Consumer preferences for electric vehicles: a literature review

Widespread adoption of electric vehicles (EVs) may contribute to the alleviation of problems such as environmental pollution, global warming and oil dependency. However, the current market penetration of EV is relatively low in spite of many governments implementing strong promotion policies. This paper presents a comprehensive review of studies on consumer preferences for EV, aiming to better inform policy-makers and give direction to further research. First, we compare the economic and psychological approach towards this topic, followed by a conceptual framework of EV preferences which is then implemented to organise our review. We also briefly review the modelling techniques applied in the selected studies. Estimates of consumer preferences for financial, technical, infrastructure and policy attributes are then reviewed. A categorisation of influential factors for consumer preferences into groups such as socio-economic variables, psychological factors, mobility condition, social influence, etc. is then made and their effects are elaborated. Finally, we discuss a research agenda to improve EV consumer preference studies and give recommendations for further research.

Abbreviations: AFV: alternative fuel vehicle; BEV: battery electric vehicle; CVs: conventional vehicles; EVs: electric vehicles; FCV: fuel cell vehicle; HCM: hybrid choice model; HEV: hybrid electric vehicle (non plug-in); HOV: high occupancy vehicle; MNL: MultiNomial logit; MXL: MiXed logit model; PHEV: plug-in hybrid electric vehicle; RP: revealed preference; SP: stated preference.     

Stated adaptation surveys and choice process: Some methodological issues

The "Stated Adaptation" survey is an interactive technique which allows us to obtain a clearer picture of the attitudes and behaviours of individuals when confronted with hypothetical situations, in particular inexperienced travel conditions. This method makes use of a simulation game whose purpose is to explore on small samples individuals' choice processes when selecting between the different transport alternatives which are available to them. This paper describes how gaming-simulation is designed, with reference to the issues tackled by two surveys which have recently been carried out in France (reactions to urban road pricing and perception of electric vehicles). It describes the benefits of this experimental approach which allows stated behaviours to be checked to a considerable degree. The limits and potential developments of this survey technique are also discussed.     

A practical assessment of stated preferences methods

Stated preferences data in the form of rankings, ratings and choices were collected in Santiago and discrete choice models estimated with them. The models were compared in terms of accuracy v/s the cost of obtaining the information and models. All methods produced reasonable but different models and fairly close subjective values of time. In terms of production costs the ranking method was a clear looser although the experimental design was slightly biased against it. Finally, the use of computerised interviews is highly recommended particularly for dealing with low income people.     

The acquisition of pre-trip information: A stated preference approach

This paper describes a study into the effects of pre-trip information on travel behaviour, carried out as part of the DRIVE project EURONETT. The aim of the study was to investigate travellers' requirements for different types of travel information and methods of enquiry and to relate the process of information acquisition to changes in travel behaviour. The study was carried out using a stated preference approach, built on the use of a microcomputer based simulation of an in-home pre-trip information system offering information on travel times from home to City Centre, by bus and car, at different times of the day. A novel feature of the stated preference exercise was that respondents effectively generated their own choice set of alternatives through the process of information acquisition. Surveys were undertaken in parallel in Birmingham and Athens, thus allowing a comparison to be made between behaviour in typical Southern and Northern European settings.The first part of the paper discusses some of the fundamental behavioural and modelling issues raised by the introduction of advanced traveller information systems. It then describes the study methodology and the stated preference experiment. Results are presented from an analysis of the information acquisition process itself and from choice models relating the acquired information to effects on different dimensions of travel behaviour.     

Driver response to variable message signs: a stated preference investigation

This paper uses a Stated Preference approach to undertake a detailed assessment of the effect on drivers’ route choice of information provided by variable message signs (VMS). Although drivers’ response to VMS information will vary according to the availability of alternative routes and the extent to which they are close substitutes, our findings show that route choice can be strongly influenced by the provision of information about traffic conditions ahead. This has important implications for the use of VMS systems as part of comprehensive traffic management and control systems. The principal findings are that the impact of VMS information depends on: the content of the message, such as the cause of delay and its extent; local circumstances, such as relative journey times in normal conditions; and drivers’ characteristics, such as their age, sex and previous network knowledge. The impact of qualitative indicators, visible queues and delays were examined. It was found that not only is delay time more highly valued than normal travel time, which is to be expected, but that drivers become more sensitive to delay time as delay times increased across the range presented.     

Multi-scenario optimization approach for assessing the impacts of advanced traffic information under realistic stochastic capacity distributions

In this study, to incorporate realistic discrete stochastic capacity distribution over a large number of sampling days or scenarios (say 30–100 days), we propose a multi-scenario based optimization model with different types of traveler knowledge in an advanced traveler information provision environment. The proposed method categorizes commuters into two classes: (1) those with access to perfect traffic information every day, and (2) those with knowledge of the expected traffic conditions (and related reliability measure) across a large number of different sampling days. Using a gap function framework or describing the mixed user equilibrium under different information availability over a long-term steady state, a nonlinear programming model is formulated to describe the route choice behavior of the perfect information (PI) and expected travel time (ETT) user classes under stochastic day-dependent travel time. Driven by a computationally efficient algorithm suitable for large-scale networks, the model was implemented in a standard optimization solver and an open-source simulation package and further applied to medium-scale networks to examine the effectiveness of dynamic traveler information under realistic stochastic capacity conditions.     

A sequential approach to exploiting the combined strengths of SP and RP data: Application to freight shipper choice

The possibility of and procedure for pooling RP and SP data have been discussed in recent research work. In that literature, the RP data has been viewed as the yardstick against which the SP data must be compared. In this paper we take a fresh look at the two data types. Based on the peculiar strengths and weaknesses of each we propose a new, sequential approach to exploiting the strengths and avoiding the weaknesses of each data source. This approach is based on the premise that SP data, characterized by a well-conditioned design matrix and a less constrained decision environment than the real world, is able to capture respondents' tradeoffs more robustly than is possible in RP data. (This, in turn, results in more robust estimates of share changes due to changes in independent variables.) The RP data, however, represent the current market situation better than the SP data, hence should be used to establish the aggregate equilibrium level represented by the final model. The approachfixes the RP parameters for independent variables at the estimated SP parameters but uses the RP data to establish alternative-specific constants. Simultaneously, the RP data are rescaled to correct for error-in-variables problems in the RP design matrixvis-à- vis the SP design matrix. All specifications tested are Multinomial Logit (MNL) models.The approach is tested with freight shippers' choice of carrier in three major North American cities. It is shown that the proposed sequential approach to using SP and RP data has the same or better predictive power as the model calibrated solely on the RP data (which is the best possible model for that data, in terms of goodness-of-fit figures of merit), when measured in terms of Pearson's Chi-squared ratio and the percent correctly predicted statistic. The sequential approach is also shown to produce predictions with lower error than produced by the more usual method of pooling the RP and SP data.     

Effect of parking information on travelers' knowledge and behavior

In many urban centers the demand for parking increases sharply before Christmas mainly due to shopping activity — causing parking congestion. One way to ameliorate such congestion is by disseminating parking information. Informed drivers may divert to relatively under-utilized parking facilities relieving the pressure on congested facilities. The City of Nottingham in England tested a real-time parking information system designed to alleviate congestion in the City Center parking facilities. Real-time information was disseminated through the radio, while historical information regarding parking locations was disseminated through newspaper advertisements and leaflets. The objective of this study is to assess impacts of the parking information system on travelers' knowledge and decisions.Survey research was used to understand traveler response. Respondents' levels of knowledge regarding car parks were analyzed by developing Poisson regression models. Drivers were more likely to have greater knowledge of city center car parks if they used several information sources (radio broadcasts, newspaper advertisements or leaflets and word-of-mouth), were active seekers of parking information, and searched for parking rather than going directly to a parking facility. In addition, the study of behavior showed that drivers were more inclined to use the relatively under-utilized Park-and-Ride facilities instead of the city center car parks if they received parking information from Newspaper advertisements/leaflets. Overall, the parking information service in Nottingham was effective; it seems reasonable to establish such information dissemination and monitoring systems at parking facilities in other urban areas. Furthermore, to support informed travel and activity participation decisions, parking information should be integrated with traffic and transit information.     

The valuation of commuter travel time savings for car drivers: evaluating alternative model specifications

The empirical valuation of travel time savings is a derivative of the ratio of parameter estimates in a discrete choice model. The most common formulation (multinomial logit) imposes strong restrictions on the profile of the unobserved influences on choice as represented by the random component of a preference function. As we progress our ability to relax these restrictions we open up opportunities to benchmark the values derived from simple (albeit relatively restrictive) models. In this paper we contrast the values of travel time savings derived from multinomial logit and alternative specifications of mixed (or random parameter) logit models. The empirical setting is urban car commuting in six locations in New Zealand. The evidence suggests that less restrictive choice model specifications tend to produce higher estimates of values of time savings compared to the multinomial logit model; however the degree of under-estimation of multinomial logit remains quite variable, depending on the context.     

A conflict model and interactive simulator (FASTCARS) for predicting enroute driver behavior in response to real-time traffic condition information

This paper proposes a theoretical methodology and practical data collection approach for modeling enroute driver behavioral choice under Advanced Traveler Information Systems (ATIS). The theoretical framework is based on conflict assessment and resolution theories popularized in psychology and applied to models of individual consumer behavior. It is posed that enroute assessment and adjustment is a reactionary process influenced by increased conflict arousal and motivation to change. When conflict rises to a level at which conflict exceeds a personal threshold of tolerance, drivers are likely to alter enroute behavior to alleviate conflict through either route diversion of goal revision. Assessment and response to conflict arousal directly relate to the driver's abilities to perceive and predict network conditions in conjunction with familiarity of network configurations and accessible alternate routes.Data collection is accomplished through FASTCARS (Freeway andArterialStreetTrafficConflictArousal andResolutionSimulator), in interactive microcomputer-based driving simulator. Limited real-world implementation of ATIS has made it difficult to study or predict individual driver reaction to these technologies. It is contended here that in-laboratory experimentation with interactive route choice simulators can substitute for the lack of real-world applications and provide an alternate approach to data collection and driver behavior analysis. This paper will explain how FASTCARS is useful for collecting data and testing theories of driver behavior.     

A review of separate and joint strategies for the use of data on revealed and stated choices

This paper examines recent developments in household travel surveys that collect data for use in transportation planning and modeling efforts. The paper then introduces the notion of a total survey design and elaborates on what is meant by this concept. This is done first in the context of standard surveys of revealed choices. The paper discusses aspects of content and respondent burden and illustrates the potential to reduce respondent burden through careful consideration of content, question design, and question ordering. The paper also explores some issues of survey "friendliness" particularly with respect to activity surveys versus time-use surveys, with some observations about the potential of time-use surveys to eliminate some of the burden and content problems of previous diary designs. The remainder of the paper concentrates on the issue of collecting stated-response data and examines two alternative methods for collection: simultaneous collection of the contextual information and "on-the-fly" development of the alternatives for the stated-response questions, or sequential collection of contextual data and development of the stated-response questions. The paper also addresses issues of respondent burden that arise in the administration of stated-response surveys. The paper concludes with exploration of some of the reasons for collecting stated-response data, with particular emphasis on the US situation. In conclusion, the paper stresses again the need for a total design concept for collection of stated-response data, as well as for the simpler collection of more standard revealed choice data.     

Information provision strategies eliminating deluded equilibrium caused by travellers’ misperception

Providing travel time information may be effective at reducing travel costs. However, this information does not always match the actual travel time that travellers will experience. Furthermore, the information is often asymmetrically provided within the network, owing to the limitations of observation devices, prediction model calibration, and uncertainty about road conditions. The purpose of this study is to investigate the effects of predictive travel time information that is asymmetrically provided to travellers. This study formulated a dynamic traffic assignment model in origin–destination (OD) pair with two parallel routes, while considering travellers’ learning processes and within-day and day-to-day dynamics. In this study, it is assumed that different information will be provided to each traveller, according to within-day traffic dynamics. Furthermore, the information is provided for only one of two possible routes, because of observation limitations. The effects of information accuracy are also discussed in this study. The results of numerical analysis indicated that information provisions possibly reduced the negative effects of deluded equilibrium state, even when the information was only provided for one of the routes. Different effects of the travel time information and its variation were illustrated according to the allocation of the bottleneck capacities of two routes.     

The implications of travel profiles for transportation investment: The Bronx Center Project

Investment in transportation infrastructure is generally regarded as an effective means for inducing economic growth and employment in a region. However, the ability of such investments to achieve these objectives, to a large extent, depends on the degree to which travel results from these investments support or conflict with present travel patterns and needs in this region. Using this view as a basis, this paper analyzes travel conditions and choices in the Bronx New York, where large scale transportation and other development projects (commonly called the Bronx Center Project) are presently taking place. Using a large data base, composed of census tract information on socio-economic and travel behavior, the paper first examines the travel profile of the Bronx population, by estimating travel choice elasticities. On the basis of these elasticities it then assesses the impact of the Bronx Center Project on travel patterns and trends.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.     

An advanced traveler general information system for Fresno,California

This study estimates the effects of an advanced traveler general information system (ATGIS), which includes fuel consumption and health-related emissions cost information on transportation network users’ travel choice behavior for recurrent congestion conditions. The effects are estimated using four different formulations based on four different behavioral assumptions. Incorporating stochastic features in link cost estimation rather than in route choice, we provide a novel modeling approach that enables us to use transportation planning models of major metropolitan areas without a need for major computationally-expensive changes in the existing models. We examined the effects of an ATGIS on the Fresno, CA, road network and found several interesting results. First, the ATGIS impact is closely related to pre-system (prior to the implementation of an ATGIS) perceived fuel and emissions costs. Total travel time in the city can be reduced by 17% (no pre-system perceived costs) to 1% (accurate pre-system perceived costs), and even increased by 1% (higher-than-actual pre-system perceived costs). Second, the addition of emissions costs, although negligible relative to fuel and time costs, can effectively reduce total system-wide travel time by up to 1% and fuel consumption by up to 0.6% during peak hours. Third, the ATGIS can reduce annual social costs by as much as $1053 million (high gas price, no pre-system perception) to $48 million (medium gas price, accurate pre-system perception), which are comparable to social cost savings by a congestion pricing (CP) scheme in the study area.     

A solution algorithm for a dynamic deterministic user equilibrium assignment model with departure time choice

Abstract

A route-based combined model of dynamic deterministic route and departure time choice and a solution method for many origin and destination pairs is proposed. The divided linear travel time model is used to calculate the link travel time and to describe the propagation of flow over time. For the calculation of route travel times, the predictive ideal route travel time concept is adopted. Solving the combined model of dynamic deterministic route and departure time choice is shown to be equivalent to solving simultaneously a system of non-linear equations. A Newton-type iterative scheme is proposed to solve this problem. The performance of the proposed solution method is demonstrated using a version of the Sioux Falls network. This shows that the proposed solution method produces good equilibrium solutions with reasonable computational cost.     

Efficient solution algorithm for finding spatially dependent reliable shortest path in road networks

Travel times are generally stochastic and spatially correlated in congested road networks. However, very few existing route guidance systems (RGS) can provide reliable guidance services to aid travellers planning their trips with taking account explicitly travel time reliability constraint. This study aims to develop such a RGS with particular consideration of travellers' concern on travel time reliability in congested road networks with uncertainty. In this study, the spatially dependent reliable shortest path problem (SD‐RSPP) is formulated as a multi‐criteria shortest path‐finding problem in road networks with correlated link travel times. Three effective dominance conditions are established for links with different levels of travel time correlations. An efficient algorithm is proposed to solve SD‐RSPP by adaptively using three established dominance conditions. The complexities of road networks in reality are also explicitly considered. To demonstrate the applicability of proposed algorithm, a comprehensive case study is carried out in Hong Kong. The results of case study show that the proposed solution algorithm is robust to take account of travellers' multiple routing criteria. Computational results demonstrate that the proposed solution algorithm can determine the reliable shortest path on real‐time basis for large‐scale road networks. Copyright © 2016 John Wiley & Sons, Ltd.     

Modeling the evolutions of day‐to‐day route choice and year‐to‐year ATIS adoption with stochastic user equilibrium

Suppose that in an urban transportation network there is a specific advanced traveler information system (ATIS) which acts for reducing the drivers' travel time uncertainty through provision of pre‐trip route information. Because of the imperfect information provided, some travelers are not in compliance with the ATIS advice although equipped with the device. We thus divide all travelers into three groups, one group unequipped with ATIS, another group equipped and in compliance with ATIS advice and the third group equipped but without compliance with the advice. Each traveler makes route choice in a logit‐based manner and a stochastic user equilibrium with multiple user classes is reached for every day. In this paper, we propose a model to investigate the evolutions of daily path travel time, daily ATIS compliance rate and yearly ATIS adoption, in which the equilibrium for every day's route choice is kept. The stability of the evolution model is initially analyzed. Numerical results obtained from a test network are presented for demonstrating the model's ability in depicting the day‐to‐day and year‐to‐year evolutions.     

An integrated framework for embedding large-scale dynamic traffic assignment models in advanced traveler information systems

In recent years, increasing attention has been drawn to the development of various applications of intelligent transportation systems (ITS), which are credited with the amelioration of traffic conditions in urban and regional environments. Advanced traveler information systems (ATIS) constitute an important element of ITS by providing potential travelers with information on the network's current performance both en-route and pre-trip. In order to tackle the complexity of such systems, derived from the difficulty of providing real-time estimations of current as well as forecasts of future traffic conditions, a series of models and algorithms have been initiated. This paper proposes the development of an integrated framework for real-time ATIS and presents its application on a large-scale network, that of Thessaloniki, Greece, concluding with a discussion on development and implementation challenges as well as on the advantages and limitations of such an effort.     

A recursive, cell processing model for predicting freeway travel times

Travel time information influences driver behaviour and can contribute to reducing congestion and improving network efficiency. Consequently many road authorities disseminate travel time information on road side signs, web sites and radio traffic broadcasts. Operational systems commonly rely on speed data obtained from inductive loop detectors and estimate travel times using simple algorithms that are known to provide poor predictions particularly on either side of the peak period. This paper presents a new macroscopic model for predicting freeway travel times which overcomes the limitations of operational ‘instantaneous’ speed models by drawing on queuing theory to model the processing of vehicles in sections or cells of the freeway. The model draws on real-time speed, flow and occupancy data and is formulated to accommodate varying geometric conditions, the relative distribution of vehicles along the freeway, variations in speed limits, the impact of ramp flows and fixed or transient bottlenecks. Field validation of the new algorithm was undertaken using data from two operational freeways in Melbourne, Australia. Consistent with the results of simulation testing, the validation confirmed that the recursive model provided a substantial improvement in travel time predictions when compared to the model currently used to provide real-time travel time information to motorists in Melbourne.