Man and his transport behaviour Part 4a. User response to price changes: application of the ‘threshold’ concept

Summary

(1) The response of an individual consumer to change in such characteristics as price will be to change behaviour at a critical point, a ‘threshold’ at which a change of behaviour is perceived to be beneficial.

(2) Most choices can be viewed as binary, for example, between pairs of transport modes. A cumulative normal distribution of responses will give an S‐shaped curve, the mid‐point being at the average threshold value.

(3) An aggregate demand curve should show the response of a given group of people to a range of price changes at one point in time. Most curves derived from revealed behaviour do not permit this. To some extent, a demand curve must be derived from interviews and other tests, giving hypothetical behaviour. Such methods are used in non‐transport consumer tests, and work by Brög et al. gives a similar picture for transport users, supporting the concept of the S‐shaped curve.

(4) Allowance for frequency of trip‐making modifies this picture, suggesting that a smoother curve may be appropriate for some conditions, such as non‐work trips. These approaches may be combined by use of catastrophe theory, with two control factors. The hysteresis effect is found around the threshold where repeated changes in the basic stimulus produce successively smaller responses.

(5) There is some evidence of symmetrical response by public transport users to real increases and reductions in cash‐paid graduated fares, but this is not the case where different forms of pricing are involved.

(6) An example of threshold effects in private transport may be found in the monitoring of tolls on the Itchen Bridge by Atkins. Demand became particularly sensitive to price in a certain range.

(7) In the public transport field, there is similar evidence from the experience of introducing flat or zonal fares where graduated fares previously applied. Where travelcards are sold, the effect is much greater, and cases such as the West Midlands show little if any effect on sales despite real price increases. Here, trips are about 7% higher than would have been expected for the same revenue target, had graduated fares been retained. However, it may well be possible to exceed the threshold, especially where fares simplification and increases are combined, as the Trondheim experience suggests.     

锋锐设计

新马自达的首席设计师前田育男儿时,便从父亲手上收到了一份礼物——阿梅兰拆信刀。这把由著名的意大利设计师恩佐·马里于1962年推出的拆信刀是用一片不锈钢制成的,刀身中间有所扭曲。几十年后,这把拆信刀成为了马自达全新设计理念魂动的灵感来源。阿梅兰拆信刀设计简单,充满美感,易于使用。我那时意识到,设计就是要做到这几     

When are subsidies to trans-European network projects justified?

The trans-European transport network (TEN-T) encompasses the major planned transport infrastructure in Europe, ranging from high speed rail to port infrastructure. Projects in this category are considered priority projects and receive European subsidies; but these have been insufficient to get these projects off the ground. This paper addresses two research questions. First, it sketches the basic economics of cross-boundary infrastructure projects: what pricing and investment policies can we expect, what is the role of through traffic and high fixed costs of infrastructure? Second, it examines briefly what lessons the EU could draw from the experience of other existing federal funding institutions like the US and Germany. These ideas are used to propose a new subsidy scheme for the TEN-T projects.     

Long-term development of express coach services in Britain

Express coach services compete for longer distance market with car and rail, and largely cater for the leisure, tourism, and visiting friends and relatives. markets. Britain deregulated its express coach system in 1980, and it is now opportune to examine long-term impacts of that change. The initial impacts were reviewed by the authors in 1986 (Robbins & White, 1986) but such impacts do not necessarily match long-term outcomes. Monitoring of the British system has been conducted by examining service changes and data on ridership, together with financial performance of the main operator groups and technical press coverage. It can be shown that a dominant position has been retained by the major operator (National Express), with a continued decline in the role of smaller independent operators in the all-year-round daily network. However, new competition has emerged from other large groups (most notably Stagecoach ‘Megabus’ in 2003). The paper analyses the operating and marketing strategies of the new operator and contrasts these strategies with those adopted in the 1980s. Implications for the future development of the network in Britain are outlined.     

A spatially explicit ecosystem model of seston depletion in dense mussel culture

A fully-coupled biological–physical–chemical model of a coastal ecosystem was constructed to examine the impact of suspended mussel culture on phytoplankton biomass in Tracadie Bay, Prince Edward Island, Canada. Due to the extent of mussel culture there, we hypothesised that shellfish filtration would control the concentration and distribution of phytoplankton and other suspended particles in the bay. Circulation was delineated with a tidally-driven 2D numerical model and used to drive an ecosystem model with a focus on pelagic components including phytoplankton production, nutrients, detritus, and mussels. The benthos were treated as a sink. Nutrients and seston were forced by tidal exchange and river input, with phytoplankton additionally forced by light. Boundary conditions of seston and nutrients were derived from field studies with an emphasis on the contrast between spring (high river nutrients, low temperature) and summer (low river inputs and high temperatures). Model output was used to map phytoplankton carbon over the bay for each season and in the presence of mussels and river nutrient input. Results indicate severe depletion effects of mussel culture on overall phytoplankton biomass, but no spatial pattern that can be attributed to grazing alone. Primary production generated by nutrient-rich river water created a mid-bay spike in phytoplankton that dominated the spatial pattern of chlorophyll-based carbon. Model results were validated with surveys from a towed sensor array (Acrobat) that confirmed the river influence and indicated bay-wide depletion of 29% between high and low water. Our model results indicate that the farm-scale depletion emphasised in previous studies cannot simply be extrapolated to seston limitation at the ecosystem level.     

Quantifying individuals’ trade-offs between privacy,liberty and security: The case of rail travel in UK

Public transport systems have been targets in several terrorist attacks, notably in recent years, resulting in tight security measures worldwide. However, individuals’ privacy and liberty often conflict with efforts towards safety and security, making it difficult to assess the implications of security measures balanced against the costs (e.g., citizens may be stopped, searched and asked to provide personal identification data to authorities without any particular reason). Henceforth, our research question asks, “to what extent would people sacrifice their right to privacy and liberty in exchange for potentially safer and more secure travel?” This paper uses a stated choice experiment to quantify individuals’ trade-offs between privacy and security within a real-life context, namely rail travel in the UK. Using a nationwide sample, the empirical analysis yields the importance of improvements in the security infrastructure and identifies areas of concern with regard to privacy and liberty controlling for travel related factors. Further, trade-offs across different security measures for rail travel are quantified in terms of individuals’ willingness-to-pay extra on top of the average ticket price.     

Coping with uncertainty: an expedition into the field of new transport technology

Many decisions taken by mankind are rational only to a limited extent. This holds for individual travel behaviour, but also for long-range strategic decisions on transport systems or transport technology. In any decision problem, coping with uncertainty is the most critical element. The introduction of new transport technology is surrounded by uncertainty. For example, there is uncertainty about the pace and extent of adoption of new technology and there is uncertainty about the impact of new technology in terms of increased sustainability or increased efficiency. This article maps uncertainty surrounding new transport technology and identifies ways in which to deal with uncertainty in policy making. The findings will be illustrated with electric vehicles, particularly with two specific strategies to deal with uncertainty: interactive technology watching and experimentation in a market niche. The paper concludes with a discussion of success factors that influence the outcomes of such strategies.     

Marine Stingers: Review of an Under-Recognized Global Coastal Management Issue

Dangerous marine stingers (jellyfish) are an emotive issue in tropical Australia, where they are widely regarded as the number one marine health threat. However, numerous severe and fatal stings have been reported throughout the tropical and temperate seas of the world, indicating that marine stingers are a global health problem. Further, life-threatening jellyfish stings are more frequently reported globally now compared to earlier decades, possibly as a result of improved recognition and reporting, or increased spatial and/or temporal distribution or densities. As stinging incidents may also have significant financial implications (lost tourism revenues and liability settlements), and the treatment of envenomed patients comes at high cost to the taxpayer, this issue is also a management challenge. This article outlines suggested approaches, based largely on Australian experience, for dealing with this under-recognized global coastal management issue.     

寻找完美的“皇帝位”

上期讲到GPS导航系统将随改装市场的发展而变化，而这个变化是什么呢？笔者认为，像目前单纯把GPS导航地图分为PND版和车机版，是不能满足改装市场需求的，而是要“民间化”与“产业化、规模化”并存发展。为此，笔者从消费者的需求层面，归纳出3大类导航电子地图的未来发展方向：     

Efficiency of urban public transit: A meta analysis

The aim of this paper is twofold. First, to provide a statistical overview of the literature on public transit efficiency performance. Second, to statistically explain the variation in efficiency findings reported in the literature. To this end, first some key concepts of efficiency analysis will be introduced, while next the different frontier methodologies that are used in the literature will be discussed. The empirical part of this paper consists of a statistical summary of the literature as well as meta-regression analyses for different samples of the literature in order to identify key determinants of technical efficiency (TE) of public transit operators. For a broad sample of observations, we found significant and consistent effects of the type of database, region and output measurement method. For the sample of non-parametric studies we found that the type of frontier assumptions also have an impact on the efficiency ratio. Further results show that there is no statistical difference in TE ratios between parametric and non-parametric studies. Finally, we found a positive univariate relationship between the number of inputs in the estimated specification and the efficiency ratio.