/SP combined estimation method

Revealed preference (RP) data and stated preference (SP) data have complementary characteristics for model estimation. To enhance the advantages of both data types, a combined estimation method is proposed. This paper discusses the method and practical considerations in applying it, and introduces a new method of considering serial correlation of RP and SP data. An empirical analysis is also presented.     

Formulating a methodology for modelling revealed preference discrete choice data-the selectively replicated logit estimation

There are a number of studies on modelling with Revealed Preference (RP) data. It is a traditional technique and it is based on actual market data. The method has been extensively used in transportation as a tool for predicting travel demand. Although the method constitutes a relevant analysis on the process of modelling, it suffers from limitations, mainly associated with the lack of control over the experiment, that sometimes overwhelm the model results. This work proposes and tests a methodology for estimating a more efficient binary RP sample set. The objective is to develop and test a methodology that identifies and eliminates potentially irrational choices made. Responses are evaluated according to the set of trade-offs in values of time. Having identified these individuals they are eliminated from the original sample and a new sample is created, the selectively replicated (SR) sample. Original and SR samples are then re-estimated in a tree nested logit structure.     

Analysing Demand for Suburban Trips: A Mixed RP/SP Model with Latent Variables and Interaction Effects

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the influence of latent variables such as comfort. It also led to discuss additional requirements on the size and sign of the estimated model parameters, to assess model quality when interactions are present. The RP survey produced data on actual trip behaviour and was used to adapt the SP choice experiment. During the specification searches we detected the presence of income effect and were able to derive willingness-to-pay measures, such as the subjective value of time, which varied among individuals. We also studied the systematic heterogeneity in individual tastes through the specification of models allowing for interactions between level-of-service and socio-economic variables. We concluded examining the sensitivity of travellers’ behaviour to various policy scenarios. In particular, it seems that contrary to political opinion, in a crowded island policies penalising the use of the private car seem to have a far greater impact in terms of bus patronage than policies implying direct improvements to the public transport service.     

Determining the Monetary Value of Quality Attributes in Freight Transportation Using a Stated Preference Approach

It is commonly accepted that the modal choice of a shipper is influenced not only by the pure economic attributes of transportation – time and cost – but also by more qualitative factors. These quality attributes relate to frequency, reliability, flexibility, transport duration and risk of loss or damage; they are usually difficult to quantify in monetary terms. Different techniques exist that help to understand better how these different quality attributes of freight transportation influence modal choice. In this paper we apply a stated preference design. Using real business data, the aim is then to derive partial utility functions that allow us to calculate monetary values for these different quality attributes.     

Development and validation of a direct mode choice model

A direct discrete mode choice model is introduced using relative attributes of competing modes as well as socioeconomic characteristics of travelers. The model is calibrated and validated for two available historic databases in the Dallas–Fort Worth region. The validation is conducted against the outputs of a current nested logit model used by the regional planning organization as well as the observed values based on transit ridership surveys for a newly inaugurated commuter rail service. The calibrated model is applied after the introduction of this new transit mode. The results show that the estimated mode shares by the proposed model have a statistically better consistency with the observed values than the estimates of the conventional nested logit model. Unlike the logit model, the structure of the direct model based on relative attributes also has the advantage of not needing recalibration each time a new travel mode is introduced. The model is found to be easier to calibrate and produces more accurate results than the nested logit model, commonly used by many metropolitan planning organizations.     

Experimental design influences on stated choice outputs: An empirical study in air travel choice

Discrete choice experiments are conducted in the transport field to obtain data for investigating travel behaviour and derived measures such as the value of travel time savings. The multinomial logit (MNL) and other more advanced discrete choice models (e.g., the mixed MNL model) have often been estimated on data from stated choice experiments and applied for planning and policy purposes. Determining efficient underlying experimental designs for these studies has become an increasingly important stream of research, in which the objective is to generate stated choice tasks that maximize the collected information, yielding more reliable parameter estimates. These theoretical advances have not been rigorously tested in practice, such that claims on whether the theoretical efficiency gains translate into practice cannot be made. Using an extensive empirical study of air travel choice behaviour, this paper presents for the first time results of different stated choice experimental design approaches, in which respective estimation results are compared. We show that D-efficient designs keep their promise in lowering standard errors in estimating, thereby requiring smaller sample sizes, ceteris paribus, compared to a more traditional orthogonal design. The parameter estimates found using an orthogonal design or an efficient design turn out to be statistically different in several cases, mainly attributed to more or less dominant alternatives existing in the orthogonal design. Furthermore, we found that small designs with a limited number of choice tasks performs just as good (or even better) than a large design. Finally, we show that theoretically predicted sample sizes using the so-called S-estimates provide a good lower bound. This paper will enable practitioners in better understanding the potential benefits of efficient designs, and enables policy makers to make decisions based on more reliable parameter estimates.     

Driver response to variable message signs: a stated preference investigation

This paper uses a Stated Preference approach to undertake a detailed assessment of the effect on drivers’ route choice of information provided by variable message signs (VMS). Although drivers’ response to VMS information will vary according to the availability of alternative routes and the extent to which they are close substitutes, our findings show that route choice can be strongly influenced by the provision of information about traffic conditions ahead. This has important implications for the use of VMS systems as part of comprehensive traffic management and control systems. The principal findings are that the impact of VMS information depends on: the content of the message, such as the cause of delay and its extent; local circumstances, such as relative journey times in normal conditions; and drivers’ characteristics, such as their age, sex and previous network knowledge. The impact of qualitative indicators, visible queues and delays were examined. It was found that not only is delay time more highly valued than normal travel time, which is to be expected, but that drivers become more sensitive to delay time as delay times increased across the range presented.     

The effects of social networks on choice set dynamics: Results of numerical simulations using an agent-based approach

Activity-based analysis has slowly shifted gear from the analysis of daily activity patterns to the analysis and modeling of dynamic activity-travel patterns. In this paper, we address one type of dynamics: the formation and adaptation of location choice sets under influence of dyad relationships within social networks. It extends the dynamic model developed in earlier work, which simulates habitual behavior versus exploitation and exploration as a function of discrepancies between dynamic, context-dependent aspiration levels and expected outcomes. Principles of social comparison and knowledge transfer are used in modeling the impact of social networks through information exchange, adaptations of spatial choice sets and formation of common aspiration levels. We demonstrate model properties using numerical simulation with a case study of shopping activities.     

The evaluation of high occupancy vehicle lanes on sun yat‐sen freeway in Taiwan

This study proposes a methodological framework to incorporate latent factors, including direct and indirect perceptions, as the explanatory variables in a discrete choice models using revealed preference and stated preference data sets. The methodology requires the estimation of a model system comprising of a discrete choice model and the structural and measurement equations of a latent variable model. The application involves the evaluation of responses to the new high occupancy vehicle (HOV) lanes on the Sun Yat‐Sen Freeway in Taiwan. The results obtained from this study provide valuable insights into the planning and assessment of HOV lanes.     

Port choice in container market: a literature review

As a result of the intense changes occurring in port environment over the last decades, new models of competitiveness have been developed, where port authorities try to increase their attractiveness. In this context, one of the most debated issues in this area of research is still the role played by port authorities in defining port competitiveness. The aim of this paper is to provide a review of port choice literature enabling to identify the main port choice’s criteria in order to define the role played by Port Authorities and to point out future lines of research that should be undertaken to fully incorporate current ports’ environment and performance. The results show that although some studies point out the importance of geographical factors in port choice, a larger number of studies defend the increasing role played by port authorities in determining the competitiveness through investing in port infrastructure, improving port efficiency or hinterland accessibility. Despite the existing models contributing on this topic, there are still some gaps in terms of measuring the port performance, including port strategies and studying the port choice for specific industries.