Hubris or humility? Accuracy issues for the next 50 years of travel demand modeling

This study reviews the 50-year history of travel demand forecasting models, concentrating on their accuracy and relevance for public decision-making. Only a few studies of model accuracy have been performed, but they find that the likely inaccuracy in the 20-year forecast of major road projects is ±30 % at minimum, with some estimates as high as ±40–50 % over even shorter time horizons. There is a significant tendency to over-estimate traffic and underestimate costs, particularly for toll roads. Forecasts of transit costs and ridership are even more uncertain and also significantly optimistic. The greatest knowledge gap in US travel demand modeling is the unknown accuracy of US urban road traffic forecasts. Modeling weaknesses leading to these problems (non-behavioral content, inaccuracy of inputs and key assumptions, policy insensitivity, and excessive complexity) are identified. In addition, the institutional and political environments that encourage optimism bias and low risk assessment in forecasts are also reviewed. Major institutional factors, particularly low local funding matches and competitive grants, confound scenario modeling efforts and dampen the hope that technical modeling improvements alone can improve forecasting accuracy. The fundamental problems are not technical but institutional: high non-local funding shares for large projects warp local perceptions of project benefit versus costs, leading to both input errors and political pressure to fund projects. To deal with these issues, the paper outlines two different approaches. The first, termed ‘hubris’, proposes a multi-decade effort to substantially improve model forecasting accuracy over time by monitoring performance and improving data, methods and understanding of travel, but also by deliberately modifying the institutional arrangements that lead to optimism bias. The second, termed ‘humility’, proposes to openly quantify and recognize the inherent uncertainty in travel demand forecasts and deliberately reduce their influence on project decision-making. However to be successful either approach would require monitoring and reporting accuracy, standards for modeling and forecasting, greater model transparency, educational initiatives, coordinated research, strengthened ethics and reduction of non-local funding ratios so that localities have more at stake.     

Optimal traffic assignment to urban streets with air pollution consideration

Traffic assignment is usually determined solely on the basis of minimum travel time through the network. The present study on traffic assignment has taken into account not only traffic performance but also air quality over the street. A simple model of highway air pollution is developed by considering macroscopic material balance of polluted air mass over a segment of a highway that passes through an urban area, A new traffic assignment scheme has been developed based on the air pollution model. The optimal traffic assignment obtained by the new scheme is affected significantly by meteorological conditions.     

Assessing the representativeness of a smartphone-based household travel survey in Dar es Salaam,Tanzania

The household travel survey (HTS) finds itself in the midst of rapid technological change. Traditional methods are increasingly being sidelined by digital devices and computational power—for tracking movements, automatically detecting modes and activities, facilitating data collection, etc.. Smartphones have recently emerged as the latest technological enhancement. FMS is a smartphone-based prompted-recall HTS platform, consisting of an app for sensor data collection, a backend for data processing and inference, and a user interface for verification of inferences (e.g., modes, activities, times, etc.). FMS, has been deployed in several cities of the global north, including Singapore. This paper assesses the first use of FMS in a city of the global south, Dar es Salaam. FMS in Dar was implemented over a 1-month period, among 581 adults chosen from 300 randomly selected households. Individuals were provided phones with data plans and the FMS app preloaded. Verification of the collected data occurred every 3 days, via a phone interview. The experiment reveals various social and technical challenges. Models of individual likelihood to participate suggest little bias. Several socioeconomic and demographic characteristics apparently do influence, however, the number of days fully verified per individual. Similar apparent biases emerge when predicting the likelihood of a given day being verified. Some risk of non-random, non-response is, thus, evident.     

An application of a rank ordered probit modeling approach to understanding level of interest in autonomous vehicles

Surveys of behavior could benefit from information about people’s relative ranking of choice alternatives. Rank ordered data are often collected in stated preference surveys where respondents are asked to rank hypothetical alternatives (rather than choose a single alternative) to better understand their relative preferences. Despite the widespread interest in collecting data on and modeling people’s preferences for choice alternatives, rank-ordered data are rarely collected in travel surveys and very little progress has been made in the ability to rigorously model such data and obtain reliable parameter estimates. This paper presents a rank ordered probit modeling approach that overcomes limitations associated with prior approaches in analyzing rank ordered data. The efficacy of the rank ordered probit modeling methodology is demonstrated through an application of the model to understand preferences for alternative configurations of autonomous vehicles (AV) using the 2015 Puget Sound Regional Travel Study survey data set. The methodology offers behaviorally intuitive model results with a variety of socio-economic and demographic characteristics, including age, gender, household income, education, employment and household structure, significantly influencing preference for alternative configurations of AV adoption, ownership, and shared usage. The ability to estimate rank ordered probit models offers a pathway for better utilizing rank ordered data to understand preferences and recognize that choices may not be absolute in many instances.     

Exploring the impact of walk–bike infrastructure,safety perception,and built-environment on active transportation mode choice: a random parameter model using New York City commuter data

This study estimates a random parameter (mixed) logit model for active transportation (walk and bicycle) choices for work trips in the New York City (using 2010–2011 Regional Household Travel Survey Data). We explored the effects of traffic safety, walk–bike network facilities, and land use attributes on walk and bicycle mode choice decision in the New York City for home-to-work commute. Applying the flexible econometric structure of random parameter models, we capture the heterogeneity in the decision making process and simulate scenarios considering improvement in walk–bike infrastructure such as sidewalk width and length of bike lane. Our results indicate that increasing sidewalk width, total length of bike lane, and proportion of protected bike lane will increase the likelihood of more people taking active transportation mode This suggests that the local authorities and planning agencies to invest more on building and maintaining the infrastructure for pedestrians. Further, improvement in traffic safety by reducing traffic crashes involving pedestrians and bicyclists, will increase the likelihood of taking active transportation modes. Our results also show positive correlation between number of non-motorized trips by the other family members and the likelihood to choose active transportation mode. The model would be an essential tool to estimate the impact of improving traffic safety and walk–bike infrastructure which will assist in investment decision making.     

Visualisation of uncertainty in probabilistic traffic models for policy and operations

This study investigates different methods to visualise uncertainty in static representations of probabilistic traffic models predictions on road-networks. Although various graphical cues may be used to represent uncertainty it is not a priori clear which of them are most suited for this purpose, since their legibility, intelligibility and the degree to which they interfere with other graphical elements in a representation differ widely. Several graphical uncertainty representations were therefore developed and analysed in expert sessions. A selection of the initial set of uncertainty visualisations was further evaluated in a cognitive alternative task-switching experiment. The results show that graphical representations are able to convey uncertainty information relatively accurately, while some uncertainty visualisations outperform others. It depends on the model and scenario which representation is most suited for a given application. This paper presents an overview of possible graphic uncertainty representations and the considerations involved when applying them to uncertainty in traffic model visualisations.     

Impacts of urban built environment on empty taxi trips using limited geolocation data

This study identifies the determinants of the empty taxi trip duration (ETTD) by combining three high-resolution databases—geolocation data in New York City, geodatabase of urban planning data, and transportation facilities data. Considering the nature of duration data, hazard-based duration model is proposed to explore the relationships between causal factors and ETTD, coupling with three variations of baseline hazard distribution, i.e., Weibull distribution with heterogeneity, Weibull distribution, and log-logistic. Furthermore, the likelihood ratio test is presented to implement comparisons of three baseline hazard distributions, as well as spatial and temporal transferability of causal factors. The results show significant complementary effects by subway system and competitive effects by city bus and bicycling system, as well as significant impacts of trip length, airport trip, average annual income, and employment rate. Urban built environment, for instance, density of road, public facilities, and recreational sites and ratio of green space, has various impacts on ETTD. The elasticity estimations confirm significant spatial and temporal heterogeneity in impacts on ETTD. In addition, the analysis on elasticity also reveals the considerable impacts of severe traffic congestion on ETTD within Manhattan. The modeling can assist stakeholders in understanding empty taxi movements and measuring taxi system efficiency in urban areas.     

A new logit‐artificial neural network ensemble for mode choice modeling: a case study for border transport

Logit model is one of the statistical techniques commonly used for mode choice modeling, while artificial neural network (ANN) is a very popular type of artificial intelligence technique used for mode choice modeling. Ensemble learning has evolved to be very effective approach to enhance the performance for many applications through integration of different models. In spite of this advantage, the use of ANN‐based ensembles in mode choice modeling is under explored. The focus of this study is to investigate the use of aforementioned techniques for different number of transportation modes and predictor variables. This study proposes a logit‐ANN ensemble for mode choice modeling and investigates its efficiency in different situations. Travel between Khobar‐Dammam metropolitan area of Saudi Arabia and Kingdom of Bahrain is selected for mode choice modeling. The travel on this route can be performed mainly by air travel or private vehicle through King Fahd causeway. The results show that the proposed ensemble gives consistently better accuracies than single models for multinomial choice problems irrespective of number of input variables. Copyright © 2015 John Wiley & Sons, Ltd.     

Redefining activity types: Who participates in which leisure activity?

This paper analyzes the activity choices of individuals and the links between socio-demographics, daily schedules and activity attributes using a new activity choice framework. Activities are first clustered into groups based on their salient attributes, such as duration, frequency, flexibility, planning times, and number of involved persons, rather than their functional types (work, leisure and household obligations), using a K-means cluster technique. This led to the creation of several new activity groups such as “long, temporally fixed, personally flexible activities”, “short and flexible activities”. These activity groups form the choice set for the mixed logit activity choice modeling structure developed for the leisure activities in the second part of the paper. The model results reveal the significant relationships between socio-demographics, temporal characteristics, and characteristics of the schedules on leisure activity choice. The results demonstrate how changing demographics and other activities in individuals’ schedules may affect the nature of the leisure activities and present the substitution and complimentary effects that these new activity groups have on one another.